www.amazon.com Open in urlscan Pro
2600:9000:2057:1800:7:49a5:5fd3:b641  Public Scan

Submitted URL: https://link.mail.beehiiv.com/ss/c/yiONRMacLL-aSs_yJk8BDZZ7RWvL66UUCkooQ7XjU3me-zDb7CKp2fV9hqINUbnl1GRl1A_xJ6OAJPAt0g9LCgm6FHw...
Effective URL: https://www.amazon.com/Shoe-Dog-Phil-Knight-audiobook/dp/B01CRJA470/ref=sr_1_33?crid=816D5YJX20UG&keywords=business&qid...
Submission: On December 14 via api from SA — Scanned from DE

Form analysis 7 forms found in the DOM

Name: site-searchGET /s/ref=nb_sb_noss

<form id="nav-search-bar-form" accept-charset="utf-8" action="/s/ref=nb_sb_noss" class="nav-searchbar nav-progressive-attribute" method="GET" name="site-search" role="search">
  <div id="nav-search-bar-internationalization-key" class="nav-progressive-content">
    <input type="hidden" name="__mk_de_DE" value="ÅMÅŽÕÑ">
  </div>
  <div class="nav-left">
    <div id="nav-search-dropdown-card">
      <div class="nav-search-scope nav-sprite">
        <div class="nav-search-facade" data-value="search-alias=aps">
          <span id="nav-search-label-id" class="nav-search-label nav-progressive-content" style="width: auto;">Audible-Hörbücher &amp; Originals</span>
          <i class="nav-icon"></i>
        </div>
        <label id="searchDropdownDescription" for="searchDropdownBox" class="nav-progressive-attribute" style="display:none">Wähle die Kategorie aus, in der du suchen möchtest.</label>
        <select aria-describedby="searchDropdownDescription" class="nav-search-dropdown searchSelect nav-progressive-attrubute nav-progressive-search-dropdown" data-nav-digest="1SD8NwQshDByAo2UzADo2J0Dtdw=" data-nav-selected="0"
          id="searchDropdownBox" name="url" style="display: block; top: 2.5px;" tabindex="0" title="Suchen in">
          <option value="search-alias=aps">Alle Kategorien</option>
          <option value="search-alias=audible" selected="selected">Audible-Hörbücher &amp; Originals</option>
          <option value="search-alias=automotive-intl-ship">Automobil</option>
          <option value="search-alias=baby-products-intl-ship">Baby</option>
          <option value="search-alias=stripbooks-intl-ship">Bücher</option>
          <option value="search-alias=computers-intl-ship">Computer</option>
          <option value="search-alias=fashion-womens-intl-ship">Damenmode</option>
          <option value="search-alias=electronics-intl-ship">Elektronik</option>
          <option value="search-alias=movies-tv-intl-ship">Filme und Fernsehen</option>
          <option value="search-alias=luggage-intl-ship">Gepäck</option>
          <option value="search-alias=hpc-intl-ship">Gesundheit &amp; Haushalt</option>
          <option value="search-alias=pets-intl-ship">Haustierbedarf</option>
          <option value="search-alias=kitchen-intl-ship">Heim und Küche</option>
          <option value="search-alias=fashion-mens-intl-ship">Herrenmode</option>
          <option value="search-alias=industrial-intl-ship">Industriell und Wissenschaftlich</option>
          <option value="search-alias=digital-text">Kindle-Shop</option>
          <option value="search-alias=arts-crafts-intl-ship">Kunst und Handwerk</option>
          <option value="search-alias=fashion-boys-intl-ship">Mode für Jungen</option>
          <option value="search-alias=fashion-girls-intl-ship">Mode für Mädchen</option>
          <option value="search-alias=music-intl-ship">Musik, CDs &amp; Vinyl</option>
          <option value="search-alias=digital-music">Musik-Downloads</option>
          <option value="search-alias=instant-video">Prime Video</option>
          <option value="search-alias=deals-intl-ship">Sales &amp; Angebote</option>
          <option value="search-alias=beauty-intl-ship">Schönheit &amp; Körperpflege</option>
          <option value="search-alias=software-intl-ship">Software</option>
          <option value="search-alias=toys-and-games-intl-ship">Spielzeug und Spiele</option>
          <option value="search-alias=sporting-intl-ship">Sport und Freizeit</option>
          <option value="search-alias=videogames-intl-ship">Videospiele</option>
          <option value="search-alias=tools-intl-ship">Werkzeug &amp; Heimwerken</option>
        </select>
      </div>
    </div>
  </div>
  <div class="nav-fill">
    <div class="nav-search-field ">
      <label for="twotabsearchtextbox" style="display: none;">Suche Amazon</label>
      <input type="text" id="twotabsearchtextbox" value="business" name="field-keywords" autocomplete="off" placeholder="Suche Amazon" class="nav-input nav-progressive-attribute" dir="auto" tabindex="0" aria-label="Suche Amazon" spellcheck="false">
    </div>
    <div id="nav-iss-attach"></div>
  </div>
  <div class="nav-right">
    <div class="nav-search-submit nav-sprite">
      <span id="nav-search-submit-text" class="nav-search-submit-text nav-sprite nav-progressive-attribute" aria-label="Los">
        <input id="nav-search-submit-button" type="submit" class="nav-input nav-progressive-attribute" value="Los" tabindex="0">
      </span>
    </div>
  </div>
</form>

