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AMERICA'S BEST CUSTOMER SERVICE 2021

By Newsweek
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A global pandemic, wildfires, racial protests and a polarizing election: at this
moment, a ranking of stores that offer a satisfying shopping experience might
seem completely irrelevant. And if that's what you're feeling, we won't argue.
But still, if there were ever a time when one wanted to feel listened to and
accommodated, it's now. Newsweek has again partnered with respected global data
research firm Statista to identify the stores that consistently provide the Best
Customer Service 2021. Whether it's an intuitive website, a generous return
policy or a friendly voice on the other end of the phone, these companies have
found a way to put you, the consumer, first.

Even amid this ongoing pandemic and its resulting restrictions, our families
still want—and need—things. And don't forget that the holidays are fast
approaching! We hope our Newsweek-Statista rankings of the Best Customer Service
2021 companies will help make your shopping an easier, more efficient and more
pleasant experience—at a time when even a little bit of satisfaction goes a long
way.


 * America's Best Customer Service 2021
 * Brick and Mortar Retailers: Clothing
 * Brick and Mortar Retailers: Food, Health and Beauty
 * Brick and Mortar Retailers: Home Goods
 * Catering, Restaurants and Leisure
 * Online Retailers: Clothing
 * Online Retailers: Food, Health and Beauty
 * Online Retailers: Home Goods
 * Online Retailers: Sports and Leisure
 * Online Retailers: Transportation
 * Online Services and Digital Products
 * Services: Beauty and Wellness
 * Services: Employment, Education and Child Care
 * Services: Insurance
 * Services: Personal Services, Home Care and Maintenance
 * Services: Real Estate and Banking
 * Services: Transportation and Travel

