Submitted URL: https://click.digital.similarweb.com/?qs=95180e1eee4a8d872e08f791a936cda12ce83594166a613183b780593194c47aa4940195776b5b2c662a6bc3a8c2...
Effective URL: https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/
Submission: On October 25 via api from RU — Scanned from GB

Summary

This website contacted 22 IPs in 3 countries across 16 domains to perform 63 HTTP transactions. The main IP is 184.24.77.81, located in Frankfurt am Main, Germany and belongs to AKAMAI-ASN1, NL. The main domain is www.similarweb.com. The Cisco Umbrella rank of the primary domain is 222175.
TLS certificate: Issued by R11 on September 4th 2024. Valid for: 3 months.
This is the only time www.similarweb.com was scanned on urlscan.io!

urlscan.io Verdict: No classification

Domain & IP information

IP Address AS Autonomous System
1 1 161.71.83.111 14340 (SALESFORCE)
2 19 184.24.77.81 20940 (AKAMAI-ASN1)
1 2a00:1450:400... 15169 (GOOGLE)
7 2606:4700::68... 13335 (CLOUDFLAR...)
7 2a00:1450:400... 15169 (GOOGLE)
1 2a04:4e42:400... 54113 (FASTLY)
1 3.161.82.47 16509 (AMAZON-02)
1 18.245.86.82 16509 (AMAZON-02)
3 151.101.1.91 54113 (FASTLY)
1 2a02:26f0:310... 20940 (AKAMAI-ASN1)
2 172.217.16.195 15169 (GOOGLE)
1 2606:4700:440... 13335 (CLOUDFLAR...)
4 54.69.127.87 16509 (AMAZON-02)
3 2a00:1450:400... 15169 (GOOGLE)
1 216.58.212.162 15169 (GOOGLE)
2 3.160.150.70 16509 (AMAZON-02)
1 34.111.73.67 396982 (GOOGLE-CL...)
1 2600:9000:214... 16509 (AMAZON-02)
4 3.227.194.230 14618 (AMAZON-AES)
1 2a02:26f0:350... 20940 (AKAMAI-ASN1)
1 52.4.130.87 14618 (AMAZON-AES)
1 216.239.32.178 15169 (GOOGLE)
63 22
Apex Domain
Subdomains
Transfer
25 similarweb.com
click.digital.similarweb.com
www.similarweb.com — Cisco Umbrella Rank: 222175
mpps.similarweb.com — Cisco Umbrella Rank: 255032
gtm.similarweb.com — Cisco Umbrella Rank: 293378
555 KB
7 googletagmanager.com
www.googletagmanager.com — Cisco Umbrella Rank: 39
406 KB
7 cookielaw.org
cdn.cookielaw.org — Cisco Umbrella Rank: 326
130 KB
5 similarweb.io
matomo.cloudfront.similarweb.io
matomo.similarweb.io — Cisco Umbrella Rank: 221276
22 KB
4 google-analytics.com
www.google-analytics.com — Cisco Umbrella Rank: 34
22 KB
3 growthbook.io
cdn.growthbook.io — Cisco Umbrella Rank: 8786
1 KB
2 cloudfront.net
d2c7xlmseob604.cloudfront.net
25 KB
2 gstatic.com
fonts.gstatic.com
54 KB
2 go-mpulse.net
s.go-mpulse.net — Cisco Umbrella Rank: 1607
c.go-mpulse.net — Cisco Umbrella Rank: 772
50 KB
1 dwin1.com
www.dwin1.com — Cisco Umbrella Rank: 5469
13 KB
1 chilipiper.com
js.chilipiper.com — Cisco Umbrella Rank: 21893
26 KB
1 googlesyndication.com
pagead2.googlesyndication.com — Cisco Umbrella Rank: 116
1 onetrust.com
geolocation.onetrust.com — Cisco Umbrella Rank: 498
295 B
1 similarcdn.com
static-us-east-1.similarcdn.com — Cisco Umbrella Rank: 310211
59 KB
1 jquery.com
code.jquery.com — Cisco Umbrella Rank: 791
30 KB
1 googleapis.com
fonts.googleapis.com — Cisco Umbrella Rank: 30
2 KB
63 16
Domain Requested by
19 www.similarweb.com 2 redirects www.similarweb.com
7 www.googletagmanager.com www.similarweb.com
www.googletagmanager.com
7 cdn.cookielaw.org www.similarweb.com
cdn.cookielaw.org
4 mpps.similarweb.com www.similarweb.com
mpps.similarweb.com
4 www.google-analytics.com www.googletagmanager.com
www.google-analytics.com
www.similarweb.com
4 matomo.similarweb.io matomo.cloudfront.similarweb.io
matomo.similarweb.io
3 cdn.growthbook.io www.similarweb.com
2 d2c7xlmseob604.cloudfront.net www.googletagmanager.com
d2c7xlmseob604.cloudfront.net
2 fonts.gstatic.com fonts.googleapis.com
1 gtm.similarweb.com www.googletagmanager.com
1 c.go-mpulse.net s.go-mpulse.net
1 www.dwin1.com www.googletagmanager.com
1 js.chilipiper.com www.googletagmanager.com
1 pagead2.googlesyndication.com www.googletagmanager.com
1 geolocation.onetrust.com cdn.cookielaw.org
1 s.go-mpulse.net www.similarweb.com
1 matomo.cloudfront.similarweb.io www.similarweb.com
1 static-us-east-1.similarcdn.com www.similarweb.com
1 code.jquery.com www.similarweb.com
1 fonts.googleapis.com www.similarweb.com
1 click.digital.similarweb.com 1 redirects
63 21
Subject Issuer Validity Valid
www.similarweb.com
R11
2024-09-04 -
2024-12-03
3 months crt.sh
upload.video.google.com
WR2
2024-10-07 -
2024-12-30
3 months crt.sh
cookielaw.org
WE1
2024-10-11 -
2025-01-09
3 months crt.sh
*.google-analytics.com
WR2
2024-10-07 -
2024-12-30
3 months crt.sh
*.jquery.com
Sectigo ECC Domain Validation Secure Server CA
2024-06-25 -
2025-06-25
a year crt.sh
similarcdn.com
Amazon RSA 2048 M03
2024-05-24 -
2025-06-22
a year crt.sh
cloudfront.similarweb.io
Amazon RSA 2048 M03
2024-10-25 -
2025-11-24
a year crt.sh
cdn.growthbook.io
R11
2024-09-24 -
2024-12-23
3 months crt.sh
akstat.io
DigiCert TLS RSA SHA256 2020 CA1
2024-07-31 -
2025-07-31
a year crt.sh
*.gstatic.com
WR2
2024-10-07 -
2024-12-30
3 months crt.sh
geolocation.onetrust.com
WE1
2024-10-11 -
2025-01-09
3 months crt.sh
*.similarweb.io
Amazon RSA 2048 M03
2024-07-22 -
2025-08-20
a year crt.sh
*.g.doubleclick.net
WR2
2024-10-07 -
2024-12-30
3 months crt.sh
*.cloudfront.net
Amazon RSA 2048 M01
2024-07-30 -
2025-07-03
a year crt.sh
chilipiper.com
GoGetSSL RSA DV CA
2024-02-05 -
2025-03-07
a year crt.sh
*.dwin1.com
Amazon RSA 2048 M03
2024-10-02 -
2025-10-30
a year crt.sh
similarweb.com
Amazon RSA 2048 M02
2024-07-02 -
2025-07-29
a year crt.sh

