wwd.com Open in urlscan Pro
192.0.66.184  Public Scan

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EXCLUSIVE: EVOLVETOGETHER TEAMS UP WITH GWYNETH PALTROW AND GOOP ON
LIMITED-EDITION ZERO WASTE, SOAP WITH DISSOLVABLE WRAPPER

Paltrow also joins the Evolvetogether team as an adviser.

By Emily Burns Plus Icon
Emily Burns

Wellness Market Reporter


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October 29, 2024, 1:00am
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Evolvetogether x Goop soap Courtesy
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Evolvetogether is rolling out a dissolvable, zero waste soap bar, $20, in
collaboration with Goop on Tuesday. In addition, Goop founder Gwyneth Paltrow is
joining Evolvetogether as an adviser. 

Evolvetogether founder Cynthia Sakai was connected to Paltrow via mutual
friends. This launch follows the brand’s recent collaboration with Joanna Czech,
an undisclosed seed round in 2023 led by True Beauty Ventures and expansion into
Blue Mercury, Credo Beauty and nordstrom.com. The brand is on track to near $10
million in sales this year and exceed $20 million next year, per industry
sources, with its direct-to-consumer business growing 50 percent
month-over-month.  


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Evolvetogether x Goop soap. Courtesy

While Evolvetogether and Goop have similar missions, this collaboration was born
from an issue both Sakai and Paltrow were seeing in the hospitality industry. 





“When we started this project, we thought about: Gwyneth travels a lot. I travel
a lot, and the one thing we were noticing in luxury hotels was still the idea
that a lot of these amenities were being housed in small plastic containers,”
Sakai said. “We were like, ‘OK, how do we create something that is sustainable
but also is great product?’”

From there, Sakai also found that “the number one and most wasted product in the
hospitality industry is soap. More than 2.6 million bars of soap, plus the
packaging and plastic is thrown out every day through the hospitality
industry.” 

Therefore, the companies honed in on creating a product that could be
efficiently used in the hospitality setting and feature hydrating oils with
packaging that doesn’t harm the environment. 

“The challenge was, how do we create an actual dissolvable paper that can hold
these oils in there and still be dissolvable and not degrade in transit or at
the hotel space,” Sakai said. 

Using wood pulp, the team was able to reach its goal in creating a fully
dissolvable, septic-safe wrapper on a hydrating and exfoliating bar of soap. The
soap itself is infused with coconut shells, avocado oil, shea butter and more
with Evolvetogether’s signature Havana scent of cardamom, violet, vetiver and
cedarwood.

“At Goop, we are constantly looking for ways to elevate the every day. For this
Evolvetogether collaboration, Cynthia and I took the idea of a bar soap and made
it covetable, giftable and luxurious, both for consumers and the environment,”
Paltrow said. “Housed in a first-of-its-kind biodegradable and dissolvable
packaging, this product aims to reduce the environmental impact, especially when
traveling. We loved the idea of making it a travel-friendly gift set, something
you could feel wonderful about giving to others or even yourself.”

While the product is launching in limited quantities via the two brand’s
websites, as well as select Goop retailers, there’s more to come next year in
the hospitality sector.

“We’re already speaking with some major, luxury hotel properties to start
changing their soap bars with this fully dissolvable soap,” Sakai said.

Concurrently, Paltrow is joining Evolvetogether as an adviser. “[She’ll be]
advising on clean and wellness and how to live a good life,” Sakai said. 





In addition to this partnership, there’s more on the horizon for Evolvetogether,
including body cleanser and body cream this month and expansion in home and fine
fragrance next year. 




TAGS

 * collaboration
 * collaborations
 * Companies
 * Gwyneth Paltrow
 * launch
 * launches
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   Your data can be used to monitor for and prevent unusual and possibly
   fraudulent activity (for example, regarding advertising, ad clicks by bots),
   and ensure systems and processes work properly and securely. It can also be
   used to correct any problems you, the publisher or the advertiser may
   encounter in the delivery of content and ads and in your interaction with
   them.
   
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 * DELIVER AND PRESENT ADVERTISING AND CONTENT 524 PARTNERS CAN USE THIS SPECIAL
   PURPOSE
   
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   Certain information (like an IP address or device capabilities) is used to
   ensure the technical compatibility of the content or advertising, and to
   facilitate the transmission of the content or ad to your device.
   
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 * SAVE AND COMMUNICATE PRIVACY CHOICES 330 PARTNERS CAN USE THIS SPECIAL
   PURPOSE
   
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   The choices you make regarding the purposes and entities listed in this
   notice are saved and made available to those entities in the form of digital
   signals (such as a string of characters). This is necessary in order to
   enable both this service and those entities to respect such choices.
   
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 * IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 501 PARTNERS
   CAN USE THIS FEATURE
   
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   Your device might be distinguished from other devices based on information it
   automatically sends when accessing the Internet (for instance, the IP address
   of your Internet connection or the type of browser you are using) in support
   of the purposes exposed in this notice.

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PERFORMANCE COOKIES 621 PARTNERS CAN USE THIS PURPOSE

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site. All
information these cookies collect is aggregated and therefore anonymous. If you
do not allow these cookies we will not know when you have visited our site, and
will not be able to monitor its performance.

