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Submitted URL: http://x2uly.mjt.lu/lnk/AU4AAD2NCjwAAchkxSgAAY_yMQ8AAYCsoIQAnN-nAA9svgBmHUWIA2mak7ztSjiwNaWHvdCOZAAPMlE/3/N_csP30V-W...
Effective URL: https://www.weatherads.io/industries/health-pharma
Submission: On April 16 via manual from IN — Scanned from DE
Effective URL: https://www.weatherads.io/industries/health-pharma
Submission: On April 16 via manual from IN — Scanned from DE
Form analysis 2 forms found in the DOM
Name: wf-form-Get-Demo — GET
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</form>Text Content
SEE WEATHERADS IN ACTION We just need some info from you first. Share a few details in the form below so we can better help you and your company. first Name last name company name business email total budget for weatheR targeted campaign(s)Under $10K USD per month$11K - $25K USD per month$26K - $50K USD per month$51K - $100K USD per month$101K - $200K USD per month$201K - $300K USD per monthOver $300K USD per month Thank you for your interest in WeatherAds! One of our team will be in touch with you shortly regarding your demo request. There was an error in submitting your request. Please try again. Platform WEATHERADS PLATFORM Discover the capabilities of the WeatherAds platform. Features Integrations Google Ads Meta YouTube TikTok Display & Video 360 Google Ad Manager Zapier Webhooks Triggers & Data Pricing Industries INDUSTRY SPECIFIC SOLUTIONS Discover how WeatherAds can benefit your industry CPG & Grocery Pharma Travel & Tourism HVAC Automotive Home & Garden Apparel & Sporting Goods Outdoor Attractions Home Services Indoor Attractions Insurance (coming soon) Energy & Gas (coming soon) Case Studies Resources WEATHERADS RESOURCES Additional materials to help you get the most out of WeatherAds Product Info Deck Triggers & Data Sheet Quick-Start Guides Video Tutorials Blog Contact Log in VIEW DEMO WEATHERADS FOR HEALTH & PHARMA WeatherAds can help brands and retailers in the Pharma /OTC, health and wellness space drive more footfall and sell more products both online and in-store, with our unique advertising triggers and targeting signals for the health & pharma industry. GET A DEMODOWNLOAD DATA SHEET TRUSTED BY THE WORLD'S BEST HEALTH & PHARMA BUSINESSES WEATHER DRIVES SALES FOR THE PHARMA, OTC, HEALTH & BEAUTY INDUSTRY THE WEATHER HAS A MASSIVE IMPACT ON THE HEALTH, WELLNESS, PHARMACEUTICAL AND OTC INDUSTRY. IT CAN AFFECT VARIOUS ASPECTS OF PHYSICAL HEALTH (THINK COMMON COLDS, ARTHRITIS, MIGRAINES, HAY-FEVER, SUNBURN, DEHYDRATION ETC) AS WELL AS MOOD AND MINDSET (FOR EXAMPLE SEASONAL AFFECTIVE DISORDER, OR THE PROPENSITY TO SPEND MORE ON SUNNY DAYS). BY LEVERAGING THE WEATHERADS PLATFORM, BRANDS CAN ANTICIPATE AND INFLUENCE CONSUMER DECISIONS AT THE PRECISE MOMENT OF ACTION. KEY WEATHER INSIGHTS FOR HEALTH & PHARMA * When spring temperatures hit 21°C in the UK, sales of hair removal products surge 1400%. * Just 1°F rise in temperature leads to an 11% rise in units of suncare products sold each week. * Cold temperatures dramatically increase demand for cold and flu medications, cough syrups, and other over-the-counter (OTC) remedies. PHARMA, OTC, HEALTH & BEAUTY USE CASES FOR WEATHERADS Below are some examples showing how businesses in the Pharma, OTC, Health & Beauty space can use WeatherAds to improve the performance of their marketing campaigns, boost engagement, drive more sales and increase return on ad spend. Cold & Flu Remedies Allergy Meds Sunblock & Aftersun CAMPAIGN OVERVIEW Product: Cold & Flu Meds Scenario: 'Cold & Flu index high in relevant geos' Platforms: Facebook, Instagram, GDN, YouTube, RTB Display, RTB Video Goal: Brand awareness, in-store purchases AUTOMATION RULES TRIGGER COLD & FLU INDEX IS VERY HIGH CURRENTLY ACTION ACTIVATE DELIVERY IN GEOS THAT MATCH CONDITIONS ON SOCIAL AND INCREASE PAID SEARCH BIDS BY 30% FOR GEOS THAT MATCH CONDITIONS CREATIVE EXECUTION (AD) CAMPAIGN OVERVIEW Product: Antihistamines / allergy relief medication Scenario: 'High pollen levels forecast' Platforms: Facebook, Instagram, GDN, YouTube, RTB Display, RTB Video Goal: Brand awareness, in-store purchases AUTOMATION RULES TRIGGER POLLEN INDEX OR DUST & DANDER FORECAST IS HIGH IN NEXT 7 DAYS ACTION ACTIVATE 'HIGH POLLEN' ADS AT ZIP CODE LEVEL ON GDN & SOCIAL AND KEEP ADS ACTIVATED FOR 7 DAYS AFTER CONDITION ENDS CREATIVE EXECUTION (AD) CAMPAIGN OVERVIEW Product: Sunblock & Aftersun Scenario: 'Strong UV & Sunshine > Promote Sunblock' Platforms: Google Search, Meta, GDN, RTB