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THESE COMPANIES HAVE CRAFTED UNIQUE SOLUTIONS FOR EMPLOYEE CHILDCARE


WATCH NEXT

CHILDCARE PROVIDERS ON INDUSTRY CHALLENGES AND HOW BUSINESSES CAN HELP



CHILDCARE IN LOUISIANA: HOW BUSINESS PARTNERSHIPS CAN SUPPORT SOLUTIONS



HOW CHILDCARE POLICY IS CHANGING IN THE U.S. IN 2023



HOW TO EVALUATE THE QUALITY OF CHILDCARE PROGRAMS



HERE'S HOW COMPANIES CAN HOLISTICALLY SUPPORT WORKING PARENTS

Air Date

November 4, 2022

Featured Guests

Yuris Guzman
Talent Acquisition Specialist, Mazda Toyota Manufacturing

Lyndsay Ferguson
VP of Workforce, Huntsville/Madison County Chamber

Moderator

Caitlin Codella Low
VP, Policy & Programs, U.S. Chamber of Commerce Foundation

Share

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Finding the right childcare can be a large source of stress and financial burden
for many parents. On average, childcare costs just above $6,000 annually for
families living in Alabama. This number doubles with the addition of another
child. Childcare services may not be offered in convenient locations either,
costing the family additional time and money to commute. 

Employers like Mazda-Toyota Manufacturing (MTM) in Alabama have worked to
develop a comprehensive childcare program to mitigate these challenges their
employees face. Companies leading the charge in childcare attended the Childcare
Roadmap for Employers event hosted by the U.S. Chamber of Commerce Foundation to
discuss how businesses can continue to support employees’ childcare needs.


COMPANIES MUST DEVELOP A SOLUTION THAT WORKS FOR THEIR TEAM

Mazda-Toyota Manufacturing (MTM) is a large manufacturing factory in Huntsville,
Alabama. It employs about 4,000 people to work on various functions of the
company’s assembly process, from building the frame to polishing the paint.
According to Yuris Guzman, Talent Acquisition Specialist at Mazda Toyota
Manufacturing, the recruiting range is quite large, attracting employees up to
75 miles away. This provides unique obstacles to childcare.

“[For those who] relocate to Alabama, one of their concerns is ‘I'm brand new to
the state, I might not have any family members that can help and support with
childcare,’” Guzman said.

To solve this problem, MTM began to work with Tootris, an on-demand childcare
company, to help parents find daycare services in their area. It also began to
offer money toward covering daycare.


COMPANIES CAN COLLABORATE WITH THEIR LOCAL CHAMBER OF COMMERCE

MTM discovered Tootris with the help of its local Chamber of Commerce. Lyndsay
Ferguson, VP of Workforce at the Huntsville/Madison County Chamber, got in touch
with MTM leadership to let them know about the service, hoping it could work for
their employees. According to Ferguson, Tootris’s on-demand model is perfect for
a company like MTM.

“A 75-mile radius is a huge radius, so if you know that childcare is preferred
closer to home … having something on-site is still only meeting a certain
demand,” Ferguson said.

The Huntsville/Madison Chamber of Commerce has not only helped companies like
MTM find childcare solutions — the organization continues to locate
opportunities to help working parents in the community. It has hosted two
separate summits to discuss childcare and has initiated the Best Place for
Working Parents program, which recognizes businesses in the area that are
dedicated to providing childcare options.

“We've implemented a 'Best Place for Working Parents' program so that we’re able
to spotlight this among our business community,” Ferguson said. 


DETERMINE HOW YOUR COMPANY CAN PROVIDE FOR YOUR TEAM MOVING FORWARD

The first step in solving a problem at your own company is to recognize a need.
This is how MTM began advocating for childcare for its employees and how the
business ended up working with the local Chamber of Commerce. 

Then, leaders have to decide, “What is the problem you're trying to solve for
your company, and what does that look like,” Ferguson said. Then, contact your
local chamber for resources.

If you’re on the fence about starting an initiative at your company, Ferguson
recommends you just do it.

“Do something, even if it is small. [Then] I think over time you [should]
evaluate that and see what the impact is and how you have the opportunity to
grow it,” Ferguson said.


TOPICS

 * Childcare
 * Small Business
 * Employees
 * U.S. Chamber Foundation



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