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   * Rent a Website
 * About Craig
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RANK AND RENT

by Craig Riley | Feb 19, 2023 | Lead Generation



Table of Contents

 * Welcome to my Rank and Rent Guide.
 * What is Rank and Rent?
 * The Rank and Rent Guide for 2023
   * Awesome R&R Tutorials
   * Who benefits from Rank & Rent websites?
 * Build your Rank & Rent website
   * * The R&R method is quite simple:
 * Websites Domains
   * Choosing a Website Domain
 * Website Niche & Location
   * Choosing a Niche
     * SEO Niches Updated
   * Choosing a Location
 * Website CMS (Content Management System)
 * Website Content
   * * Ranking Pages
 * Optimising your Website
 * Google Business Profile (GBP)
   * The benefits of a GBP listing:
 * Rank and Rent SEO Guide
   * Press Release
   * Social Signals
   * Web 2.0 Sites
   * More Website Content
 * PBN Link Building
 * Renting your website
   * Call & Website Tracking
 * Finding a client to rent your website
 * Rank and Rent Course
   * 110% Vouch for this Rank & Rent Course
 * Benefits of Rank and Rent
   * What you will get when you signup
 * Rank and Rent FAQs
   * What is Rank and Rent?
   * Can you make money from Rank and Rent?
   * Is there a Rank and Rent course?
   * How easy is it to rank a website?
   * Costs to rank an R&R Website?
   * Is rank and rent SEO difficult?
   * Should I give rank and rent SEO a try?
   * How do you rank and rent?
   * How do I check my Google ranking?
   * What if the business owner already has his own website?
 * Rank and Rent – Building a Digital Empire
 * Rank and Rent Review

This post was last updated on 19th February 2023


WELCOME TO MY RANK AND RENT GUIDE.

This post is over 5050 words and it will take you from start to finish but
please bear in mind, each section is complex and there will be a link that you
can follow to learn more about each section with guides and tips and tricks you
can do to get the most for your websites.

I will also be sharing the actual vendors that I use to help you get your
website ranking and also rented to a local business.

This is my complete guide to the Rank & Rent Method. All the information below
is everything that I do when building out a rank and rent website.


WHAT IS RANK AND RENT?

Rank & Rent is a local SEO strategy where you build, optimise and then sell
leads from a website that you own. You choose the niche, the location of your
asset and when the website is generating emails and phone calls, you approach a
relevant business and sell them the leads every month.

Rank and Rent is an effective local SEO strategy that can help you generate leads and make passive income. It is a great way to own an asset, target a specific niche and location, and monetize it. If you are looking for a way to make money online, Rank & Rent is a great option.

Start researching your niche and the local market to get started today.

Here is a great video by Matt Diggity explaining what Rank and Rent is and how
to make money from this technique.




THE RANK AND RENT GUIDE FOR 2023

For many years I have been building, ranking and then renting out websites to
local businesses in the UK & USA.

Over the years I have had many successes and also many lows but with every
website, I have learnt something new. What can be done quicker, better and works
better for the search engines.

Today, I have decided to share with you all my Rank and Rent (R&R) method and
how I am able to get the results and also the clients that rent my assets.

I am open enough to say all of my rankings and renting knowledge is not my own,
I did learn from other renowned SEO’ers.


AWESOME R&R TUTORIALS

 * Glen Allsop (Gaps.com, Detailed.com, Viperchill.com)
 * Daryl Rosser (Lionzeal.com)
 * Herc Magnus (hercmagnus.com)

Each of these SEO guru’s has its own guides for ranking and renting. My guide
will offer you something more and with that, help get more from your assets.


WHO BENEFITS FROM RANK & RENT WEBSITES?

Local business who offer a service or a product is always looking for new
customers. These are the businesses that you must build and rank websites with
the intention of renting.

These types of businesses are your bread and butter.

Here is an example…

A plumbing company is always looking for new clients. It does not matter if they
are already on page 1 of Google with their website (10% of the first-page real
estate), they would prefer to have 20% of the websites showing on page 1, two
means of customers contacting them!


