certified.productledalliance.com Open in urlscan Pro
2606:4700::6811:5336  Public Scan

Form analysis
0 forms found in the DOM

Text Content

 * All Products
 * Pro+ Membership
 * Community
 * Resources
 * Login


UNDERSTAND THE SCIENCE BEHIND TELLING A STORY THAT SELLS. MASTER THE ART OF
STORYSELLING.



DISCOVER STORYTELLING CERTIFIED.





Get certified

👩‍🏫 5 MODULES 📘 47 CHAPTERS ⏰ 3+ HOURS OF CONTENT 📁 8+ TEMPLATES &
FRAMEWORKS 🔖 OFFICIAL CERTIFICATION 🧑‍💻 100% SELF PACED 👌 LIFETIME ACCESS


Once upon a time… one product manager strived to propel their amazing product,
conquer market demand and maintain the most competitive advantage. But despite
their best efforts the product just wasn’t connecting to customers. 

Feeling down but not defeated the product manager set out on a quest to find a
solution. After an arduous journey, the PM came across the legendary
storytelling master, Elliot Rayner, who whispered three magic words into their
ear: “perspective, passion, purpose”.


Download the brochure






COURSE OVERVIEW



...the PM then embarked on a new journey with Elliott, learning all about the
importance of perspective, passion and purpose - fundamental factors in any
winning product story. 

Eventually, they overcame communication obstacles and slayed dragons (okay maybe
not that last bit). Still, they did become a master of the storytelling craft,
transformed their product strategy efforts, and improved communication with new
and existing customers 

Wanna find your product’s happy ending too? 

Give yourself a positive twist in your tale and start a brand new chapter by
registering for our in-demand Storytelling Certified course.

Storytelling isn't created in isolation. It pulls in multiple skills from a
variety of departments, which is why this course is created with a myriad of
product roles in mind - from product managers to customer success - and more.


BY THE END OF THIS COURSE, YOU'LL BE ABLE TO CONFIDENTLY:


📚 Construct an actionable storytelling framework.

📚 Structure your product story like a pro.

📚 Connect better with every customer through an authentic product story.

📚 Communicate to your audience with confidence and passion.

📚 Use your purpose to ensure your story remains consistent.

📚 Have an impactful change on your product’s story and success.



Get certified

"WHEN THE STORYTELLING COURSE IS BUILT AND PRESENTED AS A GREAT STORY YOU KNOW
ELLIOTT KNOWS WHAT HE'S TALKING ABOUT. GREAT USE AND EXPLANATION OF FRAMEWORKS,
INTERESTING TASKS THAT GET YOU THINKING."



Igor Kranjčec Head of Marketing at Mediatoolkit


MEET YOUR INSTRUCTOR, ELLIOTT RAYNER.



After seven years at the Adidas global HQ specializing in product marketing and
innovation, developing cutting-edge performance products for the 2010 Football
World Cup and the 2011 Rugby World Cup, it’s fair to say Elliott knows his
onions.  

Elliott also spent three years in Amsterdam spearheading the creation and
development of ASICS global running apparel and developing sustainable products
for the 2020 Tokyo Olympics. He is currently CMO at ARION. Quite the portfolio,
right? 😎

He’s a firm believer that: “The best products have authenticity at their core.
There are few things that can't be improved and innovated within product
management via a clearer understanding of your brand purpose.”


"ONE OF THE BEST COURSES I HAVE TAKEN! COMPLETE AND ACTIONABLE, I AM LEFT WITH
TONES OF INSIGHTS AND FRAMEWORKS TO USE IMMEDIATELY!"


Silvia Kiely Frucci, Senior Product Marketing Manager at Castor


COURSE CURRICULUM.


  Introduction to Storytelling
Available in days
days after you enroll
 * How to get the most out of this course Start
 * Pre-course survey Start
 * Your course pack Start
 * Resource library Start
 * Storytelling intro (3:25) Start
 * Meet your instructor (1:47) Start
 * Case study - Duracell & Energizer (2:30) Start
 * Storytelling certified (2:19) Start
 * Time to reflect Start

  Structure to the story
Available in days
days after you enroll
 * Structure introduction (0:42) Start
 * Patterns in storytelling (0:48) Start
 * The Hero's journey (1:51) Start
 * The Hero's journey TedTalk video (4:33) Start
 * Storytelling frameworks (1:01) Start
 * The story wheel (4:32) Start
 * Seven basic plots (4:41) Start
 * Case study- user experience. Babbel (6:27) Start
 * Order-Chaos-Order (2:54) Start
 * Case study - B2B sales enablement (1:41) Start
 * Structure summary (3:05) Start
 * Exam Start
 * Time to reflect Start

  Delivery of the story
Available in days
days after you enroll
 * Delivery introduction (5:19) Start
 * Speaking and listening (0:57) Start
 * Who is listening to the story? (2:53) Start
 * Listening case study - Oatly (2:46) Start
 * Who is telling the story (3:05) Start
 * Brand archetypes- activity (3:58) Start
 * Brand archetypes cont (3:43) Start
 * Storyteller case study - ASICS (6:27) Start
 * Delivery B2B case study (2:26) Start
 * Delivery summary (1:57) Start
 * Exam Start
 * Time to reflect Start

