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C204 MANAGING HUMAN CAPITAL TASK 1 WESTERN GOVERNOR'S UNIVERSITY ASSIGNMENT

2913 words - 12 pages

BKM1 - BKM1 TASK 1 2
BKM1 - BKM1 TASK 1 4
BKM1 TASK 1
Parker Swinford
00891098
Western Governors University
Management Communication
C204
Running head: BKM1 - BKM1 TASK 1 1
A. Compose a motivational email to internal staff that discusses two advantages
and two disadvantages of the product and explain how to mitigate the
disadvantages should they occur.
To: All Sales Personnel
From: Parker Swinford – National Sales Manager
Subject: Exciting New Product Announcement
Good morning and Happy Monday!
It’s my pleasure to unveil to you a massive project that we have been working on
here at Weight Loss Solutions, Inc. We have recently purchased Lose It Inc, a
company that is well known for its weight-loss supplement, Kamelon. This has
been an acquisition that we are excited to announce, and with it comes great
opportunity to grow our company! The supplement Kamelon, in particular, has the
potential to really blossom with our established customer base and larger
capacities in manufacturing.
This weight loss solution, Kamelon, offers a variety of benefits that are great
selling points when speaking with potential customers about the product. One of
the benefits is the weight loss that the customer may experience when taken
correctly. There is a great research study in which Kamelon was proven
successful, with 90% of the participants losing 15 pounds! Use this study to
your advantage to show that our new product has a high success rate! Another
great benefit to Kamelon is the fact that this is already an established product
with good results. I know it can be daunting trying to sell a brand new product,
but luckily, you won’t need to! Having an established product on our books will
help us to gain traction fast on the ground floor, making it easier for you to
sell!
As with any great product, there will be some hurdles or setbacks that you’ll
need to mitigate. One of these setbacks will be our distribution. We are
currently relying on Synesthor Inc, to manufacture the pill casing for Kamelon.
We are going to need our production, procurement, and finance teams on top of
their game to make sure that we can get our product out without a hitch. If we
run into these issues, please have a game plan in place, and make sure that the
customer is keeping a little extra stock on hand in case they experience any
delays. Another challenge that you will face is one that you have faced with
prior weight loss supplement products, and that’s the actual use of weight loss
products. There are many studies available showing that these types of
supplements are not effective. I have faith in your abilities to remind the
customers about the high success rate the research study found.
I want to extend my gratitude to you all for your drive and dedication to this
company. This is an exciting new opportunity for us to be able to change the
outlook on weight loss products! Please tune in for our official public
acquisition announcement today at 1PM Central, and feel free to speak with your
manager if you have specific questions!
Best Wishes,
Parker Swinford
National Sales Manager - Weight Loss Solutions, Inc.
B. Compose an informational email to external stakeholders (i.e., investors,
shareholders) that discusses two distinct organizational and/or financial
impacts the product will create.
To: All Stakeholders
From: Parker Swinford, National Sales Manager, Weight Loss Solutions, Inc.
Subject: Product Announcement
Good morning,
It is with your support, that we unveil to you a massive project that we have
been working on here at Weight Loss Solutions, Inc. We have recently purchased
Lose It Inc, a company that is well known for its weight-loss supplement,
Kamelon. This has been an acquisition that we are excited to announce, and with
it comes great opportunity to grow profitability and distribution reach. The
supplement Kamelon, in particular, has the potential to really blossom with our
established customer base and larger capacities in manufacturing. I invite you
all to watch the public announcement today at 1PM Central.
With the announcement of this new procurement, we will be realigning our
internal teams to guarantee we have the proper staff working on this new
adventure. Some of the top performing sales team will be reassigned to focus on
Kamelon, and really grow the new business opportunities we have. This will be an
impact to our teams, but I am confident that our capable sales teams will work
through the changes and come out on top.
With these changes, we may see a temporary dip in our profits as we work through
the realignment of sales staff, and the initial production of Kamelon with our
manufacturing partners. This will be made up for once we get the dedicated sales
staff trained and out in the field to sell Kamelon. By Quarter 3, our
profitability should be higher than previous years. I feel confident in saying
that our earnings at year end will be better than previous years.
I want to extend my gratitude to you, the stakeholders, for your faith and
contributions to this company. This is an exciting new opportunity for us to be
able to change the outlook on weight loss products. If you can, please tune in
for our official public acquisition announcement today at 1PM Central. Please
contact me if you have further questions.
Best Wishes,
Parker Swinford
National Sales Manager - Weight Loss Solutions, Inc.
