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HI! I'M JOANNE

and I am a 


GRAPHIC


DESIGNER


HI! I'M JOANNE

and I am a 


GRAPHIC


DESIGNER

PERSONAL INTRODUCTION


ABOUT ME

I am an optimistic and passionate person with a quirky sense of humor and a
natural flair for design. I am a devoted mother and dedicated spouse, and my
approach to life is marked by a blend of empathy and perseverance which is
fueled by a profound motivation to lead a fulfilling and balanced life. These
qualities contribute to my ability to navigate challenges in both my personal
and professional endeavors.




I LOVE BEAUTY, I ADORE MY FAMILY AND I MOST CERTAINLY RELISH A GOOD CHALLENGE.



PROFESSIONAL SUMMARY


WHAT YOU NEED TO KNOW

I am a dynamic and results-driven senior graphic and digital designer with a
passion for delivering innovative and high-impact visual solutions. 

As a seasoned professional, I excel in transforming creative concepts into
compelling artworks, consistently exceeding project goals and client
expectations. My commitment to excellence extends to both my professional and
personal life, reflecting in my approach to challenges and bringing a
solutions-oriented mindset to every endeavor.

My specialization lies in original graphic design and detailed layout projects,
where I showcase proficiency and creativity. I thrive in fast-paced,
collaborative environments, demonstrating the ability to work autonomously or
within a team, and I am comfortable in leadership roles when the opportunity
arises. Committed to continuous growth, I contribute a creative perspective to
projects I undertake and am willing to go beyond what is required to ensure
success within the team.

In summary, my commitment to excellence is not just a professional ethos but a
personal philosophy. I revel in opportunities where my extensive experience,
coupled with my creativity and solutions-oriented mindset, can contribute to the
success of both the projects I undertake and the teams I collaborate with.




KEY SKILLS


WHAT I BRING TO THE TABLE

GRAPHIC DESIGN

Highly proficient in the Adobe Suite, particularly Photoshop, InDesign,
Dreamweaver, and Illustrator.

Solid understanding of layout and typography principles for effective visual
communication.

Experienced in creating visually compelling content on online design platforms
such as Canva.

Knowledgeable in designing for print, including print processes and
requirements.

DIGITAL DESIGN

Best practice knowledge of developing digital assets tailored for various social
media platforms.

Experience creating animated gifs for Google Display Ads in various dimensions.

Adept at application interface design and skinning of custom platforms.

Foundational skills in animation and video editing employing Premier Pro and
After Effects.

WEB DESIGN AND DEVELOPMENT

Adept at developing responsive websites using Content Management Systems such as
WordPress and Joomla. 

Solid understanding of user interface (UI) and user experience (UX) design
principles. 

Working knowledge of wireframe software such as Figma.

Entry level knowledge and transferable skills for web design on platforms such
as Wix and Squarespace.

HTML EMAIL MARKETING

Proficient in HTML with the ability to inline code CSS for custom email designs.

Familiarity with mailing platforms such as GetResponse, ActiveCampaign,
MailChimp and Everlytics, with transferable skills to other systems.

INTERPERSONAL SKILLS

Building and maintaining client relationships, with ongoing management of
expectations and deliverables. 

Creative problem solving with a resilient, determined approach to challenges.

Punctual, reliable and respectfully straightforward. 

ADMINISTRATIVE PROFICIENCY

Organizational skills with keen attention to detail.

Conscientious timekeeping and deadline management.

Neat and tidy keeping of filing and assets.

Excellent telephone etiquette.



EMPLOYMENT HISTORY


PROFESSIONAL JOURNEY

PROJECT PLACED (PREVIOUSLY PROJECT DISPLACED) 2020 - CURRENT


VOLUNTEER GRAPHIC DESIGNER

I take immense pride in contributing my graphic design services to Project
Placed, an award-winning initiative dedicated to providing free career coaching
and valuable services to jobseekers across Australia. Their impactful work has
positively influenced over 3500 individuals in the last three years.