This page contains 2 frames:

Primary Page: https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/
Frame ID: 1FC7EB0D19A10F09863DC51118423C40
Requests: 79 HTTP requests in this frame

Frame: https://www.googletagmanager.com/static/service_worker/4al0/sw_iframe.html?origin=https%3A%2F%2Fwww.similarweb.com
Frame ID: A357FB78335B7A3566CBE291C1A38CEA
Requests: 1 HTTP requests in this frame

Screenshot

Page Title

How Progressive’s Paid Media Strategy Paves the Way to Customer Growth | Similarweb

Page URL History Show full URLs

  1. https://click.digital.similarweb.com/?qs=95180e1eee4a8d872e08f791a936cda12ce83594166a613183b780593194c47aa4940195... HTTP 302
    https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/%0A%0A?utm_medium=em... HTTP 301
    https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media// HTTP 301
    https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/ Page URL

Detected technologies

Overall confidence: 100%
Detected patterns
  • /wp-(?:content|includes)/

Overall confidence: 100%
Detected patterns
  • <link rel="amphtml"

Overall confidence: 100%
Detected patterns
  • <!-- This site is optimized with the Yoast (?:WordPress )?SEO plugin v([\d.]+) -

Overall confidence: 100%
Detected patterns
  • dwin1\.com

Overall confidence: 100%
Detected patterns

Overall confidence: 100%
Detected patterns
  • js\.chilipiper\.com/marketing\.js

Overall confidence: 100%
Detected patterns
  • googlesyndication\.com/

Overall confidence: 100%
Detected patterns
  • google-analytics\.com/(?:ga|urchin|analytics)\.js

Overall confidence: 100%
Detected patterns
  • <link[^>]* href=[^>]+fonts\.(?:googleapis|google)\.com

Overall confidence: 100%
Detected patterns
  • googletagmanager\.com/gtm\.js
  • googletagmanager\.com/gtag/js

Overall confidence: 100%
Detected patterns
  • cdn\.cookielaw\.org
  • otSDKStub\.js

Overall confidence: 100%
Detected patterns
  • jquery[.-]([\d.]*\d)[^/]*\.js
  • jquery.*\.js(?:\?ver(?:sion)?=([\d.]+))?

Page Statistics

63
Requests

97 %
HTTPS

41 %
IPv6

16
Domains

21
Subdomains

22
IPs

3
Countries

1392 kB
Transfer

4152 kB
Size

16
Cookies

Page URL History

This captures the URL locations of the websites, including HTTP redirects and client-side redirects via JavaScript or Meta fields.

  1. https://click.digital.similarweb.com/?qs=95180e1eee4a8d872e08f791a936cda12ce83594166a613183b780593194c47aa4940195776b5b2c662a6bc3a8c22c8529a4c1537aee080cdceff40be00797b0 HTTP 302
    https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/%0A%0A?utm_medium=email&utm_source=sfmc&utm_campaign=dmng_cross_q3-marketing-newsletter_oct_24&utm_content=nt-prospects HTTP 301
    https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media// HTTP 301
    https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/ Page URL

Redirected requests

There were HTTP redirect chains for the following requests:

63 HTTP transactions

Resource
Path
Size
x-fer
Type
MIME-Type
Primary Request /
www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/
Redirect Chain
  • https://click.digital.similarweb.com/?qs=95180e1eee4a8d872e08f791a936cda12ce83594166a613183b780593194c47aa4940195776b5b2c662a6bc3a8c22c8529a4c1537aee080cdceff40be00797b0
  • https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/%0A%0A?utm_medium=email&utm_source=sfmc&utm_campaign=dmng_cross_q3-marketing-newsletter_oct_24&utm_content=nt-pros...
  • https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media//
  • https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/
240 KB
40 KB
Document
General
Full URL
https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
184.24.77.81 Frankfurt am Main, Germany, ASN20940 (AKAMAI-ASN1, NL),
Reverse DNS
a184-24-77-81.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
ce902f97bb0057d249308e0985407bd839ac73a2aed8758cd65250b9ee68fe0c

Request headers

Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36

Response headers

cache-control
max-age=0, no-cache, no-store
content-encoding
gzip
content-length
40075
content-type
text/html; charset=UTF-8
date
Fri, 25 Oct 2024 18:33:52 GMT
expires
Fri, 25 Oct 2024 18:33:52 GMT
last-modified
Fri, 25 Oct 2024 15:54:30 GMT
pragma
no-cache
server-timing
edge; dur=16 origin; dur=113 cdn-cache; desc=MISS ak_p; desc="1729881232194_389467985_73312279_12945_13000_36_0_255";dur=1
vary
Accept-Encoding
x-akamai-transformed
9 - 0 pmb=mRUM,1
x-rocket-nginx-reason
User visited website for the first time
x-rocket-nginx-serving-static
BYPASS

Redirect headers

cache-control
max-age=0, no-cache, no-store
content-length
0
date
Fri, 25 Oct 2024 18:33:52 GMT
expires
Fri, 25 Oct 2024 18:33:52 GMT
location
https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/
pragma
no-cache
server-timing
cdn-cache; desc=HIT edge; dur=1 ak_p; desc="1729881232140_389467985_73312220_28_13612_36_0_255";dur=1
css2
fonts.googleapis.com/
26 KB
2 KB
Stylesheet
General
Full URL
https://fonts.googleapis.com/css2?family=DM+Sans:ital,wght@0,400;0,500;0,700;1,400;1,500;1,700&family=Roboto:ital,wght@0,100;0,300;0,400;0,500;0,700;0,900;1,400;1,500;1,700&display=swap
Requested by
Host: www.similarweb.com
URL: https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2a00:1450:4001:802::200a Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),
Reverse DNS
Software
ESF /
Resource Hash
48b8871c567b36f3941a74a890abe2d6a77aa199b82650fdf78bb34616a2b25f
Security Headers
Name Value
Strict-Transport-Security max-age=31536000
X-Content-Type-Options nosniff
X-Frame-Options SAMEORIGIN
X-Xss-Protection 0

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/

Response headers

content-encoding
gzip
x-content-type-options
nosniff
expires
Fri, 25 Oct 2024 18:33:52 GMT
alt-svc
h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
date
Fri, 25 Oct 2024 18:33:52 GMT
content-type
text/css; charset=utf-8
vary
Sec-Fetch-Dest, Sec-Fetch-Mode, Sec-Fetch-Site
last-modified
Fri, 25 Oct 2024 18:24:55 GMT
x-frame-options
SAMEORIGIN
strict-transport-security
max-age=31536000
link
<https://fonts.gstatic.com>; rel=preconnect; crossorigin
cache-control
private, max-age=86400, stale-while-revalidate=604800
timing-allow-origin
*
cross-origin-opener-policy
same-origin-allow-popups
cross-origin-resource-policy
cross-origin
access-control-allow-origin
*
x-xss-protection
0
server
ESF
Car-steering-wheel-and-dashboard-768x614.jpg
www.similarweb.com/blog/wp-content/uploads/2024/08/
72 KB
72 KB
Image
General
Full URL
https://www.similarweb.com/blog/wp-content/uploads/2024/08/Car-steering-wheel-and-dashboard-768x614.jpg
Requested by
Host: www.similarweb.com
URL: https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
184.24.77.81 Frankfurt am Main, Germany, ASN20940 (AKAMAI-ASN1, NL),
Reverse DNS
a184-24-77-81.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
15f135c7ffd7ea8ed56c122ee4bec5410fc27fb24dbbd720020da59ba7e24de5