  Purpose behind the story
Available in days
days after you enroll
 * Meaning introduction (6:56) Start
 * Purpose - Golden circle (4:18) Start
 * Meaning - Patagonia case study (2:09) Start
 * Authenticity - Ikigai (3:51) Start
 * Value- BMC (5:10) Start
 * Product principles (6:26) Start
 * Meaning case study - Zoom (3:30) Start
 * Meaning summary (2:58) Start
 * Exam Start
 * Time to reflect Start

  Summary and the story engine
Available in days
days after you enroll
 * Storytelling summary (0:23) Start
 * Engineer your storytelling (4:55) Start
 * Final conclusions (4:54) Start
 * Other resources (1:54) Start
 * Exam Start
 * Time to reflect Start

  Wrap up
Available in days
days after you enroll
 * Course satisfaction survey Start
 * Resource library Start
 * Fancy leaving a review? Start
 * Your feedback Start
 * Let's get social Start
 * Showcase your cert Start
 * Learn, Level-up. Lead. Start
 * Continue your professional development Start
 * Get your certificate Start

Show All Lectures

UNLOCK AN ADDITIONAL 8+ COURSES 🔓


Access our entire suite of courses, a free in-person event ticket, 450+ hours of
strategy content, templates & frameworks, mentorship opportunities, and more
when you become a Pro+ Member.


WHAT'S INCLUDED?



Nothing but essential features:

⏰ 3+ hours of course content.

🎥 Expert video tuition from a proven storytelling expert.

🔥 12 links to bonus features to help you learn from companies like ASICS,
Babbel and Ikigai.

📁 8 templates, 6 worksheets to go away and apply in your role.

👀 5 interactive activities to consolidate your learning.

✅ 40 exam questions.

⏳ Access to course content forever.








Storytelling isn't created in isolation. It pulls in multiple skills from
multiple departments, which is why this course is created with product
marketers, product managers, customer success - and more, in mind.

Built in partnership with our sister-community, Product Marketing Alliance, it
covers everything you and your cross-collaborative colleagues need to excel in
every area of this essential business skill.


DON'T WORRY, WE DO TEAM RATES, TOO.


If you're looking to get a team of three or more PMs certified, then speak to
Raluca about team rates.

P.s. If you need help convincing your bo§ss, we've done the hard part for
you here.






FAQS.

Q: Who’s this course for?

A: This course is for anyone ready to boost their storytelling skills to the
next level. Whether you’ve just begun your product management career, or you
want to enhance your knowledge further by mastering the science behind a story
that sells, this certification is for you. 

By the end of the course, you’ll have the comprehensive skills required to
create impactful and successful product storytelling.

Q: How does the course work?

A: The course is 100% online and entirely self-paced. After enrollment, you’ll
work through the modules in chronological order and be invited to take part in
activities. At the end of each module, you’ll be presented with mandatory exam
questions. Once you pass all these, you’ll become Storytelling Certified!

Q: How long will the course take to complete?

A: The course content, activities, and exams will take approximately just over 3
hours to complete.

Q: What happens if I don’t pass the exams?

A: If you fail the first time, don’t worry, you’ll get an option to retake the
exam. If you fail the second attempt, unfortunately, it means you won’t get the
certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll
be given access to the course materials for life - so you can brush up on the
bits you slipped up on forevermore.

Q: How long will I have access to the course content?

A: For life! One, one-off payment gives you unlimited access to all the course’s
content.


CHECK OUT OUR OTHER COURSES



PLG METRICS CERTIFIED | MASTERS



IMPROVE STORYTELLING AND ACTION BY MEASURING PRODUCT SUCCESS IN A
CUSTOMER-FOCUSED WAY.

Jake Walker

% COMPLETE

$500


PRODUCT-LED GROWTH CERTIFIED: CORE



ACCELERATE YOUR LEARNING AND MASTER PRODUCT-LED GROWTH.

Product-Led Alliance

% COMPLETE

$1,299


PRODUCT OPERATIONS CERTIFIED | MASTERS



PM THE PM EXPERIENCE TO INCREASE THE LEVERAGE OF PRODUCT MANAGEMENT WITHIN YOUR
TEAM.

Chris Butler

% COMPLETE

$500


PRODUCT-LED LEADERSHIP ACCELERATOR



CHALLENGE YOUR THINKING. ELEVATE YOUR IMPACT. EMPOWER YOURSELF TO BECOME THE
BEST LEADER IN PRODUCT-LED GROWTH.

Product-Led Alliance

% COMPLETE

$1,999


CATEGORY CREATION CERTIFIED | MASTERS



A COURSE PACKED WITH EVERYTHING YOU NEED TO DETERMINE IF CATEGORY CREATION IS
RIGHT FOR YOU.

Heather Moses

% COMPLETE

$500

View All Products
 * © Product-Led Alliance 2023
 * Reports
 * Blog
 * Community
 * Membership

 * Terms of Use
 * Privacy Policy

Completed Incomplete Incomplete disabled