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TIKTOK SHOP
CREATE JOY AND SELL MORE

Let your customers discover and buy your products the fun way.

Get Started

Get Started
Shopping, powered by TikTok
TikTok Shop is paving an entirely new way for brands to authentically connect
with creators and communities to grow their business and drive meaningful
shopping moments.

Discovery
Entertainment meets commerce through authentic and relatable shopping content,
that sparks inspiration leading to purchase.
Trusted Creators
Creators show up differently on TikTok, bringing a fresh take on shopping by
helping brands build trust and influence through authentic content.
Engaging Communities
TikTok communities drive discovery and influence culture. Brands can build
lasting relationships with users by tapping into these existing communities.
Easy & Safe Shopping
Revolutionising the shopping journey, from the For You Page to a safe and secure
check-out, order management, and support all within the app.
Scaleable Ecosystems
Support for your business, no matter the size. From logistics to post-sale
management, you'll find the tools you need to grow.
TikTok Shop provides 4 native ways to shop
It enables merchants and creators to showcase and sell products for the TikTok
community to discover and purchase directly through a complete in-app
experience.
Live shopping
Shop directly from a LIVE by tapping the pinned products or browsing the
shopping basket icon
Shoppable videos
Shop directly from a shoppable in-feed video by tapping the product link &
basket icon
Product showcase
Shop directly from a brand or creator account and get access to products within
the app
Shop tab
Let users find your product assortment, shoppable content, and promotion
campaigns all in one place
TikTok Shop For You
I am a
Seller
Creator
Partner
Affiliate
Seller
TikTok Shop enables brands to showcase and sell products for the TikTok
community to discover and purchase.
Purchase & Conversion
With an all-in-app experience, there is no redirection to partnered shopping
apps or websites, meaning higher conversion and sales.
Campaigns & Promotion
Get access to TikTok Shop’s platform campaigns and extensive selection of
promotion tools.
Direct Creator Collaboration
Discover, communicate and collaborate with thousands of creators through our
affiliate programme directly accessible on TikTok Shop.
Performance Analysis
Track performance, traffic, customer reviews and transaction data through TikTok
Shop’s data dashboards
Learn more

Creator
TikTok Shop enables brands to showcase and sell products for the TikTok
community to discover and purchase.
Quick and seamless experience
Browse, select and add your products into your in-feed videos and LIVE and start
selling and track performance, in just a few taps.
An all in-app experience
From product selection to community building and selling, everything happens
within the TikTok app.
A 360° Offering
Earn affiliate commission from products promoted in your content and contact
brands directly to request access to free products to promote
Brand Partnerships and campaigns
Be connected to leading UK brands and gain access to potential long-term
commercial collaboration opportunities
Learn more

Partner
TikTok Shop enables partners to facilitate a range of services for sellers and
creators to help them grow on the platform.
New leads and collaborations
Have the opportunity to collaborate with new brands/creators by tipping into the
TikTok audiences
Training & development
Dedicated e-commerce and platform training to help usher you to growth
Rewards, Incentives & Commission
Unlock your earning potential
Learn more

Affiliate
TikTok Shop's affiliate programme gives creators a new and exciting opportunity
to monetize their content, creativity and influence by collaborating with
sellers on TikTok.
Affiliate for sellers
Leverage our creator marketplace to seamlessly partner with our content creators
who can sell to their audiences on your behalf.
Affiliate for creators
Access a number of products to promote in the Affiliate Product Marketplace and
unlock the opportunity to earn commission.
Learn more

1
in 4
TikTok users are interested in buying from TikTok LIVE because they get to see
the product (vs just seeing pictures).1
62
%
of weekly TikTok users have engaged in ecommerce behaviour on TikTok.2
1.5
x
users are more likely to immediately buy something that they discovered on the
platform in comparison to other platform users.3
Sources: (1)TikTok Marketing Science Global Growing TikTok in eCommerce Study
(UK Results) 2022 conducted by Material May 2022 (n=549) (2)TikTok Marketing
Science Global Shopping Ad Products Study 2022 (UK Results) conducted by
Material February 2022 (n=1,550) (3) TikTok Marketing Science Global Retail Path
to Purchase (UK Results) conducted by Material August 2021 (n=1,601)


SELLER SUCCESS ON TIKTOK SHOP


BENEFIT COSMETICS

Benefit hosted a series of LIVEs and Short videos highlighting their launch on
TikTok Shop from their boutique. They had an increase in organic followers and
engagement just within 3 days of launch.

 * 62.5k
   
   LIVE audience views

 * 280k
   
   Total LIVE likes

 * 2.5k
   
   New followers


REBELLIOUS FASHION

Rebellious Fashion understood the importance of collaborating with TikTok
Creators and joined the TikTok Shop affiliate program. As a result, their sales
increased within 3 months after joining.

 * x45
   
   Revenue increase

 * 400%
   
   Product sales increase

 * 80%
   
   Share of Affiliate sales


@MARYXM.MX SHOWCASE

Maryam worked with her TikTok Shop Creator Manager to come up with Short Video
ideas and acquire samples as her main strategy. Her exclusive line with The
Beauty Crop was a huge success.

 * +185K
   
   MoM revenue growth (04-11/22)

 * +200K
   
   Follower growth (04-12/22)

 * +22K units
   
   Sales at beauty crop launch


GRAIL SHOWCASE

As a TikTok Shop Partner, agency Grail supported creator acquisition and
facilitated the onboarding of creators to TikTok Shop with their 100+ monthly
active creators including 9 L4+ creators.

 * +800k
   
   Monthly revenue

 * x3
   
   #1 performing agency (monthly)

 * +100
   
   Monthly active creators


HNB COSMETICS

Switching to Fufillment by TikTok Shop (FBT), HNB Cosmetics cut their shipping
lead time by 52% in three months, enhancing efficiency and customer
satisfaction.

 * -52%
   
   fulfillment lead time

 * -0.98%
   
   Late Dispatch Rate (LDR) (improved from 0.98% to 0

 * +125%
   
   monthly order volume





LET'S TALK SHOP

See what TikTok Shop can do For You.

Sellers
Join Now
Creators
Join Now
Partners
Join Now
Affiliate
Learn more


TIKTOK SHOP ACADEMY

TikTok Shop Academy is the central educational hub for sellers and creators to
learn best practices and steps to maximise their selling potential on TikTok
Shop.
Visit


AFFILIATE CENTRE

The Affiliate Centre connects creators and sellers through creativity and
commission. Sellers can link up with creators and pay commission on successful
sales, and creators can promote brands that are relevant to their followers.
Visit
FAQ
1. What do I need to get started with TikTok Shop?
You need a TikTok Account or Phone/Email Go to Register to sign up Enter your
personal/business information Choose your business type and submit relevant
documents Wait for approval of your application review, 2-3 days Link bank
account Upload products and sell online

2. How can I add my products to TikTok Shop?

3. How can I sell my products on TikTok Shop?

4. How can I promote my products with TikTok Shop?

5. How can customers buy my products on TikTok Shop?

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