GET

<form method="get" action="" autocomplete="off" class="aok-hidden all-offers-display-params"> <input type="hidden" name="" value="true" id="all-offers-display-reload-param"> <input type="hidden" name="" id="all-offers-display-params"
    data-asin="B01CRJA470" data-m="" data-qid="1701916189" data-smid="" data-sourcecustomerorglistid="" data-sourcecustomerorglistitemid="" data-sr="1-33"> </form>

POST /hz/audible/checkout?ref=adbl_dp_dt_tr_bb

<form method="post" action="/hz/audible/checkout?ref=adbl_dp_dt_tr_bb" class="a-spacing-none"> <input type="hidden" name="membershipAsin" value="B07PCV9DSZ">
  <input type="hidden" name="buyingOptionId"
    value="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">
  <input type="hidden" name="apCheck" value="0">
  <input type="hidden" name="surfaceType" value="Desktop">
  <input type="hidden" name="HMAC" value="ghql9vi8lflqUiMBpOj0VaPEfm9EwuqiV5JvPkwAAAACAAAAAGV67OpyYXcAAAAAPVZHwIAfyME6jYIqz6iU">
  <input type="hidden" name="lmsStringId" value="aud_dp_bb_v2_button_upsell">
  <input type="hidden" name="ASIN" value="B01CRJA470">
  <input type="hidden" name="purchaseType" value="trial">
  <input type="hidden" name="buyingOptionType" value="DEFAULT_GOLD_FREETRIAL_UPSELL">
  <input type="hidden" name="HMAC2" value="ghql9vi8lflqUiMBpOj0VaPEfm9EwuqiV5JvPkwAAAACAAAAAGV67OpyYXcAAAAAPVZHwIAfyME6jYIqz6iU">
  <input type="hidden" name="audibleASIN" value="B01CRM17MS">
  <input type="hidden" name="buttonType" value="primary">
  <input type="hidden" name="ctaType" value="POST">
  <input type="hidden" name="actionCode" value="AMZGB03606261991VF">
  <input type="hidden" name="isGooglePlayApp" value="false">
  <div class="a-section"> <span class="a-button a-button-span12 a-button-primary" id="a-autoid-11"><span class="a-button-inner"><input class="a-button-input" type="submit" aria-labelledby="a-autoid-11-announce"><span class="a-button-text"
          aria-hidden="true" id="a-autoid-11-announce"> Ich will jetzt loslegen - 0,00 € </span></span></span> </div>
</form>