BUILD YOUR RANK & RENT WEBSITE

The simplest way to explain R&R:

> The Rank/Rent method is a tactic that allows you to build a website, rank it
> in the local search results, and then rent the site out to a local business.

THE R&R METHOD IS QUITE SIMPLE:

 * Build a website in a Location + Niche that has good traffic numbers on
   Google.
 * Optimise and rank your website in the search engines for a variety of buying
   keywords.
 * Rent your website to a business in the same niche + location for a monthly
   retainer.

Quick FYI before we get started…



Throughout this guide, I am going to assume you have some web knowledge
including:

 * Domains
 * Hosting
 * WordPress

If you are not familiar with any of the above, I would suggest heading over to
Google and learning about those topics and then coming back to this post.

Are you interested in learning this way of making a living online? Try this Rank
and Rent course. I have done it and won’t look back. Everything you need to know
to make a successful business online.
Are you ready, let’s get into the crux of this technique to make money online 🙂


WEBSITES DOMAINS

In my opinion, this is one of the most important steps in a successful lead
generation website.

You are tasked with building a website that looks authentic, has quality content
that real customers will want to read and answers the questions by potential
customers.

Building a real website that is brandable and authentic is much harder than it
sounds but here are some tips and tricks to help you out.


CHOOSING A WEBSITE DOMAIN

The best domain you can get for your website is a TDL for your country:

 * Australia – .com.au
 * United Kingdom – .co.uk
 * South Africa – .co.za

When it comes to the name of your domain, there are 3 options and each offers
it’s own benefits etc:

 * EMD: exact match domain
 * PMD: partially match domain
 * Branded: branded domains

I have always favoured a PMD, I feel it gives you a lot more options to play
with in terms of finding the right domain for your website.


WEBSITE NICHE & LOCATION

Something I used to do when I first started out with rant and rent is going
after industries and locations that were out of my league in terms of SEO.

There is an age-old saying:

The best place to hide a dead body is on page 2 of Google. 

There is no point trying to build an R&R website if you are not able to get it
to the top of Google for your main keywords. It will be money and time wasted.

The best realisation I ever made was to choose niches and locations that were
easier to rank and still offered the businesses value for them to keep paying
you a monthly figure for your asset.


CHOOSING A NICHE

Choosing the right industry is a massive part of the success of your rank & rent
website.

There are two types of niches you should be looking at:

 * Businesses who have a big price tag and want fewer jobs
 * Businesses who have lower price tags and want many jobs

SEO NICHES UPDATED

I have put together a long list of possible rank & rent list of local business
niches that all would be interested in more leads coming from the internet.

This should be used as a guideline and it would be advised to try a few before
you find your web ranking calling.


CHOOSING A LOCATION

Choose a town/city with a population of between 100k – 300k.

This will allow you to get your website ranking quicker and at the top of the
search results because the competition will be low.

View my list of Rank and Rent Niches with search traffic and CPC stats.


WEBSITE CMS (CONTENT MANAGEMENT SYSTEM)

I am a 100% WordPress web designer and that is the reason I only build a
rank-and-rent website with WordPress.

I personally believe WordPress is the best CMS (Content Management System) out
there as it gives you so much control but that is not to say it is the only one
you can use:

 * Weebly
 * Wix
 * Joomla
 * Squarespace
 * and many more…

Pretty much all of the above platforms will offer responsive design, this will
give your customers a great user experience.

It totally comes down to what you are comfortable with and what works best for
you.


WEBSITE CONTENT

Because I have been building rank & rent websites for a long time, you get used
to seeing one when doing local SEO research and the one thing I have noticed is
this is the area where the designers let themselves down.

The content on your website needs to be QUALITY and exactly what a real business
would put on their website. DO NOT CUT CORNERS!

Always have in the back of your mind that you should be creating an authority
website rather than a churn and burn website.

