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Conference - Convene, 117 W 46th Street, NYC
Sep 13, 2023 / 8:00 am - 6:00 pm EDT
$599 - Member
$799 - Non-Member
Free for qualified brand marketers and agency professionals
Register
--------------------------------------------------------------------------------
* Overview
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* Sponsors & Partners
OVERVIEW
Join us at the IAB Connected Commerce Summit: Retail Reimagined and discover the
future of retail commerce. Innovation is the key to success, and the Summit will
showcase the latest technologies and trends that are revolutionizing the
shopping experience. From measurement and content innovation to personalized
marketing and interactive experiences, learn from thought leaders in e-commerce
and retail media about the most impactful strategies that will help your brand
stay ahead of the game.
You’ll have access to forward-thinking keynote talks, engaging panel
discussions, and interactive breakout sessions. The IAB Connected Commerce
Summit: Retail Reimagined is the perfect opportunity to learn where the future
of retail commerce is headed and how it could improve your business.
For questions, please visit the IAB Connected Commerce Summit 2023 FAQs page.
For qualified brand marketers and agency professionals to attend for free
Request a Pass
Discussion Topics
* THE POWER AND GROWTH OF RETAIL MEDIA
* GAINING RELIABLE ATTRIBUTION DATA
* INNOVATIVE TECH IMPROVING THE SHOPPING EXPERIENCE
* NEW IAB RETAIL MEDIA STANDARDS
AGENDA
AGENDA:
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* Breakout Sessions
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* In-Person Only
* Industry Insights Presentation
* Innovation in Commerce
* Innovation Spotlight
* Invite Only
* Keynote
* Main Stage
* Masterclass
* Networking
* Panel
* Panel Discussion
* Roundtable
* The New Content Experience in Commerce
* The Rise of Retail Media Networks
* Topic Block
* Town Hall
* Virtual
* Walkthrough
* Welcome
* All
* Invite Only
* Main Stage
* Main Stage OR Invite Only
Agenda style:
* Week View
* List View
* --------------------------------------------------------------------------------
SEPTEMBER
WED. 13
1 PM
2 PM
3 PM
4 PM
5 PM
6 PM
7 PM
8 PM
9 PM
10 PM
11 PM
12 AM
1 AM
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* WEDNESDAY, SEPTEMBER 13
* WEDNESDAY, SEPTEMBER 13
2:00 PM – 3:00 PM
The Gallery
Breakfast
NETWORKING BREAKFAST
Add to Calendar
--------------------------------------------------------------------------------
* WEDNESDAY, SEPTEMBER 13
3:00 PM – 3:05 PM
The Forum
CEO OPENING REMARKS
* David Cohen
Chief Executive Officer
IAB
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--------------------------------------------------------------------------------
* WEDNESDAY, SEPTEMBER 13
3:05 PM – 3:15 PM
The Forum
Welcome
IAB STATE OF COMMERCE
* Jeffrey Bustos
Vice President, Measurement Addressability Data
IAB
Add to Calendar
--------------------------------------------------------------------------------
* WEDNESDAY, SEPTEMBER 13
3:15 PM – 3:25 PM
The Forum
SPONSOR INTRODUCTION BY ALBERTSONS MEDIA COLLECTIVE
* Claire Wyatt
VP, Business Strategy & Marketing Science
Albertsons Media Collective
Add to Calendar
--------------------------------------------------------------------------------
* WEDNESDAY, SEPTEMBER 13
3:25 PM – 3:45 PM
The Forum
The Rise of Retail Media Networks
IAB’S RETAIL MEDIA NETWORK SURVEY: THE RESULTS
IAB reveals the results of a months-long research study interviewing key
retail media decision-makers at retailers, brands, and agencies. The
results will gain a better understanding of the impediments as well as the
drivers to effective collaboration and the impact those have on
operational efficiency and revenue growth. Hear analysis from our panel on
the findings and the way forward.
* Chris Bruderle
Vice President, Industry Insights and Content Strategy
IAB
* Pam Zucker
Chief Strategy Officer
IAB
* Matt Drzewicki
Vice President of Partner Solutions, Roundel
Target
* Mike Merna
Chief Growth Officer
The Mars Agency
Add to Calendar
--------------------------------------------------------------------------------
* WEDNESDAY, SEPTEMBER 13
3:45 PM – 4:10 PM
The Forum
The Rise of Retail Media Networks
WILL ATTRIBUTION MAKE OR BREAK RETAIL MEDIA?
One of the biggest challenges facing retail media networks is the lack of
reliable attribution data. Without good attribution data, advertisers
cannot be sure how their ads are actually driving sales. This makes it
difficult for them to justify investing in retail media.
As the retail media industry matures, attribution will become increasingly
important. Advertisers will demand more transparency and accountability
from retail media networks. Our panel explores the journey of gaining
reliable attribution data to be more successful in winning and retaining
advertisers.
* Alicia Esposito
Vice President of Content
Retail TouchPoints
* Raquel Navarrski
Customer Vice President, eCommerce Pure Play
General Mills
* Katie Neil
Connected Commerce Lead
Coca-Cola
* Cara Pratt
Senior Vice President, Kroger Precision Marketing
84.51˚
Add to Calendar
--------------------------------------------------------------------------------
* WEDNESDAY, SEPTEMBER 13
4:10 PM – 4:20 PM
The Forum
CAN 1+1=3 WITH CMX AND L&P?
Retail Media Networks and Loyalty & Personalization teams often operate in
silos, even when serving the same suppliers. But what happens when you
coordinate campaigns across audience and channels? That’s what CVS Media
Exchange (CMX) wants to find out. In this presentation Praveen Menon, head
of analytics and business intelligence and Haleon talk about the exciting
pilot they’re running, what they hope to learn, and how these integrated
tests could change the way suppliers engage customers across promotional
(media and offers) touchpoints to drive top of mind awareness and trips.
* Kelly Kavanagh
US Digital Commerce Media Director
Haleon
* Praveen Menon
Head of Business Intelligence
CVS Media Exchange (CMX)
Add to Calendar
Sponsored by
--------------------------------------------------------------------------------
* WEDNESDAY, SEPTEMBER 13
4:20 PM – 4:45 PM
The Forum
The Rise of Retail Media Networks
BUILDING CONSUMER TRUST IN RETAIL MEDIA
The retail media landscape is rapidly evolving, and with it, the need for
transparency and trust between brands, agencies, and retail media
networks. This panel session will explore how these three groups can work
together to align on audience targeting, consumer privacy, and
measurement.
The panelists will discuss the challenges and opportunities of working in
a data-driven environment, and how to ensure that consumers' privacy is
protected. They will also share their insights on how to measure the
effectiveness of retail media campaigns.
* Angelina Eng
Vice President, Measurement, Addressability and Data Center
IAB
* Chelsey Alexander
Vice President of New and Emerging Channels
Bayer
* Mebrulin Francisco
Global Head of Data Strategy and Martech
Essence Media
* Peter Barry
Vice President, Addressability
PubMatic
* Amie Owen
US Head of Commerce
UM Worldwide
Add to Calendar
Sponsored by
--------------------------------------------------------------------------------
* WEDNESDAY, SEPTEMBER 13
4:45 PM – 5:25 PM
The Gallery
Networking
NETWORKING BREAK
Add to Calendar
--------------------------------------------------------------------------------
* WEDNESDAY, SEPTEMBER 13
5:30 PM – 5:55 PM
The Forum
Data Measurement Enablement
CREATING CONSENSUS THROUGH RETAIL MEDIA STANDARDS
The industry has been eagerly awaiting retail media standards - a set of
agreed-upon rules and guidelines that govern the creation, delivery, and
measurement of retail media. These standards help to ensure that retail
media campaigns are executed consistently and accurately, and that the
results of these campaigns can be reliably measured.