Industry
Category
Rank
Brand
Score
Brick and Mortar Retailers: ClothingApparel1Hollister8.06Brick and Mortar
Retailers: ClothingApparel2White House Black Market8.02Brick and Mortar
Retailers: ClothingApparel3Nordstrom Rack7.88Brick and Mortar Retailers:
ClothingApparel4Anthropologie7.86Brick and Mortar Retailers:
ClothingApparel5Zara7.82Brick and Mortar Retailers: ClothingBaby
and Children's Products1Carter's8.40Brick and Mortar Retailers: ClothingBaby
and Children's Products2OshKosh B'gosh8.18Brick and Mortar Retailers:
ClothingBaby and Children's Products3Buybuy Baby8.17Brick and Mortar Retailers:
ClothingBaby and Children's Products4The Children's Place8.15Brick and Mortar
Retailers: ClothingBaby and Children's Products5Justice8.07Brick and Mortar
Retailers: ClothingBridal Fashion1Camille La Vie8.22Brick and Mortar Retailers:
ClothingBridal Fashion2Bella Bridesmaids8.05Brick and Mortar Retailers:
ClothingBridal Fashion3BHLDN7.86Brick and Mortar Retailers: ClothingDepartment
Stores1Nordstrom8.71Brick and Mortar Retailers: ClothingDepartment
Stores2Dillard's8.68Brick and Mortar Retailers: ClothingDepartment
Stores3Belk8.66Brick and Mortar Retailers: ClothingDepartment
Stores4Bloomingdale's8.51Brick and Mortar Retailers: ClothingDepartment
Stores5Boscov's8.46Brick and Mortar Retailers: ClothingFashion Jewelry &
Accessories Retailer1Brighton7.96Brick and Mortar Retailers: ClothingFashion
Jewelry & Accessories Retailer2Alex and Ani7.92Brick and Mortar Retailers:
ClothingFashion Jewelry & Accessories Retailer3francesca's7.65Brick and Mortar
Retailers: ClothingFootwear1Merrell8.46Brick and Mortar Retailers:
ClothingFootwear2Toms8.35Brick and Mortar Retailers: ClothingFootwear3Red
Wing8.06Brick and Mortar Retailers: ClothingFootwear4DSW8.05Brick and Mortar
Retailers: ClothingFootwear5Skechers8.03Brick and Mortar Retailers: ClothingHigh
Jewelry Retailer1Helzberg8.99Brick and Mortar Retailers: ClothingHigh Jewelry
Retailer2Bulgari8.71Brick and Mortar Retailers: ClothingHigh Jewelry
Retailer3Cartier8.58Brick and Mortar Retailers: ClothingJewelry Retailer1James
Avery8.48Brick and Mortar Retailers: ClothingJewelry Retailer2Kay
Jewelers8.06Brick and Mortar Retailers: ClothingJewelry
Retailer3Swarovski8.05Brick and Mortar Retailers:
ClothingLingerie1Intimissimi8.22Brick and Mortar Retailers:
ClothingLingerie2Victoria’s Secret8.20Brick and Mortar Retailers:
ClothingLingerie3Soma7.88Brick and Mortar Retailers: ClothingLuxury Fashion &
Accessories1Gucci8.86Brick and Mortar Retailers: ClothingLuxury Fashion &
Accessories2Louis Vuitton8.77Brick and Mortar Retailers: ClothingLuxury Fashion
& Accessories3Dior8.59Brick and Mortar Retailers: ClothingOutdoor and Athletic
Apparel1Columbia8.46Brick and Mortar Retailers: ClothingOutdoor and Athletic
Apparel2Eddie Bauer8.43Brick and Mortar Retailers: ClothingOutdoor and Athletic
Apparel3Under Armour8.35Brick and Mortar Retailers: ClothingOutdoor and Athletic
Apparel4Patagonia8.33Brick and Mortar Retailers: ClothingOutdoor and Athletic
Apparel5Lululemon Athletica8.26Brick and Mortar Retailers: ClothingPlus-Size
Fashion1Torrid8.10Brick and Mortar Retailers: ClothingPlus-Size Fashion2Cato
Fashions8.03Brick and Mortar Retailers: ClothingPlus-Size
Fashion3Catherines8.01Brick and Mortar Retailers: ClothingPremium Apparel1JoS.
A. Bank8.40Brick and Mortar Retailers: ClothingPremium Apparel2Levi's8.27Brick
and Mortar Retailers: ClothingPremium Apparel3Men's Wearhouse8.20Brick and
Mortar Retailers: ClothingSecond-Hand Clothing & Products1Red, White & Blue
Thrift Stores8.01Brick and Mortar Retailers: ClothingSecond-Hand Clothing &
Products2Once Upon A Child7.97Brick and Mortar Retailers: ClothingSecond-Hand
Clothing & Products3Clothes Mentor7.84Brick and Mortar Retailers:
ClothingSporting Goods Retailer1Academy Sports + Outdoors8.18Brick and Mortar
Retailers: ClothingSporting Goods Retailer2Scheels7.88Brick and Mortar
Retailers: ClothingSporting Goods Retailer3DICK'S Sporting Goods7.78Brick and
Mortar Retailers: ClothingWomen's Apparel1LOFT8.38Brick and Mortar Retailers:
ClothingWomen's Apparel2Madwell8.08Brick and Mortar Retailers: ClothingWomen's
Apparel3J.Jill7.92Brick and Mortar Retailers: Food, Health And BeautyChocolate
and Candy Stores1See's Candies8.49Brick and Mortar Retailers: Food, Health And
BeautyChocolate and Candy Stores2Lindt8.40Brick and Mortar Retailers: Food,
Health And BeautyChocolate and Candy Stores3Ghirardelli Chocolate
Company8.25Brick and Mortar Retailers: Food, Health And BeautyConvenience
Stores1Wawa8.33Brick and Mortar Retailers: Food, Health And BeautyConvenience
Stores2QuikTrip8.23Brick and Mortar Retailers: Food, Health And
BeautyConvenience Stores3Sheetz8.18Brick and Mortar Retailers: Food, Health And
BeautyConvenience Stores4Pilot Flying J8.02Brick and Mortar Retailers: Food,
Health And BeautyConvenience Stores5Kum & Go7.88Brick and Mortar Retailers:
Food, Health And BeautyEyewear Retailers1MyEyeDr.7.95Brick and Mortar Retailers:
Food, Health And BeautyEyewear Retailers2Vision Source7.77Brick and Mortar
Retailers: Food, Health And BeautyEyewear Retailers3Visionworks7.73Brick and
Mortar Retailers: Food, Health And BeautyEyewear Retailers4America's Best
Contacts & Eyeglasses7.73Brick and Mortar Retailers: Food, Health And
BeautyEyewear Retailers5Warby Parker7.70Brick and Mortar Retailers: Food, Health
And BeautyHearing Care1Hear.com8.51Brick and Mortar Retailers: Food, Health And
BeautyHearing Care2Hearing Tracker8.29Brick and Mortar Retailers: Food, Health
And BeautyHearing Care3Amplifon8.01Brick and Mortar Retailers: Food, Health And
BeautyPerfume and Cosmetics1Bath and Body Works8.47Brick and Mortar Retailers:
Food, Health And BeautyPerfume and Cosmetics2Sephora8.44Brick and Mortar
Retailers: Food, Health And BeautyPerfume and Cosmetics3Ulta Beauty8.41Brick and
Mortar Retailers: Food, Health And BeautyPerfume and
Cosmetics4L'Occitane8.33Brick and Mortar Retailers: Food, Health And
BeautyPerfume and Cosmetics5M·A·C8.30Brick and Mortar Retailers: Food, Health
And BeautyPharmacies and Drugstores1Giant Eagle Pharmacy8.02Brick and Mortar
Retailers: Food, Health And BeautyPharmacies and Drugstores2Walgreens7.98Brick
and Mortar Retailers: Food, Health And BeautyPharmacies and Drugstores3Good
Neighbor Pharmacy7.89Brick and Mortar Retailers: Food, Health And
BeautySupermarkets1Publix8.79Brick and Mortar Retailers: Food, Health And
BeautySupermarkets2Wegmans8.62Brick and Mortar Retailers: Food, Health And
BeautySupermarkets3Trader Joe's8.57Brick and Mortar Retailers: Food, Health And
BeautySupermarkets4Sprouts8.54Brick and Mortar Retailers: Food, Health And
BeautySupermarkets5The Fresh Market8.35Brick and Mortar Retailers: Food, Health
And BeautySuperstores and Warehouse Club Stores1Costco8.68Brick and Mortar
Retailers: Food, Health And BeautySuperstores and Warehouse Club
Stores2Meijer8.44Brick and Mortar Retailers: Food, Health And BeautySuperstores