RANKING PAGES

For your ranking pages (Your main keywords) you should aim for 1000+ words and
within that page, you should be thinking of how to rank for keyword variations.

 * Use different forms of content (Video, Images, PDF’s etc)
 * Page layout should entice users to contact via that page
 * On-Page SEO should be on point

Extra Reading



 * Rank and Rent Niches
 * Guide to Call Tracking
 * How to Find Clients for your Lead Generation Websites


OPTIMISING YOUR WEBSITE

So you have finished your Rank and Rent website and it is time to start getting
it ranking for your main keywords in the search engines.

To rank your website on google and other search engines, you will need to do SEO
(Search Engine Optimisation).

> In simple terms, it means the process of improving your site to increase its
> visibility for relevant searches.
> 
> The better visibility your pages have in search results, the more likely you
> are to garner attention and attract prospective and existing customers to your
> business.

FYI: Are you looking for a complete course that will walk you through the
Rank/Rent model and help you succeed online. I 110% vouch for this course. I
have done it and I still go through their course and join their webinars.


GOOGLE BUSINESS PROFILE (GBP)

Google Business Profile is by far one of the best ways to generate leads as a
local business anywhere in the world and is an integral part of any R&R
campaign.

With a reputable website and an optimised Google Profile listing your R&R
campaign will be in full swing and will have no problem renting out your asset
to a local business.


THE BENEFITS OF A GBP LISTING:

 * It is 100% free
 * The 3 pack sits above organic websites in the search results
 * They build trust in your business by allowing customers to leave reviews
 * Build local relevancy for searches online.
 * Click to call off mobiles
 * Customers can message directly from their phones
 * and more

Read: Google Maps Marketing Guide


RANK AND RENT SEO GUIDE

With a new website, you need to build the foundation for the SEO of your website
and below you will find a guide of what you will need to do. I use all. of the
methods mentioned below…

I am going to assume you have added your website to Google Webmaster and
submitted it to be crawled.

Your website is scheduled to get indexed by the search engines, now it is time
to help Google rank your website. Below are the steps I take to get a RR website
in a 300K city ranking.


PRESS RELEASE

7 days after submitting my website through Google Webmaster, I will order a
press release that will go to about 450 news and media websites and the majority
will have a link back to your website.

The content on the PR should be around the content of your RR website and should
have a link back to your website through branded anchor text. I will always go
for branded (Craig Riley) or naked URL (craigriley.org).


SOCIAL SIGNALS

Social is important for SEO and if you are a real website, social sharing is
important.

Order social signals that will be drip-fed over 30 days – generally.


WEB 2.0 SITES

The purpose of these Web 2.0 websites is not to pass link juice to your website
but to stop over optimising your main keywords.

When building these Web 2.0’s, always use content around your niche and your
location and your anchor text should vary but never use your main keywords!

Here are some examples:

 * http://domain.com
 * Domain.com
 * Company Name
 * Click here
 * More information
 * Visit website
 * and the list goes on…

You can source cheap deals online for these to be built out on your behalf and
then the logins supplied back to you.


MORE WEBSITE CONTENT

You should be aiming to publish 2-4 pieces of content on your website blog per
week. I know this sounds like a lot but it will help with your authority.

The content should switch between your niche & location.

Niche content: This should add value to your readers and support your main
ranking pages.

Location content: This Will show Google that you are a leader within your
geo-location.

 


PBN LINK BUILDING

> A Private Blog Network (PBN) is a network of authoritative websites used to
> build links to your money website(s) for the purpose of ranking higher in the
> Google search engine. A money website is the website you intend on ranking
> i.e. the one that actually makes money. This can also refer to a clients
> website. via Lionzeal.com

These are the links that are going to power up your website and get it ranking
on the first page of the search engines for your main keywords.

When you order links, you can use your main keywords you are trying to rank for
eg: “London plumber”.

You must only use your exact keyword once and it must come from a powerful niche
related website. This will give you the most power and link juice to rank for
those keywords.


