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Effective URL: https://business.adobe.com/products/audience-manager/adobe-audience-manager.html
Submission: On May 13 via manual from US — Scanned from US
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* * * * Adobe Experience Cloud * * Try our advanced search * Home * Products * Adobe Audience Manager * * * * * * * * * Explore * * * * What is Experience Cloud? Digital Experience Solutions * Solutions * Data insights & audiences * Experience management platform * Content management * Commerce * Customer journeys * B2B Marketing * Digital enrollment & onboarding * Request a demo * * * Products * Analytics * Experience Manager * Real-Time CDP * Marketo Engage * Commerce * Campaign * Adobe Workfront * Advertising * Experience Platform * View all products * * * Resources * Resource center * Customer success stories * Experience Cloud Blog * * For Customers * Learn and documentation * Community forums * * * Support * Services and support * Partners * * Events * Adobe Summit * * Why Adobe * Why partner with Adobe * * * * Adobe Audience Manager * Benefits * Features * Compare * Resources * All resources * Customer success * Learn & documentation * Adobe Audience Finder * IT resources * Support * Partners * GDPR * * * Get started * Adobe Experience Cloud * * * Sign In * Experience Cloud * Commerce (Magento) * Marketo Engage * Workfront * * Adobe Account * * * * * Home * Products * Adobe Audience Manager Adobe Audience Manager * Benefits * Features * Compare * Resources & Support * All resources * Customer stories * Consulting services * Partners * GDPR * Adobe Audience Finder * Product documentation * IT resources * Support Get started ADOBE AUDIENCE MANAGER ACTING ON INSIGHT REQUIRES AN AUDIENCE. Create and activate the best audiences on any channel or device with Adobe Audience Manager, our best-in-class data management platform. Watch 2-minute product tour BENEFITS Step up to our data management platform. Go beyond limited, media-based integrations. Adobe Audience Manager ties into your whole marketing stack, including the entire Adobe Experience Cloud. Reimagine audience segmentation. We move past traditional audience segmentation to give you exceptional control over how to combine data sources into audience segments. Knowing your customer matters. Gain unrivaled insight using your own data and data from external sources. Win with real-time action. We understand that action is key. Which is why we built Audience Manager to quickly bring in data, deliver up-to-the-minute insights, and activate segments in real time to deliver incredible experiences. Explore all benefits Watch the 2 minute product tour SEE THE FUTURE OF DATA MANAGEMENT Learn more about our Real-Time CDP IMPROVE CONVERSION WITH ADOBE AUDIENCE MANAGER. According to Forrester, Adobe Audience Manager helps brands improve conversion by upselling current customers by 42%. Get the details PROVEN LEADERSHIP FOR DELIVERING QUALITY CUSTOMER INTELLIGENCE. See why we’re a Leader in The Forrester Wave™: Data Management Platforms, Q2 2019. Read full report HOW WE'RE DIFFERENT Fast-track your Audience Manager expertise with step-by-step learning and recommended events. Learn more about Experience League AGNOSTIC PLATFORM Adobe Audience Manager pulls together data from any source, creates audiences, and exports segments to any destination. And unlike some data management platforms, we don’t sell data, which ensures you can shop unbiased for third-party sources. It works as part of the Adobe Experience Cloud technology stack but also integrates seamlessly with third-party solutions you may be using, so you can always deliver the best experiences for your customers. Learn more about our agnostic platform TRANSPARENCY As a complete and transparent data management solution, our core features are built in-house and included without additional fees. Custom data sets can also be provisioned without extra costs. Our technology and modeling methods are clearly documented, so you have all the options available from the start to make the most of our data management platform. AI TECHNOLOGY Artificial intelligence is the wave of the future, but for us the future is already here. Our AI and machine learning framework, Adobe Sensei, takes our DMP to the next level. Now, you can find valuable new audiences and estimate audience-segment reach with higher confidence. But that’s just a start. We’re introducing Data Science Workspace to allow your data scientists to use their own algorithms or utilize multiple built-in models to bring you even deeper insights. Learn more about AI technology PRIVACY AND CONTROL From ingestion to activation, Audience Manager provides tight user-level management with preference settings and opt-out controls to safely manage data. By designing with privacy in mind, we continue our strong foundation of certified security controls. Audience Manager is GDPR-compliant and includes first-to-market, patented data export controls, so data usage complies with privacy and user agreements. Learn more about privacy and control * * * * * RECOMMENDED FOR YOU CUSTOMER STORIES FOR YOU View all customer stories -------------------------------------------------------------------------------- LET’S TALK ABOUT WHAT ADOBE AUDIENCE MANAGER CAN DO FOR YOUR BUSINESS. Request demo * * * Contact us * Request a demo * Adobe.com * * Why Adobe * Why partner with Adobe * How we use our products * Our partners * Industry leadership * Creative Cloud for Enterprise * Document Cloud for Business * * About Experience Cloud * Explore all products * Adobe Experience Platform * Adobe Analytics * Adobe Experience Manager Sites (CMS) * Adobe Experience Manager Assets (DAM) * Marketo Engage * Adobe Commerce * * Our solutions * Data insights & audiences * Experience management platform * Content management * Commerce * Customer journeys * B2B marketing * Digital enrollment & onboarding * * * Resources * Resource center * Customer success stories * Experience Cloud Blog * Experience League (learn & support) * Community forums * Glossary * Development resources * * Company * About Adobe * Careers * Newsroom * Corporate responsibility * Investor relations * Supply chain * Trust center * Events * Diversity & inclusion * Integrity * COVID-19 * * * Change region * * * * * * Copyright © 2022 Adobe. All rights reserved. * Privacy * Terms of Use * Cookie preferences * Do not sell my personal information * AdChoices ADOBE AUDIENCE MANAGER Adobe Audience Manager ADOBE PRIMETIME Adobe Primetime ADOBE PRIMETIME Adobe Primetime ADOBE CAMPAIGN Adobe Campaign DISCLAIMER disclaimer *This graphic was published by Forrester, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Forrester document is available upon request from Adobe. *Forrester does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Forrester research publications consist of the opinions of Forrester's research organization and should not be construed as statements of fact. Forrester disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 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