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/

Response headers

x-rocket-nginx-serving-static
BYPASS
cache-control
max-age=592844
x-rocket-nginx-reason
User visited website for the first time
etag
"66c86aeb-11e90"
accept-ranges
bytes
server-timing
cdn-cache; desc=HIT, edge; dur=12, origin; dur=0, ak_p; desc="1729881232401_389467985_73312493_1274_12886_36_0_219";dur=1
content-length
73360
date
Fri, 25 Oct 2024 18:33:52 GMT
content-type
image/jpeg
last-modified
Fri, 23 Aug 2024 10:56:43 GMT
otSDKStub.js
cdn.cookielaw.org/scripttemplates/
22 KB
8 KB
Script
General
Full URL
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js
Requested by
Host: www.similarweb.com
URL: https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2606:4700::6812:572a , United States, ASN13335 (CLOUDFLARENET, US),
Reverse DNS
Software
cloudflare /
Resource Hash
7358c5616f671017f307d161644d253f0f81083b0be68f3a3fefefa33b59de5d
Security Headers
Name Value
Strict-Transport-Security max-age=31536000; includeSubDomains; preload
X-Content-Type-Options nosniff

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/

Response headers

content-md5
qVqAwzZMp5y69q24H0KNhg==
access-control-expose-headers
x-ms-request-id,Server,x-ms-version,Content-Type,Content-Encoding,Last-Modified,ETag,Content-MD5,x-ms-lease-status,x-ms-blob-type,Content-Length,Date,Transfer-Encoding
content-encoding
gzip
x-ms-version
2009-09-19
etag
0x8DCF460CD3E9F69
x-ms-lease-status
unlocked
cf-cache-status
HIT
age
4
x-content-type-options
nosniff
expires
Sat, 26 Oct 2024 18:33:52 GMT
date
Fri, 25 Oct 2024 18:33:52 GMT
content-type
application/javascript
last-modified
Thu, 24 Oct 2024 19:19:37 GMT
vary
Accept-Encoding
strict-transport-security
max-age=31536000; includeSubDomains; preload
cache-control
public, max-age=86400
cross-origin-resource-policy
cross-origin
x-ms-request-id
7d9c5507-d01e-004a-68fa-26a3ed000000
cf-ray
8d844c26b871653d-LHR
accept-ranges
bytes
access-control-allow-origin
*
content-length
7212
x-ms-blob-type
BlockBlob
server
cloudflare
js
www.googletagmanager.com/gtag/
207 KB
75 KB
Script
General
Full URL
https://www.googletagmanager.com/gtag/js?id=UA-42469261-1
Requested by
Host: www.similarweb.com
URL: https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2a00:1450:4001:829::2008 Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),
Reverse DNS
Software
Google Tag Manager /
Resource Hash
68feffcdaf0d2b28b10d805ede4cd7aa4bec95ce1db89d2c5b554c9288b1ae7e
Security Headers
Name Value
Strict-Transport-Security max-age=31536000; includeSubDomains
X-Xss-Protection 0

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/

Response headers

content-encoding
br
report-to
{"group":"coop_reporting","max_age":2592000,"endpoints":[{"url":"https://csp.withgoogle.com/csp/report-to/scaffolding/ascgcycc:838:0"}],}
expires
Fri, 25 Oct 2024 18:33:52 GMT
alt-svc
h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
date
Fri, 25 Oct 2024 18:33:52 GMT
content-type
application/javascript; charset=UTF-8
vary
Accept-Encoding
last-modified
Fri, 25 Oct 2024 18:02:21 GMT
access-control-allow-headers
Cache-Control
strict-transport-security
max-age=31536000; includeSubDomains
cache-control
private, max-age=900
cross-origin-resource-policy
cross-origin
access-control-allow-credentials
true
content-security-policy-report-only
script-src 'none'; form-action 'none'; frame-src 'none'; report-uri https://csp.withgoogle.com/csp/scaffolding/ascgcycc:838:0
access-control-allow-origin
*
cross-origin-opener-policy-report-only
same-origin; report-to=coop_reporting
content-length
76347
x-xss-protection
0
server
Google Tag Manager
styles.css
www.similarweb.com/blog/wp-content/cache/min/1/blog/wp-content/plugins/better-click-to-tweet/assets/css/
2 KB
866 B
Stylesheet
General
Full URL
https://www.similarweb.com/blog/wp-content/cache/min/1/blog/wp-content/plugins/better-click-to-tweet/assets/css/styles.css?ver=1729155160
Requested by
Host: www.similarweb.com
URL: https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
184.24.77.81 Frankfurt am Main, Germany, ASN20940 (AKAMAI-ASN1, NL),
Reverse DNS
a184-24-77-81.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
374d9fcbdd7df0175eec26a68ac8e5618f68250ba055c52f4437a657b29220c7

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/

Response headers

x-rocket-nginx-serving-static
BYPASS
cache-control
max-age=311442
x-rocket-nginx-reason
Arguments found
content-encoding
gzip
etag
W/"6710d058-697"
server-timing
cdn-cache; desc=HIT, edge; dur=8, origin; dur=0, ak_p; desc="1729881232386_389467985_73312479_851_12459_36_0_255";dur=1
content-length
534
date
Fri, 25 Oct 2024 18:33:52 GMT
content-type
text/css
last-modified
Thu, 17 Oct 2024 08:52:40 GMT
vary
Accept-Encoding
single.min.css
www.similarweb.com/blog/wp-content/themes/similarcms_2_4/dist/
236 KB
33 KB
Stylesheet
General
Full URL
https://www.similarweb.com/blog/wp-content/themes/similarcms_2_4/dist/single.min.css?ver=1729587401
Requested by
Host: www.similarweb.com
URL: https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
184.24.77.81 Frankfurt am Main, Germany, ASN20940 (AKAMAI-ASN1, NL),
Reverse DNS
a184-24-77-81.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
e03b4cec34804725b81c208fa1da0adf24d36f6ac7d124cbba210878a834ffd9

Request headers

User-Agent
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cross-origin-resource-policy
cross-origin
access-control-allow-credentials
true
content-security-policy-report-only
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access-control-allow-origin
https://www.similarweb.com
cross-origin-opener-policy-report-only
same-origin; report-to=coop_reporting
content-length
1
server
Golfe2
collect
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35 B
407 B
Image
General
Full URL
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Requested by
Host: www.similarweb.com
URL: https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2a00:1450:4001:808::200e Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
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Security Headers
Name Value
X-Content-Type-Options nosniff

