www.fingerpaint.com Open in urlscan Pro
2600:9000:2113:4400:6:d03f:c300:93a1  Public Scan

Form analysis
0 forms found in the DOM

Text Content

Fingerpaint Group icon
Solutions
Vision
Culture
People
News
Contact
Talk Business Join Us
Fingerpaint Marketing Fingerpaint Multicultural Fingerpaint Market Access The
MYND Group Engage Leaderboard Branding Fingerpaint Medical Communications
Medthink Communications Medthink SciCom PMC Elevalt

Accept

We use cookies to enhance your experience. By selecting “Accept,” you agree to
our cookie policy.


RESULTS MEASURED IN HUMANITY™


WE ARE MORE THAN A COLLECTION OF HEALTHCARE COMPANIES. WE ARE A GROUP OF
INDIVIDUALS WHO CHOSE HEALTHCARE. WE CHOSE THE ONE THING THAT MATTERS TO US ALL.
AND WE WILL MEASURE OUR RESULTS IN HUMANITY. BECAUSE THAT’S WHAT IT MEANS TO BE
PEOPLE FIRST.


WE ARE MORE THAN A COLLECTION OF HEALTHCARE COMPANIES. WE ARE A GROUP OF
INDIVIDUALS WHO CHOSE HEALTHCARE. WE CHOSE THE ONE THING THAT MATTERS TO US ALL.
AND WE WILL MEASURE OUR RESULTS IN HUMANITY. BECAUSE THAT’S WHAT IT MEANS TO BE
PEOPLE FIRST.


WE ARE MORE THAN A COLLECTION OF HEALTHCARE COMPANIES. WE ARE A GROUP OF
INDIVIDUALS WHO CHOSE HEALTHCARE. WE CHOSE THE ONE THING THAT MATTERS TO US ALL.
AND WE WILL MEASURE OUR RESULTS IN HUMANITY. BECAUSE THAT’S WHAT IT MEANS TO BE
PEOPLE FIRST.

Our Solutions

Our Solutions


FULL-SERVICE HEALTHCARE MARKETING

DISCOVER YOUR BRAND’S
TRUE COLORS

From award-winning creative to strategic and scientific partnerships that can
shape your brand’s future, Fingerpaint offers everything you need to deliver
positive outcomes for your brand.

Fingerpaintmarketing.com


PHARMACULTURAL® MARKETING

PROPRIETARY APPROACH TO MULTICULTURAL MARKETING

Fingerpaint Multicultural is an award-winning, full-service team designed to
provide a perfect balance of pharmaceutical knowledge and multicultural insight
distilled into actionable and authentic content that drives best-in-class
campaigns.

Fingerpaintmarketing.com


MARKET
ACCESS

ACCESS TO INNOVATION

From assessing the ever-changing global reimbursement landscape to taking on the
complex access challenges posed by advanced therapeutics, cell and gene
therapies, and vaccines, there is no problem that our strategic minds aren’t
prepared to solve—and execute.

FingerpaintAccess.com TheMYNDGroup.com


GLOBAL
FOOTPRINT

INSIGHTS + IMPACTS

Our London-based data and analytics experts provide full-service solutions that
are leveraged through an omnichannel marketing approach to maximize the impacts
of content and tech development, campaign deployment, and real-time performance
analysis for global brands.

Engage.com


BRANDING +
NAMING

BUILDING BETTER BRANDS

Our global branding and naming experts develop and shape global brands for
lasting impact by delivering strategic insights and world-class creativity to
every client, on every engagement.

LeaderboardBranding.com


MEDICAL COMMUNICATIONS

RESHAPING EDUCATION AND ENGAGEMENTS

Our medical communications experts are rooted in a passion for discovery and
create solutions built on a foundation of science, strategy, and innovation to
shift perception and empower healthcare providers.

FingerpaintMedComms.com MedThinkCommunications.com


MEDICAL
AFFAIRS

SHAPING THE FUTURE OF MEDICAL AFFAIRS

Our medical affairs experts break away from traditional wisdom to transform the
exchange of scientific ideas by developing unexpected solutions that resonate
with audiences on a deeper level.

MedThinkSciCom.com


EXPERTS IN OPHTHALMICS

SPECIALIZED SCIENCE + STRATEGY

High science, advocacy, messaging, measured results, and more—partnering with an
agency that specializes in the eyecare space gives a tangible advantage to
brands that partner with PMC.