Creating consensus around retail media standards is important because it
allows for the efficient and effective exchange of data between retailers
and brands. This, in turn, can lead to better targeting, more effective
campaigns, and improved ROI. Hear from our panel working to build industry
wide standards.
* Jessie Dowd
Editorial Director
Path to Purchase Institute
* Jeffrey Bustos
Vice President, Measurement Addressability Data
IAB
* Jill Cruz
Executive Vice President, Commerce Strategy
Publicis Groupe
* Ron Pinelli
Senior Vice President Digital Research and Standards and Associate
Director
Media Rating Council
* Claire Wyatt
VP, Business Strategy & Marketing Science
Albertsons Media Collective
Add to Calendar
--------------------------------------------------------------------------------
* WEDNESDAY, SEPTEMBER 13
5:55 PM – 6:20 PM
The Forum
Data Measurement Enablement
THE ROI OF LOYALTY DATA: CREATING A MORE PERSONALIZED IN-STORE AND ONLINE
EXPERIENCE
Hear from our panel of experts on best practices using loyalty data and
closing the loop to maximize the effectiveness of their campaigns and
generating new revenue streams, improving customer engagement, and
boosting sales.
* Paul Brenner
Senior Vice President, Retail Media and Partnerships
Vibenomics
* Kelly Leger
Managing Director
Deloitte Digital
* Andy Murray
Former Senior Vice President Marketing
Walmart
* Lauren Wiener
Managing Director and Partner
Boston Consulting Group (BCG)
Add to Calendar
--------------------------------------------------------------------------------
* WEDNESDAY, SEPTEMBER 13
6:20 PM – 6:30 PM
The Forum
HOW AI IS DRIVING CUSTOMERS FROM THE SCREEN TO THE STORE FOR AUDI AMERICA
Join PHD Media and KERV as they discuss how Audi America reimagined the
consumer shopping experience across hundreds of US cities in a
first-to-market AI-powered CTV/OTT video experience. Learn the latest
applications and best practices for using AI to collapse the funnel and
move your customers from the screen to the store.
* Hillary Kupferberg
Director, Digital (Luxury Automotive)
PHD Media
* Jay Wolff
Chief Revenue Officer
KERV
Add to Calendar
Sponsored by
--------------------------------------------------------------------------------
* WEDNESDAY, SEPTEMBER 13
6:40 PM – 7:05 PM
Hubs One and Two
Breakout
INTERACTIVE SESSIONS
Facilitated live discussions, led by a cross-section of industry experts,
that address critical issues and encourage attendees to debate, discuss,
and identify what’s needed to help advance beyond current pain points in
the ecosystem.
*
Hub One
UNRAVELING THE POWER OF STANDARDIZATION IN RETAIL MEDIA NETWORKS
Standardization is essential in creating a cohesive and transparent
retail media network environment, where advertisers and retailers can
collaborate efficiently. Join Albertsons Media Collective’s VP of
Business Strategy and Marketing Science, Claire Wyatt, as she leads a
workshop that explores the crucial significance of standardization and
the key elements that underpin its success. Through interactive
activities and collaborative discussions, attendees will gain valuable
insights into the critical pillars of a thriving retail media network
ecosystem.
read more...
* Claire Wyatt
VP, Business Strategy & Marketing Science
Albertsons Media Collective
Sponsored by
Add to Calendar
*
Hub Two
SUSTAINABLE FUTURES: LEVERAGING TECHNOLOGY IN CPGS, RETAIL MEDIA, AND
ADVERTISING
This panel will explore the synergies between data-driven
sustainability, circular economy practices in CPGs, and retail media’s
role in decarbonizing advertising. Through innovative platforms like
adnetzeo, we will discuss how businesses of all sizes can fund carbon
removal projects, such as regenerative agriculture, fostering a
marketplace that allows individuals, businesses, and nature to thrive.
Experts from various fields will provide insights into the potential
for technology and collaboration to repair our climate and create a
legacy we can all be proud of.
read more...
* Angelina Eng
Vice President, Measurement, Addressability and Data Center
IAB
* Alexsandra Guerra
Co-founder and Director of Business Development
Nori
Add to Calendar
--------------------------------------------------------------------------------
* WEDNESDAY, SEPTEMBER 13
7:05 PM – 8:05 PM
The Gallery
Networking
LUNCH
Add to Calendar
--------------------------------------------------------------------------------
* WEDNESDAY, SEPTEMBER 13
8:05 PM – 8:10 PM
The Forum
SPONSOR INTRODUCTION BY INMARKET
* Daniel Perez
Chief Marketing Officer
InMarket
Add to Calendar
Presented by
--------------------------------------------------------------------------------
* WEDNESDAY, SEPTEMBER 13
8:10 PM – 8:15 PM
The Forum
The New Content Experience in Commerce
IAB TREND BRIEF – CONTENT EXPERIENCE IN COMMERCE
Commerce is not your basic shopper marketing. There are many ways to
interact with customers to gain their attention and motivate a sale,
including shoppable ads, social commerce, interactive CTV ads, and more.
* Pam Zucker
Chief Strategy Officer
IAB
Add to Calendar
--------------------------------------------------------------------------------
* WEDNESDAY, SEPTEMBER 13
8:15 PM – 8:40 PM
The Forum
RETAIL MEDIA 2.0: BALANCING PERSONALIZATION AND MONETIZATION
How can retailers unlock the immense potential of retail media without
disrupting personalization? Join our powerhouse panel of retail media
experts as they reveal proven strategies for optimizing this high-growth
channel. Discover how leading retailers and brands balance personalization
and monetization through advanced analytics and AI. Gain actionable
insights into leveraging retail media to drive growth, efficiency, and
loyalty.
* Andreas Reiffen
Founder and Chief Executive Officer
Crealytics
* Parbinder Dhariwal
Vice President, General Manager
CVS Media Exchange (CMX)
* Danielle Brown
Senior Vice President, Data Enablement and Category Strategy
Disney Advertising Sales
* Quentin George
Partner
McKinsey & Company
Add to Calendar
Sponsored by
--------------------------------------------------------------------------------
* WEDNESDAY, SEPTEMBER 13
8:40 PM – 9:05 PM
The Forum
The New Content Experience in Commerce
REIMAGINING RETAIL – INTERACTING WITH CUSTOMERS TO GAIN THEIR ATTENTION
In today's retail landscape, where consumers have more choices than ever
before, retailers must new find ways to interact and gain their attention
in-store and online. Our panel will discuss enhancing the omnichannel
experience by using localized and personalized promotions,
shoppable/immersive creative, social commerce, and real-time messaging to
interact with consumers in a more meaningful way and gain their attention.
