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MASTER YOUR MIND
DOMINATE YOUR FINANCIAL GOALS




CREATE A LIFE BEYOND YOUR WILDEST DREAMS


TRANSFORM MY ADVERTISING NOW





MY MISSION IS TO HELP YOU CREATE THE MOST AMAZING LIFE YOU COULD EVER IMAGINE



And that starts with dominating your financial goals...

Hi, I'm Peter Kell. You ever notice how most people refuse to acknowledge the
life-changing magic of doubling your financial high score?

That's why I gave my parents $250,000 and filmed their reaction as a quick
reminder of how amazing it feels to have financial freedom.

‍Money is the root of all freedom. And being financially successful is like
having a magic wand that lets you create anything your heart desires. For you
and anyone you love.

I started broke and hopeless living in my parents' basement. But with the right
mindset and strategies, I built a skincare brand that grew from $0-$40,000,000
in 12 months and became an equity partner in the multi-9 figure behemoth
Mindvalley.com.

It’s my mission to help you master the fundamental areas of life - mindset &
money - to show you the secrets that helped me & thousands of others gain
freedom & abundance.

Join me on this journey towards financial abundance and freedom. It's time to
claim your place in the world and live the life you truly deserve. Read on
below! 

GET COACHING


12 RULES THAT TOOK ME FROM A BROKE D-STUDENT SKATEBOARDER TO LIVING THE LIFE OF
MY DREAMS

I’m going to share with you 12 rules that if applied this year will bring you
massive success in EVERY area of your life.


RULE #1: DON'T TAKE ADVICE FROM SOMEONE WHO'S NOT WHERE YOU WANT TO BE

I can hear the loud THUD as the stack of paper slams on my desk. I look up to
see my senior High School English Teacher tell the class, “It’s time to start
thinking about careers. Here’s a list 200 jobs & salaries. Pick one you want to
do for the rest of your life”

I run my finger down line by line. Looking for what makes the most money. HEART
SURGON!!! $300k/yr? I’ll never be one of those. I look over to my friend…

“This sucks. I think I'll just join the army...” A few weeks later I graduate,
and my parents send me to Fort Lendarwood Missouri to train for 6 months in the
Army Reserve to be a Military Police Officer.

I cried inside thinking how all my friends were enjoying Senior Summer.

Upon training graduating I learn my platoon were to become Afghanistan Prison
Guards.

And that night I had a vivid vision of an Angry Afghan Prisoner stabbing me in
the neck with shank he was hiding in his a** and dying in Afghanistan.“

WTF WHY DIDN'T ANYONE TELL ME THIS WAS GOING TO BE MY JOB?? ”I said to myself. I
told my commander I quit. He said I couldn’t. But I walked out and never
returned anyways.

How about we try “Doing What I Love”




RULE #2: THE WORLD DOESN'T NEED ANY MORE PEOPLE PLAYING SMALL...

I can feel the winds blowing onto my face as I’m hurling 45 mph downhill on a
longboard. Tight like a ball, still, focuses. Pure freedom. I watch my friend in
front stand up out of his tuck and signal to me he’s going to slow down to make
this left hairpin.

In synchronicity we both lay our gloves on the pavement and turn our boards
sideways into a monster powerside. I can hear the cutting board attached to our
gloves scrape across the pavement. Our urethane wheels hissing in agony. We
scrub off 15 mph and grip back up right before flying into a huge left hairpin.

I’m in pure bliss. This is what I love.

I became obsessed with Downhill Skateboarding. I got a job a Socal Skateshop.
Got sponsored by Abec11. Went traveling around America competing at race events.

My parents left orange county and moved away to the middle of nowhere. I didn’t
want to go back in with them so I started sleeping on my friends floors.

I found myself in debt after the Army Repossed my $5k Signing Bonus. But still
at least Im finally experiencing life as a young guy.

It was fun…until it wasn’t. Slowly, skating with my friends turned into working
all the time or being with my girlfriend. Eating $2 jack n the box tacos for
breakfast, lunch, and dinner started to feel embarrassing. My Volvo was now
blowing thick black smoke out of the back.

