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THE ULTIMATE
GUIDE TO
IN-PERSON EVENTS
ANY EVENT. EVERY EVENT.
WE’VE GOT YOU COVERED.

CHAPTER 1: A NEW ERA FOR IN-PERSON EVENTS 4
Heightened Attendee Expectations for
Digital Engagement
Cost and Budget Constraints
New Teams at Organizations and Venues
CHAPTER 2: YOU CAN’T MANAGE WHAT YOU CAN’T SEE 5
CHAPTER 3: FINDING (AND MANAGING) YOUR
PERFECT VENUE 6
Benefits of Venue Sourcing
Managing Event Space and Room Blocks
CHAPTER 4: MARKETING & PROMOTION 8
Start Early
Promote Networking
Master the Basics
Team Up for Registration Goals
Use Video to Create Pre-Event Buzz
CHAPTER 5: MASTER THE ONSITE EXPERIENCE 10
Check-in and Badging
What’s New for Mobile Event Apps
Attendance Tracking Tools
Ensuring Accessibility
CHAPTER 6: EXTENDING IN-PERSON EVENT ENGAGEMENT
BEFORE, AFTER, AND IN-BETWEEN EVENTS 13
CHAPTER 7: DATA COLLECTION – THE KEY TO ROI AND
EVENT PERFORMANCE 14
Pre-Event Data
Post-Event Data
A Final Word (OK two) on Event Data
CHAPTER 8: IMPLICATIONS FOR YOUR EVENT
TECHNOLOGY 16
CONTENTS


INTRODUCTION
After you have been secured in your seat, there is a particular
feeling when a roller coaster begins its ascent up a long
track toward the sky—a startling jolt. Then what follows is
the anticipation of “what’s going to come next?” Exciting.
Exhilarating. Also, a little scary.
For many meeting and event professionals, the “jolt” is that
after years of mainly virtual experiences, in-person events
are back and again anchoring most event programs. The
unmatched energy of reconnecting face-to-face is a welcome
return for most event professionals and organizations. Still,
most recognize that we’re not returning to the “same old”
in-person event experiences from a few years ago.
In this guide, we will lay out the foundation for succeeding
in the new era of in-person events, offer tips and insights
on how to get there even with the most challenging
circumstances, and offer a few solutions you may have yet to
consider.
















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