and Warehouse Club Stores3Sam's Club8.21Brick and Mortar Retailers: Home
GoodsArts and Crafts1Blick8.34Brick and Mortar Retailers: Home GoodsArts and
Crafts2Hobby Lobby8.25Brick and Mortar Retailers: Home GoodsArts and
Crafts3Michaels8.14Brick and Mortar Retailers: Home GoodsBookstores1Barnes &
Noble8.60Brick and Mortar Retailers: Home
GoodsBookstores2Books-A-Million8.25Brick and Mortar Retailers: Home
GoodsBookstores3Half Price Books8.09Brick and Mortar Retailers: Home
GoodsFurniture Retail1American Signature Furniture7.94Brick and Mortar
Retailers: Home GoodsFurniture Retail2Rooms To Go7.86Brick and Mortar Retailers:
Home GoodsFurniture Retail3La-Z-Boy7.85Brick and Mortar Retailers: Home
GoodsHome Goods & Decor1HomeGoods8.21Brick and Mortar Retailers: Home GoodsHome
Goods & Decor2Bed Bath & Beyond8.09Brick and Mortar Retailers: Home GoodsHome
Goods & Decor3CB27.91Brick and Mortar Retailers: Home GoodsHome Improvement
Stores1True Value Hardware8.58Brick and Mortar Retailers: Home GoodsHome
Improvement Stores2Ace Hardware8.29Brick and Mortar Retailers: Home GoodsHome
Improvement Stores3Home Depot8.24Brick and Mortar Retailers: Home GoodsOutdoor
Sporting Goods1L.L.Bean8.52Brick and Mortar Retailers: Home GoodsOutdoor
Sporting Goods2REI8.42Brick and Mortar Retailers: Home GoodsOutdoor Sporting
Goods3Cabela's8.37Brick and Mortar Retailers: Home GoodsPet
Care1PetSmart8.27Brick and Mortar Retailers: Home GoodsPet Care2Pet Supplies
Plus8.19Brick and Mortar Retailers: Home GoodsPet Care3Petsense8.12Brick and
Mortar Retailers: Home GoodsPet Care4Pet Supermarket8.09Brick and Mortar
Retailers: Home GoodsPet Care5PETCO8.03Brick and Mortar Retailers: Home
GoodsPremium Furniture Retail1Ballard Designs8.28Brick and Mortar Retailers:
Home GoodsPremium Furniture Retail2Havertys Furniture7.93Brick and Mortar
Retailers: Home GoodsPremium Furniture Retail3Pottery Barn7.93Brick and Mortar
Retailers: Home GoodsToys1LEGO8.49Brick and Mortar Retailers: Home
GoodsToys2Disney Store8.45Brick and Mortar Retailers: Home GoodsToys3American
Girl8.24Catering, Restaurants and LeisureBagel and Sandwich Chains1Jason's
Deli8.14Catering, Restaurants and LeisureBagel and Sandwich Chains2Jersey Mike's
Subs8.02Catering, Restaurants and LeisureBagel and Sandwich Chains3Corner Bakery
Cafe7.98Catering, Restaurants and LeisureBagel and Sandwich Chains4Potbelly
Sandwich Shop7.91Catering, Restaurants and LeisureBagel and Sandwich Chains5Penn
Station East Coast Subs7.85Catering, Restaurants and LeisureBuffet
Restaurants1Pizza Ranch7.81Catering, Restaurants and LeisureBuffet
Restaurants2Western Sizzlin7.74Catering, Restaurants and LeisureBuffet
Restaurants3Hoss's Steak and Sea House7.72Catering, Restaurants and
LeisureCasual Dining Restaurant Chains1Bonefish Grill8.57Catering, Restaurants
and LeisureCasual Dining Restaurant Chains2LongHorn Steakhouse8.57Catering,
Restaurants and LeisureCasual Dining Restaurant Chains3Texas
Roadhouse8.49Catering, Restaurants and LeisureCasual Dining Restaurant
Chains4Maggianos8.48Catering, Restaurants and LeisureCasual Dining Restaurant
Chains5Outback Steakhouse8.40Catering, Restaurants and LeisureCoffeehouse
Chains1Starbucks8.15Catering, Restaurants and LeisureCoffeehouse Chains2Tim
Hortons8.06Catering, Restaurants and LeisureCoffeehouse Chains3Dunkin'
Donuts8.03Catering, Restaurants and LeisureDoughnut Chains1Duck
Donuts8.39Catering, Restaurants and LeisureDoughnut Chains2Krispy
Kreme8.32Catering, Restaurants and LeisureDoughnut Chains3Dunkin'
Donuts7.88Catering, Restaurants and LeisureFast-Casual Restaurant
Chains1Freddy's Frozen Custard and Steakburgers8.39Catering, Restaurants and
LeisureFast-Casual Restaurant Chains2Cheddar's Scratch Kitchen8.38Catering,
Restaurants and LeisureFast-Casual Restaurant Chains3The Habit8.38Catering,
Restaurants and LeisureFast-Casual Restaurant Chains4Firehouse Subs8.17Catering,
Restaurants and LeisureFast-Casual Restaurant Chains5Panera Bread8.14Catering,
Restaurants and LeisureFast-Food Restaurant Chains1Chick-fil-A8.77Catering,
Restaurants and LeisureFast-Food Restaurant Chains2Whataburger8.70Catering,
Restaurants and LeisureFast-Food Restaurant Chains3In-N-Out Burger8.66Catering,
Restaurants and LeisureFast-Food Restaurant Chains4Zaxby's8.65Catering,
Restaurants and LeisureFast-Food Restaurant Chains5Culver's8.59Catering,
Restaurants and LeisureIce Cream and Frozen Yogurt Stores1Rita’s Italian
Ice8.39Catering, Restaurants and LeisureIce Cream and Frozen Yogurt
Stores2Dippin’ Dots8.32Catering, Restaurants and LeisureIce Cream and Frozen
Yogurt Stores3Kilwins8.30Catering, Restaurants and LeisureIce Cream and Frozen
Yogurt Stores4Häagen-Dazs8.30Catering, Restaurants and LeisureIce Cream and
Frozen Yogurt Stores5Ben&Jerry's8.19Catering, Restaurants and LeisureMovie
Theaters1Marcus Theatres8.18Catering, Restaurants and LeisureMovie
Theaters2Cinemark7.93Catering, Restaurants and LeisureMovie Theaters3Regal
Cinemas7.84Catering, Restaurants and LeisurePizza Chains1Papa
Murphy's8.29Catering, Restaurants and LeisurePizza Chains2Hungry
Howie's8.14Catering, Restaurants and LeisurePizza Chains3Marco's8.12Catering,
Restaurants and LeisurePizza Chains4Blaze Pizzeria8.11Catering, Restaurants and
LeisurePizza Chains5Dominos Pizza7.85Catering, Restaurants and LeisureUpscale
Chain Restaurants1The Capital Grille8.32Catering, Restaurants and LeisureUpscale
Chain Restaurants2Del Frisco's Double Eagle Steak House8.26Catering, Restaurants
and LeisureUpscale Chain Restaurants3Ruth's Chris Steak House8.21Catering,
Restaurants and LeisureUpscale Chain Restaurants4Fleming's Prime Steakhouse &
Wine Bar8.21Catering, Restaurants and LeisureUpscale Chain Restaurants5Morton's
The Steakhouse8.18Online Retailers: ClothingApparel (Online)1Lands’
End8.48Online Retailers: ClothingApparel (Online)2Blair8.17Online Retailers:
ClothingApparel (Online)3Hanes8.08Online Retailers: ClothingBaby
and Children's Products (Online)1Primary8.35Online Retailers: ClothingBaby
and Children's Products (Online)2Agatha Cub8.23Online Retailers: ClothingBaby
and Children's Products (Online)3The Honest Company8.23Online Retailers:
ClothingFootwear (Online)1Easy Spirit8.82Online Retailers: ClothingFootwear
(Online)26pm.com8.19Online Retailers: ClothingFootwear (Online)3Zappos8.12Online
Retailers: ClothingJewelers (Online)1Ross-Simons8.57Online Retailers:
ClothingJewelers (Online)2Etsy8.38Online Retailers: ClothingJewelers
(Online)3Anjolee8.29Online Retailers: ClothingJewelers
(Online)4Allurez8.28Online Retailers: ClothingJewelers
(Online)5Ice.com8.25Online Retailers: ClothingLuxury Fashion & Accessories
(Online)1Mytheresa8.44Online Retailers: ClothingLuxury Fashion & Accessories
(Online)2Moda Operandi8.26Online Retailers: ClothingLuxury Fashion & Accessories
(Online)3Shopbop8.19Online Retailers: ClothingMembers-Only Sales
