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EVEREST FEATURES

Inbox Placement Insights

Accurately measure performance to get more messages to the inbox

Engagement Analytics

Better understand your audience to maximize response and conversion rates.

Sender Certification

Drive more ROI from your email programs through an exclusive program for
best-in-class senders.

Dashboards and Alerts

Quickly view the data that is most important to your email program in a single
interface.

Reputation Monitoring

Keep a close eye on the signals that affect your sender reputation and quickly
address problem areas.

Design and Content

Ensure your messages look good and function properly across all devices.

View Time Optimization

Deliver emails to top inbox positions the moment users are active.

Integrations

Combine your data sources into a single platform for a holistic view of your
email program.

List Validation

Verify the addresses on your lists aren’t dead, wrong, or dangerous before you
mail to them.

Competitive Intelligence

Get visibility into your competitors’ sending practices so you can stand out in
the inbox.

Everest for Adobe

Connect with Adobe Campaign or Adobe Journey Optimizer environment for an
in-depth analysis of all your email metrics

Email authentication

Monitor your email authentication protocols to protect your reputation.

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       * * Ensure high-quality data for a better ROI from sales, marketing, and
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       * * Ensure your data remains your most valuable asset.
           
           DemandTools is the most versatile and secure data management platform
           for cleaning and maintaining CRM data in less time.
           
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       * * Put an end to duplicates in Salesforce. 
           
           DemandTools Elements provides the easiest way to eliminate duplicates
           without taking your time. 
           
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     * Everest
       * * Clear your path to the inbox to create record-breaking campaigns.
           
           Everest is the email deliverability platform that provides crucial
           insights and guidance so you can reach more subscriber inboxes.
           
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       * * 
     * Everest Elements
       * * Unlock the elements you need to reach a new level of success.
           
           The Everest Elements edition provides the core tools and insights you
           need to drive more ROI from your email campaigns.
           
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     * GridBuddy Connect
       * * Keep your team more focused on growing your business than updating
           your data.
           
           GridBuddy Connect is the data productivity platform that combines
           your data into an editable, spreadsheet-simple view so your team can
           get all of their insights in one place and engage confidently using
           the right data.
           
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     * MailCharts
       * * Campaign intelligence for ecommerce teams
           
           MailCharts empowers ecommerce marketers with industry insights and
           inspiration to create more engaging, evidence-based email and SMS
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       * * For marketers
           
           Take the guesswork out of email marketing. Validity provides complete
           visibility into email marketing metrics, improves deliverability, and
           helps you get more from your email program.
           
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       * * 
       * * Products of interest:
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       * * For CRM admins
           
           Simplify data management with solutions that improve data quality and
           increase CRM adoption.
           
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       * * For sales teams
           
           Give your sales team back hours per day with tools designed to
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       * * For revenue operations
           
           Keep marketing campaigns and sales teams running smoothly with
           accurate data to increase engagement and productivity. When you can
           trust your data, you can target, engage, and convert customers more
           effectively.
           
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       * * Products of interest:
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     * For Adobe
       * * For Adobe
           
           Connect Everest with your Adobe Campaign or Adobe Journey Optimizer
           environment for an in-depth analysis of all your email metrics—from
           what happens before you hit send, to where your email landed in the
           inbox, to how your audience engaged with your email campaign.
           
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       * * Blog Post
           5 Biggest SMS Marketing Mistakes—And How to Avoid Them
           
           The cohesion of omnichannel marketing strategies has become
           increasingly important in 2023. Consumers now have multiple
           opportunities to connect with brands over different mediums. And
           everyone has their own preferences...
           
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     * Customers
       * * Customer Story
           Virgin Atlantic
           
           Virgin Atlantic took to the skies in 1984, determined to shake up the
           travel industry. The airline offers nonstop transatlantic routes to
           destinations across the world. Their mission is to become the world’s
           most-loved travel company.
           
           Read More
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     * Events
       * * On Demand Event
           Putting the “AI” into Email: 10 Expert Predictions to Start 2023
           Strong
           
           With the global value of email marketing expected to double by 2027
           and consumer privacy laws changing by the day, companies large and
           small are contemplating ...
           
           Watch Now
           View on demand events
           
     * Webinars
       * * Upcoming Webinar
           State of Email Live – Deliverability Benchmarks: The Real Cost of
           Missing the Inbox
           
           Validity’s highly anticipated Deliverability Benchmark report is hot
           off the presses—and unfortunately for senders, our findings show
           deliverability is only getting harder.
           
           Register Now
           View upcoming webinars
           
     * Resource Center
       * * Report
           2023 Email Deliverability Benchmark Report
           
           The road to the inbox is growing more and more complicated.  Shaky
           economic conditions, evolving subscriber preferences, and new
           technology trends are keeping senders on their toes—and keeping 1
           in...
           
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           Email After Hours:
           The Podcast for Email Senders
           
           Danielle Gallant and Guy Hanson know what works in email—and know the
           road to your next killer campaign is getting tougher by the day. To
           find out how to give your subscribers what they really want, listen
           in as they interview email experts across the world.
           
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Generate more revenue and increase the lifetime value of your database.




RETURN PATH FROM VALIDITY

Achieve world-class deliverability with unique solutions to optimize your email
marketing program and drive results for increased revenue.





IMPORTANT UPDATE FROM RETURN PATH

Return Path was acquired by Validity in 2019, but the platform is no longer
available for sale. Instead, Return Path has joined 250ok and BriteVerify as
part of Validity, bringing together decades of email marketing leadership. We’ve
combined our expertise and learnings from thousands of customers to create
Everest – a more powerful email success platform.

Everest builds upon the cutting-edge technology and functionality of the Return
Path Platform, offering broader data coverage from expanded partnerships, access
to features never seen in the Return Path Platform, and advanced capabilities to
help you succeed in the ever-changing email marketing landscape.

See how Everest provides crucial insights and deliverability guidance to help
you get more messages to more people, stand out in a crowded inbox, and execute
better campaigns faster.

LEARN MORE ABOUT EVEREST

“Every new or established brand should be using Everest. It doesn’t matter what
you’re trying to say in your emails—if they’re not reaching the inbox, no one is
listening or reading. Everest gives you the insight you need to understand your
inbox placement, reputation and so much more.”

Mark Anderson, Senior Salesforce Automation Manager
GoCompare


SEE WHY MARKETERS CHOOSE EVEREST TO BOOST EMAIL PERFORMANCE AND IMPROVE THE
EFFICIENCY OF THEIR PROGRAM.




BECOME THE HERO OF YOUR MARKETING TEAM.

Set up time with one of our guides today to see how Everest will help you get
more opens, clicks, and conversions from your email marketing program.

Schedule A Demo
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