* Jill Dvorak
Chief Content Officer
CommerceNext
* Daniel Perez
Chief Marketing Officer
InMarket
* Michael Olaye
Senior Vice President, Managing Director, Strategy and Innovation
RGA
* Leah Wise
Head of Shopper Marketing
Unilever
Add to Calendar
Sponsored by
--------------------------------------------------------------------------------
* WEDNESDAY, SEPTEMBER 13
9:05 PM – 9:35 PM
The Gallery
Networking
NETWORKING BREAK
Add to Calendar
--------------------------------------------------------------------------------
* WEDNESDAY, SEPTEMBER 13
9:40 PM – 10:10 PM
The Forum
Innovation in Commerce
PANEL DISCUSSION: THE FUTURE OF COMMERCE
Hear from industry leaders on the future of commerce that promises
convenience, personalization, and enhanced customer experiences, fueled by
technological advancements that reshape the way we shop and interact with
businesses.
* Donna Sharp
Managing Director, Marketing Transformation
MediaLink
* Beth Ann Kaminkow
Global Chief Executive Officer
VMLY&R COMMERCE
* Helen Lin
Chief Digital Officer
Publicis Groupe
* Surabhi Pokhriyal
Chief Digital Growth Officer
Church & Dwight
Add to Calendar
--------------------------------------------------------------------------------
* WEDNESDAY, SEPTEMBER 13
10:10 PM – 10:35 PM
The Forum
Innovation in Commerce
THE POWER OF NEW DIGITAL CAPABILITIES FOR AN INNOVATIVE TOMORROW
Hear from industry leaders on how they are managing the rapidly changing
world of commerce driven by new digital capabilities. They will share best
practices for enabling businesses to create more personalized and engaging
shopping experiences, reach new customers, and improve efficiency.
* Garett Sloane
Technology, Digital and Media Reporter
AdAge
* Lauren Chesley
Head of Industry
SXM Media
* Emily Jackson
Senior Vice President, eCommerce
Forbes
* Roger Vazquez
Vice President, Technology Solutions
Clinch
Add to Calendar
Sponsored by
--------------------------------------------------------------------------------
* WEDNESDAY, SEPTEMBER 13
10:35 PM – 10:40 PM
The Forum
Closing
CLOSING REMARKS
* Jeffrey Bustos
Vice President, Measurement Addressability Data
IAB
Add to Calendar
--------------------------------------------------------------------------------
* WEDNESDAY, SEPTEMBER 13
10:40 PM – 11:40 PM
The Gallery
Networking
CLOSING RECEPTION
Add to Calendar
--------------------------------------------------------------------------------
* tracks: [data-session-id]
* session_types:
SPEAKERS & MODERATORS
SPEAKERS & MODERATORS
CHELSEY ALEXANDER
Vice President of New and Emerging Channels
Bayer
Bayer - Vice President of New and Emerging Channels
View bio
CHELSEY ALEXANDER
Vice President of New and Emerging Channels
Bayer
Bayer - Vice President of New and Emerging Channels
Close bio
Chelsey leads upstream e-commerce / digital innovation and design, discovery,
and scaling of new and emerging channels of commerce, and global customer
excellence representative for the US.
Close bio
PETER BARRY
Vice President, Addressability
PubMatic
PubMatic - Vice President, Addressability
View bio
PETER BARRY
Vice President, Addressability
PubMatic
PubMatic - Vice President, Addressability
Close bio
With nearly 20 years of experience in digital advertising, Peter brings with him
a successful track record in revenue growth, managing large accounts across
enterprise verticals and building partnerships.
Peter joined PubMatic in 2016 and spent several years leading PubMatic’s
Australia & New Zealand business to be one of the top SSPs in the region;
working with all major publishers, broadcasters and buyers. He also headed up
PubMatic’s Audience product, Audience Encore, across the APAC region, allowing
advertisers, data owners and publishers access to best-in-market technology and
innovation to ensure their businesses are set up for long term success. He was
promoted to VP for Addressability in 2021 where he is responsible for growing
and overseeing PubMatic’s global addressability solutions business, based in New
York.
Close bio
PAUL BRENNER
Senior Vice President, Retail Media and Partnerships
Vibenomics
Vibenomics - Senior Vice President, Retail Media and Partnerships
View bio
PAUL BRENNER
Senior Vice President, Retail Media and Partnerships
Vibenomics
Vibenomics - Senior Vice President, Retail Media and Partnerships
Close bio
With more than 25 years of experience in media & entertainment and advertising
technology leadership, Paul Brenner served in several c-suite roles including
division President with Emmis Operating Company [NASDAQ:EMMS]. As President of
NextRadio/TagStation his work focused on global innovation through FM Chip
activations in all smartphones for audience measurement, improved in-car user
experiences, and data attribution platforms for all broadcast radio. In 2019,
Paul joined Vibenomics as Chief Strategy Officer to help develop the
go-to-market strategy for the company’s first-to-market Audio In-Store
advertising solution. Following a successful launch, Brenner was promoted to
President of Audio OOH to oversee all efforts surrounding revenue-generating
activity and related partnerships. After the company’s recent integration with
Mood Media, Paul was promoted to SVP of Retail Media and Partnerships, where he
works to evangelize and innovate the In-Store segment of Retail Media.
Close bio
DANIELLE BROWN
Senior Vice President, Data Enablement and Category Strategy
Disney Advertising Sales
Disney Advertising Sales - Senior Vice President, Data Enablement and Category
Strategy
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DANIELLE BROWN
Senior Vice President, Data Enablement and Category Strategy
Disney Advertising Sales
Disney Advertising Sales - Senior Vice President, Data Enablement and Category
Strategy
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Danielle Brown is senior vice president, Data Enablement and Category Strategy,
Disney Advertising Sales. In this role, Brown oversees industry-leading data and
targeting solutions and insights that fuel Disney Advertising Sales’
consultative approach to working with clients to deliver the full impact of
campaigns across the entire Disney portfolio including ABC, ABC News, Disney
Channels Worldwide, ESPN Networks, ESPN+, Freeform, FX, Hulu and National
Geographic.
Brown has spent two decades at The Walt Disney Company, beginning her career as
a sales planner at ESPN. Prior to her current role, Brown served as vice
president, Multimedia Sales, Disney Advertising Sales, overseeing multimillion
dollar investments from one of the largest agency holding companies. Over the
years, she has worked extensively on upfront strategies and negotiations and
developed expertise in creating sponsorship opportunities and custom advertising
strategies for brands and agencies. Before Disney, Brown represented clients on
the agency side as an assistant buyer at Universal McCann.
Brown is committed to advancing diversity in the workplace and the industry at
large. She serves on the DMED DE&I Council, is an executive sponsor of DE&I for
Disney Advertising Sales and co-leads leads a team of advocates on diversity and
inclusion initiatives at The Walt Disney Company. She recently spearheaded
efforts to secure Disney Advertising Sales’ sponsorship of ADCOLOR in 2020, an
organization that promotes diverse and inclusive workplaces.
Brown was named to Cablefax’s 2019 and 2020 Diversity List, honoring influential
leaders who are shaping the media industry. She is also a new member of the
Mediaweek Council and a member of the IAB Video Board.
Brown is a graduate of North Carolina Central University, and in 2018, she
completed the NAMIC (National Association for Multi-ethnicity in Communications)
Executive Leadership Development Program at University of Virginia Darden School
of Business. She resides in Brooklyn, New York with her husband and two
children.
