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Last chance: Join us for the Digiday Publishing Summit | Sept. 23-25 in Miami

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Demure trend sparks brands’ acknowledgment of creators’ contributions to viral
trends
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DIGIDAY+ MEMBER EXCLUSIVES

Member Exclusive

MEDIA BRIEFING: THE 2024 MEDIA GLOSSARY 

August 22, 2024
Member Exclusive

FUTURE OF TV BRIEFING: 8 CHARTS THAT SUM UP THE STATE OF STREAMING ADVERTISING

August 21, 2024

Member Exclusive

DIGIDAY+ RESEARCH: TIKTOK MOVES AHEAD OF YOUTUBE FOR BRANDS’ VIDEO-FOCUSED
SOCIAL MEDIA MARKETING

August 20, 2024
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Brands in Culture
Demure trend sparks brands’ acknowledgment of creators’ contributions to viral
trends

Creators from historically marginalized communities have long since been pushing
to be credited for viral trends, it seems brands are finally starting to respond
to the call.

 * Generative AI
   Perplexity’s pitch deck offers advertisers a new vision for AI search
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   Meet the company helping creators and brands reach audiences in China
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   Why puzzle fans lined up around the block for New York Times Games’ first
   live event
 * Brands in Culture
   How extremely online culture is showing up outside of social media from ‘very
   demure’ to ‘Brat Summer’
 * Business of TV
   Warner Bros. Discovery International and CNN are extending audience targeting
   tools in bid for more CTV share
 * Sponsored
   Why multichannel TV viewing requires a balance between linear and streaming
 * Gaming & Esports
   How brands from Walmart to L’Oreal are stepping up their game in Roblox in
   2024
 * Sponsored
   How bid shading drives cost efficiency for advertisers in a world without ad
   IDs
 * Member Exclusive
   Media Briefing: The 2024 media glossary 

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   August 22, 2024
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   Teaming up to educate the market: A conversation with two in-game advertising
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   August 21, 2024
 * Sponsored
   How the convergence of sports and streaming creates opportunities for
   platforms and advertisers
   August 21, 2024
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 * Audio Anywhere
   Georgia-Pacific’s in-house media unit is doubling down on audio streaming
   August 21, 2024
 * Sponsored
   Q&A: Why data providers and marketers are uniting to overcome signal loss
   July 30, 2024
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   What Gartner’s 2024 digital ad hype cycle shows about marketing innovation
   and adoption
   August 21, 2024
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   Five key signs that Reddit is getting ready to launch its own search ads
   business
   August 21, 2024
 * Member Exclusive
   Future of TV Briefing: 8 charts that sum up the state of streaming
   advertising
   August 21, 2024




GOOGLE KEEPS COOKIES IN CHROME

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Life Beyond the Cookie

AD WORLD IS RELIEVED BUT SKEPTICAL ABOUT GOOGLE’S DECISION TO KEEP COOKIES IN
CHROME

July 23, 2024
Life Beyond the Cookie

AFTER YEARS OF UNCERTAINTY, GOOGLE SAYS IT WON’T BE ‘DEPRECATING THIRD-PARTY
COOKIES’ IN CHROME

July 22, 2024
Life Beyond the Cookie

CMA’S LATEST ON GOOGLE’S PRIVACY SANDBOX SPARKS DOUBT AMONG AD EXECS

April 29, 2024
Third-Party Cookie Primer

DIGIDAY’S DEFINITIVE, IF NOT EXHAUSTIVE, 2024 GOOGLE CHROME THIRD-PARTY COOKIE
DEPRECATION GLOSSARY

January 16, 2024
Data Regulation

PLATFORMS, NOT REGULATORS, ARE DRIVING DATA PRIVACY ENFORCEMENT

April 5, 2021

Limited Series
Future of TV series

This video series explores the state of the streaming ad industry.

Watch now



MEDIA

View More
Generative AI

AI BRIEFING: HOW TECH COMPANIES ARE TALKING ABOUT AI ON SOCIAL MEDIA

August 16, 2024

From sponsoring the Olympics and major film festivals to buying ads that run on
TVs and in taxis, AI providers have spent the past year looking for ways to
break through the noise. But what does the volume of conversation look like for
the masses on social media?

Member Exclusive

MEDIA BRIEFING: PUBS’ Q2 EARNINGS LOOK ROSY THANKS TO AI DEALS AND AN IMPROVED
AD MARKET 

August 15, 2024

So far, so good for (some) publishers’ bottom lines in 2024.

Publishing in the Platform Era

UNITED AIRLINES IS SUNSETTING THE PRINT COMPONENT OF ITS MAGAZINE HEMISPHERES

August 8, 2024

Already, the magazine’s website appears to be winding down. Its domain,
hemispheresmag.com, now redirects to United’s website.




