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TOMORROW'S COMMERCE 2024

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VML NEW YORK WINS AGENCY OF THE YEAR, VML CAPTURES 35 D&AD PENCILS

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WPP RECOGNIZED AS A LEADER IN COMMERCE SERVICES

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VML DOMINATES THE ONE SHOW WITH MULTIPLE WINS

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VML WINS 35 AWARDS AT ADC

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THE FUTURE 100: 2024

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VML NAMED TOP 3 AGENCY NETWORK WORLDWIDE

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TOMORROW'S COMMERCE 2024

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VML NEW YORK WINS AGENCY OF THE YEAR, VML CAPTURES 35 D&AD PENCILS

Read Article
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WE CREATE CONNECTED BRANDS TO DRIVE GROWTH




HEINZ

Has Awards


IS THAT HEINZ?

A clever solution to call out imposter ketchups shows there's only one authentic
Heinz
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SHERWIN-WILLIAMS

Has Awards


SPEAKING IN COLOR

In a world filled with color, how do you find THE ONE?
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MOVISTAR

Has Awards


SHOUT

Tackling homophobia in Mexico with a boxing film that questions the nature of
machismo
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COLGATE


MY SMILE IS MY SUPERPOWER

Colgate celebrates the power of individual smiles with award-winning actress Uzo
Aduba in "My Smile Is My Superpower" campaign
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VASELINE


MENDED MURALS

Restoring street art to empower skin health equity
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THE FOUNDATION TO COMBAT ANTISEMITISM


NEIGHBORS

Inspiring unity against antisemitism
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CANON


WORLD UNSEEN

Developed in partnership with RNIB, Canon inspires accessible photography
designed for all
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COCA-COLA


THE WORLD NEEDS MORE SANTAS

The spirit of generosity and goodwill is in us all
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MONDELEZ

Has Awards


OREOCODES

Creating a commerce experience that turns milk barcodes into OREO offers
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VOW

Has Awards


MAMMOTH MEATBALL

The woolly mammoth is back to raise questions about the future of food
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COCA-COLA

Has Awards


I SEE COKE

A built-in Alexa skill that rewards viewers every time a Coke pops on screen
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STARBUCKS

Has Awards


I AM

A Starbucks store transformed into a notary office so that transgender people
can get their names legally changed
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NESTLÉ

Has Awards


HAVE A BITE

Is it acceptable to have a bite of a KitKat?
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HONEST EGGS CO.

Has Awards


FITCHIX

Changing the egg industry one step at a time
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UNILEVER

Has Awards


SMART FILL

Empowering consumers to reduce plastic waste
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WENDY'S

Has Awards


LIGHTS. CAMERA. WENDY.

How Wendy's gave its voice an actual voice
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MONDELEZ


OREO MENU

Turning any website's hamburger menu into a menu for OREOs
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LIRA


UNSEALED BOOKS

The second biggest bookstore chain in Hungary takes a stand for freedom of
literature
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VASELINE


SUNITIZER

Upcycling hand saniziter dispensers into sunscreen dispensers
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GENERAL MILLS

Has Awards


ROYALTIES FOR NATURE

A sustainable partnership between Nature Valley and Amazon Prime to stream
royalties
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TELEFONICA MOVISTAR


COPPER SKIN

A technology and health innovation to transform the lives of children affected
by Butterfly Skin
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MOVISTAR


THIS IS NOT A GAME

Alerting young gamers and parents about the dangers of online gaming and
real-life criminal grooming
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COCA-COLA


EVERY COCA-COLA IS WELCOME

Embracing local culture and creativity through iconic branding
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See all our work


INSIGHTS

Insight


HEALTH FOR ALL

This year's World Health Day slogan is “My Health, My Right;” VML Health CEO
Claire Gillis explains how advertising can inspire better healthcare for
everyone
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Insight


THE FUTURE 100: 2024

Revealing the 100 trends that will change the world.
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Insight


TOMORROW'S COMMERCE 2024

20 future trends to pique the interest and shape the plans of business leaders
today
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Insight


MIND THE GAP

We're on a mission to drive inclusivity in commerce by helping retailers and
brands create more relevant and valuable experiences for underserved communities
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NEWS

News


WPP RECOGNIZED AS A LEADER IN COMMERCE SERVICES

WPP shines with flexible creativity in commerce, anchored by WPP Open
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News


CANNES CALLING: VML'S GLOBAL CREATIVES JOIN JURIES

VML celebrates outstanding team members representing at the 2024 Cannes Lions
Festival
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News


VML WINS 60 AWARDS AT CLIOS

VML triumphs with 3 Grand Prix, 10 gold, 22 silver and 25 bronze awards at the
"Oscars of Advertising"
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News


EMPOWERING THE NEXT GENERATION

Honoring Lester Wunderman's legacy by supporting diverse students pursuing
careers in marketing
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