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CHRIS BRUDERLE
Vice President, Industry Insights and Content Strategy
IAB
IAB - Vice President, Industry Insights and Content Strategy
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CHRIS BRUDERLE
Vice President, Industry Insights and Content Strategy
IAB
IAB - Vice President, Industry Insights and Content Strategy
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Chris Bruderle brings over 25 years of experience in Data/Web Analytics and
Media Market Research at premium Digital and Muti-Platform web publishers
including The Daily Beast, Martha Stewart Living Omnimedia, Conde Nast
Publications and This Old House Ventures.
Before working at IAB where he leads research-based thought leadership
initiatives, Chris was most recently VP, Analytics & Research at The Daily Beast
where he spent nearly 7 years and was responsible for the tracking, analysis and
reporting of The Daily Beast’s O&O site and off-platform data/analytics for
Senior/Corporate Management, Editorial, Advertising Sales, Product/Engineering,
Audience/Business Development, Social Media and PR. He established the
company-wide Editorial Analytics and Advertising Sales data and research stacks
which included, among others, Google Analytics, Parse.ly, Krux DMP, Optimizely,
comScore, Kantar, Samba, Newswhip, Crowd Tangle, Buzzsumo, and CrazyEgg.
Prior to The Daily Beast, Chris spent 5 years as Associate and Acting Director
at Martha Stewart Living Omnimedia where he directed the correspondence and
development of all research-based strategies supporting the Advertising Sales
and Marketing staffs of each of the MSLO media brands and platforms across
digital, mobile/tablet, TV, print and radio. Chris has also held marketing and
market research positions at Conde Nast and Time Inc.
Chris started his career at BBDO as an Assistant Media Planner where he most
notably completed the “Media Training Program”.
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JEFFREY BUSTOS
Vice President of Measurement, Addressability & Data Center
IAB
IAB - Vice President of Measurement, Addressability & Data Center
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JEFFREY BUSTOS
Vice President of Measurement, Addressability & Data Center
IAB
IAB - Vice President of Measurement, Addressability & Data Center
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Jeffrey Bustos is Vice President of Measurement, Addressability & Data at IAB —
in partnership with Angelina Eng — where he focuses on data, privacy, and
measurement. Previously, Jeffrey was at GroupM on the Data, Audience & Platform
Strategy team working on audience science, data enablement, and measurement,
while also developing sustainable and future proofing solutions. Jeffrey has a
strong background in developing strategies and outlining processes for adoption
with a focus on taxonomy, audience architecture and measurement. As part of the
DAP team at GroupM, Jeffrey was a leader in developing strategic plans and
measurement frameworks in preparation for cookie deprecation. In addition, he
led the Cookieless Future Taskforce, participated in Global Identity panels, and
developed training plans for cross-agency learning.
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LAUREN CHESLEY
Head of Industry
SXM Media
SXM Media - Head of Industry
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LAUREN CHESLEY
Head of Industry
SXM Media
SXM Media - Head of Industry
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Lauren Chesley is currently the Retail Head of Industry at SXM Media where she
leads strategy and development for the retail category across SiriusXM, Pandora,
SoundCloud and Stitcher.
Lauren is a highly creative yet analytical leader with 15+ years of
cross-functional expertise across creative, marketing and HR functions,
previously spending thirteen of those years working at Target and a year and a
half at Squarespace. She has held positions as a creative strategist, talent
brand and marketing manager, experiential event planner, influencer marketer,
and a trend/consumer/media insights lead. Throughout her career, Lauren has
consistently sought out a range of resources to understand and synthesize
complex information into meaningful and digestible actions, ideas and
innovations. Passionate about cultivating diverse and inclusive cultures and
conversations, Lauren has also led efforts to integrate the multifaceted aspects
of identity into all she does in and outside of work.
In addition to her corporate work, Lauren is certified as a coach from NYU and
is a photographer, and author of STREET SPEAK (@TheStreetsSpeak), a book that
showcases the power in street art to motivate, inspire and ignite passion every
day.
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JILL CRUZ
Executive Vice President, Commerce Strategy
Publicis Groupe
Publicis Groupe - Executive Vice President, Commerce Strategy
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JILL CRUZ
Executive Vice President, Commerce Strategy
Publicis Groupe
Publicis Groupe - Executive Vice President, Commerce Strategy
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With 25+ years of experience in the advertising, shopper and media space, Jill
is responsible for further strengthening Publicis Groupe’s commerce media
capabilities, including developing strategic retail media partnerships and
providing thought leadership, training and enablement services to all Publicis
agencies to build best-in-class retail media network practices.
Prior to Publicis, she held a dual role within WPP – on the senior leadership
team at Wunderman Thompson Commerce (WTC), helping grow commerce revenues 2.5x
and leading three key clients to become some of the organization’s most
successful clients in 2021. She was also tasked to lead Mediacom to build its
retail media network practice and develop dedicated teams to serve some of their
most senior clients in this arena, including Mars – an account for which she
helped triple the agency team supporting the business over a span of two years.
Over her career, she has led dozens of Fortune 500 clients across many different
sectors, such as energy, banking, telecom and CPG (including brands like P&G,
Tyson, GE and Hershey).
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PARBINDER DHARIWAL
Vice President, General Manager
CVS Media Exchange (CMX)
CVS Media Exchange (CMX) - Vice President, General Manager
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PARBINDER DHARIWAL
Vice President, General Manager
CVS Media Exchange (CMX)
CVS Media Exchange (CMX) - Vice President, General Manager
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Parbinder has spent his career building and transforming world-class teams in
the digital advertising ecosystem, with growth and consumers at the core. Before
joining CVS in 2022, he has been leading and in-sourcing the media business for
Walmart Connect. Joining Walmart in 2019, he oversaw everything Beauty, Personal
Care, and Health and Wellness, leading a multi-disciplined team that helped grow
Walmart Connect’s Supplier and Merchant partnerships across the category.
From 2018-2019, he worked with leading media industry CEOs, consulting to drive
strategic change, digital growth, and change management. From 2016 until he left
at the end of 2017, he was the VP of Global Accounts at Spotify, working across
the business’s largest Global advertisers to transform partnerships across the
platform, building the discipline of deal-making with critical partners across
the streaming giant.
Between 2012 and 2015, he and his family resided in Barcelona, where he was the
CRO, leading the global sales and operations for Softonic, a software download
company. And previously to this, he worked on various businesses as VP and
Director in London and New York for CBS Interactive.
Parbinder resides in Brooklyn, New York.
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JESSIE DOWD
Editorial Director
Path to Purchase Institute
Path to Purchase Institute - Editorial Director
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JESSIE DOWD
Editorial Director
Path to Purchase Institute
Path to Purchase Institute - Editorial Director
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Jessie Dowd is a retail expert, storyteller and consumer psychology enthusiast
who has been covering the industry for more than 17 years. Focused on
identifying emerging trends across retail, brands and shopper behavior, she is a
strategic curator of content for award-winning media brands and currently serves
as editorial director of the Path to Purchase Institute. As a sought-after
thought leader, she has spoken on commerce trends at various industry
conferences and at events for Fortune 500 companies. Dowd has a bachelor’s
degree in magazine journalism from The University of Georgia’s Henry W. Grady
College of Journalism and Mass Communication.
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MATT DRZEWICKI
Vice President of Partner Solutions, Roundel
Target
Target - Vice President of Partner Solutions, Roundel
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MATT DRZEWICKI
Vice President of Partner Solutions, Roundel
Target
Target - Vice President of Partner Solutions, Roundel
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Matt Drzewicki joined Target’s retail media network, Roundel, in May 2022. As
the Vice President of Roundel’s Partner Solutions Group, Matt is responsible for
the overall strategic direction for Roundel’s integrated sales and client
management team focused on bringing market-leading media strategies and
innovative solutions to brand partners.
