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Social media branding is a powerful tool for building and shaping the identity
of a brand, fostering community engagement, and establishing an authentic
connection with their intended target audience.

08 SOCIAL MEDIA


created by nijgh

Corporate
Identity Reliance

Menu

01

Brand story

02

Design criteria

03

Logo

04

Color

05

Elements

06

Typography

08

Social media

07

Kid simple




Brand storytelling is the process of creating a series of plot points to build
an emotional connection between a brand and its target audience. A brand story
is a summary of your company's history, mission, purpose, and values, with a
narrative structure that brings it to life.

01 BRAND STORY


Reliance.
Simply does it.

Step by step towards more effective technology
We work with you based on our Matur-IT model. Five solid steps to get the basics
in order, implement standards and switch to an integrated approach based on your
organizational strategy. We understand that your current setup was created from
the right intentions and we use those intentions as fuel to take your people to
an approach that already tackles tomorrow's problems. So that technology can do
what it is intended for: increase your success and take work off your hands.

Reliance is een alliantie van IT-experts op het gebied van werkplekoplossingen,
tech-infrastructuur en 24/7 security. Onze gespecialiseerde bedrijven zijn als
cluster of los in te schakelen en ze werken vanuit dezelfde filosofie van
bereikbaarheid en toegevoegde waarde.

Technology should make work easier. Yet this is different in many organizations,
because infrastructure has grown organically into a complex and inflexible
entity. The solution lies in transparency and simplification. And the
realization that not technology, but the business is the starting point for IT
that really supports the organization and employees.

We are here for your success
What you need is an expert ally who will stand up for your interests. Who
translates the jargon of external specialists into an approach that is
understandable to everyone and is there for you if things don't work as they
should.

Therefore, see us as the CTO of your organization. The Chief Technology Officer
who ensures sufficient 'technology awareness' in your teams. This proves that
strategic use of IT adds more value to your organizational objectives. Who does
not periodically carry out a penetration test, but monitors 24/7 what is
happening on your systems and thwarts hackers before they can become a problem.
And they understand that the user experience is at least as important as the
agreed service of the SLA. Because job satisfaction and results are best
friends.

Fix forward

Design criteria are the explicit goals that a project must achieve in order to
be successful. In recommendation and feasibility reports, especially, the design
and decision criteria determine the document's final recommendation for action.

02 DESIGN CRITERIA





The organization is known for its warm family feeling. In addition to maturity,
Reliance must also radiate warmth to the outside world. Warmth in the design
creates trust and understanding.


Warmth

As the overarching entity, Reliance serves as the entry point for the group’s
key customers. Furthermore, its international ambitions necessitate a corporate
and mature brand identity. This will instill confidence in visitors and foster
trust in Reliance's capabilities.

Maturity

“We make IT simpler and easier to work with” In addition to making the story
simpler and easier, the navigation of the website must fit in well with this
principle. The story is further enhanced with simple UX elements.

Simplicity

Logos are composed of text, color, shape, and illustrations. It serves as a
self-explanatory image that people can use to connect with your brand.

03 LOGO




Margins
To use the logo you must use the correct distances. We call this margins. Use
the R twice as large as the right square in the logo for the correct distance
around the logo.



Primary logo
This is the primary logo of Reliance. The logo may only be used in this context.
Replacing the R above or below the logo is not permitted. We always use this
logo in the dark blue color unless otherwise stated.

Download logo's


Secondary logo
This is the secondary logo of Reliance. This logo is used when the background is
too dark to place the dark blue logo. Think of dark images, for example.





Pay off
When the pay off is used under the logo, it is always placed at the bottom
right. Aligned between the I and E of Reliance and the bottom of the R.




Endorsment
When the logo uses an endorsement, the background of the word becomes dark blue
or white. This version of the logo distinguishes itself from the pay off logo.
The word is depicted the same size as the pay off and aligned with the bottom of
the large R.




Brand colors are a palette of around five to ten colors that are used to
represent the company. A consistent and strategic application of brand colors
can increase brand awareness and recognizability.

04 COLOR


CMYK 0 / 0 / 0 / 0
RGB 255 / 255 / 255
HEX #FFFFFF

CMYK 28 / 100 / 80 / 35
RGB 137 / 6 / 32
HEX #890620

CMYK 0 / 75 / 90 / 0
RGB 239 / 90 / 35
HEX #EF5A23

CMYK 25 / 1 / 27 / 0
RGB 203 / 226 / 202
HEX #CBE2CA

CMYK 100 / 100 / 40 / 62
RGB 27 / 2 / 52
HEX #1B0234








Colors
We use the colors at 100% full color. We don't use shades of the colors, we
stick to this palette. For the web design, the orange color serves an extra
purpose. It's the Call To Action (CTA) color.

Brand elements are the unique aspects of your brand that create a cohesive,
recognizable image for your business and extend into everything you create.

05 ELEMENTS



R as image
The R of the Reliance logo may be used as a mask. Keep in mind when you use a
photo in the R that you can still see what is happening in the photo.



Shapes
The Reliance logo consists of 3 shapes of which they form an icon of 5 elements.
These 3 shapes may be used separately as a mask over photo's just like the R.