POST /hz/audible/checkout?ref=adbl_dp_dt_csn_bb

<form method="post" action="/hz/audible/checkout?ref=adbl_dp_dt_csn_bb" class="a-spacing-none"> <input type="hidden" name="buyingOptionId"
    value="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">
  <input type="hidden" name="apCheck" value="0">
  <input type="hidden" name="surfaceType" value="Desktop">
  <input type="hidden" name="HMAC" value="gicOolqUPLqqw8+Hff9XUEKt9c1sKLcv4DaepGkAAAACAAAAAGV67OpyYXcAAAAAPVZHwIAfyME6jYIqz6iU">
  <input type="hidden" name="lmsStringId" value="aud_dp_bb_v2_cash_button_text">
  <input type="hidden" name="ASIN" value="B01CRJA470">
  <input type="hidden" name="purchaseType" value="cash">
  <input type="hidden" name="buyingOptionType" value="CASH">
  <input type="hidden" name="HMAC2" value="gicOolqUPLqqw8+Hff9XUEKt9c1sKLcv4DaepGkAAAACAAAAAGV67OpyYXcAAAAAPVZHwIAfyME6jYIqz6iU">
  <input type="hidden" name="audibleASIN" value="B01CRM17MS">
  <input type="hidden" name="buttonType" value="oneclick">
  <input type="hidden" name="ctaType" value="POST">
  <input type="hidden" name="actionCode" value="AMZGCWS0326149093">
  <input type="hidden" name="isGooglePlayApp" value="false">
  <div class="a-section"> <span class="a-button a-button-span12 a-button-oneclick a-button-icon" id="a-autoid-12"><span class="a-button-inner"><i class="a-icon a-icon-1click"></i><input class="a-button-input" type="submit"
          aria-labelledby="a-autoid-12-announce"><span class="a-button-text" aria-hidden="true" id="a-autoid-12-announce"> Mit 1-Click kaufen </span></span></span> </div>
</form>

POST /hz/audible/checkout?ref=adbl_tgift_dtop

<form method="post" action="/hz/audible/checkout?ref=adbl_tgift_dtop" class="a-spacing-none"> <input type="hidden" name="showGiftForm" value="true">
  <input type="hidden" name="HMAC2" value="gkBnZcs9Mr+urIfI5rtOMqUlfXQ+R8VrSlA2P4IAAAACAAAAAGV67OpyYXcAAAAAPVZHwIAfyME6jYIqz6iU">
  <input type="hidden" name="isTitleGift" value="true">
  <input type="hidden" name="apCheck" value="0">
  <input type="hidden" name="buyingOptionId"
    value="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">
  <input type="hidden" name="HMAC" value="gkBnZcs9Mr+urIfI5rtOMqUlfXQ+R8VrSlA2P4IAAAACAAAAAGV67OpyYXcAAAAAPVZHwIAfyME6jYIqz6iU">
  <input type="hidden" name="ASIN" value="B01CRJA470">
  <input type="hidden" name="actionCode" value="AMZALC036110822946R">
  <input type="hidden" name="purchaseType" value="GIFT">
  <div class="a-section a-spacing-medium a-spacing-top-base"> <span id="audible-title-giftv2-button" class="a-button a-button-span12 a-button-base audible-title-giftv2-button"><span class="a-button-inner"><input class="a-button-input" type="submit"
          aria-labelledby="audible-title-giftv2-button-announce"><span id="audible-title-giftv2-button-announce" class="a-button-text" aria-hidden="true"> Als Geschenk verschenken </span></span></span> </div>
</form>