Prior to joining Target, Matt spent over 10 years at Google, where he was most
recently, the Managing Director of its large customer Accelerator team, working
with leading B2B and B2C companies on growth strategies. Matt began his career
at Valassis holding various roles in Sales, Marketing, and Product throughout
his tenure. Matt is a proud graduate of Michigan State University, and lives
with his wife (Bridget) two children (Mason & Kathryn), and pandemic puppy
(Nellie) outside of Detroit.
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JILL DVORAK
Chief Content Officer
CommerceNext
CommerceNext - Chief Content Officer
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JILL DVORAK
Chief Content Officer
CommerceNext
CommerceNext - Chief Content Officer
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ANGELINA ENG
Vice President, Measurement & Attribution
IAB
IAB - Vice President, Measurement & Attribution
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ANGELINA ENG
Vice President, Measurement & Attribution
IAB
IAB - Vice President, Measurement & Attribution
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A seasoned executive with 24+ years of digital media, marketing and operations
experience, Angelina Eng has focused her career on supporting agencies and
brands to define, build and manage digital media and marketing efforts while
enabling teams to operationally work efficiently and effectively with both
internal and external partners and platforms. She’s been responsible for the
development and management of internal systems and workflow, establishment of
deliverable standards, designing ad trafficking and tracking guidelines,
implementation of emerging platforms, as well as establishing best practices at
companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to
help define, establish and advocate some of the industry standards that we see
in today’s digital media ecosystem (such as ad verification/brand safety, ad
fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016
and AdMonsters Digital Media Leadership Award 2016.
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ALICIA ESPOSITO
Vice President of Content
Retail TouchPoints
Retail TouchPoints - Vice President of Content
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ALICIA ESPOSITO
Vice President of Content
Retail TouchPoints
Retail TouchPoints - Vice President of Content
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As Vice President of Content for Retail TouchPoints, Alicia oversees audience
analysis, editorial strategy and activation across the brand’s entire network of
digital and in-person channels. She is the host of the Retail Remix podcast and
speaks on topics including omnichannel strategy, next-gen store design and
innovative retail business models.
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MEBRULIN FRANCISCO
Global Head of Data Strategy and Martech
Essence Media
Essence Media - Global Head of Data Strategy and Martech
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MEBRULIN FRANCISCO
Global Head of Data Strategy and Martech
Essence Media
Essence Media - Global Head of Data Strategy and Martech
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As part of the data solutions team within essenceMediacom, Mebrulin (Meb) is a
strategic data partner serving as a bridge to data and tech stack solutions. In
this role, she assesses client needs, connects to appropriate data solutions,
and develops advance audience strategies to create personalized consumer
journeys.
Using a data agnostic approach to insights and innovative data mining
techniques, Meb strives to bring research and analytics to the forefront of the
discussion. Her mission is to inspire, inform, and push the boundaries on how
data can be used to drive business results. Meb has worked with major U.S.
marketers across a broad range of products and service including: Coca Cola,
Signet, Uber, Walgreens, Nestle, Target, Universal Pictures, Ikea, US Census,
AARP, NBC Universal, MARS, Citi, Colgate, Tamiflu, among others.
She holds a Master’s of Science degree in Integrated Marketing from New York
University with a specialization in Marketing Analytics. She is co-chair of the
research committee at the Culture Marketing Council, seats on the board of
Upside Analytics, has been featured in 2016 LinkedIn’s Next Wave Top
Professionals under 35, is recipient of 2018 Edge Marketing Rising Star Awards,
and is part of the 2018 & 2022 Adweek All Star Class.
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QUENTIN GEORGE
Partner
McKinsey & Company
McKinsey & Company - Partner
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QUENTIN GEORGE
Partner
McKinsey & Company
McKinsey & Company - Partner
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Quentin is an experienced digital, creative, and media agency executive who has
served ambitious marketing leaders for 25+ years to scale and transform their
businesses.
Quentin heads up the Commerce Media service line and has been involved in over
18 commerce and retail media network builds over the last 7 years.
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ALEXSANDRA GUERRA
Co-founder and Director of Business Development
Nori
Nori - Co-founder and Director of Business Development
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ALEXSANDRA GUERRA
Co-founder and Director of Business Development
Nori
Nori - Co-founder and Director of Business Development
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Alexsandra Guerra is an entrepreneur, environmental engineer, and the Cofounder
of Nori, a climate-tech startup focused on carbon removal and climate-impact
projects. Growing up in Miami, she learned the real impacts that climate change
could have on our lives and this created a deep sense of urgency to prevent the
pending disasters of sea-level rise. Thus, for the past 16 years, she’s explored
carbon removal (reversing carbon emissions from the atmosphere), thermodynamics,
sustainable energy, and smart grid technology. Alexsandra earned a BS in
Environmental Engineering from Columbia University and an MS in Sustainable
Energy from the University of California, before working at Southern California
Edison’s Advanced Technology Lab in Los Angeles. In 2019, she was named one of
the 30 Under 30 Worldwide sustainable business leaders by GreenBiz Group. Her
current focus at Nori is leading the Demand side of their carbon removal
marketplace.
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EMILY JACKSON
Senior Vice President, eCommerce
Forbes
Forbes - Senior Vice President, eCommerce
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EMILY JACKSON
Senior Vice President, eCommerce
Forbes
Forbes - Senior Vice President, eCommerce
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Emily Jackson is the VP, eCommerce at Forbes where she oversees the company’s
growing commerce business. Emily is responsible for multiple business lines,
including affiliate, coupons and storefronts. Before Forbes, Emily built and ran
the commerce business at Conde Nast and before that helped scale affiliate at
many large publishers during her time at Skimlinks. British born, Emily now
lives in Brooklyn with her husband and rescue pup, Pickle.
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BETH ANN KAMINKOW
Global Chief Executive Officer
VMLY&R COMMERCE
VMLY&R COMMERCE - Global Chief Executive Officer
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BETH ANN KAMINKOW
Global Chief Executive Officer
VMLY&R COMMERCE
VMLY&R COMMERCE - Global Chief Executive Officer
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KELLY KAVANAGH
US Digital Commerce Media Director
Haleon
Haleon - US Digital Commerce Media Director
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KELLY KAVANAGH
US Digital Commerce Media Director
Haleon
Haleon - US Digital Commerce Media Director
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Kelly Kavanagh is the US Digital Commerce Media Director, leading the dCom Media
Strategy and Activation across the Haleon US portfolio of brands including
category leaders such as Advil, TUMS, and Sensodyne. Kelly’s commitment is to
deliver best in class digital commerce led consumer experiences in support of
Haleon’s marketing and sales organizations’ ambitions. With her background in
traditional full funnel media, Kelly helps drive the Connected Commerce vision
for her organization, working to embed dCom into the everyday through enhanced
cross-functional collaboration, integrated conversion-driving activations, and
evolving measurement practices to keep up with consumer trends and marketplace
opportunities.
Prior to Haleon, Kelly held roles of increasing responsibility in media strategy
at Johnson & Johnson, Wyeth, and Pfizer Consumer Healthcare. Kelly started her
career agency-side in media planning, working on notable brands such as
Fisher-Price, CHANEL, Colgate-Palmolive and GlaxoSmithKline.
