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Effective URL: https://newrelic.com/blog/nerd-life/new-brand-announcement?utm_source=marketo&utm_medium=email&utm_campaign=amer-fy23...
Submission: On May 18 via api from US — Scanned from DE
Effective URL: https://newrelic.com/blog/nerd-life/new-brand-announcement?utm_source=marketo&utm_medium=email&utm_campaign=amer-fy23...
Submission: On May 18 via api from US — Scanned from DE
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Skip to main content Live from Las Vegas—the FutureStack keynote Wed. May 18, 9:00 am - 12:00 pm PT. Watch now Search toggle Main navigation menu, 5 items Search * Platform New Relic Put all over the place in its place—monitor your entire stack on a single platform. Explore the platform Explore the platform * 470 integrations pre-built for you Full-stack monitoring * Application Monitoring (APM) * Infrastructure Monitoring * Kubernetes & Pixie * Log Management * Network Monitoring * Browser Monitoring * Mobile Monitoring * Synthetics Monitoring * Serverless Monitoring * Model Performance Monitoring Observability Experiences * CodeStream * Error Tracking * Vulnerability Management * Explorer * AIOps Data Ingest & Insights * Integrations * Dashboards * Alerts * OpenTelemetry * Pricing * Solutions Featured Customers * Bangkok Bank Scales rapidly and seamlessly to meet increased future demand * Workiva Takes observability to a new level * Viewpoint Improves engineering efficiency and customer transparency Read all case studies Read all case studies By use case * DevOps * Cloud Adoption * Tool Consolidation * Digital Customer Experience * Open Source By Industry * Ecommerce and Retail * Healthcare * Media & Entertainment * New Relic for Startups * Nonprofit * Public Sector By Technology * Amazon Web Services * Google Cloud Platform * Microsoft Azure * Pivotal Cloud Foundry * Prometheus Monitoring * Docs * Help Center Quick and easy set up Get more value from your data with hundreds of quickstarts that integrate with just about anything. Be up and running in minutes. Get started Get started Build * Developer Hub Everything you need to build on New Relic * NerdLog Product updates and live demos * Open Source Projects Open source projects we maintain and support Learn * Blog Industry updates, how-tos and best practices * New Relic University Training courses and certifications * Resources eBooks, datasheets, & white papers * Events & Webinars Join us for an upcoming event Community and Support * The Relicans Community of developers * Community Forum Ask a question. Share an answer. * Technical Support Expert support for our global clients * Expert Services Let experts guide you with customized tech support Search toggle Log in Sign up Log in Sign up Observatory blog homepage * How to Relic * Best Practices * Nerd Life * Nerdlog Blog navigation menu, 4 items Toggle blog search * How to Relic * Best Practices * Nerd Life * Nerdlog Observatory blog homepage * How to Relic * Best Practices * Nerd Life * Nerdlog Toggle blog search Log in Sign up Blog navigation menu, 4 items * How to Relic * Best Practices * Nerd Life * Nerdlog Search the blog Submit Log in Sign up New Relic News FOCUSING ON ENGINEERS AND THEIR SUCCESS WE BUILT OUR NEW BRAND AROUND OUR CUSTOMERS Published May 17, 2022 • 3 min read By Greg Perotto, SVP, Corporate Marketing, Brand, and Communications New Relic has evolved in nearly every way over the last several years. From launching our all-in-one observability platform for all, to our industry-leading shift to a consumption business model, usage-based pricing, and go-to-market strategy, we’ve aligned our entire business around our customers and their success. And while the New Relic brand served us well over our first fourteen years, it’s the one area of our business that didn’t evolve with the rest of our company. It doesn’t reflect the modern, sophisticated, innovative, and industry-leading company we are today. FutureStack 2022 marks the debut of our new brand—complete with a new look and feel, voice and tone, tagline, logo, colors, and website reflecting our intense focus on the success of our customers: software engineers. Our mission is to help every engineer do their best work every day by using data—not opinions—at every stage of the software lifecycle. At our core, New Relic delivers data for engineers to help them better plan, build, deploy, and run the great software that powers amazing digital experiences for their customers, employees, and partners. In providing engineers access to all of their telemetry—metrics, events, logs, and traces—in a single, unified data platform paired with powerful full-stack analysis tools, we help software engineers and developers fill in the gaps, confirm the guesses and assumptions, and overcome the opinions that often get in the way of doing their work. Our new tagline is both simple and practical, making it very powerful in communicating the unique value we deliver to our customers: Like our new tagline above, Data for Engineers, our new logo reinforces our engineer-first approach. The three major engineering teams—developers, security, and operations—are represented by the three brackets or braces (a nod to coding) that form a hexagon. That’s because New Relic is where dev, sec, and ops will come together, providing the data and insights they need to collaborate and solve challenges together for their customers. The hexagon pulls from the data visualizations inside the New Relic observability platform, but with one side flipped over. That’s a nod to the magical aha moments and deep insights that software engineers tell us they experience every day when using New Relic across their tech stack. Finally, green dominates because in the world of software engineering, green means "all