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Text Content

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What is ARM
solutions
BY JOB
ROLE
By job Role
CMOHead of MediaCFOCTOFinanceCTO/CIO
BY PRODUCT & SERVICE
ARM EnterpriseAdvisory & Services
BY COMPANY
‍TYPE
BY COMPANY TYPE
BrandsRetail NetworksAgencies
integrations
Resources
Case studiesWhitepaperBlogClient stories
company
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 * 
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WE COMPLETE THE ENTERPRISE SOFTWARE ECOSYSTEM TO ENABLE THE REAL DATA DRIVEN
COMPANY.


Watch video
Winner

INTRODUCING



ADVERTISING RESOURCE MANAGEMENT


We bring automation and AI to advertising, empowering human thinking.

Watch video
Winner
We’ll be at
Cannes lions
Festival of creativity
JUNE 17-21
Get in Touch
LORENZO LARINI
Chief Executive Officer
salvatore internullo
Chief Growth Officer
federico salvitti
VP Growth US
tristan ougier
Country Manager, France
MINT at
MAD//FEST
CGO Salvatore Internullo
will talk about the latest trends in advertising
on the main stage
July 2nd
12:05 PM
Request a Ticket



500+


CONNECTORS

discover more
Read full press release
MINT appoints Lorenzo Larini as CEO, ushering in a New Chapter of Global Growth


MINT’S AWARDS

Highly
Commended
Platform
of The Year
2023
winner
international
Revelation
2023



trusted by

THE CHALLENGES YOU Face


EXTREME ECOSYSTEM GROWTH
9,304%

Marketing and Advertising Technology Vendors growth 2011-2024 (150 to 14,106)

What would solve your problems?
Orchestrating from a unified platform.
DATA QUALITY
54%

Companies saying that data quality and completeness is the biggest challenge
with data-driven marketing


What would solve your problems?
Increasing transparency, leading to better governance
Cookie Chaos
99%

Marketers struggling with data deprecation caused by third-party cookie’s demise


What would solve your problems?
Future-proofing your company growth.
Budget constraints
7.7%

Average 2024 Marketing budget as percentage of revenue (-15% vs 2023)


What would solve your problems?
Improving efficiency through tools supporting decision-making
It's time for a new approach
Facing fragmentation in both media and technology, the advertising industry
finds itself at a crossroads. If the industry is to continue being able to
operate and understand performance across all channels, a completely new
approach is required.

Advertising Resource Management (ARM) is a new category of technology that
enables organizations in the advertising industry to consolidate all resources,
processes, workflows, and information into a single system to better support
their advertising operations.
Emerging technologies will empower brands to manage complexity for themselves
without adding headcount.
Andrea Pezzi, MINT Chairman
Key Features
Real-time media
spending and pace tracking
CUSTOMIZABLE
DASHBOARDS
WITH HOLISTIC
OMNICHANNEL DATA
AUTOMATED MEDIA
PLANNING WITH PRICE
ESTIMATION AND KPI FORECASTING
MEDIA PLAN VERSIONING
AND HISTORICAL ARCHIVE
AD OPERATIONS
COST CALCULATOR
AUTOMATED
TRAFFICKING AND
AD OPERATIONS
IN-FLIGHT CAMPAIGN
AI-BASED CROSS-CHANNEL BUDGET ADJUSTMENT SUGGESTIONS WITH KPI FORECASTING
ACTIONABLE CAMPAIGN PERFORMANCE ALERT SYSTEM
CARBON EMISSION CALCULATOR WITH CERTIFIED OFFSETTING
ALL YOUR ADVERTISING
IN ONE PLATFORM

500+
Integrations

17
Channels

ONE
Platform
Discover the MINT
Advertising
Resource
Management
Ecosystem

see all our integrations
As featured in
The Inefficiencies Of Media Planning And Buying Process

Watch MINT’s COO Carlo De Matteo discuss the inefficiencies of media planning
and buying, pain points, task automation and client strategy.

read more
9 hot European digital-marketing companies that experts say are prime
acquisition targets for 2023

As companies are looking to expand geographically or to acquire experience in
privacy and data, MINT has been named as one of the prospects ripe for
acquisition.

read more
Forbes interviews MINT’s CEO, Andrea Pezzi

At IAB Italy, Andrea Pezzi is talking to Forbes about the new category of
Advertising Resource Management and how it fills in the gap in the current
enterprise software ecosystem.