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/

Response headers

age
13730
report-to
{"group":"coop_reporting","max_age":2592000,"endpoints":[{"url":"https://csp.withgoogle.com/csp/report-to/scaffolding/ascnsrsgac:163:0"}],}
x-content-type-options
nosniff
expires
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alt-svc
h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
date
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last-modified
Sun, 17 May 1998 03:00:00 GMT
content-type
image/gif
cache-control
no-cache, no-store, must-revalidate
pragma
no-cache
cross-origin-resource-policy
cross-origin
content-security-policy-report-only
script-src 'none'; form-action 'none'; frame-src 'none'; report-uri https://csp.withgoogle.com/csp/scaffolding/ascnsrsgac:163:0
access-control-allow-origin
*
cross-origin-opener-policy-report-only
same-origin; report-to=coop_reporting
content-length
35
server
Golfe2
80963e93-e06e-4a9a-b61d-76a5d4f9d0e8
https://www.similarweb.com/ Frame
0
0

qyvD1LV1PurAY5GNIXR2Jg.json
d2c7xlmseob604.cloudfront.net/configuration/
68 B
588 B
Fetch
General
Full URL
https://d2c7xlmseob604.cloudfront.net/configuration/qyvD1LV1PurAY5GNIXR2Jg.json
Requested by
Host: d2c7xlmseob604.cloudfront.net
URL: https://d2c7xlmseob604.cloudfront.net/tracker.min.js
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
3.160.150.70 , United States, ASN16509 (AMAZON-02, US),
Reverse DNS
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Software
AmazonS3 /
Resource Hash
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Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/

Response headers

access-control-max-age
3000
etag
"30670ee3baed459835f8ee4b0a4be372"
x-amz-version-id
5b5NxIXKjJinyZHIOsJg_eW0u0QVBILx
age
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access-control-allow-methods
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x-cache
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x-amz-cf-id
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date
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content-type
application/octet-stream
vary
Origin,Access-Control-Request-Headers,Access-Control-Request-Method
last-modified
Fri, 25 Oct 2024 18:20:50 GMT
via
1.1 256cd380c9790a2b71d68709829caa18.cloudfront.net (CloudFront)
accept-ranges
bytes
access-control-allow-origin
*
content-length
68
x-amz-cf-pop
FRA60-P7
server
AmazonS3
x-amz-server-side-encryption
AES256
otFloatingFlat.json
cdn.cookielaw.org/scripttemplates/202306.2.0/assets/
10 KB
3 KB
Fetch
General
Full URL
https://cdn.cookielaw.org/scripttemplates/202306.2.0/assets/otFloatingFlat.json
Requested by
Host: cdn.cookielaw.org
URL: https://cdn.cookielaw.org/scripttemplates/202306.2.0/otBannerSdk.js
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2606:4700::6812:572a , United States, ASN13335 (CLOUDFLARENET, US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Security Headers
Name Value
Strict-Transport-Security max-age=31536000; includeSubDomains; preload
X-Content-Type-Options nosniff

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/

Response headers

content-md5
L6pFJ3UV3Cp+aHn7yoKErw==
access-control-expose-headers
x-ms-request-id,Server,x-ms-version,Content-Type,Content-Encoding,Last-Modified,ETag,Content-MD5,x-ms-lease-status,x-ms-blob-type,Content-Length,Date,Transfer-Encoding
content-encoding
gzip
x-ms-version
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etag
0x8DB834B3D584CB0
x-ms-lease-status
unlocked
cf-cache-status
HIT
age
69577
x-content-type-options
nosniff
date
Fri, 25 Oct 2024 18:33:53 GMT
content-type
application/json
last-modified
Thu, 13 Jul 2023 02:45:37 GMT
vary
Accept-Encoding
strict-transport-security
max-age=31536000; includeSubDomains; preload
cache-control
max-age=86400
cross-origin-resource-policy
cross-origin
x-ms-request-id
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cf-ray
8d844c2d38be527c-LHR
accept-ranges
bytes
access-control-allow-origin
*
content-length
2707
x-ms-blob-type
BlockBlob
server
cloudflare
otCommonStyles.css
cdn.cookielaw.org/scripttemplates/202306.2.0/assets/
21 KB
4 KB
Fetch
General
Full URL
https://cdn.cookielaw.org/scripttemplates/202306.2.0/assets/otCommonStyles.css
Requested by
Host: cdn.cookielaw.org
URL: https://cdn.cookielaw.org/scripttemplates/202306.2.0/otBannerSdk.js
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2606:4700::6812:572a , United States, ASN13335 (CLOUDFLARENET, US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Security Headers
Name Value
Strict-Transport-Security max-age=31536000; includeSubDomains; preload
X-Content-Type-Options nosniff

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/

Response headers

content-md5
oWkBTLgDDXvrUsd93y/Zxg==
access-control-expose-headers
x-ms-request-id,Server,x-ms-version,Content-Type,Last-Modified,ETag,Content-MD5,x-ms-lease-status,x-ms-blob-type,Content-Length,Date,Transfer-Encoding
x-ms-lease-status
unlocked
cf-bgj
minify
cf-cache-status
HIT
x-ms-version
2009-09-19
age
78478
content-encoding
gzip
x-content-type-options
nosniff
cf-polished
origSize=21608
date
Fri, 25 Oct 2024 18:33:53 GMT
content-type
text/css
last-modified
Thu, 13 Jul 2023 02:45:47 GMT
vary
Accept-Encoding
strict-transport-security
max-age=31536000; includeSubDomains; preload
cache-control
max-age=86400
cross-origin-resource-policy
cross-origin
x-ms-request-id
0b79d8b0-601e-0074-1fff-210d73000000
cf-ray
8d844c2d38bf527c-LHR
access-control-allow-origin
*
x-ms-blob-type
BlockBlob
server
cloudflare
/
mpps.similarweb.com/track/
1 B
377 B
XHR
General
Full URL
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Requested by
Host: mpps.similarweb.com
URL: https://mpps.similarweb.com/mpp.js
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
3.227.194.230 Ashburn, United States, ASN14618 (AMAZON-AES, US),
Reverse DNS
ec2-3-227-194-230.compute-1.amazonaws.com
Software
/
Resource Hash
6b86b273ff34fce19d6b804eff5a3f5747ada4eaa22f1d49c01e52ddb7875b4b
Security Headers
Name Value
Strict-Transport-Security max-age=604800; includeSubDomains

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/

Response headers

strict-transport-security
max-age=604800; includeSubDomains
access-control-max-age
1728000
access-control-expose-headers
X-MP-CE-Backoff
cache-control
no-cache, no-store
access-control-allow-credentials
true
access-control-allow-methods
GET, POST, OPTIONS
via
1.1 google
access-control-allow-origin
https://www.similarweb.com
alt-svc
clear
content-length
1
date
Fri, 25 Oct 2024 18:33:53 GMT
content-type
application/json
access-control-allow-headers
X-Requested-With, X-Amzn-Trace-Id
/
mpps.similarweb.com/track/
1 B
377 B
XHR
General
Full URL
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Requested by
Host: mpps.similarweb.com
URL: https://mpps.similarweb.com/mpp.js
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
3.227.194.230 Ashburn, United States, ASN14618 (AMAZON-AES, US),
Reverse DNS
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Software
/
Resource Hash
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Security Headers
Name Value
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Request headers

User-Agent
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Referer
https://www.similarweb.com/

