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<< Back to McAfee Smart AI Hub


MCAFEE UNVEILS AI DEEPFAKE IMAGE DETECTION ON YAHOO NEWS



In a world where artificial intelligence (AI) continues to evolve at a breakneck
pace, ensuring the integrity of the news has never been more critical. With
AI-generated deepfake images becoming increasingly sophisticated, the need for
tools that help distinguish between reality and AI-created content is paramount.
 

In a first-of-its-kind collaboration, McAfee and Yahoo News have embarked on a
groundbreaking partnership to bolster the credibility of images on the Yahoo
News platform. This collaboration integrates McAfee’s sophisticated deepfake
image detection technology into Yahoo News's content quality system, offering
readers an added layer of trust. 

PROTECT YOUR DIGITAL WORLD WITH SMART AI

LEADING THE WAY WITH 10+ YEARS OF AI INNOVATION


Get protection now


THE GROWING CONCERN OVER DEEPFAKES

Recent studies have shown a growing concern around the manipulation of content
using AI, with two-thirds of Americans more worried about deepfakes today than
they were just a year ago. This surge in concern isn't unfounded—AI technology
is becoming more accessible, and with it comes the potential for its misuse.  

Yahoo News, which provides content from a broad assortment of top publishers as
well as content creators and original reporting, already implements strong
content quality standards. And with McAfee’s new deepfake image detection
technology, Yahoo News is able to identify AI-generated and manipulated images
with even more speed, scale, and accuracy.


HOW THE TOOL WORKS 

Yahoo News is integrating McAfee’s AI detection technology, designed to
efficiently detect AI-generated or manipulated images, into its robust content
quality system. When McAfee’s tool identifies an image that may be AI-generated
or altered, it flags it for review by the Yahoo News editorial standards team.
This scalable and efficient approach to content validation allows Yahoo News to
continue delivering high-quality journalism while rapidly authenticating image
content, giving readers the ability to distinguish between real and altered
images in a time when it's becoming increasingly difficult to discern authentic
content from AI-manipulated material.



AI image manipulation detected 


BEYOND NEWS: HOW MCAFEE’S OTHER AI DETECTION TECHNOLOGIES PROTECT CONSUMERS

McAfee’s AI-based protections extend beyond deepfakes to also protect against
text scams. Last year alone, Americans lost a staggering $330 million to text
scams, with an average loss of $1,000, as reported by the Federal Trade
Commission. The surge in sophisticated AI-generated scams is making it
increasingly difficult to discern reality from deceit. This is where our AI
steps in, empowering you to connect freely online, knowing we’re protecting you
from scammers. 


EXPLORE MCAFEE’S AI-POWERED PROTECTIONS

McAfee+ provides all-in-one protection for your personal info and devices,
powered by Smart AI to defend against the latest threats and scams.




Antivirus harnesses our patented, Smart AI™ technology for real-time protection
from new and evolving threats, including zero-day threats.




Text Scam Detector uses advanced AI to scan for suspicious links in texts and
automatically filters them once set up.




McAfee Deepfake Detector uses advanced AI 
to quickly scan and alert you if a
video contains AI-generated audio.




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