Until one day I took a trip to the biggest downhill race competition of the
year. When I ran into my skateboarding idol. The guy who I wanted to be like 5
years from now. And I saw him sleeping on the floor right next to me.

I knew if I dont change my career path I’ll be sleeping on floors for the rest
of my life.

So eventually I caved. With much resistance, I moved back into my parents
basement in the middle of nowhere.


RULE #3: LIFE'S NOT ABOUT FINDING YOURSELF... IT'S ABOUT CREATING YOURSELF

I move back in to my parents basement in Lake Arrowead California and sink into
a deep depression. I can feel my soul being eaten alive. I'm 45 minutes away
from the closest bar with girls. I have 1 friend who doesn't do heavy drugs. All
my dreams of experiencing life as a young man has gone down the drain.

I have no purpose. No idea what I want to do. My only dream of being a downhill
skateboarder is dead. I couldn’t get a job there or I’d be stuck there forever.

Luckily my parents had a small website design company. And my Dad was addicted
to buying these “How to Get Rich Online” courses for $7. He saw my pain and
would send me these courses to get me out of this funk.
‍
Then one day my dad sent me a sales letter that changed my life. It said..

“Hey! Do you feel like a loser? Do you live in your parents basement and wish
you could become a multi-millionaire? Making $50,000 every 2 weeks from a laptop
with your feet in the sand in the Caribbean?"

"Life's not about finding yourself, It's about creating yourself!  Why don’t you
try creating a LIFE THAT YOU LOVE?"

HELL YEAH! THATS IT! I remember thinking....

Suddenly it hit me that this sacrifice I had made didn’t have to be for nothing.
I didn’t have to kill my early 20s for nothing.

If I could find a way to become the young super car guy by the time I’m 27, 28,
29 years old... it would all be worth it.

F*ck doing what I love. How about creating a life that I love. Living my dream
life 24 hours of the day.

And right there right then, I committed my life to doing absolutely whatever it
took. To create the life of my dreams





RULE #4: SETUP A STUDY DESK! THE BEST INVESTMENT YOU CAN MAKE IS AN INVESTMENT
IN YOURSELF

I got really excited. Suddenly being alone in the basement turned into the power
of no distractions and the opportunity to focus. I saw the vision for the life
I was creating my whole energy shifted. Positive. Powerful. Driven. Passionate.
Hungry.

I was gobbling up every single internet marketing course my dad would send me.

One day my Dad took me to a business event called 6 Figure Summit by Mike Cooch.

At that event all these guys were talking about books. “Have you read this? Have
you read that?”

“No…No… and None” I’d reply. I felt so dumb.

They said, "Start Reading! The best investment you can make is in
yourself! Build your brain power and the money will follow!"

I never went to college and felt like there was a massive gap in education I was
missing. I was sick of it.

So I took their advice and for the first time in my life I went to the Barnes &
Noble. When I got to the business section, my life flashed before my eyes.

Business, Marketing, Advertising, Psychology, Sales, Copywriting, NLP,
Subconscious Mind, Personal Development, Manifesting, Spirituality, Hypnosis.
Books written by titans of our industry.

"HOLY SH*T!!!" I don't have to go to college! All I have to do is just read
these books!

I picked up a dream stack of 7 of the most powerful books I could find. And
started devouring everything like a man on a mission. Tony Robbins Awaken the
Giant Within. 7 Habits of Highly Effective People. Secret of the Millionaire
Mind. Psycho Cybernetics. 80/20 Sales & Marketing. Happy for No Reason. With
Winning in Mind.

I setup a desk dedicated to ONLY studying. With highlighters and a "What Did I
Learn" notebook for everything I learned.




RULE #5: ACTION IS THE BRIDGE BETWEEN YOUR INNER WORLD AND YOUR OUTER WORLD

I failed 7 failed businesses. I got evicted twice. Had my car repossessed once.
Welfare turned me town. I lost 20 lbs because I ran out of food to eat.