Display Goal: Brand awareness, online purchases AUTOMATION RULES FILTER 1 (DURING HIGH UV) IF UV INDEX FORECAST TODAY IS ABOVE 7 THEN TURN ON 'SUNBLOCK' ADS FILTER 2 (AFTER HIGH UV) IF UV INDEX IN PAST 24 HOURS IS ABOVE 7 THEN TURN ON 'AFTERSUN' ADS SUN PROTECTION AD AFTERSUN AD WEATHER-BASED MARKETING TACTICS FOR PHARMA, OTC, HEALTH & BEAUTY BUSINESSES PRE-EMPTIVE TARGETING & MESSAGING USING PREDICTIVE TRIGGERS (FORECAST CONDITIONS) IN-THE-MOMENT TARGETING & MESSAGING USING REAL-TIME TRIGGERS (LIVE CURRENT CONDITIONS) REACTIVE TREND-BASED TARGETING & MESSAGINGUSING RECENT PAST TRIGGERS (HISTORICAL CONDITIONS) WEATHERADS TRIGGERS & DATA FOR PHARMA, OTC, HEALTH & BEAUTY AD TARGETING CONDITIONS INDICES Temperature (max and min) Allergy / Pollen / Mould RealFeel® Temperature Thirst / Dehydration Sunshine & UV index Cold & Flu / migraine / arthritis Rainfall & Snowfall Air quality / Asthma / COPD Severe Weather (e.g. Hail, Storms, Hurricanes, Floods, etc.) Hair Frizz, dry skin, PHARMA, OTC, HEALTH & BEAUTY INDUSTRY AD GALLERY Examples of Pharma, OTC and Health & Beauty advertising and creative executions that have relevance to weather and environmental factors. Intended for demonstrational purposes only. WEATHER-DEPENDENT PRODUCTS AND SERVICES FOR PHARMA, OTC, HEALTH & BEAUTY Plans & pricing Plans from $25 per month / billed monthly Full access to core platform All essential trigger types Free account setup No contract lock-ins Zero spend minimums VIEW PLANS & Pricing SPRING & SUMMER AUTUMN & WINTER SUNBLOCK & AFTERSUN SPF products like sun protection as well as skin moisturisers and after sun skin care COLD & FLU MEDS Cold and flu remedies, tissues, cough syrups, painkillers, decongestants inhalers, COPD treatments, migraine treatments. DEODORANTS, ANTIPERSPIRANTS Deoderants, antiperspirants, fresh wipes, and personal hygiene products HEALTH & WELLNESS OTC Vitamins (C, D Multi), various herbal remedies etc. ALLERGY MEDS & INSECT REPELLENT antihistamines, allergy meds (pollen, hayfever, dust & dander) insect repellants CLEANING & HYGIENE Soaps, disinfectants, wipes etc DEHYDRATION SUPPLEMENTS Electroyte supplements, sports drinks, rehydration products SKINCARE & LIPCARE Chapsticks, hand creams, moisturizers etc HAIR REMOVAL & HAIR CARE Hair removal products like razors and shaving cream, and anti-frizz products like conditioners PHARMA, OTC, HEALTH & BEAUTY BUSINESSES GET RESULTS LIKE THESE WITH WEATHERADS JOHNSON & JOHNSON BOOSTS CTR BY 476% UM smashes ROI targets in award-winning campaign for Johnson & Johnson's cold & flu brands Learn more UNILEVER REDUCES COST-PER-VIEW BY 55% Mindshare boosts CTR by 358% across RTB Display & Video for Rexona, Dove & Sure Learn more LV INCREASE SALES BY 77% FOR SUNCREAM Skincare brand LV get 77% increase in YOY sales, and 150% ROAS for suncare range of products. Learn more ready to take the next step? SEE WHAT WEATHERADS CAN DO FOR YOU: Watch WeatherAds in action for Google Ads, Meta, and Programmatic, and discover how WeatherAds can increase your marketing ROI. GET A DEMO Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. PLATFORM FeaturesTriggers & DataTrigger ComparisonPlans & PricingFAQMetaTikTokYouTubeDV360Google Ad ManagerZapierWebhooks INDUSTRIES AutomotiveHome & GardenHVACTravel & TourismCPG & GroceryHealth & PharmaHome ServicesIndoor AttractionsAll industries RESOURCES Case StudiesMedia KitBlog SUPPORT Quick-Start GuidesHelp CenterVideo Tutorials CONTACT Contact UsGet DemoUK +44(0)1416287527USA +17027510594 © 2022 WeatherAds. All Rights Reserved Privacy Policy Data Policy Terms & Conditions Company registration: 13689466 × NOTICE We and selected third parties collect personal information and use cookies or similar technologies for technical purposes and, with your consent, for functionality, experience, measurement and marketing (personalized ads) as specified in the cookie policy. You can freely give, deny, or withdraw your consent at any time by accessing the preferences panel. Denying consent may make related features unavailable. In case of sale of your personal information, you may opt out by using the link "Do Not Sell My Personal Information". To find out more about the categories of personal information collected and the purposes for which such information will be used, please refer to our privacy policy. Use the “Accept” button to consent. Use the “Reject” button to continue without accepting. Press again to continue 0/2 Learn more and customize RejectAccept Created with iubenda