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Prescriptive Analytics for Digital Marketers


PRIORITIZED ACTIONS FOR MAXIMUM FINANCIAL IMPACT

Eliminate the reporting burden with paid media and data science expertise
built-in to guide you. Work smarter with Quant Marketer.

Book a Demo





PRESCRIPTIVE ANALYTICS - A GAME CHANGER

Prescriptive analytics delivers a quantum leap beyond reporting and evolutionary
step beyond predictive analytics to answer, “What should I do about it?” This
once elusive form of advanced marketing measurement is now available for digital
marketing teams. Quant Marketer’s prescriptive analytics solution delivers
continuous intelligence and decision support that greatly improves both
marketing team efficiency and revenue outcomes by:

 * Automating and enforcing consistent methodology that increases value
 * Embedding paid media expert guidance to make all of your team successful
 * Increasing the efficiency, effectiveness, and scalability of your team
 * Prioritizing workload for highest financial impact
   
   
   …all at the same time!





INCREASE THE EFFICIENCY AND
EFFECTIVENESS OF YOUR MARKETING TEAM

Know exactly what to optimize for the highest return.

Quant Marketer’s prescriptive analytics engine analyzes your customer
acquisition campaigns and shows you what to act on to improve performance.
Optimizations are then grouped and prioritized from highest to lowest financial
upside so you know where to focus your efforts for the highest impact.

Learn about Quant Marketer »

Easily optimize campaigns against revenue goals.

The era of optimizing toward any old conversion is gone. Ensuring demand
generation activities are driving revenue is paramount. Quant Marketer allows
you to choose transactions or a leading revenue indicator such as MQL, SQL,
Opportunity, or Lead Score for its prescriptive analytics engine to optimize
against.

Learn about Quant Marketer »

AS RECOGNIZED IN




A WINNING COMBINATION OF DIGITAL MARKETING AND DATA ANALYTICS EXPERTISE

Two of the most common challenges for digital marketing teams are 1) an
overwhelming amount of siloed performance data and 2) difficulty knowing where
to focus efforts for the highest impact. And B2B marketers have the added
headache and complexity of having to tie demand generation efforts to offline
sales revenue!

Getting performance and growth marketing right requires both amazing analytical
skills to gather, clean, organize, and visualize campaign performance data
(above and beyond ordinary reporting) and digital marketing domain expertise to
interpret the results and determine what to do to improve performance. This
powerful combination can be found in Quant Marketer.

The tedious data crunching is done for you by Quant Marketer’s prescriptive
analytics engine, a valuable tool for data-driven decision-making. Marketing
expertise is embedded in the engine where short- and long-term performance data
is compared against various metrics (e.g., KPIs, trends, computed benchmarks)
and ad platform settings to produce explicit directives that not only show you
how to meet your financial performance goals but shows you what to focus on
first, second, third, etc. The result is Continuous Intelligence with
Prioritized Actions that you can view and act on anytime. Not plain old
reporting, where you have to infer what’s happening and decide what to do next.
Not a messy list of recommendations with no logical way to understand the
impact.




GET EXPLICIT OPTIMIZATION DIRECTIVES, PRIORITIZED FOR REVENUE IMPACT

Prescriptive Analytics for Paid Search and Paid Social





Quant Marketer combines current and historical performance data, computed cohort
benchmarks, goals set by you, and explainable AI as inputs to its prescriptive
analytics engine.

The prescriptive analytics engine automates the data analysis process and
logical decision sequence an expert digital marketer would use to fully optimize
their paid media.

Continuous intelligence, including directives prioritized by financial impact,
is output from the prescriptive analytics engine to views within the Quant
Marketer platform.


SEE HIGHER RETURNS FASTER WITH CONTINUOUS DECISION INTELLIGENCE

With Quant Marketer you get prioritized campaign optimization directives that
are aligned to revenue goals… Available anytime.

Book a Demo
Condati Selected as a 2019 Gartner
Cool Vendor in AI for Marketing

AI-Driven Prescriptive Analytics

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