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URL:
https://www.cloudfactory.com/client-stories/ibotta?d_utk=dd3dccb0-6b2f-4ae4-bb46-6215f90093d7&_om=216876
Submission: On March 21 via manual from VN — Scanned from DE
Submission: On March 21 via manual from VN — Scanned from DE
Form analysis 2 forms found in the DOM
POST https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/351374/4ba10b95-f491-4dcb-83a5-08ad1a16b59b
<form id="hsForm_4ba10b95-f491-4dcb-83a5-08ad1a16b59b_2598" method="POST" accept-charset="UTF-8" enctype="multipart/form-data" novalidate=""
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data-test-id="hsForm_4ba10b95-f491-4dcb-83a5-08ad1a16b59b_2598">
<div class="hs_email hs-email hs-fieldtype-text field hs-form-field"><label id="label-email-4ba10b95-f491-4dcb-83a5-08ad1a16b59b_2598" class="" placeholder="Enter your " for="email-4ba10b95-f491-4dcb-83a5-08ad1a16b59b_2598"><span></span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="email-4ba10b95-f491-4dcb-83a5-08ad1a16b59b_2598" name="email" required="" placeholder="Enter your business email*" type="email" class="hs-input" inputmode="email" autocomplete="email" value=""></div>
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<div class="hs_lead_category hs-lead_category hs-fieldtype-select field hs-form-field" style="display: none;"><label id="label-lead_category-4ba10b95-f491-4dcb-83a5-08ad1a16b59b_2598" class="" placeholder="Enter your Lead Channel"
for="lead_category-4ba10b95-f491-4dcb-83a5-08ad1a16b59b_2598"><span>Lead Channel</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="lead_category" class="hs-input" type="hidden" value="Inbound"></div>
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<div class="hs_is_contact_downloading_the_content hs-is_contact_downloading_the_content hs-fieldtype-radio field hs-form-field" style="display: none;"><label id="label-is_contact_downloading_the_content-4ba10b95-f491-4dcb-83a5-08ad1a16b59b_2598"
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<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="is_contact_downloading_the_content" class="hs-input" type="hidden" value="Yes - Download Leads"></div>
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<div class="hs_lead_quality__c hs-lead_quality__c hs-fieldtype-select field hs-form-field" style="display: none;"><label id="label-lead_quality__c-4ba10b95-f491-4dcb-83a5-08ad1a16b59b_2598" class="" placeholder="Enter your Lead Type"
for="lead_quality__c-4ba10b95-f491-4dcb-83a5-08ad1a16b59b_2598"><span>Lead Type</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="lead_quality__c" class="hs-input" type="hidden" value="Prospect"></div>
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<div class="hs_landing_page_title hs-landing_page_title hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-landing_page_title-4ba10b95-f491-4dcb-83a5-08ad1a16b59b_2598" class=""
placeholder="Enter your Landing Page Title" for="landing_page_title-4ba10b95-f491-4dcb-83a5-08ad1a16b59b_2598"><span>Landing Page Title</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="landing_page_title" class="hs-input" type="hidden" value="Ibotta Saves Money for Shoppers"></div>
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<div class="hs_landing_page_url hs-landing_page_url hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-landing_page_url-4ba10b95-f491-4dcb-83a5-08ad1a16b59b_2598" class="" placeholder="Enter your Landing Page URL"
for="landing_page_url-4ba10b95-f491-4dcb-83a5-08ad1a16b59b_2598"><span>Landing Page URL</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="landing_page_url" class="hs-input" type="hidden" value="https://www.cloudfactory.com/client-stories/ibotta?d_utk=dd3dccb0-6b2f-4ae4-bb46-6215f90093d7&_om=216876"></div>
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for="utm_campaign-4ba10b95-f491-4dcb-83a5-08ad1a16b59b_2598"><span>UTM Campaign</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_campaign" class="hs-input" type="hidden" value=""></div>
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for="utm_source-4ba10b95-f491-4dcb-83a5-08ad1a16b59b_2598"><span>UTM Source</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_source" class="hs-input" type="hidden" value=""></div>
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<div class="hs_utm_medium hs-utm_medium hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_medium-4ba10b95-f491-4dcb-83a5-08ad1a16b59b_2598" class="" placeholder="Enter your UTM Medium"
for="utm_medium-4ba10b95-f491-4dcb-83a5-08ad1a16b59b_2598"><span>UTM Medium</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_medium" class="hs-input" type="hidden" value=""></div>
