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Submission: On December 20 via manual from IT — Scanned from IT
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Submission: On December 20 via manual from IT — Scanned from IT
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* Home * Conversion Rate Optimisation * Case Studies * Public Speaking * Blog Hi! My name is Fotis. I am an advisor in eCommerce and Online Customer Experience Hi! My name is Fotis. I am an advisor in eCommerce and Online Customer Experience What I Do ECOMMERCE TAILORED SOLUTIONS ECOMMERCE EFFICIENCY Get the most of your eCommerce activities CONVERSION RATE OPTIMIZATION Improve your conversion rate and increase your sales without further unecessary costs AUDITS Discover our UX, Data or Technical Audits and improve your KPIs instantly About me WHO IS FOTIS? Fotis is a technology enthusiast with over 20 years of experience in ecommerce. He has held various managerial positions (GM, Director of eCommerce, Digital Manager, etc.) in large organizations, such as Panathinaikos BC, Fais Group of Companies (Under Armour, Puma, Hogan), DPG Media (CNN, Queen, etc), Ancient Greek Sandals, Tsakiris Mallas, etc. He has been awarded with over 25 industry awards for his projects, amongst which the awards for ‘Digital Strategist‘ (2019), ‘Digital Manager of the Year (2016)’ , ‘eCommerce Manager of the Year‘ (2015) and the prestigious Platinum eVolution Award on eCommerce (2021). Fotis has also served as a board member at the Greek eCommerce Association for over 7 years, 3 of which as the Chairman, and is a frequent keynote speaker on various ecommerce-related events. How efficient is your eCommerce toolkit? UX & UI AUDIT IMPROVE YOUR USABILITY Use our 50-point UX audit to identify your visitor’s pain points, resolve all usability-related issues and create an efficient customer purchasing path for your visitors. Discover More PLATFORM AUDIT ENHANCE YOUR PRODUCTIVITY Use our 120+ point eCommerce Platform audit to identify and pinpoint those poorly performing areas of your webstore that hold you back from growing your online sales Discover More Why choose Fotis THE ADVANTAGES CUSTOMER-CENTRIC STRATEGIES Go beyond the typical ‘customer experience’ some companies believe they offer, and begin to really understand and manage effectively the entire experience, your customers have with your company VALUE-DRIVEN BUSINESS DECISIONS Unlock new opportunities to build a solid customer experience strategy, based on data your customers’ give you, and stop taking decisions based on bias, luck or instinct. TAILOR-MADE CONSULTING SERVICES Tailored services to target your audiences and create customized ecommerce and digital marketing funnel strategies to suit your company’s and customers’ needs. EXTENSIVE ECOMMERCE EXPERIENCE More than 20+ years experience in eCommerce and Digital Marketing, on managerial positions, having produced an incremental value in sales, of over €100mil. COMPANIES I HAVE PARTNERED WITH * * * * * * * * * * * * * * * * * * * * * Testimonials WHAT THE TOP PROS SAY EFTYCHIA BAKA Senior eCommerce Manager Nestle Few people are as up-to-date with the innovations taking place in the tech, start up and e-Commerce industries, information which Fotis is able to transform to unique business ideas and proposals. More than all the above though, he approaches every issue with enthusiasm, humor and a positive attitude SOFIA ANADIOTOU Microsoft Fotis is a take-charge person who is able to present creative ideas and communicate the benefits. His comprehensive, 360°, deep knowledge about e-commerce makes him a necessary partner – consultant for anyone wants to deal with it. PANAGIOTIS KOUMOUTSAKOS Senior eCommerce Manager Under Armour I found at Fotis, a partner that is an idea-creator, a solution-provider, a project closer and above all an easy-to-go person. Definitely the person you want to work with if the demands on a project are very high. KORINA PALAMIDI Marketplace Director MediaMarkt Netherlands Creme de la Creme! Fotis’ knowledge, experience and innovative thinking on eCommerce, goes at a totally new level. It is a great asset having Fotis on our team