POST /gp/product/handle-buy-box/ref=dp_start-bbf_1_glance

<form method="post" id="addToCart" action="/gp/product/handle-buy-box/ref=dp_start-bbf_1_glance" class="a-content" autocomplete="off">
  <input type="hidden" name="CSRF" value="g6A7VyMK2Qw2oxwjbPEtL1Q2W5Ev28bMwokwQ3ahXxKGAAAADAAAAABleuzqcmF3AAAAABVX8CwXqz4nuL9RKX///w=="> <input type="hidden" id="anti-csrftoken-a2z" name="anti-csrftoken-a2z" value="">
  <input type="hidden" id="offerListingID" name="offerListingID" value="">
  <input type="hidden" id="session-id" name="session-id" value="">
  <input type="hidden" id="ASIN" name="ASIN" value="">
  <input type="hidden" id="isMerchantExclusive" name="isMerchantExclusive" value="0">
  <input type="hidden" id="merchantID" name="merchantID" value="">
  <input type="hidden" id="isAddon" name="isAddon" value="0">
  <input type="hidden" id="nodeID" name="nodeID" value="">
  <input type="hidden" id="sellingCustomerID" name="sellingCustomerID" value="">
  <input type="hidden" id="qid" name="qid" value="">
  <input type="hidden" id="sr" name="sr" value="">
  <input type="hidden" id="storeID" name="storeID" value="">
  <input type="hidden" id="tagActionCode" name="tagActionCode" value="">
  <input type="hidden" id="viewID" name="viewID" value="">
  <input type="hidden" id="rebateId" name="rebateId" value="">
  <input type="hidden" id="ctaDeviceType" name="ctaDeviceType" value="desktop">
  <input type="hidden" id="ctaPageType" name="ctaPageType" value="detail">
  <input type="hidden" id="usePrimeHandler" name="usePrimeHandler" value="0">
  <input type="hidden" id="smokeTestEnabled" name="smokeTestEnabled" value="true">
  <input type="hidden" id="rsid" name="rsid" value="">
  <input type="hidden" id="sourceCustomerOrgListID" name="sourceCustomerOrgListID" value="">
  <input type="hidden" id="sourceCustomerOrgListItemID" name="sourceCustomerOrgListItemID" value="">
  <input type="hidden" name="wlPopCommand" value="">
  <hr aria-hidden="true" class="a-spacing-base a-divider-normal">
  <script>
    function atwlEarlyClick(e) {
      e.preventDefault();
      if (window.atwlLoaded) {
        return; //if JS is loaded then we can ignore the early click case
      }
      var ADD_TO_LIST_FROM_DETAIL_PAGE_VENDOR_ID = "website.wishlist.detail.add.earlyclick";
      var paramMap = {
        "asin": "B01CRJA470",
        "vendorId": ADD_TO_LIST_FROM_DETAIL_PAGE_VENDOR_ID,
        "isAjax": "false"
      }
      var url = "/hz/wishlist/additemtolist?ie=UTF8";
      for (var param in paramMap) {
        url += "&" + param + "=" + paramMap[param];
      }
      var xhr = new XMLHttpRequest();
      xhr.open("POST", url, false);
      xhr.setRequestHeader("anti-csrftoken-a2z", "gyPn6fRp46kmvKGaDnKjktP0BCoplqQtFFJN/7bv4M9ZAAAAAQAAAABleuzqcmF3AAAAAHuL9oHQYR32uqP6iUf9gA==");
      xhr.onload = function() {
        window.location = xhr.responseURL; //Needed to force a redirect; not supported on IE!
      }
      xhr.send();
    }
  </script>
  <div id="wishlistButtonStack" class="a-button-stack">
    <script>
      'use strict';
      P.when('A').execute(function(A) {
        A.declarative('atwlDropdownClickDeclarative', 'click', function(e) {
          window.wlArrowEv = e;
          e.$event.preventDefault();
          (function() {
            if (window.P && window.atwlLoaded) {
              window.P.when('A').execute(function(A) {
                A.trigger('wl-drop-down', window.wlArrowEv);
              })
              return;
            }
            window.atwlEc = true;
            var b = document.getElementById('add-to-wishlist-button-group');
            var s = document.getElementById('atwl-dd-spinner-holder');
            if (!(s && b)) {
              return;
            }
            s.classList.remove('a-hidden');
            s.style.position = 'absolute';
            s.style.width = b.clientWidth + 'px';
            s.style.zIndex = 1;
            return;
          })();
          return false;
        });
      });
    </script>
    <div id="add-to-wishlist-button-group" data-csa-c-func-deps="aui-da-a-button-group" data-csa-c-type="widget" data-csa-interaction-events="click" data-hover="<!-- If PartialItemStateWeblab is true then, showing different Add-to-wish-list tool-tip message which is consistent with Add-to-Cart tool tip message.  -->
       Auf die Liste? Bitte wähle aus dem Sortiment links." class="a-button-group a-declarative a-spacing-none" data-action="a-button-group" role="radiogroup" data-csa-c-id="y3vbaw-ramwot-2ka52d-hn9xlh"> <span id="wishListMainButton"
        class="a-button a-button-groupfirst a-spacing-none a-button-base a-declarative" role="radio" data-action="add-wishlist-declarative" aria-posinset="1" aria-setsize="1"><span class="a-button-inner"><a href="https://www.amazon.com/-/de/ap/signin?openid.return_to=https%3A%2F%2Fwww.amazon.com%2Fgp%2Faw%2Fd%2FB01CRJA470&amp;openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&amp;openid.assoc_handle=usflex&amp;openid.mode=checkid_setup&amp;openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&amp;openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0&amp;" name="submit.add-to-registry.wishlist.unrecognized" title="Auf die Liste" data-hover="<!-- If PartialItemStateWeblab is true then, showing different Add-to-wish-list tool-tip message which is consistent with Add-to-Cart tool tip message.  -->
       Auf die Liste? Bitte wähle aus dem Sortiment links." class="a-button-text a-text-left"> Auf die Liste </a></span></span> </div>
    <div id="atwl-inline-spinner" class="a-section a-hidden">
      <div class="a-spinner-wrapper"><span class="a-spinner a-spinner-medium"></span></div>
    </div>
    <div id="atwl-inline" class="a-section a-spacing-none a-hidden">
      <div class="a-row a-text-ellipsis">
        <div id="atwl-inline-sucess-msg" class="a-box a-alert-inline a-alert-inline-success" aria-live="polite" aria-atomic="true">
          <div class="a-box-inner a-alert-container"><i class="a-icon a-icon-alert"></i>
            <div class="a-alert-content"> <span class="a-size-base" role="alert"> Hinzugefügt zu </span> </div>
          </div>
        </div> <a id="atwl-inline-link" class="a-link-normal" href="/-/de/gp/registry/wishlist/"> <span id="atwl-inline-link-text" class="a-size-base" role="alert"> </span> </a>
      </div>
    </div>
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In this candid and riveting memoir, for the first time ever, Nike founder and
CEO Phil Knight shares the inside story of the company's early days as an
intrepid start-up and its evolution into one of the world's most iconic,
game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed fifty dollars from
his father and created a company with a simple mission: import high-quality,
low-cost athletic shoes from Japan. Selling the shoes from the trunk of his
lime-green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's
annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra
of all start-ups, and the swoosh has become a revolutionary, globe-spanning
icon, one of the most ubiquitous and recognizable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for
the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his
story, beginning with his crossroads moment. At 24, after backpacking around the
world, he decided to take the unconventional path to start his own business - a
business that would be dynamic, different.