C. Compose a consumer-facing blog post that highlights three distinct benefits
of the product and informs the consumers what sets this product and/or business
apart from others in the industry.
Title: So, You Want to Lose Some Weight?
I think we’ve all been there. It’s right after the holidays, and you decide to
step on the dreaded scale to see exactly how much damage you did during those
delicious meals. Was the turkey and dressing worth it? Probably. But now it’s
time to set that New Years’ Resolution, and get those skinny jeans back to
ACTUAL skinny jeans. Get my drift?
Okay, okay. So now you’re feeling good about losing some weight. You have
motivation on your side, and nothing can stop you. I found that I can double
that motivation by adding in a supplement that is PROVEN to help with that
weight loss.
Kamelon is a weight-loss supplement with a research study that proves it
actually works! There are a variety of factors that set this product apart from
the other weight loss pills you can find on the market, but here are the
highlights.
1. Trusted Brand: Weight Loss Solutions, Inc has been around for quite a while,
and are already making weight loss supplements that are widely known and used.
Kamelon is now being produced by Weight Loss Solutions, Inc, meaning that it’s a
product worth buying into.
2. Proven Track Record: Kamelon has already been marketed and used by consumers!
There are research studies and reviews of the product that prove it is a viable
product with real results. With 90% of the research study losing weight, and 80%
maintaining the loss, Kamelon shows that the product actually works, and has the
data to prove it.
3. Quality Manufacturing Standards: Weight Loss Solutions, Inc only uses the top
manufacturing companies for all the supplements sold. Kamelon is no different.
By knowing the suppliers manufacturing needs and expectations, Weight Loss
Solutions, Inc is able to guarantee a product that is made accurately and
promptly every time it’s purchased.
If the benefits and factors above aren’t enough to sell you on this product,
I’ll offer up my own weight loss results for you to look at for extra
motivation. I lost 26 pounds in just over 3 months by adding this product into
my daily routine. Take my advice, and get Kamelon to help speed up your weight
loss and hit your goal size!
D.
Compose a persuasive letter to the business partner to discuss their challenges
in meeting your production needs.
April 30, 2019
Synesthor Inc.
1234 King Road
Hollows Howl, MO 12548
RE: Production Needs Challenges
Dear Fatima Sousa,
I have been thinking about the challenges you brought to my attention in regards
to our demands for production on Kamelon. While I completely understand the
hesitation you have on meeting those production needs, I feel that we need to
find a solution that will work for both of us. Kamelon will be a highly regard
supplement, and it will have a high demand in which we need to be able to meet.
It will cause serious issues to under produce this product and it will put our
brands’ reputations at risk.
I have spoken with our Continuous Improvement team, along with our Product
Implementation team, and both have agreed to push our initial launch of Kamelon
back to August 1st, instead of the initial July 15th launch we had agreed upon.
By pushing this deadline back, it should allow an extra two weeks of lead time
for you to meet the production needs of 10,000 pills we outlined. Although this
will change the structure of our launch date and go to market strategy, we feel
like this is a necessary step to take to guarantee that the correct amount of
product is ready when we introduce Kamelon.
I really appreciate the communication and transparency we have shared during
this project. I know that if this launch is successful, we will have a long
future ahead of us. Please contact me with any further communication regarding
this matter.
Sincerely,
Parker Swinford
National Sales Manager - Weight Loss Solutions, Inc.
E. Compose responses to the customer complaint about the product that was posted
on the company’s social media page by doing the following:
1. Develop a public response that acknowledges the customer complaint and
improves the company image within the social media page.
2. Develop a direct private message with a proposed adjustment (resolution) for
the customer.
Karen- “Kamelon does not work! I’ve been using this for a week, and I haven’t
lost anything! I’m going on vacation in a couple of weeks and I was hoping to
shed a couple of pounds before I left for my trip. Unfortunately, I do not
foresee this happening. No one should buy this product! As a faithful member of
several weight-loss groups, I will not recommend this product to anyone in my
groups.”
1. Karen, we are sorry to hear that you are not getting the results you expected
from Kamelon! Someone on our sales team will be sending you a private message to
see if there are any tricks we can offer you that you haven’t tried yet. We’d
love to get you ready for that vacation, so please check your messages tomorrow!
2. Hey Karen! This is Scott with Weight Loss Solution, Inc, and I am a Regional
Sales Coordinator for the company. I saw on Facebook that you are struggling
using Kamelon, and would like to lose a couple pounds in the next few weeks.
Would you mind telling me a little bit about what your daily routine looks like
with Kamelon? We have some tips and pointers that may get the scale moving for
you! If you don’t want to wait on an answer through here, feel free to call me
at 1-800-800-0000 to get some immediate assistance.
