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BETTER MEDIA DECISIONS

Enhance the performance of your ads and the ROI of your campaigns





CROSSMEDIA INTELLIGENCE

XADspoteffects records, measures and analyses the performance of ads in linear
and advanced TV. Enhance the efficiency of your media strategy with our
technology.




COMPLETE TRANSPARENCY

We are tracking advertising campaigns 24/7 across Europe. With spotresearch, you
can find every single campaign with exact and objective broadcasting data and
gross spending calculations that are updated on a daily basis. Get an overview
of all brands and products or the media strategy of your competitors.

LEARN MORE


INCREASED CAMPAIGN ROI

Given that 80% of users engage in second screen usage while watching TV, the
direct impact of TV-spots can be quantified by measuring the relevant website
traffic uplifts. Our extensive experience with TV data processing and analysis
allowed us to develop reliable methodology and deliver the right insights in
order to boost your TV performance.

Learn More



SMART TVS AND CONNECTED TV
– NEW DATA DIMENSIONS

Smart TV devices and the HbbTV standard unite linear TV with the possibilities
of the internet. Connected TV is changing media usage. Everything becomes
measurable. Based on the current technology development, we offer solutions for
the precise analysis of TV reach, viewers’ behavior and advertising impact.

LEARN MORE
XAD spoteffects GmbH Saarstr. 7

80797 Munich Germany

+49 (0) 89 890 57 39-0 contact@xadspoteffects.com
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©  2023 XAD spoteffects EN. 


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