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Text Content

Join us on Wednesday, January 17th, 2024 at 2PM Eastern

Main Discussion Point:

Digital transformation is revolutionizing how companies across the globe are
storing, accessing, and monetizing their media assets. “The old way” of doing
things can be costly and time-consuming, and lead to inflated production costs,
expensive storage, and can hinder media revenue and ROI.

While digitizing media workflows can be a tall task, the late majority and
laggards who ignore digital transformation are being left behind by innovators
and early adopters across the media and broadcast landscape.

Vital Learnings.

Uncover differences between innovators and late adopters when it comes to media
asset management and the digital transformation of old, manual workflows as they
transition into automated, streamlined workflows. Discover the methodologies
used when embarking on digital transformation, the business benefits of media
workflow digitization, and the obstacles to avoid on your digital transformation
journey.

Key Questions Answered:

 * What are the risks if we continue “the old way” of working?
 * How does moving assets into the cloud spark a digital transformation?
 * What role does AI play in a digital media archive?
 * What is the first step to monetizing a media archive that is bloated with
   years of content creation?
 * How can I automate manual processes to recapture productive working time for
   my team?



Date: January 17, 2024 (Wednesday)

Time: 2:00 PM Eastern Time

Featuring: David Katz, Media Executive, Consultant & Jake Burns, AWS Enterprise
Strategist, AWS & Ashley Blackmon, Sr. Director, CNN’s Image+Sound Production
Services





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REGISTER NOW!

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Last Name *
Company *
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**Please note that there is no dial-in option for attendees. The webcast audio
will be heard through your computer's speakers. If the audio is still not loud
enough for you, headphones are recommended**



SPEAKERS



David Katz, Media Executive, Consultant



As an Advisor and Consultant to several media AI start-ups, David Katz provides
strategic guidance, product direction, go-to-market context, and industry
connections. He currently works with several companies from Seed to Growth stage
across entertainment, media, and technology.

At Paramount, David managed the digital business, strategy, and operations for
CBS Media Ventures, and transformed major television brands into thriving
digital businesses.

Katz received his MBA in Media, Entertainment, and Finance from NYU’s Stern
School of Business and his BA in English from the University of California at
Santa Barbara.



Jake Burns, AWS Enterprise Strategist, AWS



As an AWS Enterprise Strategist, Jake works with enterprise technology
executives to share experiences and strategies for how the cloud can help them
increase speed and agility.

Throughout his career, Jake has led large-scale IT transformations, which today
are the basis for his firm belief that any enterprise can successfully adopt the
cloud and save money at the same time.

While he was VP of IT Operations at Live Nation, he led a large data center
consolidation project that was heavily focused on cost reduction. Jake’s team
successfully migrated 118 applications, 668 servers, and 1PB of storage to AWS
in 17 months. The migration reduced IT costs by 48% in the first year and a
half—all without any migration bubble costs.



Ashley Blackmon, Sr. Director, CNN’s Image+Sound Production Services



Ashley is currently the Sr. Director of Image+Sound where she leads a team
of 100 talented journalists. Image+Sound is comprised of a diverse workforce who
primarily focus on storytelling via video production. Her department supports
all of the distribution points of the CNN World Wide – CNN, CNNI, CNN Max, CNN
Fast,CNN.com, & Newsource. Ashley makes strategic decisions that impact editing
systems, video production workflow, staffing models, and more. Throughout her
daily efforts, Ashley seeks to establish best practices and streamline processes
that lead to efficiency.






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