 * MEASURE CONTENT PERFORMANCE 367 PARTNERS CAN USE THIS PURPOSE
   
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   Information regarding which content is presented to you and how you interact
   with it can be used to determine whether the (non-advertising) content e.g.
   reached its intended audience and matched your interests. For instance,
   whether you read an article, watch a video, listen to a podcast or look at a
   product description, how long you spent on this service and the web pages you
   visit etc. This is very helpful to understand the relevance of
   (non-advertising) content that is shown to you.
   
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 * DEVELOP AND IMPROVE SERVICES 551 PARTNERS CAN USE THIS PURPOSE
   
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   Information about your activity on this service, such as your interaction
   with ads or content, can be very helpful to improve products and services and
   to build new products and services based on user interactions, the type of
   audience, etc. This specific purpose does not include the development or
   improvement of user profiles and identifiers.
   
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FUNCTIONAL COOKIES 499 PARTNERS CAN USE THIS PURPOSE

Functional Cookies

These cookies enable the website to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
services we have added to our pages. If you do not allow these cookies then some
or all of these services may not function properly.

 * UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM
   DIFFERENT SOURCES 460 PARTNERS CAN USE THIS PURPOSE
   
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   Reports can be generated based on the combination of data sets (like user
   profiles, statistics, market research, analytics data) regarding your
   interactions and those of other users with advertising or (non-advertising)
   content to identify common characteristics (for instance, to determine which
   target audiences are more receptive to an ad campaign or to certain
   contents).
   
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 * CREATE PROFILES TO PERSONALISE CONTENT 223 PARTNERS CAN USE THIS PURPOSE
   
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   Information about your activity on this service (for instance, forms you
   submit, non-advertising content you look at) can be stored and combined with
   other information about you (such as your previous activity on this service
   or other websites or apps) or similar users. This is then used to build or
   improve a profile about you (which might for example include possible
   interests and personal aspects). Your profile can be used (also later) to
   present content that appears more relevant based on your possible interests,
   such as by adapting the order in which content is shown to you, so that it is
   even easier for you to find content that matches your interests.
   
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TARGETING COOKIES 476 PARTNERS CAN USE THIS PURPOSE

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.

 * ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION 129 PARTNERS CAN USE
   THIS SPECIAL FEATURE
   
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   With your acceptance, certain characteristics specific to your device might
   be requested and used to distinguish it from other devices (such as the
   installed fonts or plugins, the resolution of your screen) in support of the
   purposes explained in this notice.

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PERSONALISED ADVERTISING AND CONTENT, ADVERTISING AND CONTENT MEASUREMENT,
AUDIENCE RESEARCH AND SERVICES DEVELOPMENT 796 PARTNERS CAN USE THIS PURPOSE

Personalised advertising and content, advertising and content measurement,
audience research and services development

 * USE LIMITED DATA TO SELECT ADVERTISING 632 PARTNERS CAN USE THIS PURPOSE
   
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   Advertising presented to you on this service can be based on limited data,
   such as the website or app you are using, your non-precise location, your
   device type or which content you are (or have been) interacting with (for
   example, to limit the number of times an ad is presented to you).
   
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 * CREATE PROFILES FOR PERSONALISED ADVERTISING 508 PARTNERS CAN USE THIS
   PURPOSE
   
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   Information about your activity on this service (such as forms you submit,
   content you look at) can be stored and combined with other information about
   you (for example, information from your previous activity on this service and
   other websites or apps) or similar users. This is then used to build or
   improve a profile about you (that might include possible interests and
   personal aspects). Your profile can be used (also later) to present
   advertising that appears more relevant based on your possible interests by
   this and other entities.
   
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 * USE PROFILES TO SELECT PERSONALISED ADVERTISING 502 PARTNERS CAN USE THIS
   PURPOSE
   
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   Advertising presented to you on this service can be based on your advertising
   profiles, which can reflect your activity on this service or other websites
   or apps (like the forms you submit, content you look at), possible interests
   and personal aspects.
   
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 * USE PROFILES TO SELECT PERSONALISED CONTENT 197 PARTNERS CAN USE THIS PURPOSE
   
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   Content presented to you on this service can be based on your content
   personalisation profiles, which can reflect your activity on this or other
   services (for instance, the forms you submit, content you look at), possible
   interests and personal aspects. This can for example be used to adapt the
   order in which content is shown to you, so that it is even easier for you to
   find (non-advertising) content that matches your interests.
   
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 * MEASURE ADVERTISING PERFORMANCE 737 PARTNERS CAN USE THIS PURPOSE
   
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   Information regarding which advertising is presented to you and how you
   interact with it can be used to determine how well an advert has worked for
   you or other users and whether the goals of the advertising were reached. For
   instance, whether you saw an ad, whether you clicked on it, whether it led
   you to buy a product or visit a website, etc. This is very helpful to
   understand the relevance of advertising campaigns.
   
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 * USE LIMITED DATA TO SELECT CONTENT 133 PARTNERS CAN USE THIS PURPOSE
   
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   Content presented to you on this service can be based on limited data, such
   as the website or app you are using, your non-precise location, your device
   type, or which content you are (or have been) interacting with (for example,
   to limit the number of times a video or an article is presented to you).
   
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