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$29 HAM AND CHEESE SANDWICH A TOTAL RIP-OFF — SO WHY ARE NYERS EATING IT UP?

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Jeanette Settembre


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Back to Reading
April 14, 2023 7:28pm
Updated
April 14, 2023 11:45pm
Ham and Cheese Sandwich at E.A.T

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New Yorkers are getting priced out — of eating sandwiches.

A ham and cheese sandwich at Eli Zabar’s E.A.T.  on the Upper East Side now
costs $31.57 — $29 plus tax — and Gothamites are experiencing intense sticker
shock over the cost of what was once a working-class staple.

It sparked outrage among eaters when a Reddit thread with a photo of the
sandwich captioned “$29 Ham and Cheese sandwich” drew more than 600 comments and
2,000 upvotes on Monday.

“The first time I bought that sandwich I was like, ‘Are you serious?’ ” an Upper
East Side psychologist who lives in the neighborhood told The Post, declining to
give her name. 

“It’s not the best ham and cheese sandwich, it’s not the worst, but it’s just
fine. I absolutely would not have picked up the sandwich had I looked at the
price,” she added.


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The luxury lunch item is actually two sandwiches made from ham, Gruyère cheese,
mustard and four slices of seven-grain “health bread.” But even then, it’s
fairly small.

“The idea of a ham and cheese sandwich selling for $29 is ridiculous – even if
it serves two portions; no matter how good the ingredients are or where they are
from; or how tasty the sandwich is,” Phil Lempert, editor of
SupermarketGuru.com, told The Post.

Features reporter Jeanette Settembre gets a taste of the $29 ham and cheese
sandwich at Eli Zabar’s E.A.T. on the Upper East Side. With tax, the sandwich
totaled $31.57.Stefano Giovannini The sandwich was lacking ample meat and was
overpowered by the “health bread,” which costs $10 per loaf in stores. Stefano
Giovannini The sandwich prices at the Madison Avenue eatery are upwards of $15.
Half of the $29 ham and cheese sandwich is $16. Stefano Giovannini

When The Post went to purchase the sandwich on Friday, an employee at the
Madison Avenue eatery was so embarrassed by the price, they offered to charge us
a mere $22.

They also noted that there was a full soup-and-salad meal deal with a drink for
$18 at a Panera nearby.

“The owner makes the prices, we don’t make them,” another employee told The
Post.

“Some people complain, but a lot of people who live around here, they know the
prices, and they don’t complain because they like it [the food].”

We persisted with the $29 sandwich purchase — and found it to be reminiscent of
an airport sandwich.

The bread was moist, but lacked flavor, perhaps from sitting in the refrigerator
for too long. The ham and Gruyère were tasty enough, but there was hardly enough
meat and cheese.

Zabar’s did not immediately return a request for comment.

The $29 ham and cheese is part of a larger trend of ridiculously priced sammies
infesting the city — ranging in price from around $15 at grab-and-go spots such
as Pret a Manger and Subway to anywhere from $18 and up at specialty shops.

The Italian sandwich at Mekelburg’s in Brooklyn is $18. Tamara Beckwith/NY Post
A Subway foot-long can cost up to $15.99 in Midtown Manhattan.dpa/picture
alliance via Getty Images

And, while inflation eased up last month, prices in the Big Apple remain
unappetizing.

“Food costs are continuously rising,” Bill Zafiros, owner of Mediterranean
restaurant Ten Hope, in Williamsburg, told The Post.

For the first time ever, New York City was named the most expensive city in the
world  — tying only with Singapore —  according to the Economist’s 2022 annual
Worldwide Cost of Living survey.

Ridiculously priced ham sandwiches notwithstanding, restaurant owners say
they’re in a bind when it comes to pricing.

Features reporter Jeanette Settembre gets a taste of the $29 ham and cheese
sandwich at Eli Zabar’s E.A.T. on the Upper East Side. With tax, the sandwich
totaled $31.57.Stefano Giovannini
15
What do you think? Post a comment.

“When you have politicians that never ran a lemonade stand, and you combine that
with all the increases in raw goods, they’re chasing businesses in droves out of
our great city,” Brooklyn Dumpling Shop restaurateur and author Stratis Morfogen
told The Post.

“When we do our cost analysis on our menu, it’s based not just the cost of food,
but commercial real estate. They just added a rent tax. If your rent is over
$20,000 a month, which most restaurants are, you have to pay 6% tax to the city.

“Who’s going to pay for that? At the end of the day, it’s the consumer.”




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Filed under
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 * 4/14/23

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