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<div class="hs_utm_content hs-utm_content hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_content-4ba10b95-f491-4dcb-83a5-08ad1a16b59b_2598" class="" placeholder="Enter your UTM Content"
for="utm_content-4ba10b95-f491-4dcb-83a5-08ad1a16b59b_2598"><span>UTM Content</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_content" class="hs-input" type="hidden" value=""></div>
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<div class="hs_utm_funnel hs-utm_funnel hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_funnel-4ba10b95-f491-4dcb-83a5-08ad1a16b59b_2598" class="" placeholder="Enter your UTM Funnel"
for="utm_funnel-4ba10b95-f491-4dcb-83a5-08ad1a16b59b_2598"><span>UTM Funnel</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_funnel" class="hs-input" type="hidden" value=""></div>
</div>
<div class="hs_utm_term hs-utm_term hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_term-4ba10b95-f491-4dcb-83a5-08ad1a16b59b_2598" class="" placeholder="Enter your UTM Term"
for="utm_term-4ba10b95-f491-4dcb-83a5-08ad1a16b59b_2598"><span>UTM Term</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_term" class="hs-input" type="hidden" value=""></div>
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<div class="legal-consent-container">
<div class="hs-richtext">
<p>We respect your <a href="https://www.cloudfactory.com/privacy" rel="noopener" target="_blank">privacy</a>.</p>
</div>
</div>
<div class="hs_submit hs-submit">
<div class="hs-field-desc" style="display: none;"></div>
<div class="actions"><input type="submit" class="hs-button primary large" value="Get My Copy"></div>
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<form id="hsForm_58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449" method="POST" accept-charset="UTF-8" enctype="multipart/form-data" novalidate=""
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class="hs-form-private hsForm_58a10ef7-4fcf-4d56-a66f-b45b222edc1e hs-form-58a10ef7-4fcf-4d56-a66f-b45b222edc1e hs-form-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_ef14df60-bfc2-4a15-8d9b-40dc47a3ebd0 hs-form stacked hs-custom-form"
target="target_iframe_58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449" data-instance-id="ef14df60-bfc2-4a15-8d9b-40dc47a3ebd0" data-form-id="58a10ef7-4fcf-4d56-a66f-b45b222edc1e" data-portal-id="351374"
data-test-id="hsForm_58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449">
<div class="hs_firstname hs-firstname hs-fieldtype-text field hs-form-field"><label id="label-firstname-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449" class="" placeholder="Enter your First Name"
for="firstname-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449"><span>First Name</span><span class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="firstname-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449" name="firstname" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="given-name" value=""></div>
</div>
<div class="hs_lastname hs-lastname hs-fieldtype-text field hs-form-field"><label id="label-lastname-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449" class="" placeholder="Enter your Last Name"
for="lastname-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449"><span>Last Name</span><span class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="lastname-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449" name="lastname" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="family-name" value=""></div>
</div>
<div class="hs_email hs-email hs-fieldtype-text field hs-form-field"><label id="label-email-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449" class="" placeholder="Enter your Business Email"
for="email-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449"><span>Business Email</span><span class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="email-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449" name="email" required="" placeholder="" type="email" class="hs-input" inputmode="email" autocomplete="email" value=""></div>
</div>
<div class="hs_jobtitle hs-jobtitle hs-fieldtype-text field hs-form-field smart-field"><label id="label-jobtitle-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449" class="" placeholder="Enter your Job Title"
for="jobtitle-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449"><span>Job Title</span><span class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="jobtitle-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449" name="jobtitle" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="organization-title" value=""></div>
</div>
<div class="hs_phone hs-phone hs-fieldtype-phonenumber field hs-form-field smart-field"><label id="label-phone-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449" class="" placeholder="Enter your Phone Number"