I got laughed at and kicked out of Chase Bank because my account overdrafted and
I was force to come in to plead with them to close my account so I would stop
getting hit by fees.

Hell, I even had one day where I had nothing left but a laptop, $20, a suitcase
full of clothes, and scooter while sleeping on my friends floor in downtown Las
Vegas... And on that day my scooter got stolen.

As bad as it was however, it still wasn't as painful of 40 years in a dead end
job. If I'm destined to be a struggling entrepreneur forever the so be it. At
least there's a chance.

Never would I expect that at the my lowest point, the book "Conversations
with God" by Neal Donald Walsh would become the last book I would read before my
life took off.

While cockroaches were running over me at night I began wonder... maybe my
thoughts are creating my reality much more than I think they are.

If thoughts become things, what have I been saying to myself that's created so
much lack and scarcity?

I have been wanting to be rich. I have been needing to be rich. All words that
create separation. Maybe thats why I keep manifesting separation? 

I change it to. I am becoming rich. Focusing on the life I am creating. The Life
where where I AM RICH. Feeling the flood of gratitude for the universe now that
I am a Rich Man.

As the days passed I held that state of faith. And suddenly ideas came to me.

I knew the skillset I must master to create the life of my dreams was media
buying.

But I was never able to practice media buying because I had no money to spend on
advertising.

What if I got a business partner who let me use his credit card & I'd share the
profits? 

I researched all the affiliate networks in my town and called them up looking
for a job. Affiliate Networks have the inside scoop on what's working. I knew
it'd be an amazing place to practice.

A few weeks later. A network in Las Vegas said yes. And for the first time in my
life I was finally in the right seat on the right but. Playing the game I knew
I must become successful at to achieve my dreams.




HOW I WENT FROM A BROKE D-STUDENT SKATEBOARDER TO
LIVING MY DREAM LIFE

I’m going to share with you a few secrets that if applied this year will
bring you massive success in EVERY area of your life.


LESSON #0: WHAT DO YOU WANT TO DO WITH YOUR LIFE?



I can hear the loud THUD as the stack of paper slams on my desk. I look up to
see my senior High School English Teacher tell the class, “It’s time to start
thinking about careers. Here’s a list 200 jobs & salaries. Pick one you want to
do for the rest of your life”
‍
I run my finger down line by line. Looking for what makes the most money. HEART
SURGON!!! $300k/yr? I’ll never be one of those. I look over to my friend…

“F*ck this list, I’m going to try joining the army.”

A few weeks later I graduate and my parents send me to Fort Lendarwood Missouri
to train for 6 months in the Army Reserve to be a Military Police Officer.

I cried inside thinking how all my friends were enjoying Senior Summer.

Upon training graduating I learn my platoon were to become Afghanistan Prison
Guards.

And that night I had a vivid vision seeing myself getting stabbed in the neck
with a poopy knife and dying in Afghanistan.

“F*CK THAT SH*T!” I said to myself. I told my commander I quit. He said I
couldn’t. But I walked out and never returned anyways.

How about we try “Doing What I Love”




HOW I WENT FROM A BROKE D-STUDENT SKATEBOARDER TO
LIVING MY DREAM LIFE

I’m going to share with you a few secrets that if applied this year will
bring you massive success in EVERY area of your life.


LESSON #1: GET YOUR ASS IN THE RIGHT SEAT ON THE RIGHT BUS



Imagine failing 7 companies in a row over 4 years just to figure out
YOU'VE NEVER ACTUALLY BEEN ON THE RIGHT SEAT ON THE RIGHT BUS!

My girlfriend left me for some other dude. I lost 20 lbs because I ran out of
food to eat. I got evicted twice. Had my car repossessed & even welfare turned
me town.

Hell, I even had one day where I had nothing left but a laptop, $20, a suitcase
full of clothes, and scooter while sleeping on my friends floor in downtown Las
Vegas... And on that day my scooter got stolen.