PMC.com


OMNICHANNEL SOLUTION

THE WAY OMNICHANNEL SHOULD WORK

Our capability brings together all the elements of successful
omnichannel—experts, proprietary methodology, and best-in-class technologies—to
deliver on your business goals.

Elevalt.com
 * Fingerpaint Marketing
 * Fingerpaint Multicutural
 * Fingerpaint Market Access
 * The MYND Group
 * Engage
 * Leaderboard
 * Fingerpaint Medical Communications
 * MedThink Communications
 * MedThink SciCom
 * PMC
 * Elevalt


OUR VISION

 * We see potential.
 * Everywhere.
 * In everyone.
 * In everything we do.
 * And that’s just the beginning.
 * Everything we do has a chance to change a life.


WE POWER POTENTIAL.

Our Culture
Nobody does it better.

In fact, our often-imitated, never-duplicated way of working has attracted 800+
of the best and brightest in the industry to our diverse companies all over the
world.


PEOPLE-FIRST FROM
DAY ONE.

When you let people drive the business, rather than the other way around, good
things happen. People find inspiration and purpose. Retention rates soar. Teams
bond and become more efficient.




We are committed to diversity, equity, and inclusion. In fact, Fingerpaint Group
has an entire team that focuses on keeping us at our best. At Fingerpaint Group,
we feel a commitment to our community, and we mobilize everyone to continuously
have a positive social impact.

 * 0
   Revenue increase
   year-over-year
 * 0
   Increase in employees
   year-over-year

We’re a living,
breathing

greenhouse.


We’ve worked hard to create the perfect environment for our talent and business
to prosper. So whether it’s career growth, employee growth, or client growth,
our culture allows operational excellence to take root.

 * 0
   Annual hours of pro bono services
 * 0
   Nonprofits we work with annually
 * 0
   Employee philanthropy participation

Built to give back.


At Fingerpaint Group, we don’t just dabble in giving back—we embody it. It’s an
important part of who we are. We invest the time in building sustainable
partnerships that we can be proud of, delving into the interests of our
employees and our clients.

News & Insights
slide 2 to 4 of 6


WHEN TO START AND STOP LOOKING AT DATA

Learn More 5 / 6


NEW PROGRAM SUPPORTS EMPLOYEE MENTAL HEALTH

Learn More 6 / 6


FINGERPAINT GROUP ACQUIRES THE MYND GROUP, BOLSTERING ITS ROBUST MARKET ACCESS
CAPABILITIES

Learn More 1 / 6


FINGERPAINT GROUP ACQUIRES PHARMAHEALTHLABS, GROWING ITS ONCOLOGY AND BIOLOGICS
CAPABILITIES

Learn More 2 / 6


LEADERBOARD BRANDING CONTINUES EXPANSION WITH STRATEGIC HIRE, HERMANN SPICKER,
IN BOSTON

Learn More 3 / 6


FINGERPAINT ACQUIRES EMCAY

Learn More 4 / 6


WHEN TO START AND STOP LOOKING AT DATA

Learn More 5 / 6


NEW PROGRAM SUPPORTS EMPLOYEE MENTAL HEALTH

Learn More 6 / 6


FINGERPAINT GROUP ACQUIRES THE MYND GROUP, BOLSTERING ITS ROBUST MARKET ACCESS
CAPABILITIES

Learn More 1 / 6


FINGERPAINT GROUP ACQUIRES PHARMAHEALTHLABS, GROWING ITS ONCOLOGY AND BIOLOGICS
CAPABILITIES

Learn More 2 / 6


Our People


THIS IS WHAT
HANDS-ON LEADERSHIP LOOKS LIKE.