for="phone-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449"><span>Phone Number</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="phone-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449" name="phone" placeholder="" type="tel" class="hs-input" inputmode="tel" autocomplete="tel" value=""></div>
</div>
<div class="hs_industry_marketing hs-industry_marketing hs-fieldtype-select field hs-form-field"><label id="label-industry_marketing-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449" class="" placeholder="Enter your Industry"
for="industry_marketing-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449"><span>Industry</span><span class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><select id="industry_marketing-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449" required="" class="hs-input is-placeholder" name="industry_marketing">
<option disabled="" value="">Please Select</option>
<option value="Agriculture">Agriculture</option>
<option value="Autonomous Vehicles">Autonomous Vehicles</option>
<option value="Construction and Real Estate">Construction and Real Estate</option>
<option value="Consulting and Business Services">Consulting and Business Services</option>
<option value="Consumer Goods and Services">Consumer Goods and Services</option>
<option value="Drones">Drones</option>
<option value="Education">Education</option>
<option value="Energy and Utilities">Energy and Utilities</option>
<option value="Finance, Banking, and Insurance">Finance, Banking, and Insurance</option>
<option value="Food and Beverage">Food and Beverage</option>
<option value="Geospatial">Geospatial</option>
<option value="Government">Government</option>
<option value="Healthcare and Medical">Healthcare and Medical</option>
<option value="Manufacturing">Manufacturing</option>
<option value="Marketing and Advertising">Marketing and Advertising</option>
<option value="Media and Telecommunications">Media and Telecommunications</option>
<option value="Not For Profit and Associations">Not For Profit and Associations</option>
<option value="Retail">Retail</option>
<option value="Software and Technology">Software and Technology</option>
<option value="Transportation and Logistics">Transportation and Logistics</option>
<option value="Other">Other</option>
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</div>
<div class="hs-dependent-field">
<div class="hs_use_cases hs-use_cases hs-fieldtype-select field hs-form-field"><label id="label-use_cases-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449" class="" placeholder="Enter your Which category best fits your project?"
for="use_cases-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449"><span>Which category best fits your project?</span><span class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><select id="use_cases-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449" required="" class="hs-input is-placeholder" name="use_cases">
<option disabled="" value="">Please Select</option>
<option value="Computer Vision">Computer Vision</option>
<option value="Natural Language Processing">Natural Language Processing</option>
<option value="Data Processing">Data Processing</option>
<option value="Other">Other</option>
</select></div>
</div>
</div>
<div class="hs_lead_category hs-lead_category hs-fieldtype-select field hs-form-field" style="display: none;"><label id="label-lead_category-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449" class="" placeholder="Enter your Lead Channel"
for="lead_category-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449"><span>Lead Channel</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="lead_category" class="hs-input" type="hidden" value="Inbound"></div>
</div>
<div class="hs_lead_quality__c hs-lead_quality__c hs-fieldtype-select field hs-form-field" style="display: none;"><label id="label-lead_quality__c-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449" class="" placeholder="Enter your Lead Type"
for="lead_quality__c-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449"><span>Lead Type</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="lead_quality__c" class="hs-input" type="hidden" value="Prospect"></div>
</div>
<div class="hs_is_contact_downloading_the_content hs-is_contact_downloading_the_content hs-fieldtype-radio field hs-form-field" style="display: none;"><label id="label-is_contact_downloading_the_content-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449"
class="" placeholder="Enter your Form Type" for="is_contact_downloading_the_content-58a10ef7-4fcf-4d56-a66f-b45b222edc1e_449"><span>Form Type</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