While cockroaches were running over me at night I began to gain clarity of the
most valuable skill I must master to create the life of my dreams. Media Buying.

I was never able to practice media buying because I had no money to spend on
ads.

So I bobbed & weaved myself into a job as a media buyer for a local affiliate
network. They gave me a credit card and I was finally able to practice.

RIGHT SEAT.... but MEDIOCRE BUS! We can do better...





RULE #6: YOU ARE THE AVERAGE OF YOUR FIVE CLOSEST FRIENDS

I heard Tony Robbins say that quote for the 10,000th time I thought I'd take a
closer look because I still never tried it.

I was an entrepreneur and all my friends were entrepreneurs. But when I looked a
little closer I discovered a secret. All my friends are broke entrepreneurs.

Nothing against them. But I wanted to make $1,000 day online. And I wasn't
hanging out with ANYBODY making $1,000 day online.

So while starting my new job, I decided to put this quote to the test. I set out
on a mission to find & become close friends with 5 people all making $1,000 per
day online with Native Ads.

Thinking, maybe I'd become the 6th person to be making $1,000/day online.

I started a free online mastermind group, and scoured the internet for guys
making $1k/day. One by one, guys starts to appear. I interviewed each one to
make sure they were cool and after a few weeks the $1k/day Native Ads Mastermind
was assembled.

No one ever asked me if I was making $1k/day.

Once per week we'd meet up on a skype video call and talk everything how to make
more money online. And my skills began to skyrocket!

3 months later, after 4 years of struggling online. I made my first $1,000
profit day. (swipe for photo)



LESSON #2: YOU ARE THE AVERAGE OF YOUR FIVE CLOSEST FRIENDS



When I heard Tony Robbins say that for the 10,000th time I thought I'd take a
closer look because I still never tried it.

I was an entrepreneur and all my friends were entrepreneurs. But when I looked a
little closer I discovered a secret. All my friends are broke entrepreneurs.

Nothing against them. But I wanted to make $1,000 day online. And I didn't know
ANYBODY making $1,000 day online.

So decided to put this quote to the test and set out on another mission to find
& become close friends with 5 people all making $1,000 per day online in
ecommerce.

I started a free online mastermind group, scoured the internet for guys making
$1k/day... and after a few weeks the $1k/day Native Ads Mastermind was
assembled. (no one ever asked me if it was because I started it)

Once per week we'd meet up on a skype video call and talk everything how to make
more money online. And my skills began to skyrocket!

3 months later, after 4 years of struggling online. I made my first $1,000
profit day.





RULE #7: GET A BUSINESS PARTNER WHO'S ALSO A MENTOR

HOLY SH*T I thought... If that worked for making $1,000/day online. I wonder if
that can work for $10,000/day?

I searched around and saw this guy living my childhood dream. Ripping around in
Lamborghini's. Living in Mansions. Beautiful women all around.

I said, "Hey man! I got this free mastermind. Where we all brainstorm how to
make more money. Wanna join"

He said, "F*ck your stupid mastermind. I'm not doing that. You're just going
steal all my secrets. Go away I'm not joining..." 

The next day he says...."I'm not joining your stupid mastermind. But my business
partner says he down to join."

My heart jumped to 1000 miles per house. OMFG!! OMFG!!! OMFG!!!!

Apparently there's this super rich, low key, internet baller, business partner
who just like cruising around on boats, flying planes and casually living in the
caribbean.

He joins the mastermind. We begin to become friends. And when I showed him this
campaign I started to crack selling nootropics online. He says something that
changes my life forever....

"Why don't you come work for us."





RULE #8: HAVE FAITH. IF GOD GAVE YOU A DREAM HE HAS EVERY INTENTION TO MAKE IT
COME TRUE

I flew down to Hermosa Beach California and slept on his couch. Foaming out of
the mouth to finally learn the secrets to high volume Facebook ads.

He tells to "setup the campaign. Target 40+ men and women in America. Throw up
the ad. And make sure the pixel is working. Then hit launch".

"What?" I say back...