Knight details the many risks and daunting setbacks that stood between him and
his dream - along with his early triumphs. Above all, he recalls the formative
relationships with his first partners and employees, a ragtag group of misfits
and seekers who became a tight-knit band of brothers. Together, harnessing the
transcendent power of a shared mission and a deep belief in the spirit of sport,
they built a brand that changed everything.


Mehr lesen
©2016 Phil Knight (P)2016 Simon & Schuster

--------------------------------------------------------------------------------

Previous page
 1.  Spieldauer
     
     13 Stunden und 21 Minuten
 2.  Geschrieben von
     
     Phil Knight
 3.  Gesprochen von
     
     Norbert Leo Butz, alle anzeigen
 4.  Erscheinungsdatum
     
     26. April 2016
 5.  Sprache
     
     Englisch
 6.  Verlag
     
     Simon & Schuster Audio
 7.  ASIN
     
     B01CRJA470
 8.  Version
     
     Ungekürzte Ausgabe
 9.  Format
     
     Hörbuch
 10. Alle Details anzeigen

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KUNDEN, DIE DIESEN TITEL GEKAUFT HABEN, KAUFTEN AUCH

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ZUM GLEICHEN THEMA

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Omar Garcia
5,0 von 5 Sternen Pleasantly Inspired
Rezension aus den Vereinigten Staaten vom 27. November 2023
Verifizierter Kauf
I'm not one to usually read a "business" book, but I took a chance on this one
as a late start to a work book club. And was hooked. What I enjoyed is that it
wasn't an endless spew of do's and don'ts for starting your own business. It was
a memoir of a mans journey in chasing his dreams and all that he faced and
learned on that journey. I would recommend this as a read to high schoolers and
college grads looking for direction, or anyone looking to start something new.
It earnestly communicates that anything worth having requires hard work and
grit. To fail is to learn and to learn is to grow.

