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Gartner® Report: 2022 Top Trends in Retail Digital Transformation  | READ NOW
 * Solutions
    * * For your workforce
        * Workforce overview – Increase security for your workforce across any
          system.
      * Products
        * Desktop MFA
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        * Trusona Authentication Cloud
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      * Watch the demo

 * Why Trusona
    * * Passwordless Identity Authentication – Security beyond words
      * Superior User Experience – UX for the way people work and live.
      * Uncompromised Security – A more secure way to authenticate identity.
      * Operational efficiency – Security combined with a unique focus on
        usability increases efficiency across the entire organization.

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    * * Leadership team – Learn about the executive team, advisors and board of
        directors.

 * Try Now
    * * Try our app
        Try the workforce login experience with the Trusona app.
      * Try our SDK
        Try our SDK to create custom branded experiences for your customers.
      * Try Trusona’s WordPress plugin – Free passwordless MFA for WordPress



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SIGN-IN EXPERIENCES HUMANS LOVE.

Trusona Authentication Cloud improves business growth and profitability with
simpler, faster
sign-ins that delight your customers.

Learn more



IN THIS DIGITAL EXPERIENCE ECONOMY, CX MATTERS.

Customer experience (CX) has overtaken product and price as the key brand
differentiator. A great CX is no longer a “nice to have” — it’s a requirement
for business success.





CUSTOMERS WANT GREAT CX

Studies show 86% of buyers are willing to pay a premium for a good brand
experience with companies offering mature, high-performing designs nearly
doubling the revenue of their competitors.


POOR CX HURTS BUSINESS

Friction for customers means attrition, user abandonment and a decrease in
revenue. Poor brand experiences account for up to 64% of shopping cart
abandonments.


CURRENT AUTHENTICATION IS BROKEN

Passwords bring high rates of login failures, resets and call center complaints.
Similarly, other outdated authentication methods such as one-time passcodes
(OTP) via SMS bring high transaction costs and are vulnerable to phishing
attacks, account takeovers and fraud.




ARE YOU A LOGIN LAGGARD OR LEADER?

Unlike legacy approaches to authentication that employ passwords, authenticator
apps and proprietary technologies requiring custom development and integration,
Trusona Authentication Cloud leverages FIDO standards to offer a plug-and-play
sign-in experience.

 


SEE HOW TRUSONA CAN HELP IMPROVE YOUR CX

 





 


WHY TRUSONA AUTHENTICATION CLOUD

Boost your digital business by optimizing the sign-in experience.


SIMPLE, FLEXIBLE UPGRADE

Trusona Authentication Cloud provides upgrade experiences that make it easy to
migrate your customers away from passwords.


RESEARCHED USER JOURNEYS

Curated user journeys tailored to the needs of digital businesses. Seamlessly
match your brand experience without any application development.


UNPRECEDENTED VISIBILITY

Gain unprecedented visibility into the sign-in experience delivered to your
business analytics — with metrics for all traffic across all authentication
modalities — driving growth and profitability.

CLOUD-BASED

Low-code, authentication-as-a-service with proxy-based architecture allows for
rapid deployment for immediate value.

DEVICE-BASED SECURITY

Security your customers already use and love, making accounts safer and reducing
account takeovers (ATOs) and fraud.

“TAP & GO” SIGN-IN UX

No app to download and no passwords to remember, providing a “tap and go”
sign-in user experience.








CUSTOMER EXPERIENCE IS A KEY DIFFERENTIATOR

According to Gartner, “customer experience and business agility have become the
principal competitive differentiators in modern retailing,” with retailers
“urgently implementing strategies to execute on the delivery of unified retail
commerce to keep pace with new and emerging customer expectations.”

Read the full Gartner report


AUTHENTICATED EXPERTISE

The latest ideas from Trusona's team.

TRUSONA AUTHENTICATION CLOUD: BOOST YOUR DIGITAL BUSINESS BY OPTIMIZING THE
SIGN-IN EXPERIENCE

TRUSONA AUTHENTICATION CLOUD: A TECHNICAL SECURITY WHITE PAPER

NEXT-GEN AUTHENTICATION [WEBINAR]


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SOLUTIONS

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 * For your workforce
 * For your customers

DOCS

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 * Blog
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SOLUTION

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