(Online)1HauteLook7.84Online Retailers: ClothingMembers-Only Sales
(Online)2Gilt7.83Online Retailers: ClothingMembers-Only Sales
(Online)3Zulily7.82Online Retailers: ClothingMen’s Accessories
(Online)1Tiemart8.15Online Retailers: ClothingMen’s Accessories (Online)2Sam
Hober7.98Online Retailers: ClothingMen’s Accessories (Online)3Beau
Ties7.98Online Retailers: ClothingOccupational Clothing (Online)1Uniform
Advantage8.55Online Retailers: ClothingOccupational Clothing (Online)2USA
Scrub8.40Online Retailers: ClothingOccupational Clothing (Online)3Uniform
City8.30Online Retailers: ClothingPlus-Size Fashion (Online)1Roaman's8.47Online
Retailers: ClothingPlus-Size Fashion (Online)2KingSize8.44Online Retailers:
ClothingPlus-Size Fashion (Online)3Rebdolls8.40Online Retailers: ClothingWomen's
Apparel (Online)1Christopher & Banks8.31Online Retailers: ClothingWomen's
Apparel (Online)2Venus7.69Online Retailers: ClothingWomen's Apparel
(Online)3Net-a-Porter7.53Online Retailers: Food, Health and BeautyAdult
Beverages1Total Wine & More8.54Online Retailers: Food, Health and BeautyAdult
Beverages2Marketview Liquour8.33Online Retailers: Food, Health and BeautyAdult
Beverages3Quality Liquor Store8.32Online Retailers: Food, Health and
BeautyContact Lenses (Online)11-800 Contacts8.25Online Retailers: Food, Health
and BeautyContact Lenses (Online)2ContactLensKing.com8.23Online Retailers: Food,
Health and BeautyContact Lenses (Online)3Contacts Direct8.16Online Retailers:
Food, Health and BeautyEyewear Retailers (Online)1Zenni Optical8.51Online
Retailers: Food, Health and BeautyEyewear Retailers (Online)2Coastal8.47Online
Retailers: Food, Health and BeautyEyewear Retailers
(Online)3GlassesShop8.35Online Retailers: Food, Health and BeautyGroceries
(Online)1AmazonFresh8.26Online Retailers: Food, Health and BeautyGroceries
(Online)2FreshDirect8.15Online Retailers: Food, Health and BeautyGroceries
(Online)3Shipt8.10Online Retailers: Food, Health and BeautyMeal Kit
Services1Home Chef8.41Online Retailers: Food, Health and BeautyMeal Kit
Services2Martha and Marley Spoon8.28Online Retailers: Food, Health and
BeautyMeal Kit Services3HelloFresh8.16Online Retailers: Food, Health and
BeautyMedical Supplies (Online)1Allegro Medical8.19Online Retailers: Food,
Health and BeautyMedical Supplies (Online)2Medical Supply Depot8.09Online
Retailers: Food, Health and BeautyMedical Supplies (Online)3Express
Scripts8.06Online Retailers: Food, Health and BeautyMedical Supplies
(Online)4AliMed8.03Online Retailers: Food, Health and BeautyMedical Supplies
(Online)5East Coast Medical Supply7.95Online Retailers: Food, Health and
BeautyPerfume and Cosmetics (Online)1Estée Lauder8.63Online Retailers: Food,
Health and BeautyPerfume and Cosmetics (Online)2Clinique8.56Online Retailers:
Food, Health and BeautyPerfume and Cosmetics (Online)3Lancôme8.53Online
Retailers: Food, Health and BeautyPerfume and Cosmetics (Online)4Tarte
Cosmetics8.45Online Retailers: Food, Health and BeautyPerfume and Cosmetics
(Online)5L'Oreal8.39Online Retailers: Food, Health and BeautyRestaurant Delivery
Services1BeyondMenu8.25Online Retailers: Food, Health and BeautyRestaurant
Delivery Services2delivery.com8.24Online Retailers: Food, Health and
BeautyRestaurant Delivery Services3Gopuff7.81Online Retailers: Food, Health and
BeautyShopping TV Channels1Gemporia8.65Online Retailers: Food, Health and
BeautyShopping TV Channels2QVC8.56Online Retailers: Food, Health and
BeautyShopping TV Channels3America's Value Channel8.40Online Retailers: Food,
Health and BeautySubscription Boxes (Clothing & Other)1Trunk Club8.45Online
Retailers: Food, Health and BeautySubscription Boxes (Clothing & Other)2Society
Socks8.41Online Retailers: Food, Health and BeautySubscription Boxes (Clothing &
Other)3Bespoke Post8.35Online Retailers: Food, Health and BeautySubscription
Boxes (Makeup & Cosmetics)1BoxyCharm8.96Online Retailers: Food, Health and
BeautySubscription Boxes (Makeup & Cosmetics)2Macy's Beauty Box8.73Online
Retailers: Food, Health and BeautySubscription Boxes (Makeup & Cosmetics)3Allure
Beauty Box8.63Online Retailers: Food, Health and BeautyVegan and Vegetarian
Products (Online)1VeganEssentials8.39Online Retailers: Food, Health and
BeautyVegan and Vegetarian Products (Online)2Live Super Foods8.37Online
Retailers: Food, Health and BeautyVegan and Vegetarian Products
(Online)3Vegancuts8.24Online Retailers: Home GoodsBooksellers
(Online)1Powells8.63Online Retailers: Home GoodsBooksellers
(Online)2Amazon8.57Online Retailers: Home GoodsBooksellers
(Online)3ThriftBooks8.53Online Retailers: Home GoodsConsumer Electronics
(Online)1Bose8.77Online Retailers: Home GoodsConsumer Electronics
(Online)2Apple8.70Online Retailers: Home GoodsConsumer Electronics
(Online)3Samsung8.41Online Retailers: Home GoodsFlower Retailer
(Online)1Florists8.50Online Retailers: Home GoodsFlower Retailer
(Online)2fromyouflowers.com8.42Online Retailers: Home GoodsFlower Retailer
(Online)3Fifty Flowers8.29Online Retailers: Home GoodsHome Furnishings
(Online)1Magnolia8.13Online Retailers: Home GoodsHome Furnishings
(Online)2Lighting Direct8.06Online Retailers: Home GoodsHome Furnishings
(Online)3Joss & Main8.04Online Retailers: Home GoodsHome Furnishings
(Online)4Dash&Albert7.98Online Retailers: Home GoodsHome Furnishings
(Online)5Caitlin Wilson7.92Online Retailers: Home GoodsLighting1Circa
Lighting8.51Online Retailers: Home GoodsLighting2Build.com8.16Online Retailers:
Home GoodsLighting3Lumens8.14Online Retailers: Home GoodsOffice Supplies
(Online)1Poppin8.38Online Retailers: Home GoodsOffice Supplies
(Online)2Shoplet8.09Online Retailers: Home GoodsOffice Supplies
(Online)3Quill8.03Online Retailers: Home GoodsOnline Home
Stores1Hayneedle8.34Online Retailers: Home GoodsOnline Home Stores2ABC Carpet &
Home8.33Online Retailers: Home GoodsOnline Home Stores3Wayfair8.31Online
Retailers: Home GoodsSecond-Hand Products (Online)1eBay8.36Online Retailers:
Home GoodsSecond-Hand Products (Online)2Gazelle8.32Online Retailers: Home
GoodsSecond-Hand Products (Online)3OfferUp8.18Online Retailers: Sports and
LeisureBicycles (Online)1Bike Nashbar8.81Online Retailers: Sports and
LeisureBicycles (Online)2Jenson USA8.58Online Retailers: Sports and
LeisureBicycles (Online)3Blue Sky Cycling8.33Online Retailers: Sports and
LeisureCostumes and Accessories (Online)1Halloween Costumes8.17Online Retailers:
Sports and LeisureCostumes and Accessories (Online)2Buy Costumes8.08Online
Retailers: Sports and LeisureCostumes and Accessories (Online)3Halloween
Express8.02Online Retailers: Sports and LeisureElectronic Cigarettes
(online)1180 Smoke8.51Online Retailers: Sports and LeisureElectronic Cigarettes
(online)2MyVaporStore.com8.45Online Retailers: Sports and LeisureElectronic
Cigarettes (online)3eJuice Deals8.24Online Retailers: Sports and LeisureFishing
Equipment and Clothing (Online)1Tackle Warehouse8.74Online Retailers: Sports and