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Brandon
5,0 von 5 Sternen One of the 5 best books I have read
Rezension aus den Vereinigten Staaten vom 29. November 2023
Verifizierter Kauf
Wonderfully well-written. A very easy read. I read this book at a time in my
career where I was going through some very similar challenges and had so many of
the same feelings of stress, fear, anxiety, frustration, etc. This book was so
helpful to shine light on the fact that I'm not alone in this journey and people
survive it.

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5,0 von 5 Sternen Amazing read!
Rezension aus den Vereinigten Staaten vom 21. November 2023
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I recommend this book to everyone regardless of their interest in business. It
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Ian Mann
VINE-PRODUKTTESTER
4,0 von 5 Sternen If you are looking for ‘my 7 secrets of great success’ in this
book
Rezension aus den Vereinigten Staaten vom 30. Januar 2018
Verifizierter Kauf
This book is about an entrepreneur’s journey, how one man took on the giants and
won. The Dassler brothers, founders of Puma and Adidas, began their business in
1924 and Phil Knight began his in 1963.
Over the past 18 years of writing reviews, I don’t think I have reviewed more
than 3 autobiographies. My experience has been that hardly any avoid being
little more than an airbrushed account of an extraordinary genius, with depth of
character and business prowess, written by the paragon him or herself. My
visceral response to an autobiography is – ignore.
Shoe Dog came to my attention in 2017, and I ignored it. A week ago, a client,
still in her mid-30s, and half way to building her company into a billion-dollar
business, raved about the book.
I share her enthusiasm for this autobiography. Let me tell you why.
If you are looking for ‘my 7 secrets of great success’ in this book, you will
find only one. And for that one, this 400-page book is not worth the effort. So
why would Bill Gates call this book “…an amazing tale”? Primarily because, as
Gates says, “Knight opens up in a way that few CEOs are willing to do.”
There are no two businesses that could possibly follow the same paths to
success. Every business is one of a kind, with a unique history, built by unique
people, facing unique challenges, and responding in their uniquely flawed way.
Everything about this book links back to Phil Knight’s love for running.
His humourless, stern and brilliant college track coach, Bill Bowerman,
eventually became one of his earliest business partners. This was a man who
would take the athletes’ shoes from their locker, tear them apart, examine them
and redo them. He understood that if you remove one ounce from a shoe, you
remove over fifty pounds from the runner. It was Bowerman who used his wife’s
waffle iron to develop the soles for which Nike became famous.
In one of the many beautifully written passages in a remarkably well written
book, Knight describes watching a race in which the legendary middle-distance
runner, Steve Prefontaine participated. The joy and agony Knight and his wife
experienced is described vividly – Knight was no passive spectator: he was
experiencing the tension of the athletes, their physical exertion, their
‘digging deep’ into personal reserves to push through the last moments before
the finish. At the end of the meeting, Knight describes – in passing – the
physical exertion he experienced as a spectator, and the beauty and the art of
these athletes.
Knight, trained as an accountant, didn’t start his sports shoe business, Blue
Ribbon, because he had a vision of manufacturing sports shoes, and turning them
into a universal, essential clothing item across the globe. He didn’t have the
strong desire to get rich as even a part of his decision-making criteria.
Throughout his business career he chose not to make real money in favour of
other decision criteria: not spoiling the culture of the business by listing, or
selling to the wrong people.
The culture of Nike is possibly best described as wild, made up of “losers”, (a
disabled athlete confined to a wheel chair; an obese accountant who would never
make partner in his firm because he was so large; a needy and obsessive
letter-writing lawyer.) But all were perfect in their positions and each a
“Buttface” as the inner circle was called. The interactions in the company were
forceful, crude and remorseless, which is why truth was heard. No, they were not
polite and sensitive: in fact, the essential common denominator across the
various Buttfaces was a thick-skin.
For most of the history of the company, from the early days when it was still
called Blue Ribbon to its emergence as Nike, the company was cash-strapped. All
but the last chapters of the book had an underlying theme of financial survival.
Initially it was to pay the few thousand dollars to be able to buy the next
shipment of shoes from the Japanese manufacturer, to having the bank cut off
their credit line, to being sued by the Customs Department for $25m of unpaid
fees for an obscure tax (finally reduced to $9m.)
And all this time, there was an escape route – go public. And each time it was
rejected because of what it might do to the ethos of the company.
So, what is the only lesson you will learn from this book? It is not that Knight
was the quintessential, ‘Jack Welsh’ quality manager - confident, kind, clear
thinking, and a team player. As a text-book manager Knight would not make even a
department head. He is shy, introspective, and does not praise, or give much
feedback unless it is to solve problems.
The lesson is passion. Having real passion for what you are investing your time,
effort and money in. Real passion. The stuff that makes you thrill when you see
a master take the race, with the grace of an artist, drawing down on resources
he never knew he had. A level of passion that leads you to doing things you may
regret – like being sorry your wife will not stay an extra day in hospital after
giving birth to your second son, because you wanted to attend an athletics
meeting.
Passion is why you teach accountancy to support your micro-business of selling
superb running shoes. Passion is running almost every day of your life, knowing
how important shoes are. Passion is when you enthusiastically encourage and
support others who are masters of your passion – the athletes. And passion is
the drive to see your heroes in your Nikes, not Adidas.
Passion is what makes an accounting graduate into a “shoe dog”, strong enough to
take the whipping that life and business deals you. Passion is the only thing
that will keep you going, and digging deep into mental and physical reserves you
never knew you had.
If you are an aspiring entrepreneur you will grow in important ways from reading
this book. If you are asked what you learned, you may not be able to articulate
a single lesson beyond ‘passion.’ But this is all about you, the entrepreneur,
and reading the frank account of the journey of a founder-CEO now worth $10b,
will be a meaningful experience.