Response headers

strict-transport-security
max-age=604800; includeSubDomains
access-control-max-age
1728000
access-control-expose-headers
X-MP-CE-Backoff
cache-control
no-cache, no-store
access-control-allow-credentials
true
access-control-allow-methods
GET, POST, OPTIONS
via
1.1 google
access-control-allow-origin
https://www.similarweb.com
alt-svc
clear
content-length
1
date
Fri, 25 Oct 2024 18:33:53 GMT
content-type
application/json
access-control-allow-headers
X-Requested-With, X-Amzn-Trace-Id
ot_close.svg
cdn.cookielaw.org/logos/static/
651 B
625 B
Image
General
Full URL
https://cdn.cookielaw.org/logos/static/ot_close.svg
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2606:4700::6812:572a , United States, ASN13335 (CLOUDFLARENET, US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Security Headers
Name Value
Strict-Transport-Security max-age=31536000; includeSubDomains; preload
X-Content-Type-Options nosniff

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/

Response headers

content-md5
pcXWFGpuVeSg/jVnYCseRg==
access-control-expose-headers
x-ms-request-id,Server,x-ms-version,Content-Type,Last-Modified,ETag,Content-MD5,x-ms-lease-status,x-ms-blob-type,Content-Length,Date,Transfer-Encoding
x-ms-version
2009-09-19
x-ms-lease-status
unlocked
cf-cache-status
HIT
age
85834
content-encoding
gzip
x-content-type-options
nosniff
date
Fri, 25 Oct 2024 18:33:53 GMT
content-type
image/svg+xml
last-modified
Thu, 24 Oct 2024 11:38:34 GMT
vary
Accept-Encoding
strict-transport-security
max-age=31536000; includeSubDomains; preload
cache-control
max-age=86400
cross-origin-resource-policy
cross-origin
x-ms-request-id
aac186a5-301e-004b-2d44-26a210000000
cf-ray
8d844c2ddb4b653d-LHR
access-control-allow-origin
*
x-ms-blob-type
BlockBlob
server
cloudflare
matomo.php
matomo.similarweb.io/
0
123 B
Ping
General
Full URL
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Requested by
Host: matomo.similarweb.io
URL: https://matomo.similarweb.io/swmtm.js
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.69.127.87 Boardman, United States, ASN16509 (AMAZON-02, US),
Reverse DNS
ec2-54-69-127-87.us-west-2.compute.amazonaws.com
Software
/ PHP/8.1.25
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Content-Type
application/x-www-form-urlencoded; charset=utf-8
Referer
https://www.similarweb.com/

Response headers

access-control-allow-origin
https://www.similarweb.com
date
Fri, 25 Oct 2024 18:33:54 GMT
x-powered-by
PHP/8.1.25
access-control-allow-credentials
true
/
mpps.similarweb.com/track/
1 B
377 B
XHR
General
Full URL
https://mpps.similarweb.com/track/?data=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%3D%3D&ip=1&_=1729881233631
Requested by
Host: mpps.similarweb.com
URL: https://mpps.similarweb.com/mpp.js
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
3.227.194.230 Ashburn, United States, ASN14618 (AMAZON-AES, US),
Reverse DNS
ec2-3-227-194-230.compute-1.amazonaws.com
Software
/
Resource Hash
6b86b273ff34fce19d6b804eff5a3f5747ada4eaa22f1d49c01e52ddb7875b4b
Security Headers
Name Value
Strict-Transport-Security max-age=604800; includeSubDomains

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/

Response headers

strict-transport-security
max-age=604800; includeSubDomains
access-control-max-age
1728000
access-control-expose-headers
X-MP-CE-Backoff
cache-control
no-cache, no-store
access-control-allow-credentials
true
access-control-allow-methods
GET, POST, OPTIONS
via
1.1 google
access-control-allow-origin
https://www.similarweb.com
alt-svc
clear
content-length
1
date
Fri, 25 Oct 2024 18:33:53 GMT
content-type
application/json
access-control-allow-headers
X-Requested-With, X-Amzn-Trace-Id
collect
www.google-analytics.com/
35 B
58 B
Image
General
Full URL
https://www.google-analytics.com/collect?v=1&_v=j101&a=437485498&t=event&_s=2&dl=https%3A%2F%2Fwww.similarweb.com%2Fblog%2Finsights%2Fmarketing-insights%2Fprogressive-paid-media%2F&ul=en-gb&de=UTF-8&dt=How%20Progressive%E2%80%99s%20Paid%20Media%20Strategy%20Paves%20the%20Way%20to%20Customer%20Growth%20%7C%20Similarweb&sd=24-bit&sr=1600x1200&vp=1600x1200&je=0&ec=popup&ea=open&el=cookies%20banner&_u=aGhAAUABAAAAACAAIk~&cid=178264372.1729881233&tid=UA-42469261-1&_gid=2046141249.1729881233&gtm=457e4al0za200&gcd=13p3p3l3l5l1&dma=0&tag_exp=101533422~101686685~101823848&jsscut=1&did=dYWJhMj&gcs=G100&gdid=dYWJhMj&z=1573954101
Protocol
H3
Security
QUIC, , AES_128_GCM
Server
216.239.32.178 , United States, ASN15169 (GOOGLE, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
8337212354871836e6763a41e615916c89bac5b3f1f0adf60ba43c7c806e1015
Security Headers
Name Value
X-Content-Type-Options nosniff

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/

Response headers

age
20868
report-to
{"group":"coop_reporting","max_age":2592000,"endpoints":[{"url":"https://csp.withgoogle.com/csp/report-to/scaffolding/ascnsrsgac:163:0"}],}
x-content-type-options
nosniff
expires
Mon, 01 Jan 1990 00:00:00 GMT
alt-svc
h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
date
Fri, 25 Oct 2024 12:46:05 GMT
last-modified
Sun, 17 May 1998 03:00:00 GMT
content-type
image/gif
cache-control
no-cache, no-store, must-revalidate
pragma
no-cache
cross-origin-resource-policy
cross-origin
content-security-policy-report-only
script-src 'none'; form-action 'none'; frame-src 'none'; report-uri https://csp.withgoogle.com/csp/scaffolding/ascnsrsgac:163:0
access-control-allow-origin
*
cross-origin-opener-policy-report-only
same-origin; report-to=coop_reporting
content-length
35
server
Golfe2
favicon.ico
www.similarweb.com/
2 KB
2 KB
Other
General
Full URL
https://www.similarweb.com/favicon.ico
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
184.24.77.81 Frankfurt am Main, Germany, ASN20940 (AKAMAI-ASN1, NL),
Reverse DNS
a184-24-77-81.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
e6ed35aed86f982a3bd232de2305bdd7124ffe416103a01167d245c0dea62070