systems go," the state when everything is up and running smoothly, and engineers are able to stay in the flow—which is what we help engineers and developers achieve with data-driven insights from the New Relic observability platform. Speaking of flow, we’ll let you get back to yours. Rather than describe more of the new brand here, we’ll let you experience it for yourself. We hope you like what you see—and more importantly—benefit from what you do with New Relic. Check out these resources: * Watch the livestream of the FutureStack 2022 keynote on LinkedIn, Twitter, and YouTube starting at 9am Pacific on May 18. * Visit the new New Relic home page or log in to the New Relic observability platform. * Watch this Data for Engineers video: RELATED TOPICS New Relic News Culture Leadership Observability DevOps -------------------------------------------------------------------------------- By Greg Perotto, SVP, Corporate Marketing, Brand, and Communications Greg leads global corporate marketing, brand, and communications at New Relic. He has led brand, creative, corporate marketing, communications, customer marketing, content marketing, events, integrated marketing, analyst relations, and community, influencer, and social marketing for some of the world's most beloved and iconic brands, including DocuSign, T-Mobile, TripActions and Hootsuite. When not evangelizing New Relic, Greg can be found traveling the world with his husband, most often on a beach, enjoying local cuisine and culture, or gazing upon architectural and automotive design beauty. The views expressed on this blog are those of the author and do not necessarily reflect the views of New Relic. Any solutions offered by the author are environment-specific and not part of the commercial solutions or support offered by New Relic. Please join us exclusively at the Explorers Hub (discuss.newrelic.com) for questions and support related to this blog post. This blog may contain links to content on third-party sites. By providing such links, New Relic does not adopt, guarantee, approve or endorse the information, views or products available on such sites. This blog post contains “forward-looking” statements, as that term is defined under the federal securities laws, including but not limited to statements regarding New Relic’s products and services, including any future offerings with respect to security. The achievement or success of the matters covered by such forward-looking statements are based on New Relic’s current assumptions, expectations, and beliefs and are subject to substantial risks, uncertainties, assumptions, and changes in circumstances that may cause New Relic’s actual results, performance, or achievements to differ materially from those expressed or implied in any forward-looking statement. Further information on factors that could affect New Relic’s financial and other results and the forward-looking statements in this press release is included in the filings New Relic makes with the SEC from time to time, including in New Relic’s most recent Form 10-K and Form 10-Q, particularly under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations.” Copies of these documents may be obtained by visiting New Relic’s Investor Relations website at http://ir.newrelic.com or the SEC's website at www.sec.gov. New Relic assumes no obligation and does not intend to update these forward-looking statements, except as required by law. Focusing on engineers and their success Was this post helpful? Vote for this content. Remove your vote for this content. 12 votes Share this article * Share on Twitter * Share on Reddit * Share on Facebook * Share on LinkedIn In this article RELATED DevOps INTRODUCING SERVICE LEVEL MANAGEMENT Apr 5, 2022 • 5 min read Read the article Integrations NEW INSTANT OBSERVABILITY INTEGRATIONS FOR MONITORING API, NETWORK, APPLICATION, AND STREA… Apr 27, 2022 • 5 min read Read the article Integrations NEW INSTANT OBSERVABILITY INTEGRATIONS FOR CI/CD, DATA ANALYTICS, AND PROJECT MANAGEMENT Mar 1, 2022 • 5 min read Read the article SUBSCRIBE TO OUR BLOG Find out about the latest articles and nerd out on the regular. * Email: * Country: Select a countryUnited StatesAfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAscension IslandAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia-HerzegovinaBotswanaBouvet IslandBrazilBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongo, Democratic RepublicCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicRepublic of the CongoDenmarkDjiboutiDominicaDominican RepublicTimor-LesteEast Timor Timor-LesteEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench MetropolitanFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuam (USA)GuatemalaGuernseyGuineaGuinea BissauGuyanaHaitiHeard and Mc Donald IslandsHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiNorth KoreaKorea, SouthKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNetherlands AntillesNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorthern Mariana IslandsNorwayOmanPakistanPalauPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRéunionRomaniaRussian FederationRwandaSaint HelenaSaint Kitts and NevisSaint LuciaSaint Vincent and GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth SudanSouth Georgia and South Sandwich IslandsSpainSri LankaSaint Pierre and MiquelonSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyriaTaiwan (Republic of China)TajikistanTanzaniaThailandTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluU.S. Minor Outlying IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuelaVietnamVirgin IslandsWallis and FutunaWestern SaharaYemenZambiaZimbabwe Subscribe THANK YOU FOR SUBSCRIBING Thank you for subscribing to Observatory, the New Relic blog. 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