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 * Coverages
   Coverages
    * Homeowners
    * Automobile
    * Personal Excess Liability
    * Jewelry, Art & Collections
    * Fraud and Cyber Defense
    * Watercraft
    * Flood
    * Other Coverages
   
   Umbrella
   
   Price Discovery Tool

 * Services
   Services
    * PURE Member Advocates
    * PURE Risk Managers
    * Claims
    * PURE 360™
    * PURE Art Services
    * The PURE Situation Room™
    * Wildfire Mitigation Program
   
   MEMBER PRIVILEGE
   
   PURE Home Spotlight™

 * About Us
   About Us
    * Why PURE
    * Leadership
    * PURE Programs
    * Careers
    * Report to Members
    * Newsroom
   
   INSIGHTS
   
   Member Stories

 * Request a Proposal
 * Find a Broker

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 * 888.813.7873
   
   Monday–Friday: 7AM–9PM ET
   Saturday: 8AM–8PM ET

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    * Member Login
    * Broker Login


Cancel
 * Coverages
   * Homeowners
   * Automobile
   * Personal Excess Liability
   * Jewelry, Art & Collections
   * Fraud and Cyber Defense
   * Watercraft
   * Flood
   * Other Coverages
   * Price Discovery Tool
 * Services
   * PURE Member Advocates
   * PURE Risk Managers
   * Claims
   * PURE 360™
   * PURE Home Spotlight™
   * PURE Art Services
   * The PURE Situation Room™
   * Wildfire Mitigation Program
 * About Us
   * Why PURE
   * Leadership
   * Member Stories
   * PURE Programs
   * Careers
   * Report to Members
   * Newsroom
 * Request a Proposal
 * Find a Broker
 * Log In
   * Member Login
   * Broker Login


888.813.7873

Monday–Friday: 7AM–9PM ET
Saturday: 8AM–8PM ET

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MORE THAN JUST INSURANCE COVERAGE, A SMART SOLUTION FOR FAMILIES WHO HAVE MORE
TO PROTECT.

At PURE, insurance is about more than just the things we protect. It’s about our
members. It’s about making them smarter about risk. It's about helping them
reduce their chances of experiencing a claim. And it’s about making them more
resilient so that if a claim does happen, they can recover faster and with
greater ease. PURE is a member-owned property and casualty insurer designed
exclusively for financially successful families and driven by a purpose of doing
what is right for them.


FEATURED NEWS


Sep. 10, 2021

The Strength of PURE's Model

Aug. 18, 2021

Enhancements to PURE Starling™ Fraud and Cyber Defense Coverage


Aug. 03, 2021

100,000 Members and Growing


Jul. 23, 2021

PURE Allocates $15 Million to Members’ Subscr…

Jul. 09, 2021

Training for Customer Service Empathy: How to Bring Its Power to Your
Organization

Jul. 06, 2021

81 First Tee Teens Selected for PGA TOUR Champions’ PURE Insurance Championship
Impacting the First Tee at Pebble Beach


Jun. 03, 2021

2020 Report to Members

May. 19, 2021

PURE to Launch in Idaho

100,000 Members and Growing Jul. 23, 2021 The PURE membership is made up of more
than 100,000 responsible, successful individuals and families. Read More


WE'RE NOT FOR EVERYONE. BUT WE MIGHT BE PERFECT FOR YOU.

When you become a PURE member, you join a very select group of responsible,
financially successful families who own extraordinary homes and other high-value
assets. A more responsible membership means fewer claims, which leads to lower
premiums.

 * Hear from our members




THE POWER OF ALIGNMENT.

PURE is a member-owned insurer and a part of the PURE Group of Insurance
Companies, a specialist group of companies serving the personal insurance needs
of financially successful families across the United States. Collectively, the
companies that make up the PURE Group benefit the PURE membership by creating
excellent financial strength and providing a strong sense of alignment.




BUILT BY INNOVATORS. DRIVEN BY PURPOSE.

We deliver more than just the status quo; we come to work every day engaged in
simplifying and actively making a difference in the lives of our members. You
won’t find a team of professionals more fiercely dedicated to protecting you,
your family and your assets.