MARKETING

View More
Member Exclusive

DIGIDAY+ RESEARCH: TIKTOK MOVES AHEAD OF YOUTUBE FOR BRANDS’ VIDEO-FOCUSED
SOCIAL MEDIA MARKETING

August 20, 2024

YouTube is likely the first platform that comes to mind when marketers are
thinking about their video strategies, but when it comes to video-focused social
media, TikTok has undeniably strong footing — in fact, this year it surpassed
YouTube in usage among brands and retailers.

Managing Through Crisis

JOB SEEKERS ENCOUNTER A ‘BRUTAL AND FRUSTRATING’ HIRING MARKET IN E-COMMERCE

August 20, 2024

The U.S. is undergoing what several journalists and economists have called a
“white-collar recession,” as corporations course-correct from the overhiring
they did during Covid. And it’s hitting e-commerce hard.

Member Exclusive

MARKETING BRIEFING: HOW BRAND SAFETY HAS CHANGED — EVEN AS MUSK GOES AFTER GARM

August 20, 2024

This edition of the Marketing Briefing isn’t to predict what will happen but to
get a sense of the current brand safety conversation that’s happening between
advertisers and agency execs now outside of the current lawsuit hubbub.





FUTURE OF TV

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Member Exclusive

FUTURE OF TV BRIEFING: DISNEY, PARAMOUNT AND WARNER BROS. DISCOVERY QUANTIFY THE
TV-STREAMING DIVIDE

August 14, 2024


This week’s Future of TV Briefing looks at how the second quarter of 2024 may
have marked an inflection point for companies’ traditional TV and streaming
businesses.

Member Exclusive

FUTURE OF TV BRIEFING: THE 2024 GLOSSARY

August 7, 2024


This week’s Future of TV Briefing updates the list of the key terms that can
cause confusion when talking about the TV, streaming and digital video industry.

Member Exclusive

FUTURE OF TV BRIEFING: HOW CBS NEWS & STATIONS DEVELOPED A VIRTUAL STUDIO SYSTEM
FOR ITS NEWSCASTS

July 31, 2024


This week’s Future of TV Briefing looks at CBS News & Stations’ creation of a
virtual studio system that it is expanding across its local TV stations as well
as to streaming.




MEDIA BUYING

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Strategizing for the Future

HOW INDEPENDENT AGENCIES GROW THEIR SPORTS PRACTICES

August 20, 2024

The latest surge of interest around sports media has independent media agencies
seeking — and finding — ways to keep up with client needs through new practices
and opportunities to work with brands and athletes in more integrated ways.

Member Exclusive

MEDIA BUYING BRIEFING: AS SPORTS ENJOYS A MOMENT, BUYERS FIND NEW WAYS TO GET IN
VIA INFLUENCERS AND CTV

August 19, 2024

Media agencies with clients investing in sports need to do a bit of rethinking
on how to approach those investments. As a result they’re developing new
practices and opportunities to integrate with leagues and athletes.

Marketing on Platforms

GOOGLE IS FACING A POTENTIAL BREAKUP; WHAT ARE THE LIKELY OUTCOMES?

August 19, 2024

As the Justice Department considers pursuing a breakup of the largest company in
online advertising, Digiday readers share their views.





PODCASTS

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Generative AI

FUTURE’S JON STEINBERG SHARES HIS PHILOSOPHY ON AI CONTENT LICENSING DEALS

August 20, 2024
The Creator Economy

‘WE DON’T HAVE A SOCIAL MEDIA STRATEGY’: HOW BAKED BY MELISSA’S CEO AND
CO-FOUNDER MELISSA BEN-ISHAY WENT FROM FOUNDER TO INFLUENCER

August 13, 2024
The Creator Economy

HOW TWITCH CMO RACHEL DELPHIN WORKS TO WOO LIVESTREAM CREATORS IN A FRAGMENTED
DIGITAL MARKETPLACE

August 6, 2024



RESEARCH

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Member Exclusive

DIGIDAY+ RESEARCH: INSTAGRAM IS HEAD AND SHOULDERS ABOVE FACEBOOK IN THE EYES OF
BRANDS

August 13, 2024
Member Exclusive

CMO STRATEGIES: INSIDE REDDIT, PINTEREST AND SNAPCHAT’S EFFORTS TO COURT
MARKETERS

August 12, 2024
Member Exclusive

CMO STRATEGIES: THE HIGHS AND LOWS OF THE DOMINANT SOCIAL MEDIA PLATFORMS — FROM
INSTAGRAM TO YOUTUBE

August 6, 2024


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Kevin Keith spoke about his quest to bring a contemporary appeal to a brand
known for its fruit arrangements.

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