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/

Response headers

cache-control
max-age=7
content-encoding
gzip
etag
W/"1db22e194fa9857"
server-timing
cdn-cache; desc=HIT, edge; dur=1, ak_p; desc="1729881233684_389467985_73313771_83_16605_41_0_219";dur=1
content-length
1340
date
Fri, 25 Oct 2024 18:33:53 GMT
content-type
image/x-icon
last-modified
Sun, 20 Oct 2024 11:17:00 GMT
vary
Accept-Encoding
matomo.php
matomo.similarweb.io/
0
123 B
Ping
General
Full URL
https://matomo.similarweb.io/matomo.php?e_c=hook&e_a=show&e_n=cid%3D&ca=1&idsite=1&rec=1&r=613920&h=19&m=33&s=53&url=https%3A%2F%2Fwww.similarweb.com%2Fblog%2Finsights%2Fmarketing-insights%2Fprogressive-paid-media%2F&_id=&_idn=1&_refts=0&send_image=0&pdf=1&qt=0&realp=0&wma=0&fla=0&java=0&ag=0&cookie=1&res=1600x1200&dimension11=c6f5c1bb-2bdb-4ad9-bcd2-398d28d138b4&dimension24=%7B%22cid%22%3A%221c2043b8-ee1e-494e-925b-f184f13eaf63%22%7D
Requested by
Host: matomo.similarweb.io
URL: https://matomo.similarweb.io/swmtm.js
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.69.127.87 Boardman, United States, ASN16509 (AMAZON-02, US),
Reverse DNS
ec2-54-69-127-87.us-west-2.compute.amazonaws.com
Software
/ PHP/8.1.25
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Content-Type
application/x-www-form-urlencoded; charset=utf-8
Referer
https://www.similarweb.com/

Response headers

access-control-allow-origin
https://www.similarweb.com
date
Fri, 25 Oct 2024 18:33:55 GMT
x-powered-by
PHP/8.1.25
access-control-allow-credentials
true
matomo.php
matomo.similarweb.io/
0
123 B
Ping
General
Full URL
https://matomo.similarweb.io/matomo.php?action_name=www.similarweb.com%2FHow%20Progressive%E2%80%99s%20Paid%20Media%20Strategy%20Paves%20the%20Way%20to%20Customer%20Growth%20%7C%20Similarweb&idsite=1&rec=1&r=203724&h=19&m=33&s=54&url=https%3A%2F%2Fwww.similarweb.com%2Fblog%2Finsights%2Fmarketing-insights%2Fprogressive-paid-media%2F&_id=&_idn=1&_refts=0&send_image=0&pdf=1&qt=0&realp=0&wma=0&fla=0&java=0&ag=0&cookie=1&res=1600x1200&dimension2=%7B%22lang%22%3A%22en%22%7D&dimension3=%7B%22is_sw_user%22%3Afalse%7D&dimension5=%7B%7D&dimension9=%7B%22cookies%22%3A%22not%20accepted%22%7D&dimension11=c6f5c1bb-2bdb-4ad9-bcd2-398d28d138b4&dimension21=%7B%22section%22%3A%22Blog%22%7D&dimension22=%7B%22sub_section%22%3A%22insights%22%7D&dimension23=%7B%22sub_sub_section%22%3A%22marketing-insights%22%7D&dimension24=%7B%22cid%22%3A%221c2043b8-ee1e-494e-925b-f184f13eaf63%22%7D&pv_id=nNO4pe
Requested by
Host: matomo.similarweb.io
URL: https://matomo.similarweb.io/swmtm.js
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.69.127.87 Boardman, United States, ASN16509 (AMAZON-02, US),
Reverse DNS
ec2-54-69-127-87.us-west-2.compute.amazonaws.com
Software
/ PHP/8.1.25
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Content-Type
application/x-www-form-urlencoded; charset=utf-8
Referer
https://www.similarweb.com/

Response headers

access-control-allow-origin
https://www.similarweb.com
date
Fri, 25 Oct 2024 18:33:55 GMT
x-powered-by
PHP/8.1.25
access-control-allow-credentials
true
sdk-j1QEJgkoyA0ouJ1
cdn.growthbook.io/sub/
22 B
0
EventSource
General
Full URL
https://cdn.growthbook.io/sub/sdk-j1QEJgkoyA0ouJ1
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
151.101.1.91 San Francisco, United States, ASN54113 (FASTLY, US),
Reverse DNS
Software
/ Express
Resource Hash

Request headers

Cache-Control
no-cache
Referer
https://www.similarweb.com/
User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Accept
text/event-stream

Response headers

cache-control
private, no-store
x-timer
S1729881238.436231,VS0,VE0
age
36
via
1.1 varnish, 1.1 varnish
accept-ranges
bytes
access-control-allow-origin
*
x-cache
HIT, HIT
date
Fri, 25 Oct 2024 18:33:58 GMT
content-type
text/event-stream
x-powered-by
Express
x-served-by
cache-iad-kiad7000141-IAD, cache-lcy-eglc8600092-LCY
x-cache-hits
3, 2

Failed requests

These URLs were requested, but there was no response received. You will also see them in the list above.

Domain
pagead2.googlesyndication.com
URL
https://pagead2.googlesyndication.com/pagead/conversion/963844528/?random=1729881233165&cv=11&fst=1729881233165&bg=ffffff&guid=ON&async=1&gtm=45be4al0v9172373931z86274289za201zb6274289&gcs=G100&gcd=13p3p3l3l5l1&dma=0&tag_exp=101533421~101686685~101823848&u_w=1600&u_h=1200&url=https%3A%2F%2Fwww.similarweb.com%2Fblog%2Finsights%2Fmarketing-insights%2Fprogressive-paid-media%2F&label=g_EoCJKivYACELCzzMsD&hn=www.googleadservices.com&frm=0&tiba=How%20Progressive%E2%80%99s%20Paid%20Media%20Strategy%20Paves%20the%20Way%20to%20Customer%20Growth%20%7C%20Similarweb&value=0&bttype=purchase&npa=0&pscdl=denied&uaa=&uab=&uafvl=&uamb=0&uam=&uap=&uapv=&uaw=0&fdr=AQ&capi=1&rfmt=3&fmt=4
Domain
www.similarweb.com
URL
blob:https://www.similarweb.com/80963e93-e06e-4a9a-b61d-76a5d4f9d0e8

Verdicts & Comments Add Verdict or Comment

71 JavaScript Global Variables

These are the non-standard "global" variables defined on the window object. These can be helpful in identifying possible client-side frameworks and code.

object| 0 function| OptanonWrapper object| dataLayer function| gtag object| swLite object| similarweb function| $ function| jQuery object| React object| ReactDOM function| loadCSS string| BOOMR_API_key object| BOOMR object| __APP_FOOTER_DATA__ object| __APP_FOOTER_META__ object| sw object| _matomoPaq object| OtTrustedType object| regeneratorRuntime object| MicroModal object| _ function| Cookies object| lazyLoadOptions function| lazyLoadThumb function| lazyLoadYoutubeIframe function| wprRemoveCPCSS function| LazyLoad function| initMatomo function| getPaqName object| images object| iframes object| rocket_lazy object| otStubData object| VWO object| google_tag_manager object| google_tag_data function| BOOMR_check_doc_domain object| ErrorStackParser object| UserTimingCompression object| BOOMR_mq string| GoogleAnalyticsObject function| ga number| gtmPageLoadId function| getParam function| getExpiryRecord function| addGclid object| mixpanel function| initQualifiedEvent function| initQualified object| GooglebQhCsO function| onYouTubeIframeAPIReady object| gaGlobal number| BOOMR_configt object| gaplugins object| gaData object| SmartlingContextTracker function| parcelRequire9fc0 object| __SENTRY__ object| ChiliPiper object| AWIN function| AwinCustomEvent object| Optanon object| OneTrust string| OnetrustActiveGroups string| OptanonActiveGroups function| qualified object| Matomo object| AnalyticsTracker function| piwik_log boolean| isMixpanelReady number| BOOMR_onload

