newrelic.com Open in urlscan Pro
151.101.2.217  Public Scan

Submitted URL: https://get.newrelic.com/MzQxLVhLUC0zMTAAAAGEd4lTSonznh5WOLVsC4VyifN48vTPghRj3s5DLH1KBagx17WSoKtzXIwsQnTTlzEKV8h3Inc=
Effective URL: https://newrelic.com/blog/nerd-life/new-brand-announcement?utm_source=marketo&utm_medium=email&utm_campaign=amer-fy23...
Submission: On May 18 via api from US — Scanned from DE

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New Relic News


FOCUSING ON ENGINEERS AND THEIR SUCCESS


WE BUILT OUR NEW BRAND AROUND OUR CUSTOMERS

Published May 17, 2022 • 3 min read

By Greg Perotto, SVP, Corporate Marketing, Brand, and Communications

New Relic has evolved in nearly every way over the last several years. From
launching our all-in-one observability platform for all, to our industry-leading
shift to a consumption business model, usage-based pricing, and go-to-market
strategy, we’ve aligned our entire business around our customers and their
success.

And while the New Relic brand served us well over our first fourteen years, it’s
the one area of our business that didn’t evolve with the rest of our company. It
doesn’t reflect the modern, sophisticated, innovative, and industry-leading
company we are today.

FutureStack 2022 marks the debut of our new brand—complete with a new look and
feel, voice and tone, tagline, logo, colors, and website reflecting our intense
focus on the success of our customers: software engineers.

Our mission is to help every engineer do their best work every day by using
data—not opinions—at every stage of the software lifecycle. At our core, New
Relic delivers data for engineers to help them better plan, build, deploy, and
run the great software that powers amazing digital experiences for their
customers, employees, and partners. 

In providing engineers access to all of their telemetry—metrics, events, logs,
and traces—in a single, unified data platform paired with powerful full-stack
analysis tools, we help software engineers and developers fill in the gaps,
confirm the guesses and assumptions, and overcome the opinions that often get in
the way of doing their work. 

Our new tagline is both simple and practical, making it very powerful in
communicating the unique value we deliver to our customers:



Like our new tagline above, Data for Engineers, our new logo reinforces our
engineer-first approach. The three major engineering teams—developers, security,
and operations—are represented by the three brackets or braces (a nod to coding)
that form a hexagon. That’s because New Relic is where dev, sec, and ops will
come together, providing the data and insights they need to collaborate and
solve challenges together for their customers.



The hexagon pulls from the data visualizations inside the New Relic
observability platform, but with one side flipped over. That’s a nod to the
magical aha moments and deep insights that software engineers tell us they
experience every day when using New Relic across their tech stack.



Finally, green dominates because in the world of software engineering, green
means "all systems go," the state when everything is up and running smoothly,
and engineers are able to stay in the flow—which is what we help engineers and
developers achieve with data-driven insights from the New Relic observability
platform.



Speaking of flow, we’ll let you get back to yours. Rather than describe more of
the new brand here, we’ll let you experience it for yourself. We hope you like
what you see—and more importantly—benefit from what you do with New Relic.

Check out these resources:

 * Watch the livestream of the FutureStack 2022 keynote on LinkedIn, Twitter,
   and YouTube starting at 9am Pacific on May 18.
 * Visit the new New Relic home page or log in to the New Relic observability
   platform.
 * Watch this Data for Engineers video:




RELATED TOPICS

New Relic News Culture Leadership Observability DevOps

--------------------------------------------------------------------------------

By Greg Perotto, SVP, Corporate Marketing, Brand, and Communications

Greg leads global corporate marketing, brand, and communications at New Relic.
He has led brand, creative, corporate marketing, communications, customer
marketing, content marketing, events, integrated marketing, analyst relations,
and community, influencer, and social marketing for some of the world's most
beloved and iconic brands, including DocuSign, T-Mobile, TripActions and
Hootsuite. When not evangelizing New Relic, Greg can be found traveling the
world with his husband, most often on a beach, enjoying local cuisine and
culture, or gazing upon architectural and automotive design beauty.

The views expressed on this blog are those of the author and do not necessarily
reflect the views of New Relic. Any solutions offered by the author are
environment-specific and not part of the commercial solutions or support offered
by New Relic. Please join us exclusively at the Explorers Hub
(discuss.newrelic.com) for questions and support related to this blog post. This
blog may contain links to content on third-party sites. By providing such links,
New Relic does not adopt, guarantee, approve or endorse the information, views
or products available on such sites.

This blog post contains “forward-looking” statements, as that term is defined
under the federal securities laws, including but not limited to statements
regarding New Relic’s products and services, including any future offerings with
respect to security. The achievement or success of the matters covered by such
forward-looking statements are based on New Relic’s current assumptions,
expectations, and beliefs and are subject to substantial risks, uncertainties,
assumptions, and changes in circumstances that may cause New Relic’s actual
results, performance, or achievements to differ materially from those expressed
or implied in any forward-looking statement. Further information on factors that
could affect New Relic’s financial and other results and the forward-looking
statements in this press release is included in the filings New Relic makes with
the SEC from time to time, including in New Relic’s most recent Form 10-K and
Form 10-Q, particularly under the captions “Risk Factors” and “Management’s
Discussion and Analysis of Financial Condition and Results of Operations.”
Copies of these documents may be obtained by visiting New Relic’s Investor
Relations website at http://ir.newrelic.com or the SEC's website at www.sec.gov.
New Relic assumes no obligation and does not intend to update these
forward-looking statements, except as required by law.

Focusing on engineers and their success

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