beta.accountingmarketing.org
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52.6.165.57
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Submitted URL: https://beta.accountingmarketing.org/
Effective URL: https://beta.accountingmarketing.org/home
Submission: On September 23 via automatic, source certstream-suspicious — Scanned from DE
Effective URL: https://beta.accountingmarketing.org/home
Submission: On September 23 via automatic, source certstream-suspicious — Scanned from DE
Form analysis 1 forms found in the DOM
POST ./home
<form method="post" action="./home" onsubmit="javascript:return WebForm_OnSubmit();" id="MasterPageForm" class="form">
<div class="aspNetHidden">
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<input type="hidden" name="StyleSheetManager1_TSSM" id="StyleSheetManager1_TSSM" value="">
<input type="hidden" name="__EVENTTARGET" id="__EVENTTARGET" value="">
<input type="hidden" name="__EVENTARGUMENT" id="__EVENTARGUMENT" value="">
<input type="hidden" name="__VSTATE" id="__VSTATE"
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<h4><span style="font-size: large;"
size="4"><strong><a href="https://www.accountingmarketing.org/publications/surveys/cpa-marketing-budgets"><img src="https://higherlogicdownload.s3.amazonaws.com/ACCOUNTINGMARKETING/e375d0f7-4810-4b1d-aaf7-bf081a15fc80/UploadedImages/2021-AAM-benchmarkstudy-large__1_.png" style="width: 109px; height: 140px; float: left; margin-right: 9px; margin-left: 0px; margin-bottom: 5px;" caption="false" alt="Hinge - AAM 2019 Marketing Budget Survey" class="img-responsive"></a>2021-2022
Marketing Budget Benchmark Survey</strong></span></h4>
<p><a href="/publications/surveys"></a></p>
<p><span style="font-size: small;" size="2"><span>Once again, AAM partnered with the Hinge Research Institute to conduct the bi-</span><em>annual Marketing Budget Benchmark Study</em><span>. The purpose of this study was to provide
marketing professionals, firm leaders and business developers with the insights needed to determine whether their efforts are effective – especially when compared to the marketing efforts of firms that may be similar in size
or with regard to a chosen marketplace.</span> For more information about this study, <a href="/publications/surveys/cpa-marketing-budgets" target="_self">click here</a>.</span></p>
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Career and Compensation Survey</strong></span></h4>
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<p><span style="font-size: small;" size="2">AAM has partnered with the Capstone Marketing and CPA Trendlines to conduct our study of compensation trends for accounting marketers. Participating firms were asked to submit compensation
data for the marketing team (inclusive of business development team members). This compensation data was combined with marketing department and marketer-specific data provided by individual marketing professionals to ensure
accurate, unbiased compensation data. For more information about this study, <a href="http://www.accountingmarketing.org/www/publications/surveys/2018careercompensationsurvey" target="_self">click here</a>.</span></p>
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Guide For CPAs</span></strong></h4>
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<p><span style="font-size: small;" size="2"><span style="font-family: Arial;" face="Arial"><span style="line-height: 20px;">This book was written by fellow AAM members and edited by a former AAM member for the AICPA. It is full
of how-to advice and examples that will help readers with ideas they can implement right away. To purchase Bull's-Eye,
</span></span><a style="color: #000000; font-family: Arial; line-height: 20px;" href="https://www.amazon.com/Bulls-Eye-Ultimate-Marketing-Sales-Guide/dp/0870518712/ref=sr_1_4?ie=UTF8&qid=1503923755&sr=8-4&keywords=Bull's+Eye+marketing">click here</a><span
style="font-family: Arial;" face="Arial"><span style="line-height: 20px;">.</span></span></span></p>
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<p>If you are responsible for the growth of a CPA firm, see out why you should <a href="https://www.accountingmarketing.org/membership/membership" target="_blank" rel="noopener">join AAM</a>.</p>
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ACCOUNTING MARKETING | MARKETING CPA FIRMS | ACCOUNTING FIRM GROWTH
HOT TOPICS
2021-2022 MARKETING BUDGET BENCHMARK SURVEY
Once again, AAM partnered with the Hinge Research Institute to conduct the
bi-annual Marketing Budget Benchmark Study. The purpose of this study was to
provide marketing professionals, firm leaders and business developers with the
insights needed to determine whether their efforts are effective – especially
when compared to the marketing efforts of firms that may be similar in size or
with regard to a chosen marketplace. For more information about this study,
click here.