16 Cookies

Domain/Path Name / Value
www.similarweb.com/blog/ Name: pll_language
Value: en
www.similarweb.com/ Name: PHPSESSID
Value: p73npduao6timgfvfocia10p17
.similarweb.com/ Name: sw_utm
Value: utm_source%3Dsfmc%26utm_medium%3Demail%26utm_campaign%3Ddmng_cross_q3-marketing-newsletter_oct_24%26utm_content%3Dnt-prospects
.similarweb.com/ Name: ak_bmsc
Value: AC3AD509FF1F0D9658F13BBFCD68FA8A~000000000000000000000000000000~YAAQUc82F1f4PL+SAQAAxM/0xBnFIMpo5DJgUXZDpSNNZcgiHaoqcR9lcnSk+eOXHdBi/uShVz0uiIYo2qJeaXK7E8GCFoBWb9Z3F9zSkEVWA8+Ut43IvsoqmY+0k3pp3vdoMErQwnI7ND9k7BOPEblGUNiTHQYBIbSwQul5MBUhobetxIZLzld/wlEX5pRCytPtvNynYI53jhMR+7GVipi2vvApVdDuP6YwMpaJOndUbAi6/rd81XKuc/PSjy3rsxUU202QUhhdM+ULd9NBJ0UqAsdM9ILNZn27BiGXLnHj2/ovIZMzePiWZGEusW5kgmAABGZDTbozYC1dqNzOrO+4Qzz2vQhmtbEDeBLdXSQQdKZY9+JYhPPbQv1QWEzB+gOniPXwU54sHzVE9g==
www.similarweb.com/ Name: sgID
Value: c6f5c1bb-2bdb-4ad9-bcd2-398d28d138b4
www.similarweb.com/ Name: rb2brndid
Value: false
www.similarweb.com/ Name: fsrndid
Value: false
.similarweb.com/ Name: _abck
Value: 38F6AB6F0F0510D95CF9DEBB4EDA3DB2~-1~YAAQUc82F174PL+SAQAAYtb0xAwg8Pp+FqI/lFFunIpC2helBC2C2wnlTy4cqXceUq9XeoBGM4SgoyoyfskMaBUV0/oy4fNK0NDX2a3uVKZzM0DhNuPONIsap/zoNb1Su+dUflUCCVjQAn8q2fuebLXjUALFsEVfo0TfHYTS/GF8MdSpN8ndi30jTavupBlnrsQapw3LSqjP/xQpwqWN5veDxyXyA+7YNfuihj5ZZHgv4wvKbCTJ3952+e01EBob2yaiSPYY2BRahr0pxjaI8GSAYkUdZXGDuv+0vAKSySGcrnJGmfrBL3q2A8vpROYcdpk/gUliD1qhs5/2W2yQ/PbmQ3ebwqiocS0JLMhpIb3fFgkhHu9lbPtFFpMMxc7GUNWTrnXqZI5pcj3xls67FAbBzuU6PmEKvqH6IMLxBOs=~-1~-1~-1
.similarweb.com/ Name: bm_sv
Value: 22A8AE0FCC6D18DF250B8647FBE9892A~YAAQUc82F1/4PL+SAQAAYtb0xBnbSz4NtMbAhNegkYG9HsAxs0KwkjbwHRyTE7l4W7FEcegwQF7xTf3YjQz+nBuMv8A1dDQBDZrZcXlsmuLW1O28769NnX0wG4Bfz5K6EbDyc7NIz7b7W5ox4jjfPG5wgbJIaIKBy1DOwEQCUKf5pAS0v04RdKWTnyuX8N/pKwNOiluzRhoO1NyzImZGVCxPCX2BM7FxnEyQnVCEfLlc39E5ahVMlo1IsXUhirFMiXgNfg==~1
.similarweb.com/ Name: bm_sz
Value: B766A300E58271857FE5AAB9365649AD~YAAQUc82F2D4PL+SAQAAYtb0xBlAQhCoiQbJI88lLRaDN3tIIh7wertJ51Rdhpny0ODFI1GabWz3z6pjeHYvgfJTemG1egkuJg5amlMDo1S2TLD3v7Ww1dEYjD1ddylUDi2cA41asGz/LhvIYE4qxbNO79N2cfnALVBJwnshYFApeQeeWuUpSPL+OBFpCJq6RGbbQX71oO9ruE3nbmf9NhdZSul9rVylQol9vzTxTwUH0WXNyEfsPCLcRVcjQ6Zig++pQGObpYQu1ADti+gNUKXK3J2WGS3cTAq+SkDykCJmqxv8uKUCU1sCStIgbWgxZwwgzdFBS3LEuW9sQfdOOcFrfmsSCDmPRXAYcooSIQSJgfy+QKn4lkzI~3687732~4272198
.similarweb.com/ Name: _ga
Value: GA1.2.860296872.1729881233
.similarweb.com/ Name: _gid
Value: GA1.2.299192659.1729881233
.similarweb.com/ Name: _gat_gtag_UA_42469261_1
Value: 1
www.similarweb.com/ Name: loyal-user
Value: {%22date%22:%222024-10-25T18:33:53.481Z%22%2C%22isLoyal%22:false}
.www.similarweb.com/ Name: RT
Value: "z=1&dm=www.similarweb.com&si=36bcc3c4-9ab4-4abd-9e9d-e6aa8998467c&ss=m2p2mc2x&sl=1&tt=2bq&rl=1&ld=2by"
.www.similarweb.com/ Name: OptanonConsent
Value: isGpcEnabled=0&datestamp=Fri+Oct+25+2024+19%3A33%3A53+GMT%2B0100+(British+Summer+Time)&version=202306.2.0&browserGpcFlag=0&isIABGlobal=false&hosts=&consentId=38f511f4-353f-4091-b80b-d9e43489e6f2&interactionCount=0&landingPath=https%3A%2F%2Fwww.similarweb.com%2Fblog%2Finsights%2Fmarketing-insights%2Fprogressive-paid-media%2F&groups=C0001%3A1%2CC0003%3A0%2CC0002%3A0%2CC0004%3A0

Indicators

This is a term in the security industry to describe indicators such as IPs, Domains, Hashes, etc. This does not imply that any of these indicate malicious activity.