LeisureFishing Equipment and Clothing (Online)2Fishing Tackle
Unlimited8.31Online Retailers: Sports and LeisureFishing Equipment and Clothing
(Online)3Monster Fishing Tackle8.29Online Retailers: Sports and LeisureHobby
Store, Model Making (Online)1Free Time Hobbies8.42Online Retailers: Sports and
LeisureHobby Store, Model Making (Online)2Gundam Planet8.16Online Retailers:
Sports and LeisureHobby Store, Model Making (Online)3Hobbylinc8.13Online
Retailers: Sports and LeisureHunting Gear & Equipment (Online)1Natchez8.52Online
Retailers: Sports and LeisureHunting Gear & Equipment
(Online)2MidwayUSA8.43Online Retailers: Sports and LeisureHunting Gear &
Equipment (Online)3Sportsman’s Guide8.29Online Retailers: Sports and
LeisureMusical Equipment (Online)1World Music Supply8.83Online Retailers: Sports
and LeisureMusical Equipment (Online)2U.S. Music Store8.39Online Retailers:
Sports and LeisureMusical Equipment (Online)3Sweetwater8.37Online Retailers:
Sports and LeisureParty Supplies (Online)1Beau Coup8.48Online Retailers: Sports
and LeisureParty Supplies (Online)2M&N Party Store8.45Online Retailers: Sports
and LeisureParty Supplies (Online)3Koyal Wholesale8.30Online Retailers: Sports
and LeisurePet Food and Pet-Related Products (Online)1Chewy8.90Online Retailers:
Sports and LeisurePet Food and Pet-Related Products (Online)2PetCareRx8.58Online
Retailers: Sports and LeisurePet Food and Pet-Related Products
(Online)31-800-PetMeds8.27Online Retailers: Sports and LeisurePhoto and Video
Equipment (Online)1Nikon8.67Online Retailers: Sports and LeisurePhoto and Video
Equipment (Online)2B&H8.33Online Retailers: Sports and LeisurePhoto and Video
Equipment (Online)3Adorama8.22Online Retailers: Sports and LeisureSports and
Fitness Nutrition (Online)1Vitacost8.57Online Retailers: Sports and
LeisureSports and Fitness Nutrition (Online)2Optimum Nutrition8.53Online
Retailers: Sports and LeisureSports and Fitness Nutrition
(Online)3Bodybuilding8.11Online Retailers: TransportationAuto Parts Retailer
(Online)1RockAuto8.41Online Retailers: TransportationAuto Parts Retailer
(Online)2Car Parts Discount8.35Online Retailers: TransportationAuto Parts
Retailer (Online)31A Auto8.34Online Retailers: TransportationAutomotive
Marketplace (Online)1Carsforsale.com8.15Online Retailers:
TransportationAutomotive Marketplace (Online)2CarGurus8.12Online Retailers:
TransportationAutomotive Marketplace (Online)3AutoTempest7.92Online Retailers:
TransportationMotorcycle Parts and Accessories (Online)1Revzilla8.23Online
Retailers: TransportationMotorcycle Parts and Accessories
(Online)2MotorcycleGear.com7.98Online Retailers: TransportationMotorcycle Parts
and Accessories (Online)3J&P Cycles7.88Online Retailers: TransportationTire and
Wheel Manufacturers (Online)1Tirebuyer8.39Online Retailers: TransportationTire
and Wheel Manufacturers (Online)2Tire Rack8.15Online Retailers:
TransportationTire and Wheel Manufacturers (Online)3Discount Tire
Direct8.11Online Services and Digital ProductsBook Printing
Services1Blurb8.07Online Services and Digital ProductsBook Printing
Services2Snapfish7.93Online Services and Digital ProductsBook Printing
Services3DiggyPod7.91Online Services and Digital ProductsBusiness Printing
Services1Vistaprint8.49Online Services and Digital ProductsBusiness Printing
Services2GotPrint8.30Online Services and Digital ProductsBusiness Printing
Services3PrintRunner8.12Online Services and Digital ProductsCloud Storage and
Cloud Computing Services1OneDrive8.19Online Services and Digital ProductsCloud
Storage and Cloud Computing Services2Google Drive8.00Online Services and Digital
ProductsCloud Storage and Cloud Computing Services3iCloud7.99Online Services and
Digital ProductsEmail Services1Gmail8.12Online Services and Digital
ProductsEmail Services2Inbox.com7.92Online Services and Digital ProductsEmail
Services3GMX7.75Online Services and Digital ProductsEmployment Search
Engines1Jora8.31Online Services and Digital ProductsEmployment Search
Engines2LinkedIn7.84Online Services and Digital ProductsEmployment Search
Engines3Indeed7.74Online Services and Digital ProductsInternet Service
Providers1CenturyLink7.43Online Services and Digital ProductsInternet Service
Providers2Frontier7.06Online Services and Digital ProductsInternet Service
Providers3Spectrum6.84Online Services and Digital ProductsLanguage E-Learning
Platform1Rosetta Stone8.11Online Services and Digital ProductsLanguage
E-Learning Platform2Babbel8.11Online Services and Digital ProductsLanguage
E-Learning Platform3Duolingo7.60Online Services and Digital ProductsMobile
Carriers and Telecommunications1Consumer Cellular8.79Online Services and Digital
ProductsMobile Carriers and Telecommunications2T-Mobile8.13Online Services and
Digital ProductsMobile Carriers and Telecommunications3Verizon
Wireless7.64Online Services and Digital ProductsMusic Streaming Services1Apple
Music8.47Online Services and Digital ProductsMusic Streaming Services2Amazon
Music8.43Online Services and Digital ProductsMusic Streaming
Services3Spotify8.24Online Services and Digital ProductsOnline Dating
Sites1BBPeopleMeet7.84Online Services and Digital ProductsOnline Dating
Sites2ChristianCafe.com7.78Online Services and Digital ProductsOnline Dating
Sites3Badoo7.77Online Services and Digital ProductsPay-Per-View Services and
Video-On-Demand1Netflix8.57Online Services and Digital ProductsPay-Per-View
Services and Video-On-Demand2Amazon Video8.57Online Services and Digital
ProductsPay-Per-View Services and Video-On-Demand3Hulu8.47Online Services and
Digital ProductsPrice-Comparison Websites1Shopping.com8.06Online Services and
Digital ProductsPrice-Comparison Websites2Google Shopping7.90Online Services and
Digital ProductsPrice-Comparison Websites3Honey7.68Online Services and Digital
ProductsTicketing Services1Vivid Seats7.87Online Services and Digital
ProductsTicketing Services2StubHub7.60Online Services and Digital
ProductsTicketing Services3Ticketmaster7.47Online Services and Digital
ProductsWedding Registries1Blueprint Registry8.08Online Services and Digital
ProductsWedding Registries2Wayfair7.91Online Services and Digital
ProductsWedding Registries3MyRegistry.com7.73Services: Beauty and
WellnessFitness Centers1YMCA of the USA8.05Services: Beauty and WellnessFitness
Centers2World Gym7.85Services: Beauty and WellnessFitness Centers3Planet
Fitness7.82Services: Beauty and WellnessFitness Centers424 Hour
Fitness7.64Services: Beauty and WellnessFitness Centers5Workout
Anytime7.62Services: Beauty and WellnessHair Salons1Hair Cuttery8.06Services:
Beauty and WellnessHair Salons2Fantastic Sams7.74Services: Beauty and
WellnessHair Salons3Famous Hair7.66Services: Beauty and WellnessNutrition and
Weight-Loss Programs1WW (Weight Watchers Reimagined)8.29Services: Beauty and
WellnessNutrition and Weight-Loss Programs2Medifast8.20Services: Beauty and
WellnessNutrition and Weight-Loss Programs3myfitnesspal8.09Services: Beauty and
