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Mon to Fri : 10:00 - 18:00
859.360.0999 info@govmarkettraining.com


 

   
 * Home
 * About us
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 * contact us


 * DISCOVER YOUR NEXT LONG TERM INCOME SOURCE WITH GOVERNMENT MARKETING
   
   Contact us


 * DISCOVER YOUR NEXT LONG TERM INCOME SOURCE WITH GOVERNMENT MARKETING
   
   Contact us

 * Step 1
 * Step 2

ENGAGE IN FEDERAL NETWORKING

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Networking and relationship-based selling are some of the core tenants of
private sector selling. Most novice federal marketers think that networking goes
out the window when dealing with the federal government. Federal buyers are
constrained by FAR (Federal Acquisitions Regulations), however, government
contractors have all developed strong government contacts.

Free Quote


WHY US ?

The federal government uses multiple methods for procuring goods and services
from small businesses. Among these are competitive bid, sole-source contracts,
set-aside contracts, GWACS, and IDIQ contracts. A misnomer that many small
businesses have is that registering their business in sam.gov is the only step
they need to take, when in fact it is the initial step of registering as a
vendor with the federal government.
At governmentmarketing.com we assess your firm’s capabilities and match that to
opportunities within the federal market. During this process we determine if any
certifications are a good match for your firm as well as what contracting
vehicles would be most productive at producing federal revenue. We have helped a
broad array of businesses in the past and can provide in-depth insight into the
following core businesses.

 * Construction
 * Consulting
 * Energy
 * Environmental Services

 * Information Technology
 * Financial Services
 * Linguistic Services
 * Logistics


FUNDAMENTALS OF GOVERNMENT MARKETING

There is existing competition in the government marketplace as it is an
established market. As a new entrant it makes navigating this market and finding
the correct decision makers for sharing your value proposition critical. Then
determining what contracting vehicles these decision makers utilize is critical
for delivering an actionable business proposition in the federal space.
Another analysis that must be conducted is that there are two macro markets
within the federal space. Your firm can pursue either prime contracts (working
with the federal government directly) or subcontracting opportunities. Both of
these segments are very large markets the small business prime market is over
$100 billion in annual sales. The subcontracting market representing
approximately 70% of the small business prime contracting market in any given
year. This is due to the regulatory requirements placed upon large prime
businesses generally requiring that 35% of their awarded dollars be
subcontracted to small businesses. Both of these markets should be analyzed as a
first step in any federal marketing strategy.


OUR LINE OF PRODUCTS


8A BUSINESS DEVELOPMENT PROGRAM

8a business development program is intended to bolster small and economically
disadvantaged business with necessary...

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GSA SCHEDULE

GSA Schedule will give your firm enhanced access to contract with the U.S.
Federal Government. When applying for a GSA...

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HUBZONE CERTIFICATE

HUBZone is a Small Business Administration (SBA) program that is intended for
the socially and economically disadvantaged...

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WOSB CERTIFICATION

Conventional gender biased roles actually limit ladies' chances to flourish in
certain ventures. The U.S. government wants to...

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SDVOSB CERTIFICATION

SDVOSB certification is intended for the service disabled veterans to get their
business qualified to win the set aside...

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FEDERAL SALES MARKETING TRAINING

Marketing to the federal government isn’t the easy stuff. In fact, the
government market itself demands fierce competition...

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FEDERAL LIST BUILDING

Government buyers create a list of products and services they want to purchase.
We guide you to be identified as a potential...

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ENGAGE IN FEDERAL NETWORKING

Networking and relationship based selling is one of the core tenants of private
sector selling. Most novice federal marketers think that networking goes out the
window when dealing with the federal government. Federal buyers are definitely
constrained by FAR (Federal Acquisitions Regulations), however government
contractors have all developed strong government contacts. It has been our
experience that federal networking is so important we ask our clients to focus
on 1-3 federal agencies and we often find that our most successful clients
quickly have this down to a single agency of focus. They then know and
understand all the players at that agency and this leads to many more
contracting opportunities than a scattered approach.


SBA AND VA CERTIFICATIONS

The reality is that firms that have a certification receive preferential
treatment. This preference can be leveraged to obtain contracting opportunities
with lower barriers to entry and good contract performance aids the firm in
obtaining additional contracts in the future. Therefore we recommend for firms
that are eligible to obtain an SBA or VA Certification to do so early in their
government marketing journey as it reduces the marketing effort required by the
firm.


GET IN TOUCH


Go
859.360.0999
info@governmentmarketingconsulting.com
10050 Norbotten Dr.
FL2 Florence KY 41042
Mon - Fri : 10 AM to 6 PM


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© 2021 Government Marketing Consulting