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NEWS AND ANALYSIS

Our own words

Industry-specific original features, Q&As with leaders, and analysis on key
issues. Keeping our readers smart beyond the daily news by identifying the
trends that have the potential to move industries.

 * Melissa Turner01/19/24
   
   
   WELCOME TO THE NEW SMARTBRIEF.COM
   
   
   
   SmartBrief marks its 25th year with a new website that reaffirms its B2B
   media leadership, offering news you can use, leads for brands and editorial
   expertise. See what we have to offer.
   
   
   
   Brands & Campaigns Marketing

 * Zándra Bishop04/19/24
   
   
   NAVIGATING EXECUTIVE LEADERSHIP: A GUIDE FOR FIRST-TIME LEADERS
   
   
   
   First-time leaders face a unique set of challenges and opportunities.
   Business growth coach Zándra Bishop outlines them along with best practices
   for success.
   
   
   
   Development Leadership

 * Amy Heflin04/19/24
   
   
   3 WAYS TO ALIGN STUDENTS’ INTERESTS, STRENGTHS THROUGH CTE COURSES 
   
   
   
   CTE instructors can help students see connections among CTE courses, their
   interests and the range of jobs that match.
   
   

 * Greg Linnelli04/19/24
   
   
   TIPS FOR GETTING FEATURED: UNLOCK THE DOOR TO TOP-TIER MEDIA EXPOSURE
   
   
   
   Gaining exposure in top-tier media outlets requires pitching relevant topics
   in a timely manner. By providing value for journalists and reporters at these
   publications, businesses can expand their reach to global audiences.
   
   
   
   Marketing Media

 * Marc Cugnon04/18/24
   
   
   HOW TO MAKE EMPLOYEE RECOGNITION FEEL UNIQUE, SINCERE
   
   
   
   Keeping great employees engaged is pivotal in an era of job hopping; Marc
   Cugnon shares his advice for helping them feel sincerely valued.
   
   
   
   Development Leadership

 * Rob Volpe04/18/24
   
   
   DO YOU KNOW WHO I AM WITHOUT MY STATUS?
   
   
   
   In 2023, Status Match reported that around 1 million travelers lost their
   status. This accounts for 41% of the overall population enrolled in frequent
   flier programs.
   
   
   
   Travel

 * LaRae Quy04/17/24
   
   
   HOW ANXIETY TRAPS YOU AND HOW TO BREAK FREE 
   
   
   
   Leaders face many anxiety traps that can hobble their effectiveness, but
   LaRae Quy offers strategies to free yourself from four common ones.
   
   
   
   Development Leadership

 * Michael Gaskell04/16/24
   
   
   LOWER-TECH TOOLS WORTH SHARING FOR EFFICIENCY, EFFECTIVENESS
   
   
   
   Sure, AI is shiny and new, but plenty of old tech tools worth sharing can
   make our jobs easier too, Michael Gaskell writes.
   
   
   
   Edtech Education

 * Mike Szczesny04/16/24
   
   
   THE PSYCHOLOGY OF RECOGNITION: UNDERSTANDING THE IMPACT
   
   
   
   Effective employee recognition is personal, consistent and timely, writes
   Mike Szczesny, who offers four ways to get it right.
   
   
   
   Leadership Workforce


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