WellnessSpas, Wellness and Beauty1The Woodhouse Day Spa7.76Services: Beauty and
WellnessSpas, Wellness and Beauty2Massage Green Spa7.70Services: Beauty and
WellnessSpas, Wellness and Beauty3Hand and Stone Massage and Facial
Spa7.69Services: Beauty and WellnessSpas, Wellness and Beauty4Massage
LuXe7.62Services: Beauty and WellnessSpas, Wellness and Beauty5Planet
Beach7.51Services: Employment, Education and Child CareChild Care
Services1Montessori Kids Universe8.09Services: Employment, Education and Child
CareChild Care Services2Primrose Schools8.09Services: Employment, Education and
Child CareChild Care Services3Lightbridge Academy8.07Services: Employment,
Education and Child CareChild Care Services4KidsPark7.91Services: Employment,
Education and Child CareChild Care Services5KLA Schools7.85Services: Employment,
Education and Child CareLanguage Schools1LAL Schools8.11Services: Employment,
Education and Child CareLanguage Schools2ELC (English Language
Center)8.06Services: Employment, Education and Child CareLanguage
Schools3Berlitz8.00Services: Employment, Education and Child CareNanny and Au
Pair Agencies1Agent Au Pair7.95Services: Employment, Education and Child
CareNanny and Au Pair Agencies2Nanny Connections7.88Services: Employment,
Education and Child CareNanny and Au Pair Agencies3British American Household
Staffing7.45Services: Employment, Education and Child CareTemporary Employment
Agency1Adecco7.57Services: Employment, Education and Child CareTemporary
Employment Agency2Allegis Group7.45Services: Employment, Education and Child
CareTemporary Employment Agency3Apprantice Personnel7.44Services: Employment,
Education and Child CareTutoring Services1The Tutoring Center8.20Services:
Employment, Education and Child CareTutoring Services2Superprof7.59Services:
Employment, Education and Child CareTutoring Services3Kumon7.58Services:
InsuranceAD&D Insurance (Accidental Death and Dismemberment
Insurance)1MetLife8.18Services: InsuranceAD&D Insurance (Accidental Death and
Dismemberment Insurance)2Mutual of Omaha7.97Services: InsuranceAD&D Insurance
(Accidental Death and Dismemberment Insurance)3Fidelity Life7.85Services:
InsuranceAuto Insurance1USAA9.12Services: InsuranceAuto Insurance2State
Farm8.35Services: InsuranceAuto Insurance3GEICO8.31Services: InsuranceDisability
Insurance1MetLife8.04Services: InsuranceDisability Insurance2Mutual of
Omaha7.79Services: InsuranceDisability Insurance3Aetna7.33Services:
InsuranceGeneral Liability Insurance1USAA8.88Services: InsuranceGeneral
Liability Insurance2State Farm8.50Services: InsuranceGeneral Liability
Insurance3GEICO8.25Services: InsuranceHealth Insurance1Kaiser
Permanente8.52Services: InsuranceHealth Insurance2Health Net8.32Services:
InsuranceHealth Insurance3Aetna8.24Services: InsuranceHomeowners
Insurance1USAA9.16Services: InsuranceHomeowners Insurance2The
Hartford8.98Services: InsuranceHomeowners Insurance3Erie Insurance8.66Services:
InsuranceHomeowners Insurance4State Farm8.47Services: InsuranceHomeowners
Insurance5Allstate8.35Services: InsuranceLife Insurance1Haven Life8.68Services:
InsuranceLife Insurance2Pacific Life8.64Services: InsuranceLife
Insurance3Assurity8.55Services: InsuranceRetirement Planning
Solutions1Vanguard8.83Services: InsuranceRetirement Planning
Solutions2Prudential8.81Services: InsuranceRetirement Planning
Solutions3USAA8.71Services: InsuranceRetirement Planning
Solutions4AIG8.70Services: InsuranceRetirement Planning
Solutions5Allstate8.64Services: InsuranceSupplemental
Insurance1Aflac8.34Services: InsuranceSupplemental Insurance2Aetna8.23Services:
InsuranceSupplemental Insurance3UnitedHealthcare8.08Services: InsuranceTravel
Insurance1TripAssure8.06Services: InsuranceTravel Insurance2Allianz Global
Assistance7.95Services: InsuranceTravel Insurance3Generali Travel
Insurance7.90Services: Personal Services, Home Care and MaintenanceAutomotive
Repair1Brake Masters8.26Services: Personal Services, Home Care and
MaintenanceAutomotive Repair2Pep Boys8.05Services: Personal Services, Home Care
and MaintenanceAutomotive Repair3O'Reilly Auto Parts7.88Services: Personal
Services, Home Care and MaintenanceAutomotive Repair4NAPA AutoCare
Center7.74Services: Personal Services, Home Care and MaintenanceAutomotive
Repair5Firestone Complete Auto Care7.63Services: Personal Services, Home Care
and MaintenanceCar Washes1Detail X Perts7.96Services: Personal Services, Home
Care and MaintenanceCar Washes2Quick Quack Car Wash7.62Services: Personal
Services, Home Care and MaintenanceCar Washes3Super Wash7.59Services: Personal
Services, Home Care and MaintenanceDry-Cleaning Services1Martinizing Dry
Cleaning7.91Services: Personal Services, Home Care and MaintenanceDry-Cleaning
Services2Tide Dry Cleaners7.78Services: Personal Services, Home Care and
MaintenanceDry-Cleaning Services3CRDN7.76Services: Personal Services, Home Care
and MaintenanceHandyman Referral Services and Home Repairs1Handy7.37Services:
Personal Services, Home Care and MaintenanceHandyman Referral Services and Home
Repairs2Thumbtack7.13Services: Personal Services, Home Care and
MaintenanceHandyman Referral Services and Home Repairs3Angie's List7.10Services:
Personal Services, Home Care and MaintenanceHome Security1Ring7.99Services:
Personal Services, Home Care and MaintenanceHome
Security2SimpliSafe7.84Services: Personal Services, Home Care and
MaintenanceHome Security3Protect America7.80Services: Personal Services, Home
Care and MaintenanceHome-Care Services For Seniors and Disabled1Senior
Helpers8.07Services: Personal Services, Home Care and MaintenanceHome-Care
Services For Seniors and Disabled2Visiting Angels7.63Services: Personal
Services, Home Care and MaintenanceHome-Care Services For Seniors and
Disabled3Bright Star Care7.51Services: Personal Services, Home Care and
MaintenanceHouse Cleaning and Maid Services1Housekeeper7.60Services: Personal
Services, Home Care and MaintenanceHouse Cleaning and Maid
Services2MaidPro7.57Services: Personal Services, Home Care and MaintenanceHouse
Cleaning and Maid Services3The Cleaning Authority7.28Services: Personal
Services, Home Care and MaintenanceStorage Centers1SmartStop Self
Storage8.05Services: Personal Services, Home Care and MaintenanceStorage
Centers2SecurCare Self Storage7.96Services: Personal Services, Home Care and
MaintenanceStorage Centers3StorageMart7.72Services: Personal Services, Home Care
and MaintenanceStorage Centers4Life Storage7.67Services: Personal Services, Home
Care and MaintenanceStorage Centers5Extra Space Storage7.60Services: Real Estate
and BankingAsset Management1Vanguard8.67Services: Real Estate and BankingAsset
Management2Fidelity Investments8.44Services: Real Estate and BankingAsset
Management3J.P.Morgan8.41Services: Real Estate and BankingCommercial
Banks1SunTrust8.65Services: Real Estate and BankingCommercial Banks2U.S.