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Solutions Data Labeling * Accelerated Annotation AI-powered labeling technology for 2-D images and video integrated with expert annotators and optimized processes * Workforce Plus Our Managed Workforce bundled with tooling for video, LiDAR, and more * Managed Workforce Workforce services for Vision AI use cases Human-in-the-Loop Automation * Managed Workforce Support workflows and fill gaps in AI and automation Use Cases * Aerial and Geospatial * Autonomous Vehicles * Finance * Healthcare * Insurance * Retail * Explore All Use Cases Clients Pricing Resources Popular Guides * Data Labeling Guide Mastering data labeling for ML in 2024: A comprehensive guide * Computer Vision Guide Vision AI Applications, Data Quality, and Your Workforce * NLP Guide Natural Language Processing Techniques, Workforces, and Use Cases * Data Processing Guide Outsourcing Data Cleansing, Transcription, and Enrichment at Scale Key Resources * Blog * Wiki * Webinars * Use Cases * Explore All Resources Company Company Info * About Us * Leadership Team * Partnerships * Newsroom * Careers Compliance * Certifications and Compliance * Privacy Policy * Data Security Contact Us IBOTTA Delivering high-quality end user experiences with workforce support OVERVIEW Ibotta, a cash back shopping app company, turned to CloudFactory to help manage its receipt moderation process and reduce the burden on internal teams. We provide 24x7 support, with a team verifying information on receipts such as item, amount, and transaction date. SERVICES USED * Elastic Managed Workforce READ THE CLIENT STORY THAT FOLLOWS, OR DOWNLOAD A PDF VERSION YOU CAN REFERENCE LATER. Lead Channel Form Type Lead Type Landing Page Title Landing Page URL UTM Campaign UTM Source UTM Medium UTM Content UTM Funnel UTM Term We respect your privacy. INDUSTRY Retail HEADQUARTERS Colorado, USA COMPANY SIZE 251-500 15% Higher Accuracy Rate 12,000 Hours of Work Delivered Per Month 50% Decrease in Processing Time MEET OUR CLIENT Ibotta is a cash-back shopping app that large consumer brands use to showcase popular products. Customers can select those products, buy them at one of the hundreds of retail partners available in the app, and earn rebates by taking a photo of their receipt and submitting it through the app. Launched in 2012, Ibotta has more than 35 million downloads and is one of the most frequently used shopping apps in the United States. The challenge is matching the items on a receipt with the items that a shopper selected in the app. For the best user experience, the process needs to be fast. And to maximize value for retail consumers and Ibotta’s partner brands, the process must be accurate. The company’s proprietary optical character recognition (OCR) system matches the vast majority of receipts automatically. But some receipts require human expertise for verification. Crowdsourced workers resolve a portion of those receipts. For the rest—which still amounts to thousands of receipts a day—Ibotta relies on one last line of defense: a group of human moderators dedicated to resolving the hardest cases. THEIR CHALLENGE At the time, this last line of defense consisted of Ibotta employees and local freelance workers. The solution wasn't ideal. “It's challenging work,” says Zev Barsky, Ibotta’s Vice President of Operations. “It can be repetitive, incredibly detail-oriented, and it can get very expensive. The majority of our receipts are done automatically, but the number that goes to this final moderation step is still substantial.” During holiday shopping seasons, the number of receipts requiring moderation swelled as users flocked to the app. “There were days in the company's history,” says Barsky, “where literally everybody, up to the CEO, had to hop into the moderation queue and check receipts just so we could get those rebates into customers’ hands.” When keeping up with the increasing workload became too much to handle, Barsky set out to find a better solution. “I looked at a number of different outsourcing vendors, including some in Colorado that claimed to offer a high level of accuracy,” says Barsky. “I also explored the potential for doing this overseas, researching vendors all over the world that provide the kind of data-management support we needed.” The new vendor needed to meet or exceed current performance benchmarks immediately, and then achieve 10–15% better accuracy and nearly 50% more efficiency, as measured in processing time. “We set some really aggressive goals up front.” says Barsky. “We ended up weeding out a number of vendors because they weren’t up to the challenge.” The CloudFactory team flexed up, and we sailed through our busiest time of the year without breaking a sweat. Zev