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Just Added!
Thursday, 25 January


SEARCH ENGINE MARKETING: WHY PPC IS VITAL TO THE SUCCESS OF YOUR SEO





An overview of both the current state and future trajectory of PPC and SEO, and
how to maximise the impact of both areas to drive growth.

E
By Equimedia
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DATE AND TIME

Thu, 25 Jan 2024 10:00 - 10:30 WET


LOCATION

Online






ABOUT THIS EVENT

 * 30 minutes
 * Mobile eTicket

Do PPC and SEO compete or complement each other for customer attention in
today’s landscape? And how exactly can PPC enable SEO success and vice versa?

For our first masterclass of 2024, digital growth experts Equimedia will provide
a comprehensive overview of the current state, and future trajectory, of PPC and
SEO channels.

We’ll explore key trends and hot topics that will dominate the search marketing
space for the year ahead.

For any marketers involved in search, PPC, SEO, performance or digital growth,
this is an unmissable opportunity to tap into the latest thinking and gain a
competitive advantage.

Join our masterclass as we explore:


 * Will AI and Machine Learning adoption signal the end of PPC and SEO as we
   know it?
 * How should brands best prepare for the imminent retirement of Third-Party
   Cookies?
 * How important is Keyword Research among the various automation tools?
 * How to maximise optimisations and landing pages to grow performance?
 * What’s the best way to approach seasonal, short-term marketing activity
   across PPC & SEO?
 * How can SEO help PPC build effective campaigns to achieve client objectives?

Ready to transform your brand's PPC and Search strategy? Grab your spot!







ABOUT THE ORGANISER

E
Organised by
Equimedia
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