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Effective URL: https://www.keyshot.com/customers/peloton/
Submission: On August 17 via manual from IN — Scanned from DE
Effective URL: https://www.keyshot.com/customers/peloton/
Submission: On August 17 via manual from IN — Scanned from DE
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PELOTON
by KeyShot | Feb 22, 2018
Peloton entered the fitness industry in 2012 with a new concept for creating a
unique fitness experience at home. The team took on the task of reinventing the
machines, optimizing the workouts, and integrated the technology to make getting
fit engaging and effective. They wanted this to be communicated in their visuals
as well, using KeyShot throughout the process to determine design direction and
create marketing material. We caught up with Peloton Senior Industrial Designer,
Mark Kruse, to find out more.
Modeling software used: SOLIDWORKS
onepeloton.com
What sparked your interest in design and led to working with Peloton?
I have always been intrigued by art and design. I was initially a fine arts
major, but I was always a tinkerer, working on bikes and cars. That’s when it
dawned on me, Industrial Design was the perfect blend of art, mechanics, and
engineering. Peloton offers a highly refined aesthetic with cutting edge
technology and a focus on durable hardware. I knew it was the place for me. I’ve
been blessed to lead a team of very talented designers to develop the
recently-launched Peloton Tread.
What is unique about the design process at Peloton?
Working on fitness equipment provides its own set of challenges. The products
live a very tough life. They are abused, sweat on, and pushed to their extremes
of mechanical & physical properties. You’re constantly designing for the
worst-case scenario, for instance, maximum user weight – off balance – at a high
speed. With that in the back of your mind, you need to work in full-scale
mock-ups as soon as possible. So we design with foam core, 8020 Aluminum bucks,
wood, etc., to find the right architecture. From there, we can step back and
work through the aesthetic and finer ergonomic details. This is where Keyshot
comes in. It’s tough to sell an idea, when all you have is a very rough
works-like model made of wood, metal, and foam. It’s much easier to sell that
idea when it is paired with a high-end, photo-realistic image or video.
What is the primary 3D modeling software?
SOLIDWORKS is our primary modeling platform. It’s not the most robust program
I’ve used, but with enough patience and care for proper construction, you can
achieve amazing results.
Where along the process is KeyShot used?
From Phase 1 through the Final Phase. KeyShot is used very early here. This
breaks down into three primary uses in the product development process:
Concept – Since we design fairly large, architectural products it’s very
important to have a rough full-scale CAD model early to aid in sketching and
ergonomics studies. Most often, we use KeyShot to evaluate forms or color
studies in the early design phases.
Color, Material, Finish & Studio – Once a design is chosen, we use KeyShot to
analyze surfaces, colors, materials, graphic elements, and branding. It has also
been used to help develop our studio environments where we shoot our
live-streamed content.
Marketing Visuals – Finally, when the design is set, we use KeyShot to create
all of our early marketing materials. This is very helpful, because it enables
us to debut what looks like a real product months before said product physically
exists.
What projects has KeyShot has been used on?
We have used KeyShot on both the Peloton Bike and Tread, and also the
Peloton accessories. Along with this, it has been used to help develop
environments for building our film studio.
Without KeyShot, we would be forced to build numerous physical prototypes, which
would set us back weeks and countless dollars.”
How has KeyShot helped save time, money and/or improve quality?
Without KeyShot, we would be forced to build numerous physical prototypes, which
would set us back weeks and countless dollars. Each model could cost up to
$5,000 or more, depending on the fidelity, and take up 2 weeks or more in
development. Having the ability to iterate on screen, and evaluate hundreds of
options in a matter of hours, is priceless.
What advice would you give to someone interested in doing what you do?
Communication. Design is all about communication. Whether it be a quick napkin
sketch, or a rough CAD model, the best way to get your ideas across is visual
communication. The more efficiently you can communicate the better. An amazing
amount of information can be passed quickly through a rough sketch or KeyShot
render.
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