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VIEWERSHIP IS CHANGING. SHOULDN’T THE WAY ADVERTISERS CONNECT WITH PEOPLE ON TV
CHANGE TOO?



About Us
Latest News | TV Programmers to Host Advanced Advertising Summit at Cannes Lions
2022

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OPENAP IS THE ADVANCED ADVERTISING COMPANY BRINGING SIMPLICITY AND SCALE TO
AUDIENCE-BASED CAMPAIGNS. 

Our technology makes buying on advanced audiences as easy, and with the same
benefits, as 18-49 demos by helping advertisers enhance TV advertising using
OpenIDs to target and measure cross-publisher, cross-platform campaigns.



Activate an Audience





OPENAP IS TV'S ADVANCED ADVERTISING PLATFORM

OpenAP centralizes data activation on behalf of premium national TV publishers,
bringing efficiency and scale to audience-based campaigns. OpenAP Audiences can
be shared with any TV publisher.



See how it works






TV'S CROSS-PLATFORM MEASUREMENT FRAMEWORK

Moving the industry from the siloed measurement of linear and streaming
viewership to ID-based targeting and measurement across platforms



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INSIGHTS



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NEWS


OPENAP LAUNCHES DATA TOOL MEANT TO STREAMLINE TV AD BUYING

OpenID is an identifier that ultimately will let advertisers measure reach
across both digital and traditional TV networks

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NEWS


OPENAP DEBUTS NEW ID TO HELP BRANDS TARGET AUDIENCES ACROSS LINEAR AND DIGITAL
TV

OpenID is a step in moving TV advertising to ID-based targeting. Rather than
having to create a whole new set of metrics for digital audiences and for linear
TV, OpenID can instead create a single audience identity that can work no matter
where that audience is watching.

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BLOG


WHY A PANDEMIC MAY SPARK THE NEXT TV ADVERTISING REVOLUTION

Amid enormous uncertainty and disruption, the way forward becomes clear: The
future of TV is about audience

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NEWS

TV networks are using a new strategy to sell ads more like Google and Facebook 

OpenAP is officially launching a marketplace letting advertisers buy across
digital and linear TV programming

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NEWS


ADEXCHANGER TALKS: CHECKING IN WITH OPENAP

OpenAP was founded four years ago by a group of TV networks that wanted to bring
advanced advertising principles to traditional TV. The original idea was to join
forces to improve the consumer ad experience – aligning on things like shorter
ads and interactive formats – but the group later pivoted to another
opportunity, OpenAP CEO David Levy recalls in this week’s episode of AdExchanger
Talks.

Listen Here

NEWS


ONCE COMPETITORS, XANDR TO SUPPORT OPENAP'S TV IDENTIFIER

First partners and then competitors, OpenAP and AT&T’s ad-tech unit Xandr are
back working together again, with the latter announcing support of OpenAP’s
television identifier. Beginning this fall ahead of the 2022 broadcast season,
Xandr’s Invest TV platform will support OpenAP’s OpenID.

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NEWS


WALGREENS ADVERTISING GROUP EXPANDS INTO ADVANCED TV

WAG is partnering with OpenAP, an advertising company owned by U.S. TV networks
that helps advertisers plan, execute and measure linear and digital TV
campaigns. This enables WAG to integrate OpenAP’s new OpenID, a unique
identifier that was announced in April 2021 that seeks to bring consistency to
TV planning, reporting and measurement no matter where viewers are watching.

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NEWS


OPENAP LAUNCHES SSP FOR LINEAR TV COMMERCIALS

Omnicom Media Group is the first agency to integrated the new SSP with its
in-house buying platform, Omni.

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