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Submission: On July 07 via api from JP — Scanned from JP
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Adobe Marketo Measure (formerly Bizible)
BIZIBLE IS NOW ADOBE MARKETO MEASURE
Measure the value and ROI of every interaction across the customer journey with
the industry’s leading B2B marketing attribution solution.
Watch overview video
Request personalized demo
PROVE AND IMPROVE YOUR MARKETING IMPACT.
UNMATCHED INSIGHTS
Everytouch Attribution reveals which channels, campaigns, and content deliver
the most pipeline, revenue, and ROI.
MORE CONFIDENT DECISIONS
Optimize your strategy and channel mix at every stage of your demand funnel
based on highly granular performance data.
CLOSER PARTNERSHIPS
Align lead-based and account-based marketing with sales teams using data both
teams can trust.
TIME-SAVING AUTOMATIONS
Simple setup, full automation, and machine learning give you fast answers, not
more manual work and data wrangling.
READY TO GET STARTED?
To learn how you can make the most of Marketo Measure (Bizible), request a
personalized consulation.
Request a demo
DRIVE HIGHER ROI WITH ACCURATE ATTRIBUTION.
TRACK THE COMPLETE B2B CUSTOMER JOURNEY.
Start with more valuable data.
Great lead-based and account-based marketing attribution starts with a solid
data foundation. Marketo Measure has a modern, touchpoint-based data model that
delivers a wealth of information at each stage of the customer journey.
Capture engagement across channels.
Marketo Measure integrates with leading CRM, marketing automation, and ad
providers to automatically capture each interaction across your online and
offline marketing and sales channels.
Know the details of every touchpoint.
Go beyond barebones engagement tracking with our touchpoint record, which
automatically gathers the deeper campaign, channel, content, and cost data you
need.
--------------------------------------------------------------------------------
TURN DATA INTO INSIGHTS INTO ACTION.
View easy-to-use dashboards.
Put attribution insights into action with highly visual, intuitive dashboards
that track marketing spend, ROI, funnel velocity and more. Get quick answers and
a clear path towards a more optimized marketing mix.
Tap into limitless CRM reporting.
Key Marketo Measure data is shared with your CRM (Salesforce or Microsoft
Dynamics), so you can easily run and share reports in that environment. From
custom objects created in CRM to pre-built CRM reports and templates, you get
robust reports that paint a more complete picture of your marketing’s
effectiveness.
Know every interaction’s worth.
Marketo Measure lets you specifically attribute pipeline, revenue, and ROI to
individual touch points—whether it’s paid media, website, email or even
in-person events—so you can measure the value of every channel, campaign, and
asset.
--------------------------------------------------------------------------------
FEATURES THAT SCALE WITH YOUR AMBITIONS.
Go deep with the Marketo Measure data warehouse.
Empower marketers and data analysts to answer complex, business-specific
marketing questions through ad-hoc analysis, presented through your choice of
data visualization software.
Fit your attribution to your business.
Your buyers, demand funnel, and channel mix are unique, and Marketo Measure lets
you customize your attribution reporting based on your existing marketing
taxonomy and weighting.
Make your data work even harder with advanced features.
Marketo Measure has advanced features include account-based marketing
attribution, predictive account engagement scoring, and boomerang journey stages
so you can derive even deeper insights from your customers’ behaviors.
THE TOTAL ECONOMIC IMPACT OF MARKETO MEASURE (BIZIBLE)
Companies implementing closed-loop attribution have seen a 15-18% lift in
revenue. Evaluate the potential financial impact of Marketo Measure (Bizible) on
your organization with the Forrester Total Economic Impact™ study.
Get the report
THOUSANDS OF DATA-DRIVEN MARKETERS TRUST MARKETO MEASURE.
--------------------------------------------------------------------------------
We are finally able to connect the dots between all the money we spend and
closed/won revenue.
Kevin Lissandrello
Director, Demand Generation, Pitchbook Data
DIVE DEEPER INTO ATTRIBUTION IN MARKETO ENGAGE.
Learn more
LET'S TALK ABOUT WHAT ADOBE MARKETO MEASURE CAN DO FOR YOUR BUSINESS.
Request demo
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Bizible Multi-Touch Attribution in Adobe Marketo Engage
Learn how multi-touch attribution in Bizible tracks and measures the value of
every customer interaction.
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