RENTING YOUR WEBSITE

So you have got your website ranking on the first page of Google for your
keywords… well done.

Now it is time to track your websites activities and get your website rented out
by a local business.


CALL & WEBSITE TRACKING

It is 100% advised to set up tracking from the very start of your R&R campaign.
This will allow you to rent the asset so much quicker as you will have sats,
call numbers and emails being sent from your asset.

What you will need to do is:

 * Trackable phone number (Call Tracking)
 * Google Analytics (Website Traffic)
 * Email account (Email Enquiries)
 * Keyword tracking (Rank Tracker)

As we are in the business of selling or renting our asset because we are
generating phone calls, it is imperative that you set up call tracking for your
asset.

This phone number will be displayed on your website, Google My Business, Local
directories etc, basically anywhere where someone will find it.

I have put together a guide on how I personally have set up my call tracking or
all my rank and rent websites.

Read: Guide to Call Tracking for Local Websites


FINDING A CLIENT TO RENT YOUR WEBSITE

Now you have a complete ranking & renting asset that is now ready to be rented
to a local business in your niche.

There are a number of ways to get your asset rented:

 * Cold calling
 * Emailing individual businesses
 * Stick a sign on your website “Available or Rent”
 * Bulk emailing

I would advise cold calling and emailing businesses individually to who your
asset will add value to.

When speaking/emailing use the stats you have collected through your tracking as
this will show evidence that your rank and rent asset can deliver and increase
their ROI.

I have put together a guide to finding clients for your rank and rent website.
In this guide, I go into a lot more details that should help you find the
perfect client for your rank and rent website.


RANK AND RENT COURSE

During my time in digital marketing, I have signed up for many online courses
which focus on SEO, Local SEO, Rank and Rent and more…

The one course which stands out and which has helped me is the rank and
rent course mentioned below.

I have done it, I am a fully-fledged member and I am constantly going over the
content inside the course.

This is a must if you are going to take this journey.


110% VOUCH FOR THIS RANK & RENT COURSE

Never one to think I know everything, I am constantly signing up to courses as a
way of improving my SEO knowledge and skills to get better rankings and position
that stick on Google.

I recently joined Rank and Rent Club (by Herc Magnus and Todd Spears), a course
that is 100% designed around the Rank and Rent method and I can say this, it is
one hell of a course.

The course takes you through everything I have spoken about in this post but in
way more detail. They actually show you how to:

 * Research keywords
 * How to design and build the websites you are going to rent out
 * How to rank them on Google and in Google My Business
 * How to rent them out to potential businesses.

It is probably the most complete course out there and what is even better, it is
constantly being updated with current trends and also techniques that are 100%
working online.


BENEFITS OF RANK AND RENT

 * Generate passive income with rank and rent
 * Learn how to build websites that rank high on search engines
 * Unlock lucrative opportunities within local businesses

Are you looking to up your game in the digital marketing realm? Look no further! Rank and Rent is the perfect solution for you! Our service will provide you with the necessary guidance to build and rank websites that can be rented to local businesses.

With our professional and tailored approach, you’ll have the resources to create a dynamic and successful digital marketing strategy that will help you stand out from the crowd.

Do you want to maximize your success in digital marketing? Rank and Rent can help you do just that! Our service will provide you with the knowledge and skill set to build and rank websites for local businesses.

With a professional attitude and tailored approach, you’ll have the tools to create a powerful and effective digital marketing plan. Our guidance is the key to your success!

Are you searching for a reliable and professional digital marketing service? Rank and Rent is the answer for you! Our service is the perfect way to build and rank websites that can be rented to local businesses.


Try the Rank and Rent Course for FREE!!!
This course has helped me so much with the finer things in terms of the R&R
website design, but also the renting out of the website (which can be the
hardest part of the whole process).



I honestly believe that anyone who follows the course step by step is going to
succeed in creating an online residual income and it is something that you can
rinse and repeat doubling your income every time you rent another website out to
a business.