of advisors. VASILIS KOSTOPOULOS Regional Omnichannel Director Intersport Athletics Fotis is one of those people, you need to have by your side, if you want to build an innovative, customer-centric Digital Transformation strategy. I have been privileged to work with Fotis on a series of projects, and I have never felt that he gave no less than his best self, to each of those. PANAGIOTIS GEZERLIS Chairman Convert Group Want to learn eCommerce and digital marketing from a real pro? Bring Fotis to your organization. He’s the real deal! He makes magic of the mystery of the digital world and delivers results. Very performance oriented, strategic and multitasking mind NADIA DEMIRI Commercial Director The Walt Disney Company (GR&CY) Fotis is one the most experienced senior eBusiness professionals in the Balkans. He owns the know-how, he possesses the skills and he has access to a network of decision-makers, and that makes him a great fit for most difficult projects & senior positions in the industry. EFTYCHIA BAKA Senior eCommerce Manager Nestle Few people are as up-to-date with the innovations taking place in the tech, start up and e-Commerce industries, information which Fotis is able to transform to unique business ideas and proposals. More than all the above though, he approaches every issue with enthusiasm, humor and a positive attitude SOFIA ANADIOTOU Microsoft Fotis is a take-charge person who is able to present creative ideas and communicate the benefits. His comprehensive, 360°, deep knowledge about e-commerce makes him a necessary partner – consultant for anyone wants to deal with it. PANAGIOTIS KOUMOUTSAKOS Senior eCommerce Manager Under Armour I found at Fotis, a partner that is an idea-creator, a solution-provider, a project closer and above all an easy-to-go person. Definitely the person you want to work with if the demands on a project are very high. KORINA PALAMIDI Marketplace Director MediaMarkt Netherlands Creme de la Creme! Fotis’ knowledge, experience and innovative thinking on eCommerce, goes at a totally new level. It is a great asset having Fotis on our team of advisors. VASILIS KOSTOPOULOS Regional Omnichannel Director Intersport Athletics Fotis is one of those people, you need to have by your side, if you want to build an innovative, customer-centric Digital Transformation strategy. I have been privileged to work with Fotis on a series of projects, and I have never felt that he gave no less than his best self, to each of those. PANAGIOTIS GEZERLIS Chairman Convert Group Want to learn eCommerce and digital marketing from a real pro? Bring Fotis to your organization. He’s the real deal! He makes magic of the mystery of the digital world and delivers results. Very performance oriented, strategic and multitasking mind NADIA DEMIRI Commercial Director The Walt Disney Company (GR&CY) Fotis is one the most experienced senior eBusiness professionals in the Balkans. He owns the know-how, he possesses the skills and he has access to a network of decision-makers, and that makes him a great fit for most difficult projects & senior positions in the industry. EFTYCHIA BAKA Senior eCommerce Manager Nestle Few people are as up-to-date with the innovations taking place in the tech, start up and e-Commerce industries, information which Fotis is able to transform to unique business ideas and proposals. More than all the above though, he approaches every issue with enthusiasm, humor and a positive attitude SOFIA ANADIOTOU Microsoft Fotis is a take-charge person who is able to present creative ideas and communicate the benefits. His comprehensive, 360°, deep knowledge about e-commerce makes him a necessary partner – consultant for anyone wants to deal with it. PANAGIOTIS KOUMOUTSAKOS Senior eCommerce Manager Under Armour I found at Fotis, a partner that is an idea-creator, a solution-provider, a project closer and above all an easy-to-go person. Definitely the person you want to work with if the demands on a project are very high. THE ECOMMERCE BLOGTHOUGHTS AND IDEAS ON ALL-THINGS ECOMMERCE ΠΟΙΟ ΕΊΝΑΙ ΤΟ ΚΑΛΎΤΕΡΟ ΕΛΛΗΝΙΚΌ ESHOP? (2023 EDITION) Καλώς ορίσατε ξανά, μετά από καιρό, σε τούτη εδώ την αυλή σκέψεων για το