Read More

100% DATA INTEGRITY
Trust what you see
With 100% data integrity across all sources

3-hour refresh cycle
Stay on top of the game
With a 3-hour refresh cadency for realtime updates.

0.002 SEC AI PROCESSING
Make smarter decisions
With millions of data points processed in 2 ms by AI

-25% MANUAL ACTIVITY
Save time and resources
With a workload reduction of up to 25% from automation

100% DATA INTEGRITY
Trust what you see
With 100% data integrity across all sources

3-hour refresh cycle
Stay on top of the game
With a 3-hour refresh cadency for realtime updates.

0.002 SEC AI PROCESSING
Make smarter decisions
With millions of data points processed in 2 ms by AI

-25% MANUAL ACTIVITY
Save time and resources
With a workload reduction of up to 25% from automation

Governance.
Transparency.
Efficiency.
IN THE WORDS OF OUR CLIENTS
Andy Alden
Data & Service Director,
Mastercard UK
IN THE WORDS
OF OUR CLIENTS

“I have been working with MINT for the last 4 years. Our own clients have been
blown away by the work we’ve shown and it has made my life much easier. Would
recommend them and will continue working with them in the future.”

IN THE WORDS OF OUR CLIENTS
Gianmarco Mottolese
Head of Digital Marketing,
Eataly North America
IN THE WORDS
OF OUR CLIENTS

“With MINT, I can confidently plan my campaigns, optimize my media mix, and
activate all our channels in a simple and centralized way. The capitalization of
these campaigns and their performance also allows me to improve campaign after
campaign, and to try new strategies.”

IN THE WORDS OF OUR CLIENTS
Daniele Mastroberti
Head of Growth,
Flowe
IN THE WORDS
OF OUR CLIENTS

“With MINT ARM we got a better understanding of data and thus a real impact on
strategic choices that become more informed and timely, thanks also to a simple
process of optimization, campaign management, and automation along the entire
advertising process.”

IN THE WORDS OF OUR CLIENTS
Graziana Pesce
Head of Brand, Acquisition, Marketing Engagement
IN THE WORDS
OF OUR CLIENTS

“Illimity has been collaborating with Mint since 2019: a partnership that takes
form in digital campaign activities, through an automation model that has made
it possible, over the years, to identify new room for action, speed up
go-to-market, and optimize performance. A partnership that has been enriched
over time and that today also touches the areas of market research/insight and
digital awareness.”

IN THE WORDS OF OUR CLIENTS
Enel Group

IN THE WORDS
OF OUR CLIENTS

“Thanks to MINT ARM we increased exponentially the automation of our advertising
processes into a single end-to-end system, supporting our operations and
optimizing our ADV strategy. Through automation and AI we also achieved greater
control over efficiency and operational costs giving the opportunity to focus on
higher-value tasks.”



BE AHEAD OF YOUR
COMPETITION WITH ARM

Speak with our experts to discover how AI and Automation can help your Brand

Your locationAfghanistanAlbaniaAlgeriaAmerican
SamoaAndorraAngolaAnguillaAntarcticaAntigua and
BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamas
(the)BahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia
(Plurinational State of)Bonaire, Sint Eustatius and SabaBosnia and
HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean Territory (the)Brunei
DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman
Islands (the)Central African Republic (the)ChadChileChinaChristmas IslandCocos
(Keeling) Islands (the)ColombiaComoros (the)Congo (the Democratic Republic of
the)Congo (the)Cook Islands (the)Costa RicaCroatiaCubaCuraçaoCyprusCzechiaCôte
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SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland Islands (the)
[Malvinas]Faroe Islands (the)FijiFinlandFranceFrench GuianaFrench
PolynesiaFrench Southern Territories (the)GabonGambia
(the)GeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard
Island and McDonald IslandsHoly See (the)HondurasHong
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ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (the
Democratic People's Republic of)Korea (the Republic of)KuwaitKyrgyzstanLao
People's Democratic Republic
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States of)Moldova (the Republic
of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlands
(the)New CaledoniaNew ZealandNicaraguaNiger (the)NigeriaNiueNorfolk
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