Readability Light -+--- Serious
Insights High +---- Low
Practical High ----+ Low
*Ian Mann of Gateways consults internationally on leadership and strategy, and
is the author of the recently released ‘Executive Update.’

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Avid Reader
5,0 von 5 Sternen If your a founder trying to build a great company, read it.
Rezension aus den Vereinigten Staaten vom 3. Januar 2017
Verifizierter Kauf
I have to say I only picked up Shoe Dog, Nike's Phil Knight's autobiography (or
*memoir*? What's the difference?), because of it's mention on Gates Notes, Bill
Gates' blog, where the Microsoft founder publishes an yearly holiday book list
based on what were his top reads of the year (in this case, 2016).

Here's what Gates had to say about the book:

>[the] memoir, by the co-founder of Nike, is a refreshingly honest reminder of
what the path to business success really looks like: messy, precarious, and
riddled with mistakes. I’ve met Knight a few times over the years. He’s super
nice, but he’s also quiet and difficult to get to know. Here Knight opens up in
a way few CEOs are willing to do. I don’t think Knight sets out to teach the
reader anything. Instead, he accomplishes something better. He tells his story
as honestly as he can. It’s an amazing tale.

I tend to trust book suggestions by people whose reading habits I admire. It's
the case of Bill Gates. My trusting bias is leveraged by the facts that he's a
very successful entrepreneur (maybe the most) and a very avid reader. These two
traits lead me to believe that his suggestions will most likely be useful for
other entrepreneurs and aspiring CEOs like me (since he's damn good at it) and
well written (since he's very well read).

Shoe Dog proved my assumptions right.

The book has earned its place among a handful of other reads I consider powerful
aides on my journey to build a long-lasting successful company. Made in America
(by Sam Walton), The Hard Thing about Hard Things (by Ben Horowitz), Gringing it
Out (Ray Kroc), Pour Your Heart Into It (by Howard Schultz) and now Shoe Dog,
all have something in common: they discuss the hardships, sacrifices and joys
involved in building such a legacy in a way that feels like these guys are your
mentors meeting you for weekly 1-on-1s over coffee.