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HILLARY KUPFERBERG
Director, Digital (Luxury Automotive)
PHD Media
PHD Media - Director, Digital (Luxury Automotive)
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HILLARY KUPFERBERG
Director, Digital (Luxury Automotive)
PHD Media
PHD Media - Director, Digital (Luxury Automotive)
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KELLY LEGER
Managing Director
Deloitte Digital
Deloitte Digital - Managing Director
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KELLY LEGER
Managing Director
Deloitte Digital
Deloitte Digital - Managing Director
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Kelly Leger is a Managing Director in Deloitte Digital’s Customer & Marketing
practice who focuses on the Hux platform and Data and Identity offerings. She
helps translate the leading tactics in digital identity from traditional offline
CRM/database assets into the world of digital media.
Formerly, Ms. Leger was a Senior Vice President of Growth and Product at Merkury
powered by Merkle. Ms. Leger spent two years in the United Kingdom, helping
launch and roll out M1 across several EMEA countries. She is a co-founder and
patent holder for M1, Dentsu’s people-based audience planning and insights tool,
which helped drive the valuation and sale of Merkle to DAN in 2016.
Prior to her work at Merkle, Ms. Leger served as Senior Vice President and
General Manager of Digital Solutions at V12 Group, Inc. As the first digital
hire for V12 Group, she was responsible for the strategic direction,
implementation, and technical planning for V12 Group’s Digital division. She
created and developed the V12 Digital Data offering, hired and trained a sales
team, and drove market adoption across hundreds of partners across the ad tech
ecosystem. V12 Digital helped drive the valuation and sale of the company in
2018.
Prior to V12 Group, Ms. Leger spent three years working in the emerging field of
online Audience Targeting and Onboarding at Datalogix. As the First Senior
Director of Data Partnerships and Business development for the online division
at Datalogix, Ms. Leger drove development and partnerships around OnRamp,
Datalogix’s crm to digital onboarding solution. Her primary focus was to create
high-level partnerships with large social networks, lead-generation companies,
and Fortune 500 publishers for connection of audience and extension.
Ms. Leger has over 15 years’ experience in data solutions, business development,
strategic planning and product development for agencies, holding companies, ad
tech, and data providers. She is an industry expert in digital data, identity,
audience and people-based media tactics. Ms. Leger holds a dual bachelor’s
degree in Political Science and Public Relations from Marquette University.
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HELEN LIN
Chief Digital Officer
Publicis Groupe
Publicis Groupe - Chief Digital Officer
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HELEN LIN
Chief Digital Officer
Publicis Groupe
Publicis Groupe - Chief Digital Officer
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A catalyst of innovation, a pioneer of programmatic, a collaborative business
partner, and fierce believer in diversity and inclusion, Helen Lin is Chief
Digital Officer for Publicis Groupe. She is responsible for driving integrated
digital solutions from across the organization, while leading the holding
company’s broader digital strategy and partnerships – including representing
Publicis Groupe in industry-leading initiatives to continually improve the
standards and brand safety on the world’s largest consumer platforms.
Prior to her current role, she served as Chief Digital Officer for Publicis
Media where she oversaw all digital and programmatic strategy, partnerships,
investment and negotiations on behalf of the network globally.
She has received a number of esteemed industry honors, including the 2023 Ascend
A-List Awards; 2021 Gold House A100 List; 2019 ADCOLOR Legend; Campaign US
Female Frontier; MediaPost Digital All-Star; Adweek Media All-Star; Cynopsis Top
Women in Digital; and currently serves as Chair for the American Advertising
Federation (AAF). Outside of the office, Helen is an active board member for
Partnership With Children, a non-profit that helps over 10,000 New York City
children overcome the stresses of growing up in poverty. Helen earned her
bachelor’s degree at UCLA and her MBA at NYU.
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PRAVEEN MENON
Head of Business Intelligence
CVS Media Exchange (CMX)
CVS Media Exchange (CMX) - Head of Business Intelligence
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PRAVEEN MENON
Head of Business Intelligence
CVS Media Exchange (CMX)
CVS Media Exchange (CMX) - Head of Business Intelligence
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Praveen has 15+ years of diverse leadership experience, with the majority of his
career spent in advertising, analytics and business intelligence. Prior to his
time at CVS Health, Praveen built out a centralized strategy and growth
operations team supporting the search business at Walmart Connect. His prior
experience includes driving new revenue streams and optimizing FOX’s video
advertising business as SVP, and serving as the Sr. Global Internet analyst at
Bloomberg. He also had a stint on the market research side of media, building
out the Business Operations team at a rapidly-growing tech SaaS start-up DISQO
(Series B funded start-up). Praveen currently lives in Los Angeles with his wife
Divya and 5-year old son Ivan.
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MIKE MERNA
Chief Growth Officer
The Mars Agency
The Mars Agency - Chief Growth Officer
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MIKE MERNA
Chief Growth Officer
The Mars Agency
The Mars Agency - Chief Growth Officer
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A 30-year veteran of the commerce marketing industry, Mike has a track record
for spearheading massive growth across organizations by commercializing new
products and building close partnerships. Today, he’s responsible for driving
growth across The Mars Agency’s commerce media, ecommerce, analytics and retail
solutions. Mike also leads the sales teams that support the retail media
networks at several of Mars retailer clients. Previously, Mike spent 18 years in
various brand management and shopper marketing roles leading brand strategy at
blue-chip CPGs Pfizer, Bayer and Dial Corp (now Henkel), as well as senior
leadership roles at AOL, Oracle Data Cloud and Quotient.
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ANDY MURRAY
Former Senior Vice President Marketing
Walmart
Walmart - Former Senior Vice President Marketing
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ANDY MURRAY
Former Senior Vice President Marketing
Walmart
Walmart - Former Senior Vice President Marketing
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RAQUEL NAVARRSKI
Customer Vice President, eCommerce Pure Play
General Mills
General Mills - Customer Vice President, eCommerce Pure Play
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RAQUEL NAVARRSKI
Customer Vice President, eCommerce Pure Play
General Mills
General Mills - Customer Vice President, eCommerce Pure Play
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Raquel Navarrski is a 15-year CPG industry veteran and currently serves as
Customer Vice President with General Mills. In her current role, she is
accountable for leading North America Retail’s Pure Play e-Commerce Business,
which includes oversight for sales and retail media marketing operations across
key e-commerce customers and identification and development of emerging business
models to fuel long term e-commerce growth.
Prior to this role, Raquel led the Target account team where she revamped
General Mill’s go to market strategy to focus on a total commercial invest
model. She and her team were recognized as Target’s Food Vendor of the Year in
2020. Throughout her career, Raquel has a track record of success scaling and
accelerating businesses with strategic retail partners. Her leadership impact
spans a variety of growth channels, including club, natural-organic, and mass
merchandisers. She is known for her people-first leadership, growth mindset, and
authentic, transparent style.
Raquel lives in Chanhassen, MN, with her husband, Thomas and two sons Gabriel
(6) and David (2). Outside of family and work, Raquel enjoys an outdoor
Minnesota summer, a good Peloton workout, and a great country music concert.
