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KROGER AND NVIDIA PARTNER TO ‘REINVENT THE SHOPPING EXPERIENCE’ WITH AI AND
DIGITAL TWIN SIMULATIONS

Paul Sawers@psawers
March 22, 2022 10:00 AM
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The Kroger Co. corporate headquarters is seen July 15, 2008 in downtown
Cincinnati, Ohio.
Image Credit: Scott Olson/Getty Images

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Follow VentureBeat’s ongoing coverage of Nvidia’s GTC 2022. >>

Nvidia and Kroger today announced a “strategic collaboration” designed to bring
more AI-powered applications and services to the grocery realm.

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Achieving a data mesh with Starburst and TSYS
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TOP ARTICLES







Achieving a data mesh with Starburst and TSYS


The duo announced the new partnership today at GTC 2022, Nvidia’s annual
developer-focused AI conference.

As the largest supermarket chain in the U.S. by revenue, Kroger needs little
introduction. But as with many “traditional” brick-and-mortar retailers, Kroger
has had to move with the times and embrace technology to connect with consumers
where they prefer to transact — today, Kroger claims third spot in terms of
online U.S. grocery sales, after Walmart and Amazon.

Kroger has been investing heavily in its modernization efforts, which has
included partnering with robotics company Ocado, and teaming up with Microsoft
to develop data-driven grocery stores. And its latest partnership fits neatly
into those other recent initiatives.

Kroger and Nvidia at GTC 2022


DIGITAL TWINS

Kroger and Nvidia revealed plans to build an AI lab and “demonstration center,”
to improve its shipping logistics and in-store shopping experience.

Part of this will entail creating so-called “digital twin” simulations, which
will reflect actual store layouts. Digital twins are essentially virtual
replicas of a real-world entity, and are used to predict how a particular
product will perform through real-time data — for Kroger, it’s all about
optimizing its in-store efficiency and processes.

The new lab will be housed at Kroger’s HQ in Cincinnati, and will leverage
several Nvidia products including its AI
Enterprise software suite, Omniverse Enterprise for digital twin simulations,
and ReOpt to optimize logistics. From a hardware perspective, the lab will
include nine Nvidia DGX A100 systems, InfiniBand networking, and RTX
workstations.

Collectively, they will help garner big data insights from thousands of stores
across the U.S., including finding earlier indicators of “deteriorating
freshness” using computer vision and analytics. They will also work together to
optimize routes for last-mile delivery between the point of production (e.g.,
farm) and the customer’s home.

VentureBeat's mission is to be a digital town square for technical
decision-makers to gain knowledge about transformative enterprise technology and
transact. Learn more about membership.

Author
Paul Sawers
Topics
AI AR/VR Big Data Business Cloud Commerce





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