ED
MITZEN

Expand profile icon

Founder & CEO


BILL
MCELLEN

Expand profile icon

Global President


BRANNON
CASHION

Expand profile icon

President, Specialty Services


ROMMEL
FERNANDEZ

Expand profile icon

Chief Analytics Officer


KEVIN
KISH

Expand profile icon

Chief Financial Officer


JERALYN
MASTROIANNI

Expand profile icon

Chief People Officer


JENNY
MCKENNA

Expand profile icon

Chief of Staff


LEO
TARKOVSKY

Expand profile icon

Chief Commercial Officer


MARK
WILLMANN

Expand profile icon

President, Marketing Services

slide 1 to 2 of 9


ED
MITZEN

Expand profile icon

Founder & CEO


BILL
MCELLEN

Expand profile icon

Global President


BRANNON
CASHION

Expand profile icon

President, Specialty Services


ROMMEL
FERNANDEZ

Expand profile icon

Chief Analytics Officer


KEVIN
KISH

Expand profile icon

Chief Financial Officer


JERALYN
MASTROIANNI

Expand profile icon

Chief People Officer


JENNY
MCKENNA

Expand profile icon

Chief of Staff


LEO
TARKOVSKY

Expand profile icon

Chief Commercial Officer


MARK
WILLMANN

Expand profile icon

President, Marketing Services


1 / 9



ED
MITZEN

Founder & CEO

Ed Mitzen is a renowned healthcare marketing entrepreneur who has built 4
businesses totaling well over a combined $1 billion in revenue. A published
author and prominent thought leader, Ed’s expertise has been featured in outlets
such as Forbes and Fortune. He has been recognized time and time again as a
successful entrepreneur and was a 2-time finalist for EY Entrepreneur of the
Year. He was named Industry Person of the Year by both Med Ad News and MM&M. Ed
earned his bachelor’s degree in biology from Syracuse University and an MBA from
the University of Rochester Simon Business School. In 2022, Ed and his wife Lisa
founded Business for Good, a nonprofit whose mission is to use business and
entrepreneurship to raise people up in underserved communities.


BILL
MCELLEN

Global President

Bill McEllen has been a leader in global biopharma commercialization for 30+
years. As Global President of Fingerpaint Group, he chairs the executive
leadership team and oversees all of Fingerpaint’s business units. Under his
leadership, the agency has experienced exponential growth, garnered 5 Agency of
the Year awards in the last 5 years, and won a CLIO in a category alongside Nike
and Budweiser. Prior to joining Fingerpaint, Bill spent 13 years with McCann
Health as president of both McCann Torre Lazur and McCann Echo, where he led his
agencies to 14 nominations as Agency of the Year in various industry
publications.

LinkedIn


BRANNON
CASHION

President,
Specialty Services

A trusted, global leader in the naming and branding industry, Brannon Cashion
has worked with many of the world’s most revered and recognized brands. As
President, Specialty Services, Brannon is responsible for ensuring the company’s
worldwide consulting teams are delivering best-in-class industry solutions.
Immediately prior to his current role, Brannon was Managing Director of
Leaderboard Branding. Prior to co-founding Leaderboard Branding, Brannon was
Global President of a leading naming/branding agency where he was responsible
for driving its exceptional growth for nearly a decade. With expertise that
spans across industries, he has developed brands for the consumer and
B2B/technology sectors as well as the life sciences and healthcare markets for
nearly 30 years.

LinkedIn


ROMMEL
FERNANDEZ

Chief Analytics Officer

Rommel Fernandez is a strategic and thoughtful leader with a deep understanding
of commercialization in the biotech and pharmaceutical space. He has more than
16 years of experience in the biotech and pharmaceutical industry, having held a
variety of leadership roles. He specializes in commercialization strategies with
an emphasis in analytics, using his passion for data and insights to help
deliver the right product to the right patient. As Chief Analytics Officer at
Fingerpaint Group, Rommel drives the data-centric culture and helps develop
strategies and tactics that address the challenges in biopharma.

LinkedIn


KEVIN
KISH

Chief Financial Officer

Kevin Kish is a proactive financial leader with more than 20 years of experience
leading financial functions at both publicly and privately held companies, with
a focus in the healthcare marketing space. As Chief Financial Officer, Kevin is
responsible for all of the company’s financial functions, including forecasting,
budgeting, acquisitions, investments, strategic financial growth, pricing, and
integration. Prior to joining Fingerpaint Group, Kevin spent 15 years at Syneos
Health, where he rose from senior financial analyst to SVP of finance, managing
$75 million of business.

LinkedIn


JERALYN
MASTROIANNI

Chief People Officer

Jeralyn Mastroianni is a strategic and results-oriented leader and executive
coach recognized for driving organizational impact through talent strategy in
fast-paced, high-growth environments. As Fingerpaint’s Chief People Officer,
Jeralyn continues to elevate and refine Fingerpaint’s people-first mission by
attracting and retaining top global talent. She has over 20 years of experience,
including executive leadership roles at Dentsu, and has held human resource and
consulting positions at worldwide corporations, such as Citigroup and Deloitte
Consulting.