 * Why Pure?


WHAT SETS US APART?

PURPOSE

We are dedicated to making our members smarter, safer and more resilient so they
can pursue their passions with greater confidence.

PEOPLE

We are deeply committed to hiring, developing and rewarding exceptionally
talented people. This commitment creates loyalty among our employees, encourages
collaboration and leads to innovation.

PRINCIPLES

We seek to provide our employees with a career that is part of a fulfilling
life. In exchange, we ask them to practice “membercentricity” and uphold all of
our PURE Principles.


WE ARE REIMAGINING THE INSURANCE EXPERIENCE.

Membership with PURE means more than just an insurance policy. PURE’s coverages
are customizable to meet your unique needs, and we provide a service experience
designed to make your life easier.

Coverage Designed for High Net Worth Individuals

Whether you own multiple homes and vehicles; collect fine art, wine and
antiques; or travel extensively, PURE’s suite of products are optimized to help
protect you from the risks and liabilities presented by your unique lifestyle.

 * Discover our coverage

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A Service Experience to Make Your Life Easier

Your time is valuable, so we deliver a service experience that minimizes the
demands on your schedule by providing a variety of resources to assist before,
during and after a claim.

 * PURE Member Advocates®
 * PURE Risk Managers
 * Claims
 * PURE 360™
 * PURE Home Spotlight™
 * PURE Art Services
 * The PURE Situation Room™
 * PURE Cybersafe Solutions℠
 * Wildfire Mitigation Program

 * See our services


JOIN PURE.

 * Request a Proposal
 * Find a Broker

Call Us. 888.813.7873




AWARDS

INDUSTRY EXPERTS RECOGNIZE OUR HARD WORK AND UNIQUE COMPANY.

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 * For Members
   * Login
   * Bill Pay
   * Situation Room
   * Resources
   * Member FAQs
   * Subscriber Savings Accounts
   * Refer a Friend

 * For Potential Members
   * Why PURE
   * Coverage Solutions
   * Services
   * Report to Members
   * Member Insights

 * For Brokers
   * Broker Login
   * Quoting & Issuance System
   * Broker View of Member Portal
   * Flood Insurance Online
   * Broker Registration Form

 * About Us
   * Why PURE
   * Leadership
   * Report to Members
   * Member Insights
   * Newsroom
   * PURE Insurance Championship
   * PURE Programs
   * Tokio Marine Group
   * Careers

 * Coverages
   * Homeowners
   * Automobile
   * Personal Excess Liability
   * Jewelry, Art & Collections
   * Fraud and Cyber Defense
   * Watercraft
   * Flood
   * Other Coverages

 * Services
   * PURE Member Advocates
   * PURE Risk Managers
   * Claims
   * PURE 360™
   * PURE Home Spotlight™
   * PURE Art Services
   * The PURE Situation Room™
   * Wildfire Mitigation Program

Contact Us
888.813.7873

Monday–Friday: 7AM–9PM ET
Saturday: 8AM–8PM ET

White Plains Location (HQ)
44 South Broadway
Suite 301
White Plains, NY 10601

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 * Contact Us
 * Agreements
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*Based on the rate per million dollars of Personal Excess Liability coverage,
for limits greater than $10 million, as filed by other high net worth carriers.
PURE Insurance is the marketing name used to refer to Privilege Underwriters
Reciprocal Exchange (PURE), a Florida domiciled reciprocal insurer, as well as
other entities in the PURE Group of Insurance Companies. This material is
descriptive only. The precise coverage offered is subject to the terms and
conditions of the policies issued. Coverage may not be available in all
jurisdictions. Average annual savings on homeowners insurance for members
nationwide who reported prior carrier premiums from Aug 2018 through Aug 2019.
Actual savings, if any, may vary. Referral rate based on 2018 Bain study and
2017 PURE annual member survey. While future SSA allocations are not guaranteed,
PURE has made an allocation in each of the past six consecutive years. Please
see our legal notices for terms of service relating to intellectual property,
copyright and trademarks. Copyright © 2021 PURE Risk Management, LLC. All Rights
Reserved.



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