WHAT YOU WILL GET WHEN YOU SIGNUP

When you signup to the course, you will not only get the course complete with
videos, worksheets and more but you will also get all the Softwares included.

Here is a breakdown of what you get:

 * Full club access
 * GMB & PBN training (which is massive)
 * Live webinar training
 * Keyword Supremacy
 * Project Supremacy V3
 * Local Supremacy
 * SerpScout

Everything you need to make a successful business building and renting websites
online.

Try the Rank and Rent Course for FREE!!!


RANK AND RENT FAQS

I get loads of emails from people asking me questions about this post as well as
more definitive questions about their own websites.

Here are some of the questions I get asked which hopefully will answer questions
you are having right now.

If the answer to your question is not answered below, get in touch with me and I
will do my best to answer.

Here are 10 frequently asked questions around the Rank & Rent technique.


WHAT IS RANK AND RENT?

The simplest way of explaining Rank & Rent is an online marketing strategy where
you build a website targeting a niche and location, you optimise it so it ranks
for your keywords on Google and then you rent it out the website to a business
to service those leads.


CAN YOU MAKE MONEY FROM RANK AND RENT?

Yes, you can!



The reason why it is a very good method of making an income online is that you
are not selling a service (eg: website design or SEO) but selling leads from
real customers looking for their services/products online.

Every business wants more leads!


IS THERE A RANK AND RENT COURSE?

There are many R&R courses online showing you how to build and optimise websites
but there is one that stands out leaps and bounds ahead of the competition.



This Rank and Rent course is amazing. Very thorough and informative. It is a
complete guide from start to finish of the R&R process. Read my review and you
are even able to join for free.


HOW EASY IS IT TO RANK A WEBSITE?

According to multiple sources, the average time for websites to rank on Google
through optimization (SEO) techniques is about three to six months. That’s right
– jumping to the front of Google’s results usually takes between 90-180 days,
depending on the competitiveness of your industry and the popularity of your
keywords.



* It all depends on the competition of the websites ranking for your main
keyword.


COSTS TO RANK AN R&R WEBSITE?

Your investment costs to rank an R&R website will be less than $500 USD.


IS RANK AND RENT SEO DIFFICULT?

Yes and no. Becoming visible in the maps results with an optimised Google My
Business profile is more attainable, at least more quickly than ranking a brand
new website organically. However, with the right strategy, you’ll be able to
rank both in the maps results and the search results using local SEO methods.


SHOULD I GIVE RANK AND RENT SEO A TRY?

Yes! Especially if you already do SEO for clients or run an affiliate website
and fancy a change. A successful rank & rent website can also be used as a very
viable case study to attract future clients too.


HOW DO YOU RANK AND RENT?

In the simplest terms, the Rank and Rent model is a digital marketing strategy
where you build a site, nurture it until it becomes visible on search engines,
and then rent it out. Local SEO Search engine veterans are flocking to this
strategy because it’s simple, scalable and best of all—lucrative.


HOW DO I CHECK MY GOOGLE RANKING?

To check the keyword rank in Google ranking, use our free Keyword Position
Checker. Just enter the domain name, keywords and search engine and click the
blue ‘Check Position’ button.


WHAT IF THE BUSINESS OWNER ALREADY HAS HIS OWN WEBSITE?

Doesn’t matter, most of my clients do have their own website but they’re
treating my lead gen site as a seperate marketing channel similar to owning
another billboard property, they’re essentially treating it as if they own two
seperate companies in the same town, just like how Starbucks will have multiple
storefronts in the same city. (More properties = more leads)


RANK AND RENT - BUILDING A DIGITAL EMPIRE

A successful website can be difficult to sell, but it doesn’t have to be. With
the help of Kocy’s Rank and Rent Guide for 2022, you can easily and affordably
bring your business to the attention of new customers. To be successful with
this technique, you must first understand how it works. Listed below are some
tips for making your website stand out from the rest. Read on to learn how this
service can help you achieve your goals! Once you have a site up and running,
you’re ready to sell it to businesses.