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KATIE NEIL
Connected Commerce Lead
Coca-Cola
Coca-Cola - Connected Commerce Lead
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KATIE NEIL
Connected Commerce Lead
Coca-Cola
Coca-Cola - Connected Commerce Lead
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As the Connected Commerce lead for North America, Katie ensures that Coca-Cola
brands connect to audiences with purpose and results. In her role, she leads
investment planning to drive transactions across the marketing spectrum, making
every media channel a potential conversion channel. Her team leads investment
strategy for the US and Canada, partnering with eCommerce, shopper marketing,
brand, and technology teams to unlock and enable the most powerful investment
strategies for growth. Katie is responsible for digital commerce investments
across the Coca-Cola portfolio for retail, eCommerce, and foodservice customers.
Through a sharp understanding and ability to interpret marketing mix modeling,
shopper and consumer insights, Katie has helped global brands plan and execute
integrated marketing programs for over 20 years. She spent more than a decade
with creative and shopper marketing agencies, working on accounts such as The
Home Depot, P&G, Coca-Cola, and Meta. In her 14-year career with Coca-Cola, she
has held roles in brand marketing, shopper marketing and media connections for
Coca-Cola’s Global and North America business.
Katie holds a B.S. in Advertising from the University of Alabama, and in
addition to cheering on the Crimson Tide, she lives in Atlanta with her husband
and two children.
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MICHAEL OLAYE
Senior Vice President, Managing Director, Strategy and Innovation
RGA
RGA - Senior Vice President, Managing Director, Strategy and Innovation
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MICHAEL OLAYE
Senior Vice President, Managing Director, Strategy and Innovation
RGA
RGA - Senior Vice President, Managing Director, Strategy and Innovation
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Michael has built a distinguished 24-year career in the digital industry,
blending technology, creativity, growth and product development. He started as a
Flash Designer and Coder and became a creative technologist and full-stack
engineer, working for top companies such as Hyperlink-Interactive, U-Dox, BBC,
Radley Yeldar and The Creative Partnership.
As a founding member of the creative agency U-Dox, he helped the company partner
with major brands such as adidas, Nike, and New Balance through their sneaker
brand organization, Crooked Tongues. Today, the brand is part of ASOS.
Michael’s career journey has seen him take on senior positions, including Head
of Technology and Innovation at Havas, Chief Technology Officer at Oliver
Agency, CEO/CTO at Experience agency Dare in the UK, and most recently, Chief
Growth Officer at The North Alliance, a leading creative and technology
specialist group in Scandinavia.
He has significantly contributed to numerous well-known brands, including
adidas, American Express, Nike, Vans, New Balance, MTV, BMW Group, JPMorgan &
Chase, Unilever, Credit Suisse, Chivas, Ella’s Kitchen, Durex and Minecraft.
Throughout his career, Michael has received various awards individually and as
part of his teams, including Cannes Lions, LIA, D&AD, Guldagget, Eurobest,
Cristal, and Clios.
Currently, he serves as SVP, Managing Director – Strategy & Innovation at R/GA,
and is based in the US, bringing his expertise and leadership to the digital
industry.
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AMIE OWEN
US Head of Commerce
UM Worldwide
UM Worldwide - US Head of Commerce
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AMIE OWEN
US Head of Commerce
UM Worldwide
UM Worldwide - US Head of Commerce
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Amie Owen, head of commerce for UM Worldwide, joins the CPG scoop in this
pre-holiday edition. Amie talks about her two decades of shopper experience, and
how she brings a teacher’s lens to the hot world of commerce media as new
consumer behaviors continue to shape the space. Amie, Risa, and Jennifer also
discuss the evolution of retail media networks, standardization of measurements,
the botanical walled garden, and Amie’s latest challenge supporting the American
Cancer Society: the London marathon!
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DANIEL PEREZ
Chief Marketing Officer
InMarket
InMarket - Chief Marketing Officer
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DANIEL PEREZ
Chief Marketing Officer
InMarket
InMarket - Chief Marketing Officer
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Daniel Perez is Chief Marketing Officer at InMarket. Daniel has over 11 years of
experience in digital marketing, with a focus on SaaS-based, enterprise
solutions. Prior to joining InMarket, Daniel spent time sharpening his skills
within Product Marketing, leading the brand-direct product marketing efforts at
Celtra, and launching the product marketing team at Cuebiq, both fast-growing
MarTech organizations. Previous to Cuebiq, Daniel served as Director of
Marketing & Business Strategy at Donnelley Financial Solutions. While at
Donnelley, he owned the company’s go-to-market strategy to reposition the
organization from a singular product to a multiple SaaS solution business. In
addition, Daniel was also responsible for the marketing and branding strategy
during Donnelley Financials’ corporate spin-off from R.R. Donnelley in 2016.
Daniel holds an MBA from the Gabelli School of Business at Fordham University in
New York City, and a bachelor’s degree in business & Psychology from Pepperdine
University in Malibu, California. Based in New York City, Daniel is passionate
about food and travel.
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RON PINELLI
Senior Vice President Digital Research and Standards and Associate Director
Media Rating Council
Media Rating Council - Senior Vice President Digital Research and Standards and
Associate Director
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RON PINELLI
Senior Vice President Digital Research and Standards and Associate Director
Media Rating Council
Media Rating Council - Senior Vice President Digital Research and Standards and
Associate Director
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Ron is Senior Vice President of Digital Research and Standards for the Media
Rating Council, Inc. (MRC), a not-for-profit industry organization created in
1963 at the request of the U.S. Congress to assure high ethical and operational
standards in audience measurement services.
Ron’s background includes over 18 years of experience in media research
auditing, oversight and advisory services. Prior to joining the MRC in March
2015, Ron was a Senior Manager at Ernst & Young performing audits on behalf of
the MRC with a focus in digital measurement and interacting with MRC management
and member organizations. Ron has a thorough knowledge of research best
practices, operations, controls and information systems in Internet,
Multi-media, Print, Radio and Television measurement services and is a CPA in
the state of Florida.
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SURABHI POKHRIYAL
Chief Digital Growth Officer
Church & Dwight
Church & Dwight - Chief Digital Growth Officer
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SURABHI POKHRIYAL
Chief Digital Growth Officer
Church & Dwight
Church & Dwight - Chief Digital Growth Officer
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CARA PRATT
Senior Vice President, Kroger Precision Marketing
84.51˚
84.51˚ - Senior Vice President, Kroger Precision Marketing
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CARA PRATT
Senior Vice President, Kroger Precision Marketing
84.51˚
84.51˚ - Senior Vice President, Kroger Precision Marketing
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As Senior Vice President of Kroger Precision Marketing (KPM), Cara Pratt is a
recognized pioneer in the retail media industry. She oversees strategy, media
product development, sales, and operations of in-store, onsite and off-site
media advertising. With a vision to create a more transparent and effective
media landscape for consumer-packaged goods brands, she was instrumental in the
creation of Kroger Precision Marketing which closes the loop between media
exposure and store sales. Cara sits on the business leadership team for 84.51°
and leads a growing cross-functional group committed to ensuring Kroger
Precision Marketing is more addressable, more actionable and more accountable
than other media options.
Cara was recognized as one of the 2022 Ad Age Leading Women and she was also
honored with the Catalyst Award at the 2022 Top Women in Media and Ad Tech
Awards.
Prior to 84.51°, Pratt held multiple leadership roles with dunnhumbyUSA during
her 12-year tenure, including her most recent as Senior Vice President of
Specialty Retail & Sector Expansion. In this role, Cara focused on loyalty
design, price and promotion optimization, and direct-to-consumer activation in
retail and new sectors.