Bank8.20Services: Real Estate and BankingCommercial Banks3Capital
One8.18Services: Real Estate and BankingCommercial Banks4Citibank8.13Services:
Real Estate and BankingCommercial Banks5BB&T Bank8.03Services: Real Estate and
BankingCrowdfunding Platforms1Kickstarter8.49Services: Real Estate and
BankingCrowdfunding Platforms2Indiegogo7.79Services: Real Estate and
BankingCrowdfunding Platforms3GoFundMe7.53Services: Real Estate and
BankingOnline Banking1Barclays Bank Delaware8.52Services: Real Estate and
BankingOnline Banking2Charles Schwab Bank8.49Services: Real Estate and
BankingOnline Banking3Discover Bank8.38Services: Real Estate and BankingPayment
Services1Apple Pay8.72Services: Real Estate and BankingPayment
Services2Zelle8.66Services: Real Estate and BankingPayment Services3American
Express8.62Services: Real Estate and BankingReal Estate Agencies1Keller Williams
Realty8.00Services: Real Estate and BankingReal Estate Agencies2Better
Home7.69Services: Real Estate and BankingReal Estate Agencies3Century
217.65Services: Real Estate and BankingReal Estate Agencies4Realty One
Group7.54Services: Real Estate and BankingReal Estate
Agencies5RE/MAX7.46Services: Real Estate and BankingReal Estate
Database1ReMax8.67Services: Real Estate and BankingReal Estate
Database2Camden8.18Services: Real Estate and BankingReal Estate
Database3Apartments8.06Services: Real Estate and BankingTrading and Brokerage
Services1Vanguard9.01Services: Real Estate and BankingTrading and Brokerage
Services2Edward Jones8.91Services: Real Estate and BankingTrading and Brokerage
Services3TD Ameritrade8.69Services: Transportation and TravelAirlines1Alaska
Airlines8.53Services: Transportation and TravelAirlines2Delta7.97Services:
Transportation and TravelAirlines3American Airlines7.45Services: Transportation
and TravelAmusement Park Experience1Disney Parks & Resorts8.93Services:
Transportation and TravelAmusement Park Experience2Universal Parks &
Resorts8.93Services: Transportation and TravelAmusement Park
Experience3Hersheypark8.84Services: Transportation and TravelApartment Hotels,
Extended Stays1Residence Inn by Marriott8.10Services: Transportation and
TravelApartment Hotels, Extended Stays2Homewood Suites by Hilton8.00Services:
Transportation and TravelApartment Hotels, Extended Stays3Staybridge
Suites7.94Services: Transportation and TravelBudget Hotel (1 to 2 stars)1La
Quinta Inn & Suites7.78Services: Transportation and TravelBudget Hotel (1 to 2
stars)2Candlewood Suites7.64Services: Transportation and TravelBudget Hotel (1
to 2 stars)3AmericInn7.60Services: Transportation and TravelBudget Hotel (1 to 2
stars)4Baymont Inn7.58Services: Transportation and TravelBudget Hotel (1 to 2
stars)5Comfort Inn7.58Services: Transportation and TravelBus Carriers1Peter Pan
Bus Lines8.08Services: Transportation and TravelBus Carriers2Amtrak
Thruway7.47Services: Transportation and TravelBus Carriers3Megabus7.31Services:
Transportation and TravelCar Rental1Enterprise Rent-A-Car8.10Services:
Transportation and TravelCar Rental2Sixt7.95Services: Transportation and
TravelCar Rental3National Car Rental7.75Services: Transportation and
TravelCarsharing1Car2go7.88Services: Transportation and
TravelCarsharing2Maven7.38Services: Transportation and
TravelCarsharing3Enterprise CarShare7.29Services: Transportation and
TravelCruise Operators1Viking Cruises9.20Services: Transportation and
TravelCruise Operators2Disney Cruise Line8.85Services: Transportation and
TravelCruise Operators3Celebrity Cruises8.83Services: Transportation and
TravelEconomy Hotel (3 stars)1TownePlace Suites8.55Services: Transportation and
TravelEconomy Hotel (3 stars)2Hampton by Hilton8.55Services: Transportation and
TravelEconomy Hotel (3 stars)3Embassy Suites8.54Services: Transportation and
TravelEconomy Hotel (3 stars)4Drury Hotels8.47Services: Transportation and
TravelEconomy Hotel (3 stars)5Springhill Suites8.46Services: Transportation and
TravelFlights, Hotels and Holiday Deals Search Engines1TripAdvisor8.15Services:
Transportation and TravelFlights, Hotels and Holiday Deals Search Engines2Google
Flights8.06Services: Transportation and TravelFlights, Hotels and Holiday Deals
Search Engines3Priceline8.00Services: Transportation and TravelGas
Stations1QuikTrip8.29Services: Transportation and TravelGas
Stations2Chevron7.79Services: Transportation and TravelGas
Stations3Shell7.76Services: Transportation and TravelLow-Cost Airlines1Southwest
Airlines8.85Services: Transportation and TravelLow-Cost
Airlines2JetBlue8.57Services: Transportation and TravelLow-Cost
Airlines3Allegiant Air7.35Services: Transportation and TravelLuxury Hotel (5
stars)1Waldorf Astoria9.12Services: Transportation and TravelLuxury Hotel (5
stars)2Four Seasons9.03Services: Transportation and TravelLuxury Hotel (5
stars)3Park Hyatt8.99Services: Transportation and TravelMoving
Services1U-Haul7.80Services: Transportation and TravelMoving
Services2International Van Lines7.50Services: Transportation and TravelMoving
Services3Penske Truck Rental7.44Services: Transportation and TravelMoving
Services4Allied Van Lines7.38Services: Transportation and TravelMoving
Services5American Van Lines7.31Services: Transportation and TravelMusic
Festival1Bonnaroo Music and Arts Festival8.51Services: Transportation and
TravelMusic Festival2Austin City Limits Music Festival8.39Services:
Transportation and TravelMusic Festival3Burning Man8.06Services: Transportation
and TravelPremium Hotel (4 stars)1Hilton8.62Services: Transportation and
TravelPremium Hotel (4 stars)2Hyatt8.58Services: Transportation and
TravelPremium Hotel (4 stars)3Marriott8.55Services: Transportation and
TravelRidesharing, Taxi1Lyft8.13Services: Transportation and TravelRidesharing,
Taxi2Uber7.85Services: Transportation and TravelRidesharing,
Taxi3Curb7.70Services: Transportation and TravelShipping and Delivery
Services1FedEx8.32Services: Transportation and TravelShipping and Delivery
Services2UPS8.30Services: Transportation and TravelShipping and Delivery
Services3DHL7.77Services: Transportation and TravelSpa Resort &
Retreat1LakeHouse Spa at Lake Austin Spa Resort9.03Services: Transportation and
TravelSpa Resort & Retreat2The Lodge at Woodloch8.84Services: Transportation and
TravelSpa Resort & Retreat3Spa Desert Springs at JW Marriott Desert Springs
Resort & Spa8.19Services: Transportation and TravelTravel
Agencies1Expedia7.98Services: Transportation and TravelTravel
Agencies2Travelocity7.73Services: Transportation and TravelTravel
Agencies3Hotwire7.51Services: Transportation and TravelTravel Management1Allure
Travel7.80Services: Transportation and TravelTravel Management2BCD
Travel7.35Services: Transportation and TravelTravel Management3Carlson Wagonlit
Travel7.24Services: Transportation and TravelVacation Rental1Airbnb7.99Services:
Transportation and TravelVacation Rental2VRBO7.97Services: Transportation and
TravelVacation Rental3Hotels.com7.75