LinkedIn


JENNY
MCKENNA

Chief of Staff

Jenny McKenna is a passionate and people-minded leader who has spent the past 10
years at Fingerpaint. She has an uncanny ability to create processes and support
employees in a way that optimizes business output while also keeping staff
feeling engaged, valued, and ready to do award-winning work on behalf of
clients. She has played an integral part in facilitating the agency’s
exponential growth and success by establishing industry-leading operational
practices, integrating them across all of Fingerpaint’s offices, and ensuring
the agency meets and exceeds its revenue goals.

LinkedIn


LEO
TARKOVSKY

Chief Commercial Officer

Leo Tarkovsky is a transformative national and international strategic marketing
leader with a stellar track record of more than 25 years of brand-building in
the healthcare space. Leo has successfully led communications development for
some of the world’s most iconic health and wellness brands, including those of
Novartis, Pfizer, AstraZeneca, Bristol Myers Squibb, Eli Lilly, Reckitt
Benckiser, Sanofi, Takeda, Merck, and Johnson & Johnson. His experience spans
virtually every therapeutic and product category across all marketing
disciplines and media platforms. Prior to joining Fingerpaint, Leo led
enterprise-level healthcare growth efforts at WPP across all operating companies
and disciplines worldwide. Prior to his time at WPP, Leo served as Group
President at McCann Health, overseeing several McCann agencies, which grew a
stunning 300% under his leadership. An entrepreneurial leader, Leo leverages his
deep business and brand strategy background to uniquely solve client needs and
unlock growth opportunities.

LinkedIn


MARK
WILLMANN

President, Marketing Services

Mark is a 25-year healthcare marketing leader who brings a unique perspective to
his position based on his years in the boardroom leading agency teams and
product development. Over the last two decades, Mark has dedicated himself to
creating an environment that attracts the best talent in the industry and
delivers excellence for clients and brands. As President, Marketing Services, he
ensures the team provides pioneering solutions to the industry’s most pressing
challenges in both domestic and global markets. Immediately prior to his current
position, Mark played a critical role in launching and growing Fingerpaint’s New
Jersey team that saw the agency double its size for 3 consecutive years. Before
Fingerpaint, Mark spent over 15 years at McCann Health, leading the New Jersey
and San Francisco offices in brand development, strategic endeavors, and
organizational operations. He spent the early part of his career leading drug
development in infectious disease and women’s health.

LinkedIn

BOARD OF DIRECTORS

John Bailey

 * Managing Partner, Knox Lane
 * Former President and Chief Financial Officer, e.l.f. Beauty (NYSE:ELF)
 * Former Head of Consumer, TPG Growth

Malcolm Frank

 * CEO, TalentGenius
 * Former President, Cognizant - Digital Business and Technology Services
 * Former Chief Strategy & Marketing Officer, Cognizant

Brent Gunderson

 * Principal, Knox Lane
 * Former Principal, TPG

Russ Hagey

 * Senior Partner & Worldwide Chief Talent Officer/Chief Leadership Officer,
   Bain & Company

Ed Mitzen

 * Chairman & CEO, Fingerpaint Group
 * Co-Founder, Business for Good Foundation

Bill O’Donnell

 * General Manager, Athru Partners
 * Former President & COO, CFO, inVentiv Health Communications

Shamik Patel

 * Partner and Co-Founder, Knox Lane
 * Former Partner and Head of Services, TPG Growth

Hillary Pond

 * Vice President, Knox Lane
 * Former Associate, TPG Global

Andy Pyfer

 * Partner and Board Member, Fingerpaint Group
 * Board Member, Cobbs Creek Foundation

Lisa Sterling

 * Chief People Officer, SmartRecruiters
 * Former CHRO, EverCommerce (NASDAQ: EVCM)
 * Former Chief People and Culture Officer, Ceridian (NYSE: CDAY)

Contact


WANT TO
TALK BUSINESS
OR JOIN US?


Fingerpaint Group icon

395 Broadway,
Saratoga Springs, NY 12866
Main Number: 518.693.6960

Privacy Policy Terms and conditions
News & Insights Join Our Team
 * LinkedIn social media icon
 * Twitter social media icon

Fingerpaint Marketing Fingerpaint Multicutural Fingerpaint Market Access The
MYND Group Engage Leaderboard Branding Fingerpaint Medical Communications
MedThink Communications MedThink SciCom PMC Elevalt
Contact Us
Privacy Policy Terms and conditions