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Case study


LEMONWAY USES AIRFOCUS TO CONSOLIDATE IDEAS, SURFACE INSIGHTS COLLABORATIVELY,
AND BUILD THE RIGHT FEATURES FOR THEIR CUSTOMERS


Location: Paris, France
Industry: Financial services

Problem

With no single source of truth for all things product, Lemonway experienced the
absence of a clear overview, the lack of transparency in the decision-making
process, and unclear roadmaps that are outdated.

Solution

From determining priorities, collaborating on strategy to creating the company
roadmap, Lemonway turned to airfocus to set up a repeatable product workflow.

Lemonway is a payment solution with the mission to help marketplaces make
payment flows organized and seamless. They offer an agile and centralized
solution that allows platforms to customize payment flows and integrate payments
according to their business needs. In the last years, Lemonway has seen rapid
business growth with more than 7 million accounts created by customers around
the world. Today, more than 1,400 European marketplaces, including 200
alternative finance platforms, have chosen Lemonway’s robust payment processing
and management solution. With its increasing demand, the Fintech company needed
to enhance its solution to accommodate its growing user base continuously. As a
result, Lemonway created its first product team to help strategize what to build
next to meet market demands and handle all the incoming product requests.






ONE PLATFORM FOR PRIORITIZATION, COLLABORATION AND ROADMAP CREATION

When Quentin Cohen Solal, product manager of Lemonway, came into the picture at
the beginning of the product team formation, there was a complete absence of a
product management solution. The teams managed and added all incoming requests
in Google Sheets, Jira, and Trello, which can often be challenging to navigate.
Quentin and the CPO decided to look for a better solution — an all-in-one
product management platform that tackles all of their existing challenges
revolving around prioritization, collaboration, and roadmap creation.

Quentin's team receives a considerable amount of requests every day from clients
and other colleagues. Organizing and making sense of all the requests is a huge
challenge. No one knows which items should be prioritized first or what should
be done in the upcoming months. Without a proper prioritization tool, instead of
using data, decisions are made based on gut instincts, which often are
inaccurate. First, airfocus enables Quentin and his team to sort through the
backlog of never-ending requests and add them to the Kanban board. With a click
of a button, he can see the items laid out in various formats, such as the item,
timeline, and chart view.



“We were initially relying on what items felt right to do first instead of
having an actual prioritization process. It was definitely not the best way of
doing it, and it was a huge challenge for us to define the effort and the value
of each item. We needed a tool that shows us what to prioritize, and we chose
airfocus for this very reason.”













A SPACE TO GROUP PRIORITIZE AND MAKE BETTER DECISIONS

To determine each request's value and effort, he used airfocus's Priority Poker
to prioritize the items collectively. Quentin mentioned that the tools he tried
before are not built with team collaboration in mind. With Priority Poker, he
can finally invite all relevant stakeholders to make the most important product
decisions together in real-time, asynchronously, or remotely. Once the items
have been rated collaboratively with Priority Poker, Quentin can immediately see
on the chart view what are the quick-wins and don't dos. From the results, the
team can quickly build a data-backed and boardroom-ready roadmap.




ROADMAPS MADE EASY

Quentin has tried out other product management tools and has found that some
offer no option to make or view a roadmap, and if they do, the roadmaps are not
easy to create at all. Therefore, he finds airfocus' timeline roadmap view
incredibly helpful because he can show his CPO and other board members what is
happening with the product and why certain features should be built next.
Furthermore, the timeline view enhances the collaboration between teams as
Quentin can add dependencies and blocks on items between teams, initiatives,
business units, or even across products. This way, the team can ensure that
everyone has full visibility of the item relationships. Everyone is now clear on
what needs to be done, who is doing what, and what needs to be completed before
starting another item. With different departments requesting the roadmap,
Quentin can now export the roadmap with a click of a button and share the
roadmap to those who don't have access to the tool. This feature helps him save
time and, most importantly, increases transparency and alignment amongst teams.




THE SINGLE SOURCE OF TRUTH FOR ALL THINGS PRODUCT

Lemonway has come a long way from Google Sheet, Trello, and Jira to the system
they have in place today. After rolling out airfocus, Lemonway saw a significant
increase in both collaboration and team confidence. Product teams are now more
confident that they are building the right solution and other teams are happy to
be involved in the prioritization process. Quentin is pleased with the
transparency which airfocus has brought to the process. From determining
priorities, collaborating on strategy to creating the company roadmap, Lemonway
has reached its goal of setting up a repeatable product workflow and organizing
their product backlog strategically.









Try airfocus for free today, the all-in-one product management platform.




START A TRIAL

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BUILD THE RIGHT PRODUCTS,
YOUR WAY

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build products that matter.

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