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SWEET INSIGHTS


2024


GETTING TO KNOW CHOCOLATE CONSUMERS

Our new research, Getting to Know Chocolate Consumers 2024, combines consumer
opinions, attitudes, and behavioral research with Circana’s MULO+ sales and
performance data to give you an inclusive look into chocolate consumers and
market drivers. Uncover the power and potential of chocolate products,
merchandising, and marketing with this exclusive data.

Get the Report


FEATURED NEWS


LETTER TO THE EDITOR: CHOCOLATE AND CANDY REIGN SUPREME AT HALLOWEEN

31 Oct 2024

Don’t miss NCA CEO John Downs’ letter to the editor in The Washington Post on
Halloween candy preferences. On this momentous occasion for our industry,
chocolate and candy reign supreme at Halloween. Happy Halloween! 

Read More »


NCA STATEMENT ON WHITE HOUSE HALLOWEEN COLLABORATION

30 Oct 2024

“The National Confectioners Association is proud to collaborate with The White
House for Halloween 2024, bringing the time-honored tradition of
trick-or-treating to the South Lawn of the People’s House. NCA’s member
companies make the treats that help families enhance the special occasions and
events associated with the Halloween season – whether they’re celebrating in
their own cities and towns or on Pennsylvania Avenue. No matter which treats
they prefer, Americans can agree that every celebration is sweeter with
chocolate and candy.”

Read More »


NCA STATEMENT ON LATEST CONSUMER REPORTS ARTICLE ON FOOD ADDITIVES

24 Oct 2024

In response to an October 24, 2024 Consumer Reports article calling on the U.S.
Food and Drug Administration to ban certain FDA-approved food additives, the
National Confectioners Association released the following statement and
additional background information: “It’s time to stop pretending that magazine
publishers have the scientific expertise and qualifications to make these very
important determinations…

Read More »


THE POWER OF SWEET

Manufacturers of chocolate, candy, gum and mints directly employ nearly 58,000
people across the United States with almost 700,000 jobs supported in related
industries, including agriculture, retail, transportation and more. Altogether,
the confectionery industry contributes more than $37 billion in retail sales to
the U.S. economy each year and has at least one manufacturing facility in each
of the fifty U.S. states.


Learn More





ALWAYS A TREAT

America’s leading chocolate and candy companies have committed to providing
consumers with information, options, and support as they enjoy their favorite
treats, pledging half of their individually wrapped products will be available
in sizes that contain 200 calories or less per pack and 90 percent will feature
calorie information on the front of the pack by 2022.


Learn More



FUN AND UNIQUE

Chocolate, candy, gum and mints hold a special place in our lives. From holidays
and celebrations to everyday moments of joy, confectionery can play a role in a
happy, balanced lifestyle. America’s candy makers are proud to be part of those
family traditions. Yes, we makes delicious treats, but we’re also helping to
make memories.   


Learn More








MEET OUR MEMBER COMPANIES

CANDY DYNAMICS

Since 2006, Candy Dynamics has sweetened the market with Toxic Waste®
Hazardously Sour Candy®, becoming a global sensation as the #6 novelty candy
brand. They’ve created a phenomenally popular, one-of-a-kind, double-action sour
candy treat that has become a hit with candy lovers of all ages. Not just a
candy, but a sour revolution, their innovative treats and aggressive marketing
promise a future as bright and bold as their flavors.



Find out more about other NCA member companies in your state!

Select a
stateAlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict
of
ColumbiaFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew
HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth
DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth
DakotaTennesseeTexasUtahVermontVirginiaWashingtonWest VirginiaWisconsinWyoming







DID YOU KNOW?



78%

of all adults believe it is perfectly fine to occasionally treat with chocolate
or candy

2-3x

Number of times per week, most people in the U.S. enjoy chocolate & candy

111

One U.S. confectionery job supports eleven other American jobs


ABOUT NCA

The National Confectioners Association is the leading trade organization for the
U.S. confectionery industry, which generates more than $48 billion in retail
sales each year. Making chocolate, candy, gum and mints, the industry employs
nearly 58,000 workers in more than 1,600 manufacturing facilities across all 50
states. NCA advocates for an environment that enables candy makers to thrive and
work to ensure that chocolate and candy are celebrated for their contributions
to culture, society, the economy and everyday moments of joy.





OUR MISSION

Foster an environment that enables candy makers to thrive and promote the unique
role of confections in a happy, balanced lifestyle. The National Confectioners
Association advances, protects and promotes the confectionery industry.


OUR VISION

Chocolate and candy are celebrated for their contributions to our culture, our
society, our economy and our everyday moments of joy.


Learn More
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OUR INDUSTRY

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POLICY & ADVOCACY

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INSIDE NCA

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NEWS

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