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https://adage.com/article/datacenter/amazon-ad-and-promotion-spend-topped-20-billion-2022-new-record/2468861
Submission: On February 10 via api from IE — Scanned from DE
Submission: On February 10 via api from IE — Scanned from DE
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Datacenter
AMAZON’S AD AND PROMO SPENDING TOPPED $20 BILLION IN 2022, A NEW INDUSTRY RECORD
Retailer now striving to streamline its costs amid slowing sales growth and
economic headwinds
By Bradley Johnson. Published on February 08, 2023.
READ THIS NEXT
Ad employment gained 1,400 jobs in January, rebounding from late 2022 losses
Source: Ad Age Datacenter analysis of company filings. Expanded data at
AdAge.com/globalmarketers2022. Figures for 1999 to present are advertising and
other promotional costs. Figures for 1995 through 1998 are advertising expense.
Credit: Infographic by Ad Age. Photo: Amazon
Amazon in 2022 powered up worldwide advertising and promotion spending by 22% to
$20.6 billion, breaking a record for annual spending by any marketer.
The spending spree came as net sales rose 9% in 2022, the slowest growth since
Amazon opened its online bookstore in 1995.
The company had double-digit percentage increases in ad and promotion spending
every year from 2004 through 2022 except for 2020, when Amazon trimmed spending
by 1%, according to Ad Age Datacenter’s analysis of Amazon financial filings.
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In this article:
* Amazon
* Datacenter
* Datacenter Top Line Stats
* Digital Marketing & Ad Tech News
* Marketing News & Strategy
* Retail and E-commerce
Bradley Johnson
Bradley Johnson is Ad Age's director of data analytics and runs Ad Age
Datacenter with colleague Kevin Brown. Johnson focuses on data and financial
topics related to marketing, advertising and media. Johnson has held Ad Age
posts in Chicago, Los Angeles and New York including editor at large, deputy
editor, interactive editor, bureau chief and reporter.
Follow View all articles by this author
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