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Pricing
Product
Product tour
See a full list of Less Annoying CRM's features.

Live demo
Play around with a demo version of LACRM populated with dummy data.

Integrations
We work with all the tools you're already using.
Less Annoying CRM ranked #1 CRM by U.S. News & World Report
We're thrilled to be the #1 CRM for the third year in a row!
Read full article >>
Customers
Testimonials
Reviews of Less Annoying CRM from real small businesses.

Industries we serve
See how Less Annoying CRM can be tailored to your industry.
Resources
About us
Meet the Less Annoying CRM team.

Comparisons
See how Less Annoying CRM stacks up against other CRMs.

Help site
Tutorials on how to use all of our features.
Blog
Tips on how to use LACRM to manage your contacts

Newsletter
Our bi-monthly newsletter for small business tips.

API documentation
Access our API to connect your software with LACRM.
How to buy a CRM
First-time CRM buyer? Here are some tips on what you should consider when
signing up for a brand new customer relationship manager.
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I can’t imagine life without LACRM. I’d be happy to pay more for the CRM - I
just really want you guys to stick around.

John S.

Customer since 2015

I think it's hands-down the best CRM I've ever worked with and I actually enjoy
using it day in and day out (when was the last time you heard someone say they
liked using a CRM?).

Rachael M.

Customer since 2020

I am fiercely loyal to your company. LACRM is ideal for my needs and the
customer service is excellent. Thank you.

Martin C.

Customer since 2015


FINALLY, A CRM YOU'LL ACTUALLY ENJOY USING

Get everything you need in a CRM without the usual headaches or constant
upcharges.

Start your free trialSee how it worksBook a demo
30-days. Full access. No credit card needed.
Loved by 25,000+ customers
LACRM really goes the extra mile to be your partner - anyone starting or trying
to grow a business knows how important it is to have genuine trusted partners in
your corner.

David H.

Customer since 2020

It is absolutely refreshing and very satisfying to work with a company that
actually delivers on what it promises.

Ken L.

Customer since 2019

Sometimes in life you stumble onto something so unique and wonderful and just
are always grateful you have it. That is how I feel about Less Annoying CRM.

Arlynn W.

Customer since 2019


LESS ANNOYING CRM PROMISES 3 THINGS
NO OTHER CRM CAN

(In addition to being U.S. News & World Report's #1 CRM of 2020, 2021, 2022, and
2023.)

Start your free trialSee how it worksBook a demo

30 days. Full access. No credit card needed.

1


VETERAN CUSTOMER SERVICE

The average CRM Coach has been working with LACRM customers for over 5 years —
this means no matter who you talk to, you're talking to a seasoned pro.

That's because we pay every employee a thriving wage. When we hire someone, they
stay long enough to become an actual expert. No chatbots ever.

2


ONE LOW PRICE, AND NO UPCHARGES

We have no investors demanding that we squeeze every dollar out of our users, so
we'll always price LACRM as low as we can afford to.

We've only raised our price once in the past 14 years (thanks a lot, inflation),
and we gave existing customers an extra four years on the original price —
because loyalty matters.

3


UTTER COMMITMENT TO SMALL BUSINESSES

Less Annoying CRM isn't a neglected spin-off of another big CRM, nor are we the
"lite" version of a more expensive system.

Our goal 14 years ago was to build the best CRM for small businesses, and today
we're still the #1 easiest-to-use CRM for small businesses. We have no plans to
change course.

Our story


IF A SOFTWARE ENGINEER CAN'T SET UP A CRM, WE HAVE A PROBLEM

Tyler, an experienced software engineer, struggled to get “A Very Popular CRM”
👀 set up for his boss. It ended up being so difficult to use that he built his
own app instead.

Yep, that app became Less Annoying CRM, and Tyler, our CEO.
‍
That was over a decade ago, so why are CRMs still so hard to use for small
businesses?

About once a month, I come away shaking my head saying, “what were they
thinking?”

Not only do they upcharge you for every little thing, but for that price you’d
expect to be able to have some tech support beyond an online Q&A repository.
Ridiculous.

I come from a background of CRMs that end up being binned after two months
because you need a degree to work it. And a masters to keep in the loop and stay
on top of it.

Actual reviews of other CRMs
The (usual) investor method
Build features that everyone can use, start with a low price everyone can
afford, and get as many customers as possible!

With locked-in customers, time to increase prices! Build features for
enterprises since they have more cash to spend and cut expenses (like customer
service)

Profit! Investors are happy
‍(and you’re not)


THIS HAPPENS BECAUSE MOST CRMS ARE STILL FUNDED BY INVESTORS

An investor's only goal is to make more money than last year, and you do that by
attracting high-value customers.

Unfortunately, small businesses ≠ high-value customers.

👉 This means that for most investor-funded CRM companies, it makes no financial
sense to serve small businesses.

That's why so many CRMs that start off as "small business CRMs" end up becoming,
well, those CRMs.


LESS ANNOYING CRM IS COMPLETELY SELF-FUNDED

This lets us do things that most investors would balk at, just because that’s
how we want to do business.

That's why we’ve been running the small business playbook since 2009. 💙

Never raising any money from investors has meant that LACRM has had a much
longer, slower journey to growth, and no one here is going to become a
billionaire.

That’s just fine with us.