Pratt holds a Bachelor of Arts in Economics from Denison University. She’s a
mentor for women in business and an active member of the Interactive Advertising
Bureau.
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ANDREAS REIFFEN
Founder and Chief Executive Officer
Crealytics
Crealytics - Founder and Chief Executive Officer
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ANDREAS REIFFEN
Founder and Chief Executive Officer
Crealytics
Crealytics - Founder and Chief Executive Officer
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Andreas Reiffen is the founder and CEO of Crealytics. He was born and raised in
Germany and has been living in New York City since 2016. With the expansion to
the US and offices around the globe, Crealytics is one of the few successful
German Ad Tech exports.
For the past five years, Andreas has been on a mission to democratize the retail
media ecosystem with a supply-side platform for sponsored products and display.
What initially seemed to fail is now fueling the growth of some of the largest
retail media networks in the United States.
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DONNA SHARP
Managing Director, Marketing Transformation
MediaLink
MediaLink - Managing Director, Marketing Transformation
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DONNA SHARP
Managing Director, Marketing Transformation
MediaLink
MediaLink - Managing Director, Marketing Transformation
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As Managing Director at MediaLink, Donna Sharp leads marketing transformation
for complex global brands helping marketers and emerging media companies assess,
plan for, and implement the solutions needed to drive their business in a
rapidly changing and globally connected marketplace. A 2022 Adweek 50 winner,
she has orchestrated the evolution of one of the most interesting and important
trends in marketing – the rise of retail media – designing the organizations,
commercialization models and performance management approaches for a majority of
the top US and global retailers.
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GARETT SLOANE
Technology, Digital and Media Reporter
AdAge
AdAge - Technology, Digital and Media Reporter
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GARETT SLOANE
Technology, Digital and Media Reporter
AdAge
AdAge - Technology, Digital and Media Reporter
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Garett Sloane is Ad Age’s technology, digital and media reporter. He has worked
in newspapers from Albany to New York City, and small towns in between. He has
also worked at every advertising industry trade publication that matters, and he
once visited Guatemala and once rode the Budapest Metro.
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ROGER VASQUEZ
Vice President, Technology Solutions
Clinch
Clinch - Vice President, Technology Solutions
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ROGER VASQUEZ
Vice President, Technology Solutions
Clinch
Clinch - Vice President, Technology Solutions
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As VP, Creative Data & Ad Operations at Clinch, Roger Vasquez develops and
optimizes data-driven processes and strategies that drive operational excellence
for the company’s client roster of leading agencies and Fortune 500 brands.
Prior to joining Clinch, Roger directed platform and ad operations at Thunder,
acquired by Walmart in 2021. Prior to Thunder, Roger spent 7 years at Viant, by
way of Specific Media. Roger is a graduate of California State University, and
resides in Portland, Oregon.
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LAUREN WIENER
Managing Director and Partner
Boston Consulting Group (BCG)
Boston Consulting Group (BCG) - Managing Director and Partner
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LAUREN WIENER
Managing Director and Partner
Boston Consulting Group (BCG)
Boston Consulting Group (BCG) - Managing Director and Partner
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Lauren Wiener is a core member of Boston Consulting Group’s Consumer, and
Marketing, Sales & Pricing practices, and leads the firm’s retail media and data
monetization team globally, working with retailers, consumer packaged goods
companies, and tech partners to unlock this emerging channel. In addition, she
is a member of the North America leadership team in marketing. Lauren has
extensive experience in all areas of marketing, sales, and pricing with a focus
on digital marketing, personalization, agile, advertising tech, and marketing
tech.
Prior to joining BCG, Lauren was the CEO of Tremor Video DSP, an ad tech company
focused on using AI, big data, and outcome-based buying models to optimize video
advertising effectiveness. Before Tremor, Lauren spent 15 years building
advertising and subscription-based digital businesses from the ground up for
Meredith Corporation, Primedia, and MTV Networks.
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LEAH WISE
Head of Shopper Marketing
Unilever
Unilever - Head of Shopper Marketing
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LEAH WISE
Head of Shopper Marketing
Unilever
Unilever - Head of Shopper Marketing
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With 20 years of marketing experience, Leah Wise is a classically trained,
results-oriented marketing leader. She is adept at driving strategic growth and
fostering innovation. With a commitment to curiosity and collaboration, she
excels at translating insights into impactful actions while weaving compelling
brand narratives.
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JAY WOLFF
Chief Revenue Officer
KERV
KERV - Chief Revenue Officer
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JAY WOLFF
Chief Revenue Officer
KERV
KERV - Chief Revenue Officer
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CLAIRE WYATT
VP, Business Strategy & Marketing Science
Albertsons Media Collective
Albertsons Media Collective - VP, Business Strategy & Marketing Science
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CLAIRE WYATT
VP, Business Strategy & Marketing Science
Albertsons Media Collective
Albertsons Media Collective - VP, Business Strategy & Marketing Science
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Claire Wyatt is the Vice President of Business Strategy & Marketing Science at
Albertsons Media Collective where she and her team are working on building out
innovative, transparent measurement products, advanced audience targeting
solutions and the overall business strategy for The Collective. She and her team
are hyper focused on the intersection of business performance, industry
disruption and underlying current and future client needs.
Prior to her time at Albertsons Media Collective, Claire worked at Roundel
owning reporting, insights and analytics for over $600m in advertising spend as
well as Roundel’s most significant client accounts. Claire has an MBA through
the Kellogg School of Management where she studied Marketing and Managing
Organizations. In her free time, you’ll most likely find Claire at her local
home improvement store working on her next home DIY project.
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PAM ZUCKER
Senior Vice President, Chief Strategy Officer
IAB
IAB - Senior Vice President, Chief Strategy Officer
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PAM ZUCKER
Senior Vice President, Chief Strategy Officer
IAB
IAB - Senior Vice President, Chief Strategy Officer
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Pam is a 30+ year veteran of the media and marketing industry who is a proven
media strategist across digital, programmatic, and traditional platforms. Known
for innovative approaches to media and marketing challenges that turn the
complex media eco system into understandable ideas for both the C-Suite and
day-to-day tacticians. Pam sees the world as a white board – empty, boundless
space to create, transform and innovate for growth; to re-imagine how media and
marketing can work to grow brands and build companies. Pam believes winning at
the intersection of data, content, marketplace, and technology means refusing to
let the status quo be good enough and being humble enough to know true
transformation takes collaboration, iteration, willpower, and trust.
Pam spent her first 25 years on the agency side at Publicis Media leading
clients such as Procter & Gamble, Microsoft, Activision, Yahoo and others. In
addition to client leadership Pam built new practices for the agency including
Advanced TV and Experience Design. To broaden her experience, Pam also spent 3
years leading Media for Starcom Mediavest Group in Russia when that market first
opened to media in the mid-1990s. This taught Pam that anything is possible to
create in the marketplace with some ingenuity, marketplace knowledge, and a
relentless push creates win – win – win experiences for consumers, marketers and
publishers. Following her work on the agency side, Pam spent five years
consulting for the media and technology companies (NBCU, Fox, Viacom, Double
Verify) helping them design custom programs and market their digital assets for
growth. For the past fifteen months, Pam has been at Amobee, an Ad Tech firm,
leading their marketing and sales strategy efforts to bring new identity,
performance and new targeting techniques to the DSP and cross channel planning
marketplace.
Pam lives in Hastings on Hudson, NY with her two sons.
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