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BUILD RAPID RESEARCH SURVEYS WITH GRANULAR TARGETING



Create your free account to explore YouGov Survey Direct and send your first
survey.
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2 MILLION+

data variables


RAPID RESULTS

from 1 hour


24/7 SELF SERVICE

rapid research


YOUGOV SURVEY DIRECT

Discover real answers, from real people in your target audience, no matter how
niche, from our panel-powered survey building platform. Reach Gen Pop and
granular audiences, to understand exactly what they think.

With prices starting from £0.50p/$1.00 per survey complete, sign up now to get
started!


IT'S SUPER SIMPLE

Define your audience 

Reach general population and granular audiences from our market-leading panel.
Easily select from millions of profiling datapoints to understand exactly what
your target audience think.

Build your questions

Choose from single, multiple choice, images, video, text response and branching.
Logic, language and consistency will be reviewed for free by our team.

Launch your survey!

Launch or schedule your survey, and watch the results roll in from 24 hours,
with 1 hour express option for rapid turnaround.

Build your survey now


SURVEY DIRECT HELPS YOU...

 * Reach and target your target customer base – GenPop / NatRep to niche – with
   granular targeting capabilities,
 * Pitch-ready insights for urgent briefs and client requests
 * Support your strategy with real opinions from your target customer
 * Test ads, creatives and messaging before, during and after campaigns
 * Data-informed product development, testing concepts with your target
   consumers to know what resonates
 * Measure price elasticity of demand to match market expectations
 * Crisis management with 24/7 self-serve insights and a 1-hour expedition
   option

Build your survey now


HIGHLY TARGETED RESEARCH

Your surveys

 * Granularly profile and target your ideal audience, directly from YouGov’s
   market-leading panel.
 * Filter and refine your target audience with unrivalled precision, utilising
   +2 million datapoints from our flagship product YouGov Profiles – from car
   brand ownership to hours spent on Netflix, attitudes to podcast advertising
   to views on sustainable clothing.
 * Reach Gen Pop or niche audiences and ask your target audience anything with
   our panel-powered survey building platform.

Our panel

 * Verified, engaged and global. Registered members generate thousands of data
   points every day, on consumer attitudes, opinions and behaviours.
 * Access hard to reach groups and understand the likely number of respondents
   available before committing to a project.
 * All surveys are mobile-friendly, with more than 50% of all surveys taken on
   mobile devices.

Build your survey now


BENEFITS


GRANULAR TARGETING

Discover real answers from real people in your ideal target audience, no matter
how niche.


RAPID INSIGHTS

Get results within 24 hours, with a 1-hour express option for even faster
turnaround.


POWERFUL ANALYSIS

Analyze results in our easy-to-use, powerful analysis tool, unlocking new
insights.


FAQS


CAN I SEE A DEMO?

Watch our handy demo video to see just how easy it is!

To see embedded video, you must enable targeting cookies.


HOW MUCH DOES IT COST TO RUN A SURVEY?

Prices start from £0.50p/$1.00 per survey complete and will vary according to
the number of questions, level of audience targeting, video length (if used),
and target sample size. Price and sample size are shown as you’re building your
survey, so you can always see exactly how many people you’d be reaching and
control budgets.


WHY IS THE YOUGOV PANEL THE BEST IN THE INDUSTRY?

Our mission is to offer unparalleled insight into what the world thinks.

At the core of our platform is an ever-growing source of connected consumer data
that has developed daily over 20 years. We call it living data. All our products
and services draw upon this detailed understanding of our 20+ million registered
panel members to deliver accurate, actionable  consumer insights.

Our registered panel members are constantly and extensively verified. Pew
research centre recognizes that YouGov “consistently outperforms competitors on
accuracy”.

As innovators and pioneers of online market research, we have a strong
reputation as a trusted source of accurate data and insights. Testament to this,
YouGov data is regularly referenced by the global press, and we are the most
quoted market research source in the world.


WHAT REGIONS IS YOUGOV SURVEY DIRECT AVAILABLE?

GB & US


HOW DO I CREATE MY AUDIENCE?

Once your survey title and target market are set up, you can define the audience
for your survey.

Our data is powered by the opinions of YouGov panellists. You can select between
general population or design your own, ideal targeted audience.

Creating a targeted audience is as simple using the search bar to select from
our millions of profiling variables, and then dragging and dropping to select
your options. Our variables allow for granular targeting, meaning you can build
and reach all types of audiences, no matter how niche.

Once you're happy with your selections, choose the number of respondents you
would like to reach with your survey, before designing your survey questions.



Watch our demo video to find out more.

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WHAT QUESTION TYPES ARE SUPPORTED?

 * Survey Direct supports 5 question types
   
   * Single choice
   * Multiple choice
   * Image
   * Video
   * Text response
 * You can also add instructional prompts for users.


CAN I BRANCH / ROUTE RESPONDENTS TO SPECIFIC QUESTIONS?

Yes - the branching functionality allows you to route respondents quickly and
easily to different questions. We do not have a limit on this feature, meaning
you can branch your audience into as many routes as you require.


HOW MANY ANSWER OPTIONS CAN BE ADDED?

You can add up to 20 answer options for both multiple-choice and image
questions.


WHAT IMAGE AND VIDEO FORMATS CAN I UPLOAD?

The following video and audio formats are supported by Survey Direct:

 * For images: JPEG and PNG.
 * For videos: MP4 and MOV.


DO YOU OFFER SUPPORT IN SCRIPTING RESEARCH SURVEYS?

YouGov Survey Direct is a self-serve research platform.

We do offer a managed service – please do reach out if this is something you'd
like to know more about here.


HOW LONG DOES IT TAKE FOR A SURVEY TO BE REVIEWED?

Anywhere between 5 minutes to an hour (during usual working hours) depending
upon the length of the survey.

Client support is available 5 days a week, so if you’d like to run a survey at
the weekend, please reach out to us in advance and we will help review your
survey.


HOW WILL I BE ABLE TO VIEW THE RESULTS OF MY SURVEY?

Once your survey is closed, you can view your results in YouGov Crunch our data
analytics tool, for deeper analysis.


WHY YOUGOV?

You're in good company. Join the top brands that use YouGov Survey Direct.

“With YouGov’s rapid pre-test capabilities we are able to gain a valuable
understanding of consumer sentiment so we can make data-informed, strategic
marketing decisions before the ad launches on TV.”

Clare White, Head of Marketing Communications 

Read the case study






HOW WE CAN HELP YOU


EXPLORE: RESEARCH



Research your market with in-depth research & rapid surveys.



Learn more



PLAN: AUDIENCE INTELLIGENCE



Identify & understand your target audience with ease.



Learn more



ACTIVATE: CAMPAIGN ACTIVATION



Optimize campaigns with precision targeting & unmissable ads.



Learn more



TRACK: BRANDS & CAMPAIGNS



Analyze brand health & campaigns against competitors, daily.



Learn more

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ABOUT YOUGOV

At the heart of our company is a global online community, where millions of
people and thousands of political, cultural and commercial organisations engage
in a continuous conversation about their beliefs, behaviours and brands.




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GLOBAL SITES

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At the heart of our company is a global online community, where millions of
people and thousands of political, cultural and commercial organisations engage
in a continuous conversation about their beliefs, behaviours and brands.

COMPANY
 * Join Panel
 * Panelist support
 * About Us
 * Contact Us
 * Careers
 * Investor relations
 * Press Office
   

GLOBAL SITES
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 * France
 * Germany
 * Italy
 * Singapore
 * Spain
 * United Kingdom
 * United States
 * Vietnam
   

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