Ηλεκτρονικό Εμπόριο. Πέρυσι, αρχές της χρονιάς, είχα γράψει ένα άρθρο για το ‘καλύτερο ελληνικό eshop‘, και σκέφτηκα ότι καλό θα ήταν να τις επικαιροποιήσω για το 2023. Θα αναφερθώ πολύ σύντομα στον χαρακτηρισμό ‘καλύτερο eshop‘, και αν θέλετε περισσότερες λεπτομέρειες, μπορείτε να ανατρέξετε στο περυσινό άρθρο. Όπως όλοι μας, έτσι και εγώ, έχω τα δικά μου Biases για το ποιες είναι οι πιο ποιοτικές δουλειές (σε επίπεδο τεχνολογίας/UX/UI/design/κτλ.) ή ποσοτικές δουλειές (τζίροι/αριθμός παραγγελιών, κτλ.), στο ελληνικό οικοσύστημα του ηλεκτρονικού εμπορίου. Τώρα, αν όλα τα παραπάνω, βρίσκαμε Read more ΑΠΑΡΆΔΟΤΑ ΔΈΜΑΤΑ… ΑΧ, ΑΥΤΌΣ Ο ΜΠΕΛΆΣ. Γεια σου αγαπητή φίλη και φίλε αυτού του ‘αραχνιασμένου’ πλέον blog. Ομολογώ ότι είχα καιρό να γράψω κάτι, και απολογούμαι γι’ αυτό. Αλλά, όπως λένε και στο υπέροχο χωριό μου, την Αλιστράτη Σερρών… ‘Good things come to those who wait’. Ας αφήσουμε όμως στο πλάι, την απολογητική εισαγωγή και επιτρέψτε μου σήμερα να καταπιαστώ με ένα σημαντικό πρόβλημα του eCommerce, που τείνει να γίνει μεγάλη πληγή και δυστυχώς δεν έχει εύκολη λύση. Το πρόβλημα με τα … απαράδοτα δέματα. Λίγα λόγια για αρχή Αν και το πρόγραμμα μου είναι αρκετά γεμάτο, που είναι και ο λόγος που αμέλησα αυτό Read more CONVERSION RATE OPTIMISATION, ΕΥΧΡΗΣΤΊΑ ΚΑΙ ΆΛΛΕΣ ΌΜΟΡΦΕΣ ΛΕΞΟΎΛΕΣ, ΠΟΥ ΚΡΎΒΟΥΝ… ΠΛΟΎΤΟ Καλησπέρα καλή φίλη και φίλε, του άσημου αυτού blog σκόρπιων σκέψεων του υπογράφοντος. Αρχικά οφείλω να απολογηθώ γιατί το (και σας) παραμέλησα λίγo και σταμάτησα να γράφω τις σκέψεις μου, αλλά… εδώ είμαι και επανέρχομαι ορμώμενος με πολύ juicy στοιχεία που πιστεύω ότι έχουν αρκετό ενδιαφέρον. Σήμερα λοιπόν, το μενού έχει ευχρηστία και Conversion Rate Optimization, όπως και μερικά πολύ ενδιαφέροντα διδάγματα που μάθαμε, τα οποία μοιράζομαι για να μην ‘σπάσετε και εσείς τα μούτρα σας’, άσκοπα. Αν κάποια στοιχεία φανούν λίγο πιο τεχνικά, απολογούμαι και θα προσπαθήσω να τα υπεραπλουστεύσω όσο περισσότερο γίνεται. Πάμε λοιπόν… All aboard! The Case Read more ΠΟΙΟ ΕΊΝΑΙ ΤΟ ΚΑΛΎΤΕΡΟ ΕΛΛΗΝΙΚΌ ESHOP; (Αν βαριέσαι να διαβάζεις τη φλυαρία μου, μπορείς να scrollάρεις στο τέλος, για να δεις το όνομα. ) Καλώς όρισες, καλή φίλη και καλέ φίλε, πίσω σε αυτό το αραχνιασμένο blog. Πέρασε σχεδόν ένας χρόνος, από τότε που έγραψα εδώ τελευταία φορά, αλλά είχα πέσει με τα μούτρα, σε ένα project, γιατί έπρεπε να το κάνουμε να γιγαντωθεί. Και νομίζω ότι τα καταφέραμε… Έτσι λοιπόν, τώρα που βρήκα λίγο ελεύθερο χρόνο, είπα να ασχοληθώ λίγο περισσότερο με μια ιδέα, που με γυροφέρνει εδώ και κάτι μήνες. Πάμε να την δούμε. Η ΙΔΕΑ Κάθε βράδυ, όπως πολλοί από εσάς, Read more Load more See all blog posts INDUSTRY AWARDSREASONS TO CELEBRATE (FOR A WHILE, AND THEN FOCUSING BACK TO GETTING THINGS DONE!) PERSONAL Digital Strategist of the Year (eBusiness World Conference, 2019) eCommerce Manager of the Year (eBusiness World Conference, 2016) Digital Manager of the Year (eBusiness World Conference, 2015) Best Consulting Service (eVolution Awards 2023) EVOLUTION AWARDS Platinum Award in eCommerce (2022) Best Pharma and Beauty eShop – Gold Award (2022) Best Greek eShop – Gold Award (2015, 2022) Best Fashion eShop – Gold Award ( 2015, 2016, 2019, 2023) Best Customer Experience – Gold Award (2013, 2015, 2016) Best Innovation – Gold Award (2016) Best in International Expansion – Gold Award (2023) Best Design/Aesthetics – Silver Award (2015) Best Mobile eShop – Silver Award (2015) Best CPC Campaign – Gold Award (2015, 2016) Best Customer Support Team – Gold Award (2013) Best Overall eCommerce Strategy – Gold Award (2012) BUSINESS IT EXCELLENCE Best eCommerce Practice (2015) Best eCommerce Practice (2014) OTHER AWARDS Best eTailer of the year (eBusiness World Awards, 2021) Best Performance Marketing – Gold Award (Peak Awards 2019, 2020, 2021) Most Responsible Business in Pharma (Responsible Business Awards, 2021) Best Fashion eShop – (eBusiness World Awards 2014) Best Use of Internet for Sales – Gold Award (Sales Excellence Awards, 2016) Best Use of Internet for Sales – Gold Award (Sales Excellence Awards, 2015) Best mCommerce strategy – Gold Award (Mobile Excellence Awards, 2015) * © 2023 Fotis Antonopoulos. 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