"You're not doing some super advanced interest targeting? Segmentation. Bid &
Frequency Capping? Ad Rotations? Where's all the super advanced sh*t?" 

He goes, "What are you talking about. Facebook knows everything about everybody.
You don't need any of that. Just upload the damn ad, don't touch anything and
let the pixel do the work."

My mind was blown... all the crazy advanced strategies I'd been learning from
the "gurus" went straight out the window.

A few days later our campaign becomes profitable. And I say to my mentor, “I
think I’m going to spend $500 tomorrow.” 

He says, “Why don’t you make it $5,000 tomorrow and quit being a little b*tch.” 

I couldn't even imagine spending that much. My first few days terrifying
completely out of my comfort zone. I'm playing with more money then I'd ever
had.
‍
Over time the scary dragon of high volume spend. Just became numbers on a
screen. Just like a video game.  Spending $5k, $10k, $20k, $50k day on FB became
easy & effortless.

And for the first time in my life. I finally started making real money online. 

We moved to St Barths. Got an incredible Villa looking over the Caribbean ocean
and bought my dream Rolex.  

In 1 year I went from sleeping on the floor with roaches scurrying over me in my
sleep. To balling out in the Caribbean. I had made it to Heaven on Earth.

It was once a dream, it was once a goal, now it's in my life.


RULE #9: MAKE THE MOST IMPORTANT THING THE MOST IMPORTANT THING

15 months later the Category 5 Hurricane Irma destroys the entire island and
blows us to Florida. Time to make the next dream come true. Buying my dream
McLaren 570s. Where the doors go up and the panties go down.

I can still feel the soft alcantara steering wheel in my left hand as my right
pushes the "Launch Control" button. I press my left foot on the brake and slam
the pedal to the metal with my right. The engine roars as my boost begins to
build. 3....2....1..... LAUNCH!!!

I take my foot off the brake as the car rockets forward in a heart pumping
scream. Adrenaline shoots through my veins as blue flames shoots out the
exhaust. My girlfriend screaming in excitement as we're both pinned  against
ours seat. 0-60MPH in 3.1 seconds. It was all worth it.

3 weeks later crypto takes off. I quit ecom and yolo invested everything
I owned. Even selling my McLaren to get in more money. Within 2 weeks my
portfolio exploded and for the first time in my life I became a millionaire.
Topping at $1,500,000. Then the market crashed and I quickly lost it all.

A few months I was asked in a documentary: “Where is your McLaren?” I was
furious because my dream was to live the most epic life I could imagine so I
could inspire other people to live the most epic life they could ever imagine.

I jumped back into e-commerce with a vengeance. I started by rewriting winning
advertorials. Until one day, when I turned that advertorial into a slideshow
video. My CPMs dropped, my ROI went up, and my campaign started to scale BIG.

I hired Jon Benson, the inventor of the VSL, to help boost my ROI & the campaign
went nuclear. Hitting my first $100,000 revenue day online. VSLs had given me
the biggest campaigns of my life.

I became obsessed with VSLs. Partnered with Benson and committed my life to
studying the art.

I bought back my McLaren and for the next 2 years created VSLs for every
affiliate e-commerce campaign under the sun.

We built out our own media buying house. 4 media buyers. 4 editors. A full time
copywriter. And Benson. Churning VSL after VSL out. Spending our own money on
the ads. Sharpening our skillset. Reaching $7M in affiliate sales our first
year.




RULE #10: DON'T GET STUCK IN THE WRONG GAME. WHEN THE NEXT LEVEL CALLS, TAKE THE
LEAP.

A year and a half later affiliates started to catch on. Our campaigns are
getting ripped off left and right. We tried pivoting into exclusive affiliates
offers until one day when everything changed.

We had an affiliate campaign selling skincare products that was pumping. Making
around $7k-$11k profit day. We were happy & excited until our affiliate manager
told us to pause because they wanted to run Facebook ads.

I was pissed. Furious. Frustrated. Enough was enough.