Typography is the art and technique of arranging type to make written language
legible, readable and appealing when displayed.

06 TYPOGRAPHY

Korolev

Rubik


Korolev medium



Rubik regular



Rubik bold



Rubik bold







Quote - Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.
Aliquam lorem ante

TITLE INDICATION

TITLE INDICATION

Aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a,
venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer
tincidunt.



Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus.
Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam
lorem ante, dapibus in, viverra quis.

Body copy - Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean
commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis
dis parturient montes.



Rubik

Rubik is a sans-serif typeface designed by Philipp Hubert and Sebastian Fischer
of Hubert & Fischer. The design features stout proportions with rounded corners
and low stroke contrast. The entire five weight family is open-source and
available for free on Google Fonts.

How to use
Only use the bold and regular weights from this family. Headings and titles in
columns are 2 points larger then the running text. If the running text has font
size 10, then headings will become font size 12. The spacing between the lines
of the running text is always 2 points larger than the text size. If the text
size is 10, the line spacing is 12.

Install Rubik

Korolev

Based on an anonymous alphabet seen in photographs of the Red Square parades of
the 1930s, Korolev is an elegant geometric sans serif font. The narrow
thicknesses and italics make the whole thing a versatile family. The font is
avaible with an Adobe licence.

How to use
Only use the medium weights from this family. Headings and titles in columns are
2 points larger then the running text. If the running text has font size 10,
then headings will become font size 12. The spacing between the lines of the
running text is always 2 points larger than the text size. If the text size is
10, the line spacing is 12.

Side note: If you do not have an Adobe license, replace the Korolev font with
Roboto Condensed. The same rules apply as the Korolev font. Only use the medium
weights from this family. The Roboto Condensed family is open-source and
available for free on Google Fonts.

Install Roboto Condensed
Install Korolev

If you have a question, please contact one of our employees.

Themes are important to the story because they connect the reader to the brand
through the relatability of the message.

07 KID SIMPLE

Download images

KID SIMPLE IT

We make our customers' technical infrastructure as simple, logical and
user-friendly as possible. We don't call it Kid Simple IT for nothing.

Download images

meanwhile we make your IT kid simple
Take your business to new heights



meanwhile we make your stack kid simple
Guide your team to win the game



meanwhile we make your IT kid simple
You coach the talents within your team



meanwhile we make your IT kid simple
You go and chase the competition



meanwhile we make your IT kid simple
You take home
the ribbon for market share



meanwhile we make your IT kid simple
Go ahead
and keep building your business



Corporate
Identity Reliance

info@reliancegroup.nl
020-6248644

created by nijgh




Download images

Profile photo main accounts

LinkedIn headers

Social media branding is a powerful tool for building and shaping the identity
of a brand, fostering community engagement, and establishing an authentic
connection with their intended target audience.

08 SOCIAL MEDIA


08

Social media

created by nijgh

If you have a question, please contact one of our employees.

info@reliancegroup.nl
020-6248644

Corporate
Identity Reliance

meanwhile we make your IT kid simple
Go ahead
and keep building your business

meanwhile we make your IT kid simple
You take home
the ribbon for market share

meanwhile we make your IT kid simple
You go and chase the competition

meanwhile we make your IT kid simple
You coach the talents within your team

meanwhile we make your stack kid simple
Guide your team to win the game


KID SIMPLE IT

We make our customers' technical infrastructure as simple, logical and
user-friendly as possible. We don't call it Kid Simple IT for nothing.

Download images
meanwhile we make your IT kid simple
Take your business to new heights



Themes are important to the story because they connect the reader to the brand
through the relatability of the message.

07
KID SIMPLE

Install Roboto Condensed
Install Korolev

Based on an anonymous alphabet seen in photographs of the Red Square parades of
the 1930s, Korolev is an elegant geometric sans serif font. The narrow
thicknesses and italics make the whole thing a versatile family. The font is
avaible with an Adobe licence.

How to use
Only use the medium weights from this family. Headings and titles in columns are
2 points larger then the running text. If the running text has font size 10,
then headings will become font size 12. The spacing between the lines of the
running text is always 2 points larger than the text size. If the text size is
10, the line spacing is 12.

Side note: If you do not have an Adobe license, replace the Korolev font with
Roboto Condensed. The same rules apply as the Korolev font. Only use the medium
weights from this family. The Roboto Condensed family is open-source and
available for free on Google Fonts.

Korolev

Install Rubik

Rubik is a sans-serif typeface designed by Philipp Hubert and Sebastian Fischer
of Hubert & Fischer. The design features stout proportions with rounded corners
and low stroke contrast. The entire five weight family is open-source and
available for free on Google Fonts.

How to use
Only use the bold and regular weights from this family. Headings and titles in
columns are 2 points larger then the running text. If the running text has font
size 10, then headings will become font size 12. The spacing between the lines
of the running text is always 2 points larger than the text size. If the text
size is 10, the line spacing is 12.

Rubik

Korolev medium

Rubik regular

Rubik bold

Quote - Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.
Aliquam lorem ante

TITLE INDICATION

Body copy - Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean
commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis
dis parturient montes.



