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   * At a glance
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ANALYTICS AND REPORTING.

Time to read: 2 minutes




ANALYTICS AND REPORTING.




AT A GLANCE

We use personal data to conduct Analytics and Reporting for our ad program,
which helps us improve our products and services.

There’s no information that directly identifies you in the reports we share with
other companies.

You can choose to opt out—just tell us not to use your personal data for
Analytics and Reporting.


WHY WE ANALYZE YOUR DATA

We’re looking for patterns to help us understand consumer interests, behaviors,
and trends.

After analyzing the data, we create reports for our use and for sharing with
other companies. This is often called Analytics and Reporting.

For example, we might create a report showing how often a game app was
downloaded in the past year across a large number of users.

We aggregate your personal data that doesn’t directly identify you with the
information available from thousands of other consumers. For example, we might
compile a report that shows how many views an ad received and what percentage of
viewers clicked on that ad. 

We also take comprehensive steps to prevent these shared reports and analytics
from containing data that directly identifies you. 


DATA WE COLLECT FOR ANALYTICS AND REPORTING


PHONE DATA

 * Your network diagnostic information (Android phones only).
 * Your app usage data—including how long an app is open, how often you open an
   app, and whether an app is installed or uninstalled.
 * Your zip code.

 


SELF-REPORTED DEMOGRAPHICS DATA

While using certain products and services, you may provide information about
yourself to us such as your age range—25-34, for example—and your gender
identity. 




HOW TO OPT OUT

 * Go to our Privacy Dashboard.
 * Review the description under “Analytics and Reporting.”
 * If you want us to stop analyzing your personal data and using it to create
   reports, set the toggle to “OFF” or gray.


WHEN WE WON’T USE YOUR DATA FOR ANALYTICS AND REPORTING

 * You’ve designated your line as a Kids’ Line or if we know the information
   belongs to a child.
 * You use a company-liable T‑Mobile for Business or T‑Mobile for Government
   device.
 * You’re an Assurance Wireless customer.

For more information on Analytics and Reporting, read our T-Mobile Privacy
Notice.




RELATED LINKS

 * your data
   
   
   COOKIES AND TRACKING
   
   Learn more about cookies, other online tools, and tracking technologies,
   including how they work.

 * YOUR ADS
   
   
   PERSONALIZED ADS AND OFFERS
   
   Learn more about how T-Mobile uses your data to make ads more relevant to
   you.

 * YOUR ADS
   
   
   YOUR MARKETING PREFERENCES
   
   Discover tips for protecting your privacy on your phone and the internet.




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ANALYTICS AND REPORTING.




T-MOBILE NOTICE

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and improve the user experience. Update your preferences below and then click
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Find out more in our Privacy Center article on Cookies and tracking.
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