Rank and Rent is a simple, scalable, and profitable business model. The basic
idea is to develop a portfolio of websites and rent them to other people. With
this, you’ll be able to increase the overall value of your website, while
retaining ownership. Unlike renting property, you won’t have to pay hundreds of
thousands of pounds to get started. And, you can build your site for free! You
can focus on building your website and earning money from it.

Rank and Rent is a secure model for website owners. A high-ranking website will
always have an interest. It doesn’t require a large investment to start a
ranking and renting website. In contrast, property landlords need to spend
hundreds of thousands of pounds on properties. In comparison, a website can be
built for free! Moreover, it is very easy to start with Rank and Rent. It is
suitable for beginners, intermediates, and even experts.

The first tip is to decide on your niche. Rank and Rent has a wide variety of
niche options, so you should choose one that is relevant to your expertise.
Remember to consider your audience and what you’re selling to a target market.
This will allow you to maximize your profits and avoid overspending. You’ll need
to select your keyword, niche, and industry carefully. Once you’ve decided on a
topic, you’ll need to choose a specific topic.

If you have an established site and a huge amount of traffic, you should
consider a rank and rent website. These websites have a high demand and are a
great way to make money from the Internet. Besides, they can be a valuable asset
for your business. If you have good SEO knowledge, you’ll earn handsomely from
them. Aside from making money, rank and rent websites can also give you a
guaranteed income for a long time.

Rank & rent is a great strategy for lead generation. You can buy or rent a
website and then let it run as long as you want. Aside from the profit
potential, this strategy allows you to create your own website. However, it is
not for everyone. The process requires some research and understanding of the
nuances of online marketing. You’ll need to be a good SEO expert in order to be
successful with this technique.

Rank and rent is an alternative to lead generation. Rank and rent is a unique
method of digital marketing that involves building and nurturing a website until
it becomes visible in search engines. Once it has become popular, it can be used
to earn passive income. If you’re an experienced online marketer, you can also
try Rank and Rent to make a lot of money with it. The process is simple,
scalable, and profitable.

Rank and rent is a great strategy for local SEO. You build a website that ranks
highly for a local search term and then rent it to local businesses. Once you
have the website up and running, you’ll then be able to sell leads to these
businesses. By selling these leads, you can earn a good living. The process of
renting a website is simple and fast. Once you’ve rented the site, you’ll have a
permanent source of revenue.

There are many types of SEO services. Rank and rent practitioners specialize in
local search. Their main objective is to attract local businesses to their site.
In most cases, they build niche websites and then lease them out to other
businesses. Despite the name, it is still important to do research before
starting your own SEO campaign. If you don’t have an idea of what your target
customers are looking for, a website is not going to generate any leads for you.


RANK AND RENT REVIEW

Firstly, I want to thank you for getting through this post about Rank & Rent, I
know it is long and there is quite a bit of info for you to take in.

Is rank and rent for you? That is something you will have to decide, for me, it
is the only way. It fits into my lifestyle and the clients that I have who are
renting my websites are very happy I know if I keep my sites ranking and
generating phone calls, they will keep paying.

When you commit to it and put in the work, you will see results and you will
earn a passive income!

As an experienced digital marketing agency, our Rank and Rent solution provides
the expertise you need to create and rank websites that can be rented out to
local businesses. Our comprehensive approach guarantees success, with
experienced professionals providing support with every step of the way.

Our service is efficient and cost-effective, and our professional tone ensures
you get the results you need quickly. Let us help you maximize your rental
income and take your business to the next level.



Welcome to Kocy.org. My name is Craig Riley and Rank and Rent is my game. You
will find helpful posts guiding you to build your own online portfolio of
websites that you rent to local businesses.

CHOOSE A CATEGORY

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RELATED POSTS


HOW TO FIND CLIENTS FOR YOUR RANK AND RENT WEBSITES

Jun 22, 2021


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Jun 15, 2021


RANK AND RENT NICHES

Apr 29, 2021

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