Korolev
Rubik

Typography is the art and technique of arranging type to make written language
legible, readable and appealing when displayed.

06
TYPO-GRAPHY




Shapes
The Reliance logo consists of 3 shapes of which they form an icon of 5 elements.
These 3 shapes may be used separately as a mask over photo's just like the R.

R as image
The R of the Reliance logo may be used as a mask. Keep in mind when you use a
photo in the R that you can still see what is happening in the photo.



Brand elements are the unique aspects of your brand that create a cohesive,
recognizable image for your business and extend into everything you create.

05 ELEMENTS


Colors
We use the colors at 100% full color. We don't use shades of the colors, we
stick to this palette. For the web design, the orange color serves an extra
purpose. It's the Call To Action (CTA) color.



CMYK 0 / 0 / 0 / 0
RGB 255 / 255 / 255
HEX #FFFFFF

CMYK 28 / 100 / 80 / 35
RGB 137 / 6 / 32
HEX #890620

CMYK 0 / 75 / 90 / 0
RGB 239 / 90 / 35
HEX #EF5A23

CMYK 25 / 1 / 27 / 0
RGB 203 / 226 / 202
HEX #CBE2CA

CMYK 100 / 100 / 40 / 62
RGB 27 / 2 / 52
HEX #1B0234







Brand colors are a palette of around five to ten colors that are used to
represent the company. A consistent and strategic application of brand colors
can increase brand awareness and recognizability.

04 COLOR


Endorsment
When the logo uses an endorsement, the background of the word becomes dark blue
or white. This version of the logo distinguishes itself from the pay off logo.
The word is depicted the same size as the pay off and aligned with the bottom of
the large R.




Pay off
When the pay off is used under the logo, it is always placed at the bottom
right. Aligned between the I and E of Reliance and the bottom of the R.



Secondary logo
This is the secondary logo of Reliance. This logo is used when the background is
too dark to place the dark blue logo. Think of dark images, for example.



Download logo's

Primary logo
This is the primary logo of Reliance. The logo may only be used in this context.
Replacing the R above or below the logo is not permitted. We always use this
logo in the dark blue color unless otherwise stated.





Margins
To use the logo you must use the correct distances. We call this margins. Use
the R twice as large as the right square in the logo for the correct distance
around the logo.

Logos are composed of text, color, shape, and illustrations. It serves as a
self-explanatory image that people can use to connect with your brand.

03 LOGO


The organization is known for its warm family feeling. In addition to maturity,
Reliance must also radiate warmth to the outside world. Warmth in the design
creates trust and understanding.




Warmth

As the overarching entity, Reliance serves as the entry point for the group’s
key customers. Furthermore, its international ambitions necessitate a corporate
and mature brand identity. This will instill confidence in visitors and foster
trust in Reliance's capabilities.



Maturity

“We make IT simpler and easier to work with” In addition to making the story
simpler and easier, the navigation of the website must fit in well with this
principle. The story is further enhanced with simple UX elements.



Simplicity

02 DESIGN CRITERIA

Design criteria are the explicit goals that a project must achieve in order to
be successful. In recommendation and feasibility reports, especially, the design
and decision criteria determine the document's final recommendation for action.



Reliance.
Simply does it.

Step by step towards more effective technology
We work with you based on our Matur-IT model. Five solid steps to get the basics
in order, implement standards and switch to an integrated approach based on your
organizational strategy. We understand that your current setup was created from
the right intentions and we use those intentions as fuel to take your people to
an approach that already tackles tomorrow's problems. So that technology can do
what it is intended for: increase your success and take work off your hands.

Reliance is een alliantie van IT-experts op het gebied van werkplekoplossingen,
tech-infrastructuur en 24/7 security. Onze gespecialiseerde bedrijven zijn als
cluster of los in te schakelen en ze werken vanuit dezelfde filosofie van
bereikbaarheid en toegevoegde waarde.

Technology should make work easier. Yet this is different in many organizations,
because infrastructure has grown organically into a complex and inflexible
entity. The solution lies in transparency and simplification. And the
realization that not technology, but the business is the starting point for IT
that really supports the organization and employees.

We are here for your success
What you need is an expert ally who will stand up for your interests. Who
translates the jargon of external specialists into an approach that is
understandable to everyone and is there for you if things don't work as they
should.

Therefore, see us as the CTO of your organization. The Chief Technology Officer
who ensures sufficient 'technology awareness' in your teams. This proves that
strategic use of IT adds more value to your organizational objectives. Who does
not periodically carry out a penetration test, but monitors 24/7 what is
happening on your systems and thwarts hackers before they can become a problem.
And they understand that the user experience is at least as important as the
agreed service of the SLA. Because job satisfaction and results are best
friends.

Fix forward

Brand storytelling is the process of creating a series of plot points to build
an emotional connection between a brand and its target audience. A brand story
is a summary of your company's history, mission, purpose, and values, with a
narrative structure that brings it to life.

01 BRAND STORY

Corporate
Identity Reliance

created by nijgh


Menu

01

Brand story

02

Design criteria

03

Logo

04

Color

06

Typography

05

Elements

07

Kid simple



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