AAM CAREER AND COMPENSATION SURVEY
AAM has partnered with the Capstone Marketing and CPA Trendlines to conduct our
study of compensation trends for accounting marketers. Participating firms were
asked to submit compensation data for the marketing team (inclusive of business
development team members). This compensation data was combined with marketing
department and marketer-specific data provided by individual marketing
professionals to ensure accurate, unbiased compensation data. For more
information about this study, click here.
BULL'S-EYE! THE ULTIMATE HOW-TO MARKETING & SALES GUIDE FOR CPAS
This book was written by fellow AAM members and edited by a former AAM member
for the AICPA. It is full of how-to advice and examples that will help readers
with ideas they can implement right away. To purchase Bull's-Eye, click here.
VISITING AAM'S SITE
SUBSCRIBE TO OUR JOURNAL
Looking for tips, advice and insights to grow your firm? Subscribe to Growth
Strategies.
JOIN OUR MAILING LIST
Get the AAM Minute, our free monthly email newsletter.
EXPLORE MEMBERSHIP
If you are responsible for the growth of a CPA firm, see out why you should join
AAM.
UPCOMING EVENTS
* HOW HIGH GROWTH ACCOUNTING & FINANCE SERVICE FIRMS MARKETERS LEVERAGED 2020’S
UPHEAVAL TO THEIR ADVA
Sep 23, 01:00 - 02:15 (ET)
* AAM HIGH WEBINAR: BRINGING MARKETING AND HR TOGETHER FOR A GROWTH-FOCUSED
FIRM
Oct 5, 01:00 - 02:15 (ET)
* VIRTUAL CAMPFIRE: SOCIAL ADVERTISING
Oct 20, 14:00 - 14:45 (ET)
* VIRTUAL CAMPFIRE: MARKETING TECHNOLOGY STACK
Nov 17, 14:00 - 14:45 (ET)
Full Events Calendar
NEWS
* ASSOCIATION FOR ACCOUNTING MARKETING ANNOUNCES NEW BOARD MEMBERS
Jul 1, 2021 10:38 AM
July 1, 2021 | Lexington, KY - Association for Accounting Marketing (AAM),
the leading trade association committed to providing educational
opportunities and professional support for marketing and business ...
* CIRELLI NAMED AAM’S 2021 MARKETER OF THE YEAR
May 25, 2021 2:26 PM
Philadelphia, PA (May 25, 2021) – Sarah Cirelli, head of marketing at New
York, NY-based Grassi Advisors & Accountants, has received the Association
for Accounting Marketing’s (AAM) 2021 Marketer of ...
View All AAM News
AAM JOB LOCATOR
MARKETING MANAGER
ORGANIZATION: HOLTHOUSE CARLIN & VAN TRIGT LLP (HCVT)
LOCATION: IRVINE, CA OR REMOTE
DATE POSTED: 9/9/21
PROPOSAL WRITER
ORGANIZATION: BPM LLP
LOCATION: REMOTE OR SAN FRANCISCO
DATE POSTED: 9/3/21
GRAPHIC DESIGNER
ORGANIZATION: BPM LLP
LOCATION: REMOTE
DATE POSTED: 9/3/21
MARKETING COORDINATOR
ORGANIZATION: INSOGNA CPA
LOCATION: REMOTE
DATE POSTED: 8/24/21
PROPOSAL/BUSINESS WRITER
ORGANIZATION: LAPORTE CPAS & BUSINESS ADVISORS
LOCATION: HOUSTON, TX; REMOTE; ANY LAPORTE OFFICE LOCATION
DATE POSTED: 8/16/21
PROPOSAL COORDINATOR
ORGANIZATION: KATZ, SAPPER & MILLER
LOCATION: INDIANAPOLIS, IN OR REMOTE
DATE POSTED: 8/11/21
SEE ALL
AAMPLIFY!
EDUCATIONAL PODCAST
On this episode of AAM's AAMplify! podcast, Chuck Summers, Director of Practice
Growth, MCM CPAs & Advisors discusses the Hinge Marketing Survey with guests Lee
Frederiksen, Ph.D., Managing Partner, Hinge, Becca Johns, Director of Practice
Growth with Rea & Associates, and Korby Boswell, Senior Marketing & Growth
Specialist, Adams Brown.
LISTEN NOW!
View past episodes and subscribe to new ones on YouTube, iTunes or Sticher.
Association for Accounting Marketing (AAM)
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Lexington, KY 40507
Contact AAM
Phone: 859.402.9769
info@accountingmarketing.org
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