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OCTOBER 11, 2022


JCPENNEY COMPLETES TRANSITION OF LEGACY PHONE & ALARM LINES TO NEXT-GENERATION
VOICE REPLACEMENT

Network transformation will reduce cost and eliminate dependence on moribund
copper networks with new MetTel partnership

OCTOBER 11, 2022, New York & Lewisville, TX – JCPenney and MetTel today
announced the digital transformation of JCPenney store’s legacy telephone (POTS)
service using MetTel’s POTS Transformation solution. The project converted more
than 5,000 telephone and alarm lines at all 660 JCPenney stores across all 50
U.S. states without the need for replacing existing systems.



Beyond the avoided infrastructure costs, the project is projected to save
millions of dollars annually in recurring telecommunications costs while
providing greater network intelligence and more resilient external links for
critical systems like alarm and elevator lines to continue operating throughout
loss of power, network and other potential disruptions.

JCPenney set out to modernize its retail environment to address rising costs for
telephone service and business continuity during widely-anticipated carrier
copper retirement. Like all large retailers, JCPenney has a large number of
specialty lines (e.g., alarm and burglar) that were designed to use traditional
telephony and are generally incompatible with next-generation VoIP systems. As
conversion of the systems themselves would entail a significant capital
expenditure, the JCPenney team identified a small number of alternatives and
after thorough testing selected MetTel POTS Transformation.

POTS Transformation is a fully-managed service that connects analog systems to
cloud-based data and voice services, making VoIP conversion possible for legacy
equipment. The MetTel solution connects to the Internet via broadband, Wi-Fi or
4G LTE SIM using endpoint connections provided by DataRemote, Inc., the leading
network interface for POTS line replacement. Wireless back-up provides business
continuity during network outages and dual SIMs provide added fail-over
protection for emergency line assurance. MetTel provides access to all three
major cellular carriers with the prequalification of LTE/5G coverage in the
customer’s area. Cellular can serve as the primary connectivity if Wi-Fi or
broadband are not available, or as a back-up in the event of primary circuit
failure.

MetTel introduced its POTS Transformation solution in 2019, using DataRemote
technology for reliable replacement of specialty lines to meet customer safety
and compliance needs and deliver cost savings. The service was an immediate
success and has been used by customers across all major industries.
Forward-thinking customers like JCPenney have gone beyond emergency
communications and replaced their store POTS lines with POTS Transformation to
take advantage of the resiliency, network insight and significant cost savings
while positioning the company to lead, rather than be forced to react, when
copper lines are retired.

“For more than 120 years, JCPenney has successfully adapted to a broad variety
of business challenges through innovation and planning,” said Colby Gueber,
Senior Director, Technology Enterprise Services at JCPenney.  “We sought to
improve the efficiency of our communications for the productivity and safety of
our employees and customers while also reducing unnecessary costs. The MetTel
POTS Transformation solution helped us achieve those goals.”

“JCPenney continues to demonstrate forward-thinking leadership in the retail
sector and is now well-positioned ahead of the copper retirement curve,” said
Marshall Aronow, CEO of MetTel. “We expect pressure on retailers will increase
rapidly in the coming months. We are pleased to help an iconic brand like
JCPenney serve as a role model for businesses looking to modernize while
generating cost savings.”

In 2022, JCPenney is celebrating 120 years as an iconic American brand and
shopping destination for diverse, working families. The company offers a broad
portfolio of fashion, apparel, home, beauty, and jewelry from national and
private brands and provides personal services including salon, portrait and
optical. Based in Lewisville, Texas, JCPenney and its 50,000 associates serve
customers where, when, and how they want to shop – from their national store
chain or online at jcp.com.

About JCPenney

JCPenney is the shopping destination for diverse, working American families.
With inclusivity at its core, the Company’s product assortment meets customers’
everyday needs and helps them commemorate every special occasion with style,
quality, and value. JCPenney offers a broad portfolio of fashion, apparel, home,
beauty, and jewelry from national and private brands and provides personal
services including salon, portrait and optical. The Company and its 50,000
associates worldwide serve customers where, when, and how they want to shop –
from jcp.com to more than 650 stores in the U.S. and Puerto Rico.

In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing
its legacy of connecting with customers through shopping and community
engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney
on Facebook, Instagram, Twitter and LinkedIn.

About MetTel
MetTel is a leader in communications and digital transformation (DX) solutions
for enterprise customers. By converging all communications over a proprietary
network, MetTel gives enterprises one, unified view and control point for all
their communications and advanced network services. MetTel’s comprehensive
portfolio of customer solutions can boost enterprise productivity, reduces
costs, and simplifies operations. Combining customized and managed communication
solutions with a powerful platform of cloud-based software, the company’s MetTel
Portal® enables customers to manage their inventory, usage, spend and repairs
from one simple, user-friendly interface. For more information
visit www.mettel.net, follow us on Twitter (@OneMetTel) and LinkedIn, or call us
directly at (877) 963-8663. MetTel. Connect Smarter.™

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