This means freedom to:
Price our software as low as we can
Have a name like “Less Annoying CRM”
Let every customer sign up and cancel whenever they want
Offer great customer service for free
Pay our employees well
(Happy teammates make great software)
Build features for small businesses with no pressure to target big companies
How we do it


THIS IS WHAT THAT LESS ANNOYING PLAYBOOK LOOKS LIKE:


FUNDED BY INVESTORS

Investors, not customers, get to decide how the product develops

Goal is to make a lot of money each year; not to keep building a better product


FUNDED BY CUSTOMERS

No pressure to screw over our customers to turn a profit (we're already
profitable!)

Freedom to build only features small businesses need

Family-owned since 2009 — we're in it for the long haul

Meet our customers



PREDATORY PRICING

Ever-increasing prices

Forced to "upgrade" just to use the same features you had before


HONEST PRICING

One single price tier with no contracts

No upgrade fees or hidden costs

Our lowest price while still providing a thriving wage to all employees.

See full pricing details



FRUSTRATING SUPPORT

Chatbot that gives you the wrong answers

Must pay extra to speak to real person


EMPOWERED SUPPORT

Coaches collaborate with you for long-term success; not just answer one-off
tickets

Every teammate discusses your feedback with the entire product team every week

We hire the best people, who stay with us for a very long time

Ask us anything



ENTERPRISE FOCUSED

Complicated features designed to appeal to large companies with deep pockets

Pricing models that offer discounts only to enterprises that can afford to pay a
lot upfront


SMALL BIZ-FOCUSED

The average LACRM account has 2.5 users, and that's how we like it

Every new feature is designed with ease-of-use for the solo user in mind

You will never need to hire a consultant to set up your CRM

Put our live demo to the test



AND IT'S A PLAYBOOK OUR CUSTOMERS TRUST

It is absolutely refreshing and very satisfying to work with a company that
actually delivers on what it promises.

Ken L.

Customer since 2019

Sometimes in life you stumble onto something so unique and wonderful and just
are always grateful you have it. That is how I feel about Less Annoying CRM.

Arlynn W.

Customer since 2019

I can’t imagine life without LACRM. I’d be happy to pay more for the CRM - I
just really want you guys to stick around.

John S.

Customer since 2015

LACRM really goes the extra mile to be your partner - anyone starting or trying
to grow a business knows how important it is to have genuine trusted partners in
your corner.

David H.

Customer since 2020

I am fiercely loyal to your company. LACRM is ideal for my needs and the
customer service is excellent. Thank you.

Martin C.

Customer since 2015

I think it's hands-down the best CRM I've ever worked with and I actually enjoy
using it day in and day out (when was the last time you heard someone say they
liked using a CRM?)

Rachael M.

Customer since 2012


SO WHY NOT WORK WITH A CRM COMPANY THAT DOES BUSINESS THE WAY YOU WOULD?

Join 10,000+ small businesses already using a CRM that is playing on their team.

Start your free trialSee how it works
Features


PRODUCT TOUR

Learn how Less Annoying CRM can help you close more deals, increase
productivity, and improve customer happiness.


LEADS

Track leads from the first contact to the final sale with our simple lead
report. If you don’t close a deal right away, you can set a reminder when it’s
time to follow up.


TASKS

At last, you don’t have to worry about making a list of everything that needs
get done each day. Every morning, Less Annoying CRM sends you an email with all
the tasks you have due that day. You can finally trust that you won’t forget
anything.


CALENDAR

Stop jumping back and forth between different apps. With Less Annoying CRM, your
calendar and tasks are built directly into the CRM so that everything is in one
place.

View all features
Integrations


CONNECT LESS ANNOYING CRM TO YOUR FAVORITE TOOLS

Less Annoying CRM works with all the tools you're already using to manage your
business. View our list of integrations below to see how to use them.


ZAPIER

Automate actions between LACRM and other apps.

Learn more



MAILCHIMP

An email marketing tool that allows you to send emails in bulk.

Learn more



GOOGLE CALENDAR

An online calendar that allows you to schedule events and tasks.

Learn more



OUTLOOK CALENDAR

An online calendar that allows you to schedule events and tasks.

Learn more

View all integrations


GIVE IT A TRY

See why 10,000+ small businesses have chosen to grow with Less Annoying CRM.

Live demo

I keep getting more and more for my money. Thank you for being so honest to deal
with, and so committed to my success in using your software.

Treavor A.

Customer since 2018

About


LEARN MORE ABOUT THE TEAM

Less Annoying CRM was started by two brothers in 2009. Our mission is simple:
help small businesses succeed. To do this, we've created a new breed of CRM
software. We focus on giving our customers what they really need, and nothing
they don't. That means no annoying buzzwords, no confusing pricing plans, no
long-term contracts, and none of those other things that we all know are
annoying.

More about us

Blog


STAY IN THE LOOP

Learn more about recent feature releases, important announcements, and
reflections on our journey so far.


Company Blog


PRODUCT UPDATE: NOTES FORMATTING

Stay organized and help important information stand out with our new note
formatting options.
Emma
August 16, 2024
•
5 min read


SNEAK PEEK: NOTES FORMATTING


Emma
July 8, 2024
•
5 min read


SNEAK PEEK: AUTOMATIC EMAIL LOGGING


Emma
July 8, 2024
•
5 min read
View all


PRODUCT INFO

How to buy a CRMProduct tourPricingTestimonialsIndustry
templatesComparisonsIntegrationsProduct changelog


COMPANY INFO

About usBlogNewsletterPress


HELP AND DOCUMENTATION

Contact usSchedule a demoHelp resourcesAPI documentation


SPREAD THE WORD

Referral programAffiliate programIntegration partner program


COME SAY HI!

Less Annoying Software, LLC
1017 Olive St. #300
St. Louis, MO 63101



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