I called up my team and told them.... even though affiliate marketing had given
us our dreams, I'm sick and tired of playing this game. It's time to go to the
next level.

It's time to turn our affiliate campaign into a world class brand.

We started working harder on this project than any project we’ve ever worked on
in our whole life. Found a business partner. Found a dermatologist. Got the
manufacturer. Got 3 day shipping times. Shot my first full production VSL and
waited for it to be created…. 

The launch of our first VSL was a miracle. Absolute bat sh*t nuclear explosion.
$100,000 per day almost immediately.

$0-$4M/month by month 3.

I bought a white Lamborghini Huracan, threw on a roof rack, grabbed my board
ripped up the beautiful drive from Denver to go snowboarding Vail Colorado.
Using all those Amex Points from ad spend for free rooms at the 4 Seasons
sipping on $20 hot chocolates.

We finished off our first 12 months with over $40,000,000 in sales. From $0-$40M
in 12 Months. All because our VSLs could scale. I exited the company. Sold my
cars. And went traveling around the world. Speaking at events. Even headlining
Affiliate World Dubai!



RULE #11: IF YOUR PRODUCT CHANGES LIVES IT'S YOUR DUTY TO GET IT TO AS MANY
PEOPLE AS POSSIBLE

One day while traveling on a boat through Croatia I met the founder of
Mindvalley.com, Vishen Lakiani. They wanted to get into VSLs so we struck a deal
and partnered up. 

I used to study Mindvalley for 7 years before, so it was a dream come true to me
to help promote their life changing programs. 

And when you sell products like that, every dollar you make is a life
transformed. I knew it was my moral obligation to help them make as much money
as possible,.

I moved into Vishens spare apartment and worked. It started out as a white
knuckling grind. So many offers, so many campaigns to test. Very quickly we
began scaling and smashed into a few barriers preventing us from surpassing the
$100,000 per day mark. 

I began going harder for this than I’d ever gone for something in my whole life.
Having full faith that the universe didn’t just put me here to beat me around
the bush. 

I am here for a reason. There is a reason why I am here. There is a way to make
this work. 

And after a few months the Universe released our success to us. The “Boy with
the Broken Brain” became a complete monster. 

And the now legendary “Silva Ultramind Campaign” with Helen Hadsell at the
beginning. Went onto become the #1, #3, and #4 VSL’s in the entire world. 

I had become the #1 VSL Artist in the entire world.




RULE #12: THE MASTER IS THE ONE WHO CREATES THE MOST MASTERS

While sleeping on the co-founder of Zumba’s couch in Mallorca, Spain, I was
wondering what to do next?

Do I continue to create the biggest VSLs in the world? And focus on becoming the
most dominate VSL artist who ever lived? There has to be something better
I thought...

Sure enough... the answer came when I read this quote...
‍
“The master is not the one who becomes the best in the world. The master is the
one who creates the most masters.” 

Boom! There it is.

What if instead of helping myself over and over again. I started training others
on VSL so they could experience the life changing magic of monster campaigns?

A few months later, the VSL Masterclass & Elite Business Coaching was born.‍

The VSL Masterclass to bring you up to speed on how we'd made VSLs that take us
from $0-$40M in sales twice. Along with Elite Business Group coaching so I can
help guide you on your path.

If you’re reading this, I want you to know, I’m committed to you. I’m committed
to guiding you. Mentoring you. And getting you to the top. I want to create the
biggest campaigns in the world while working through you.

So click on our links and explore our products. Sign up for the one that works
for you. Subscribe to YouTube. And read my blog posts.

Something Amazing is About to Happen,

Your Guide,
‍
Peter Kell


LATEST BLOG

February 9, 2023



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Learn more

February 8, 2023



$100M VSLS — HOW WE CREATED A RAGING SUCCESSFUL VSL DEPARTMENT AT MINDVALLEY.COM


Learn more

September 13, 2021



HOW TO BUILD 9-FIGURE BRANDS USING CELEBRITIES AND WORLD-CLASS VSLS


Learn more

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