Knight's book teaches us a lot about resilience ("don't ever stop"). Nike's
cofounder fought a number of life-threatening fires during his journey, and
maybe that's really a big part of building such a successful company: remaining
in the game. He lost credit lines when his business depended on them; he
repeatedly almost lost his partnership with Onitsuka (I didn't know Nike had
started selling Jap shoes) when distributing them in the U.S. was the only
business he had; he was fined for more than a year's revenue by the Government.
But he lived to fight another day, meditating, counting backwards, running,
doing "whatever it took to hold it together". I can relate to that.

Another recurring theme in the book is Knight's reluctance in going public.
Founding a company that's built to last is a commitment that's best measured in
decades, and so an IPO was very far from his goal, a vision unlike Silicon
Valley's.

We all see many startups going public with founders holding less than 10% of the
equity, and quickly stepping down to start other companies and do it all over
again. Building a huge company takes a very long time, and the really great
founders behind the really great companies do everything in their power to
remain in control (see Google, Facebook and Amazon).

So knowing he'd be around for decades running Nike was a huge factor in Knight's
holding up an IPO as far as he could, so that he wouldn't abide too much equity,
and I think he was right. I, too, want to build Qulture.Rocks for the long long
run. He says "the cowards never started, and the weak died along the way." He
might as well have said "the cowards never started, and the weak died - or sold
out - along the way".

Of course, that really stems from the fact that he wasn't really chasing money,
but the amazing road that's building a company for the long-term. Reflecting on
his 30-plus years with Nike, he looks back and reflects on the journey being the
end goal, "because, honestly, I wished I could do it all over again". That helps
a lot to put my path in perspective... Remembering all the sacrifices and
hardships I've been going through are actually the thing I'll miss when all is
conquered and set. Not that everybody thinks, or even should think, this way:
that's the privilege of a small part of entrepreneurs, who do it for the love
for their products and the excitement of building something bigger than
themselves.

Another thing I could relate was Knight's view of the importance of money in
building Nike, not as the endgame, but as a means to build greater things: "For
us, business was no more about making money than being human is about making
blood". I can also relate to that. I'd love to be selling ten times what I'm
selling right now so I could hire more talent, build a great office and pay top
dollar to our amazing team. And that's what money's for.

That's enough. If your a founder trying to build a great company, read it.

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SPITZENREZENSIONEN AUS ANDEREN LÄNDERN


Alle Rezensionen ins Deutsche übersetzen
Bunyamin
5,0 von 5 Sternen Nice
Rezension aus Deutschland vom 3. Dezember 2023
Verifizierter Kauf
Very Good Story and Nice Style for telling it

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Amazon Customer
5,0 von 5 Sternen Fantastic Read
Rezension aus dem Vereinigten Königreich vom 2. Dezember 2023
Verifizierter Kauf
Great read, best book I have read for a while. Very inspirational. Comes across
as a very honest account of the rise of Nike. Recommended read for anyone.

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Anand Ramchandani
4,0 von 5 Sternen Charming, inspirational, and beguiling
Rezension aus Singapur vom 6. November 2023
Verifizierter Kauf
Charming, inspirational, and beguiling. Phil Knights memoir definitely piqued my
interest in more business memoirs... I was impressed with his earnestness and
how he dealt with trials and tribulations. Contrary to what I would have
expected, I empathised greatly with the gut wrenching worry and anxiety he felt
when horrible twists of fate occurred (like his only bank dropping him, or his
supplier seeking other distributors only to sue him later on)

However, his ability to take risks and run nike for decades on 90% debt in order
to fund astronomical growth is not something I could stomach. It's definitely
worth a read

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Ishaan
4,0 von 5 Sternen One of the finest biographies
Rezension aus Indien vom 2. Oktober 2023
Verifizierter Kauf
This is one of the finest biographies I have read. You should read this once if
you are into any kind of business. Or you should read it anyway. It contains all
the ups and downs of business. So much to learn.

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Gerard Cano Expósito
5,0 von 5 Sternen Interesante
Rezension aus Spanien vom 6. November 2023
Verifizierter Kauf
Si eres un fan de la marca deportiva Nike, recomiendo esta lectura. Explica con
detalle los inicios de la marca.

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