Project Placed’s incredible initiative resonates with my personal values and I
am honored to play a role in supporting such a meaningful cause and making an
positive impact in our community.

 * View my portfolio




INSOMNIA MARKETING INNOVATION 2022 - 2023


MULTIMEDIA DESIGNER

The most satisfying part of my role was focusing on creating fresh campaign
artwork for new and existing clients, contributing to marketing strategies and
presentations, and providing occasional copywriting assistance. I particularly
enjoyed liaising directly and building professional relationships with clients,
growing my reputation within the boutique agency. My day-to-day responsibilities
including creative layout and design, development of custom HTML emailers, and
the design and development of the company website. I also had the opportunity to
learn fundamental skills in motion graphics and video editing from the lead
video editor. Operating in a small, close-knit team, I often had the opportunity
to work autonomously and take the lead on various new and exciting projects.

 * View my portfolio



SELF EMPLOYED 2009 - CURRENT


FREELANCE MULTIMEDIA DESIGNER

Since 2009, I have undertaken additional freelance projects whenever
opportunities arose and work-life balance permitted, honing my skills in graphic
and multimedia design. Between 2020 and 2022, I transitioned to full-time
freelancing during the height of the pandemic. This period allowed me to further
refine my expertise in various aspects of multimedia design, ranging from custom
HTML emailers to website wireframing and development, as well as creative
graphic design. While prioritizing primary responsibilities, I continue to
embrace occasional side projects for selected clients, contributing to a diverse
and well rounded skill set.

 * View my portfolio



EMPERORS PALACE 2013 - 2020


GRAPHIC DESIGNER AND CONTENT CREATOR



Servicing 12 properties in the Peermont group, I thrived in this fast-paced,
high-pressure role. Whilst working on various different brands, I successfully
navigated constant changes in artwork, deadlines, and other hospitality industry
challenges. Facilitating effective client communication was an integral part of
my success in this role. My regular responsibilities were conceptualising and
adjusting artwork for various platforms including but not limited to social
media posts, press adverts, website assets, posters, flyers, billboards and
digital artwork. In addition, I built custom HTML emailers, maintained content
on the company website and contributed to various marketing activities such as
overseeing photo shoots and managing press advert chaselists. I also took lead
on the internship programme, training junior designers, and was actively
involved in corporate social initiative projects such as the Peermont Hotel
School, Peermont CSI awards and Peermont Top Achievers campaigns.

 * View my portfolio

ADDITIONAL EXPERIENCE

INSURANCE CLAIMS ADMINISTRATOR

My 4 years as a household insurance claims administrator taught me valuable
skills in mediation and conflict resolution. Whilst dealing directly with
clients in heightened emotional states, I was responsible for initial contact,
claims registration, assisting with official reports to brokers and
underwriters, and accurately interpreting and applying insurance policy wording.
Additional tasks included overseeing building and content repairs, assisting
with trauma counselling arrangements, temporary accommodation and car hire, and
administrative tasks such as invoicing and crosschecking supplier quotations.



SOLDIER - SAPPER ENGINEER

My military service instilled discipline, resilience and pride. I completed
Basic Training as the best academic student during the June 2003 intake, was
trained as field sapper and GIS operator at the Engineer Corps, and deployed to
Burundi from February to August in 2005 as a representative for the United
Nations during their first democratic election.





TERTIARY EDUCATION


RELEVANT QUALIFICATIONS

BACHELOR OF TECHNOLOGY IN MULTIMEDIA DESIGN

2006 – 2009
Tshwane University of Technology,
Pretoria, South Africa

LEADING IN THE DIGITAL AGE

Online Certification 2018
edX – Boston University

INTRODUCTION TO PSYCHOLOGY

Online Certification 2018
Coursera – Yale

Graphic Design Portfolio

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