Industry
Category
Rank
Brand
Score

All Winners

See the complete list here.



Licensing

If your company was listed in the ranking, click here to learn more about the
licencing options.



Methodology

The 2021 America's Best Customer Service rankings were identified from the
results of an independent survey of more than 25,000 U.S. customers who have
either made purchases, used services, or gathered information about products or
services in the past three years. Customers evaluated several brands: in total,
160,000 evaluations were collected. The awarded brands each received on average
close to 100 evaluations from customers. The survey was conducted on retailers
and service providers from 160 categories, providing results for customer
experiences in traditional retail, online and service segments. For each
category, the most relevant brands were included in the scope of the survey
according to reputation, turnover or market share. The final assessment and
rankings were based on the Net Promoter Score* (50% of the final score) and five
evaluation criteria (also 50% of the final score):

1. Quality of Communication

Measures whether the contact (via e-mail, telephone or face to face) was
friendly or polite.

2. Professional Competence

Measures the quality of infor- mation received and whether questions were
answered correctly and in sufficient detail.

3. Range of Services

Measures the variety of solutions available to fulfill one's personal
expectations.

4. Customer Focus

Measures whether the customer feels acknowledged and important.

5. Accessibility

Measures the availability of customer service in a shop or on a helpline.

The top 3-5 brands based on category size receiving the highest scores in each
category were awarded as America's Best Customer Service 2021. The survey was
conducted using online access panels, providing a representative sample of more
than 25,000 American customers. Each of them gave an evaluation of several
brands. For the full methodology, download this file.


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