c.go-mpulse.net
cdn.cookielaw.org
cdn.growthbook.io
click.digital.similarweb.com
code.jquery.com
d2c7xlmseob604.cloudfront.net
fonts.googleapis.com
fonts.gstatic.com
geolocation.onetrust.com
gtm.similarweb.com
js.chilipiper.com
matomo.cloudfront.similarweb.io
matomo.similarweb.io
mpps.similarweb.com
pagead2.googlesyndication.com
s.go-mpulse.net
static-us-east-1.similarcdn.com
www.dwin1.com
www.google-analytics.com
www.googletagmanager.com
www.similarweb.com
pagead2.googlesyndication.com
www.similarweb.com
151.101.1.91
161.71.83.111
172.217.16.195
18.245.86.82
184.24.77.81
216.239.32.178
216.58.212.162
2600:9000:214f:da00:f:8ce2:fb80:93a1
2606:4700:4400::6812:2089
2606:4700::6812:572a
2a00:1450:4001:802::200a
2a00:1450:4001:808::200e
2a00:1450:4001:829::2008
2a02:26f0:3100:782::11a6
2a02:26f0:3500:981::11a6
2a04:4e42:400::649
3.160.150.70
3.161.82.47
3.227.194.230
34.111.73.67
52.4.130.87
54.69.127.87
09ebd7f407439990aac227e70da23e1a819e8e30282928e324370805f480bec4
0d803d97a2f2ce7e74191ca420d2f814a6f0940f127930d0d89e97696ab3ae74
158ed81a5cfb8fa8e0d27ad8b46089d2328a76120e5731d5e62c1f7fd58d6893
15f135c7ffd7ea8ed56c122ee4bec5410fc27fb24dbbd720020da59ba7e24de5
1cc6316d5c3afb2dbfb080930f6388e5cf3a3f4e95a905c4da2d32d1e5651ce2
207dab0d451d3a623f9e135e7212a2f3d18d3b8dac9c859decb533266f2ceaa8
224058fb89071674d00a6b2fe2441674063f376964e09d1c992dcda33ae8ae5b
229bbf4d0e7488209564152c6723497f1ac3934136ca1684233d2fa88fa4146f
258f9f1b553bb57419619f41d3b1445226c7bc63d2a3409efef4a68426709e94
28792a00673eb7bb031802162176e86eae47f64cbfd0d47c76fe5923c2e26b9f
2a1ac56feab91d1f0dcd2a760b3819098a97fa540a29a0df29149e198acd717e
2a949e949acdae50f88d61938857186f56e120aa7aa9f4fe7263a5a100bb01d1
317d5b97d4112225cfe2f2f11adb9218f372a620ad7c0dbec0046feb54f27897
32f654ee404f1d1dd57d083fe7504f285a615dad18c88faa6ced3cc7bda3e1a2
3321757433351762495ef3452adf0fcefa179583f4409dd04815c710c5e45f6f
374d9fcbdd7df0175eec26a68ac8e5618f68250ba055c52f4437a657b29220c7
3913f191c00c9feb9566a34f6e0007aa45076e687ed63e722ba83bd8f757daa9
4284b54f0854ffc13671e1760ee5f335b8f6ac8490697e6729f6b7a7711e1993
44675916447e0a4cc91c38bb96148cf0563a969f165870ca060f651949ae0a52
47500f554173a63bf84374a6be81e53c3e06d2e1e5d8721ea7e932f93af8e983
47e2cfa8b372f3839fe9cb84ca3f8be10edaff47c593f118911c12432e3d582a
48b8871c567b36f3941a74a890abe2d6a77aa199b82650fdf78bb34616a2b25f
5357d3283ddf27fc4156d8c48f95dadf544139b198c43db3162c8cf18b3de996
53f023fea38d1bbc5aa0b07cc0b6b4a39af2dd81c8bf76727e90ebbeca617baf
60cbff4980a3276dbf89fd31c01804052341a0671d3ffa14b01b42c26a7bc23a
617d32c764322a2a3fdfb1338405449b5154689daff2d46f348b04289a1b13b6
68feffcdaf0d2b28b10d805ede4cd7aa4bec95ce1db89d2c5b554c9288b1ae7e
6b86b273ff34fce19d6b804eff5a3f5747ada4eaa22f1d49c01e52ddb7875b4b
6c2b630b94510ec8bb547cc15f0f2910cab1bf41831adbf4e94351fe464af2bc
6c361ebb1e9689b81da1aeaa9b98be9213b44f5eb91fcb03c334e9adc74f568f
7358c5616f671017f307d161644d253f0f81083b0be68f3a3fefefa33b59de5d
78c28b3d02e8cff2eec18fa4a8d5132749ab654d74d477deabe6de08139e6b13
7a6e289f32fd2177822e6771837aba8df405e06e869b1bc600e629bdf16e9ad1
8337212354871836e6763a41e615916c89bac5b3f1f0adf60ba43c7c806e1015
89978e658e840b927dddb5cb3a835c7d8526ece79933bd9f3096b301fe1a8571
8b7096e5f9f3035d16a2b9d1c2dbc6adc4aa45e34efd19ecba9fb88033a936c4
8e08a1be7adea88cecebeb7105e681ca3088b75ed22841ab4ba732294b04064c
901bb0e03b8c3c0a1cf4c487a177417328bb7d8c94106ecefceedd7d7f6c4ddc
9c013d90ee202f7f0c56e4d0cacea4332b8437b6be5c25e5a449ca5ac6b0752e
9db33292007ab6c38527b39d5663e976a305564e19b2a5a8713ea2b2c00f505d
a220e8915740e341bc3733ca49f116d23f94782157275a7d14756aa183ef3f13
a6cd934865c3403675133c021cc858f8f3f8290b5e0ebc918f2de9fe62d5ef08
ab72c2c282e92b906c7d19808790a76146499d88164244b93d847b980009026e
ace83d5edf3463469a77853cbe1b0532c03664939b2177c70daf4b036010525e
afb049e24800fcc7825a5efbf54879e4227eefe604ed291de0c52ca3e95218c6
b28e7a110663ab46619deddf62b55f58488d6cea7cd60bb4884a03e19f12cf2a
b6dcc1490a0cc33cdeed8970677b89bbec6fa095675af198b8e923b64563c70a
ba346393d46b7942d4a14087b7a6d03c5b9c9fde27a70a609c2199d8cfa23390
c2d70e9bf75a2895a351ce5f37f884f039f235e669c32736257edb4bcbf91d75
c830cf1496ed2c0b5449062ef67fff19271667a8ae0572fa10b78a6b9b206392
c9bd1ae02933b23662d60dd6af40a57450e78d7ff688792fb78cef5c348c93af
ce902f97bb0057d249308e0985407bd839ac73a2aed8758cd65250b9ee68fe0c
d811d70e4b19e68af9e5e438ac10ab3e9a19626ac8fd10aa7f7a0d7c7024746d
dd34f57095c0f4716441e1ac055876ca225b4b529e33830808125978118c179a
dd3d3567b7f71dcc43e31889056ce8054d9ea4d64c8c2dd546de8f719870caf9
de36e50194320a7d3ef1ace9bd34a875a8bd458b253c061979dd628e9bf49afd
df3cc3da45372d725bcb6b624630bef7a4ddaac940302933de27761f05cdd5d2
e03b4cec34804725b81c208fa1da0adf24d36f6ac7d124cbba210878a834ffd9
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855
e64954dc34e12c7190cc2338a54b07644ff0f102aa71cc7209bcbb49c3009f7c
e6ed35aed86f982a3bd232de2305bdd7124ffe416103a01167d245c0dea62070
e8dd6fcf27892df9619baf995e5b20b44932bef3ae9ecd0bc2770cae715013ec
f40767552e5e94b2d5f9a65d7f640cfa7d225298023dbd682095e040809a3d1a
f42ed4d0da5a75025b0e458d2242060254f11c04834e7448d7bf5e197d2a4cb8
f77cf3f345649a4596c2412b2461de1309ae82dcaf4b2ce76b3e52d5be09852c
fc9a93dd241f6b045cbff0481cf4e1901becd0e12fb45166a8f17f95823f0b1a
fdee62758a0d167a2bc57b14f326f83f121e459a6a0a8a74c95a9adcf216fa08