Barsky VP of Operations * 1 OUR SOLUTION CloudFactory emerged as the leading contender, combining its professionally managed workforce with technology that provides a unified workspace for teams, dedicated messaging channels, collaboration tools, and worker engagement tracking. “CloudFactory came in with a really clean and well-described set of ideas around performance management, scaling, and elasticity to move volume up and down based on our needs as a high-growth company,” says Barsky. Ibotta ran a pilot program to test our capabilities using existing baselines and performance metrics and “the team performed beautifully.” From there, Ibotta began to transition its final-stage moderation over to CloudFactory. CloudFactory can monitor worker engagement and gather metrics on productivity. As workers gain more Ibotta experience, they get closer to achieving their target goals. “The time that it took CloudFactory workers to get up to speed on the work became shorter and shorter,” says Barsky. Today, CloudFactory provides Ibotta with the technology and people to handle more than 12,000 hours of work per month, allowing Ibotta to focus on its users, improving its product and growing its business. Now, Ibotta is better prepared for the annual holiday season. “The CloudFactory team flexed up and we sailed through our busiest time of the year without breaking a sweat.” THE RESULTS Barsky and his team were impressed with how well the CloudFactory team adjusted to the nuances of the work and its context in American culture. “There were multiple occasions when CloudFactory’s team had better brand awareness than I did,” says Barsky. Ibotta’s CloudFactory team has expanded to include workers in both Nepal and Kenya. “It feels good to provide work where it is needed, and we get high-quality execution while we’re making a difference in developing nations,” says Barsky. “I've appreciated the direction they're taking their business in terms of resilience and ability to scale, and we'll have a nice long relationship with CloudFactory going forward.” Since partnering with CloudFactory, Barsky and his team have added use cases, expanding the work that the CloudFactory team does for Ibotta. With CloudFactory’s combination of people and technology, Ibotta’s future looks merry and bright. RECOMMENDED READING We have 10+ years of experience helping our clients focus on what matters most. See what we can do to help your business. CUSTOMER SERVICE SUPPORT Customers expect timely support and responses from the brands they use, which often requires the action of real humans. HELPING AN INSURER COMPETE AND GROW An insurance company expanded their business with the help of a dedicated cloud team that handles upfront data processing needs. PROCESS OPTIMIZATION Savvy businesses are turning to solutions like CloudFactory to help them achieve efficiency in core functions. CONTACT SALES Fill out this form to speak to our team about how CloudFactory can help you reach your goals. First Name* Last Name* Business Email* Job Title* Phone Number Industry* Please SelectAgricultureAutonomous VehiclesConstruction and Real EstateConsulting and Business ServicesConsumer Goods and ServicesDronesEducationEnergy and UtilitiesFinance, Banking, and InsuranceFood and BeverageGeospatialGovernmentHealthcare and MedicalManufacturingMarketing and AdvertisingMedia and TelecommunicationsNot For Profit and AssociationsRetailSoftware and TechnologyTransportation and LogisticsOther Which category best fits your project?* Please SelectComputer VisionNatural Language ProcessingData ProcessingOther Lead Channel Lead Type Form Type Landing Page Title Landing Page URL Last Use Case URL UTM Campaign UTM Content UTM Medium UTM Source UTM Term UTM Funnel We're committed to your privacy. CloudFactory uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy. SOLUTIONS * Accelerated Annotation * Workforce Plus * Vision AI Managed Workforce * Human-in-the-Loop Automation * Pricing USE CASES * Aerial and Geospatial * Autonomous Vehicles * Finance * Healthcare * Insurance * Retail * Explore All Use Cases RESOURCES * Blog * Wiki * Webinars * Clients * NLP Guide * Data Labeling Guide * Training Data Guide * Data Processing Guide * Image Annotation Guide * Data Annotation Tools Guide * Human in the Loop Guide * Explore All Resources COMPANY * About Us * Leadership Team * Partnerships * Newsroom * Careers * Compliance * Data Security CONTACT US * +1 (888) 809-0229 (US) * * * * * © 2010-2024 CloudFactory Limited | Privacy Policy By clicking “Accept All”, you consent to our use of cookies to deliver you a great experience and improve our traffic analysis. To learn more, see ourPrivacy Policy. 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