F.
Evaluate the communication strategies and methods (i.e., email, letter, blog,
and social media) used in items A–E by doing the following:
1. Explain how the communication strategies support or do not support the
desired outcomes and provide examples to support your conclusion.
2. Explain how the four communication methods effectively or ineffectively serve
the target audience and provide examples to support your conclusion.
1. Throughout this exercise, both positive and negative communication strategies
have been used. On part A, the task was to draft an internal email showcasing
advantages and disadvantages of Kamelon. While the positive portions were
written using the direct method, the negative information was written using an
indirect method. The disadvantages were sandwiched in between the advantages,
and the solutions to the disadvantages were listed out clearly. Although the
disadvantages were communicated, the reader was still given positive news with
solutions to fix the bad. The same strategies were used on part B, the external
letter to the stakeholders. Using an indirect method, the stakeholders were able
to read the imminent changes to the structure of the company and any financial
impacts that might be experienced, but were reassured with the solution for
those impacts shortly following. Both of these emails supported the desired
outcomes by conveying the message about the acquisition, and the possibilities
that Kamelon will bring to the company. The blog post for part C was mainly a
positive and persuasive strategy. It focused on giving the consumer an upbeat,
and data driven post in which the research study was mentioned, along with the
results of that study. The post grabs the consumers’ attention and interest,
creates that desire for Kamelon, and then calls for Action on purchasing the
product. This is effective as it’s providing a positive impact to the consumer
by seeing real numbers for the supplement. This post gets consumers excited for
the product, and shows them that it’s a legitimate, working product, which is
ultimately the point of that strategy. Task D has a mixture of positive and
negative strategies. The negative is due in part to the supplier not meeting the
initial production requirements that Weight Loss Solutions, Inc proposed. It
then switches to the positive strategy in which a solution is proposed that
should work for both parties. This ends the letter on a positive note, which
will help bring about the desired outcome of the supplier accepting the terms.
Task E was difficult to steer towards the desired outcome of the customer being
happy and promoting Kamelon again. The first part, the public response, uses an
indirect strategy, and doesn’t take blame or responsibility for a flaw in the
product itself. It gives the consumer a timeline on when they can expect more
information from Weight Loss Solutions, Inc, and helps to lay the subliminal
messaging that it may be an issue with the consumer and not the product. The
second part in Task E is the direct response to the consumer privately. The
response still doesn’t take responsibility for the product not working, as there
is proven research showing it works. Instead, using the indirect strategy again,
the sales rep asks for more specifics on how the consumer used the product, and
the lifestyle that was associated with it. From there, the sales rep can
recommend any changes or diet modifications that would help the supplement work
best. This keeps the company from taking the fall to make the consumer happy,
but also allows some help to the consumer to try the product again. By offering
a phone number, the consumer also feels like they have the option to get instant
gratification and talk to the sales rep at that moment. For all of these
reasons, I think that this is a very effective strategy to use for consumer
complaints.
2. Using the communication methods of email, letters, blog posts and social
media had a variety of effectiveness on the goal of this product launch. The
emails to the internal sales team, and the external stakeholders don’t go into
much detail, but do direct the reader to tune in to the acquisition
announcement. They are mildly effective in this aspect since they are gaining an
end result that’s expected. These emails should be followed up with more details
on the product launching with in person meetings and sales conferences.
The letter to the manufacturer is effective as it sets a professional tone and
keeps the conversation on the record. By setting a professional tone by the
formality of the letter, the manufacturer knows that this is a serious issue and
will hopefully look over their schedules and make the agreed upon launch date
work. The letter method also keeps a permanent record of the exchange, where as
emails delete themselves after a time frame.
As for the blog post, this is a very effective communication method. This is a
positive focused style that draws in the consumer and creates interest around
the product. The style of writing makes this product seem exciting and new and
generates a demand to try it. Making a public post also allows the consumer to
share the entry, and pass it along to any friends that may have interest in
losing weight. The post allows the public to circulate the news, instead of the
company having to market it extensively.
By responding to the customer complaint in public and in private, the social
media responses were effective. By posting a broad, unspecific response in a
timely fashion on the customer’s complaint, other consumers will see a company
that cares about resolving a problem quickly. The private message to the
customer allows them to feel like it’s personal, and will allow them to openly
discuss the issues that they are experiencing with the supplement. Offering tips
and pointers will allow the customer to try the product once again, the correct
way. The company is able to retain the profit made from the original purchase
without offering a refund for the product. This should gain the customers
confidence in the product since the company is essentially reconfirming that the
product works if used as directed.


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