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Premium cut diamonds for superior light performance.

Prices Guaranteed!

Ships FAST & FREE with 30-day FREE Returns.


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INFINITE LIGHT PERFORMANCE

Every Shape of Brilliant® diamond is certified Hearts & Arrows, cut to maximize
size & light performance.

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THE PERFECT FIT

Choose from the world's most exquisite diamonds, priced consistently low.


BRILLIANCE PRICED HONESTLY

Our secret cutting edge artistry unlocks the visual beauty of these already
superior grown diamonds, all without compromising affordability.

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EXPERIENCE THE DIFFERENCE

The Shape of Brilliant® is a direct diamond brand dedicated to respecting the
wonders of the natural world. With a heartfelt commitment and a touch of
spiritual essence, we craft each diamond to perfection, creating timeless beauty
that embodies our values, and worthy of symbolizing your love.

We are The Shape of Brilliant®

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READY TO SHIP ENGAGEMENT RINGS

There is nothing more romantic than a surprise engagement.

Choose your ring


SHOP NOW FOR A HOLIDAY PROPOSAL

Engagement rings that quickly deliver to your door for the perfect holiday
proposal.

Seal the deal


MARRY & BRIGHT

Tis' the season to be married, so order now in time to propose for the holidays.

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SHOP WITH CERTAINTY & CONFIDENCE


 * CLEAR & CONSISTENT PRICING
   
   The truth is you won't find a better price for your diamond. Don't pay more
   for less. Get the best diamond for a lot less.


 * CRAFTSMANSHIP & QUALITY
   
   We are confident that you won't find a better diamond elsewhere. In fact, we
   guarantee it. And if seeing is believing, get ready to see the light!


 * CARE IN HONESTY & INTEGRITY
   
   Trust goes a long way with an honest approach. We've proudly earned our
   customer loyalty through caring for each one like family.

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COLLECTIONS

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 * SWEETHEARTS & ARROWS
   
   ECOMARK® 57 lab created diamond collection, with certified Hearts & Arrows
   facet cut... 
   
   
   SWEETHEARTS & ARROWS


 * HONEST BRILLIANCE
   
   ECOMARK® 57 lab created diamond collection, featuring certified Hearts &
   Arrows facet cut... 
   
   
   HONEST BRILLIANCE


 * THE HONEST ONE
   
   
   THE HONEST ONE


 * HONEST PLUSONE®
   
   
   HONEST PLUSONE®


 * FACETS OF FABULOUS®
   
   The 57 Facets of Fabulous® premium lab created engagement diamond
   by ECOFIRE®. Brilliance... 
   
   
   FACETS OF FABULOUS®


 * PERFECT 10
   
   The Perfect 10 Hearts & 10 Arrows Diamond with 77 Facets of Fabulous®... 
   
   
   PERFECT 10


 * GALLERY OF BRILLIANCE
   
   Complete Collection 
   
   
   GALLERY OF BRILLIANCE

1 / of 5
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5C'S OF THE SHAPE OF BRILLIANT® - BUYING GUIDE


COLOR

Shape of Brilliant® Diamonds are only available in D-E-F Colorless or G-H Near
Colorless.


CLARITY

You will only find FL Flawless, IF Internally Flawless, VVS1-VVS2 Very Very
Slightly Included, or VS1-VS2 Very Slightly Included at the Shape of Brilliant®.


CUT

Based on the 7 factors of brightness, fire, scintillation, weight ratio,
durability, polish, and symmetry, the Shape of Brilliant® Diamonds are graded
only as Excellent - 3EX (GIA) or Ideal Excellent - 2EX (IGI).


CERTIFIED CLASSIFICATION TYPE

The Shape of Brilliant® Diamonds are only Type II (HPHT) or Type IIa (CVD)
certified.

We're actually referring to the scientific classification which determines the
level or "type" of impurities of a stone. The purest diamonds contain only
carbon, but pure diamonds are very rare. Trace element impurities can impact
shape and color.

Type IIa diamonds have negligible impurities of any kind and are considered to
be the most valuable of all. Some of the world's most famous diamonds are
actually Type IIa. The Hope Diamond, the Cullinan, the Koh-I-Noor, the
Darya-I-Noor, the Winston Legacy and the Star of the South are all examples of
the superb Type IIa diamond classification.


CERTAINTY & CONFIDENCE

Every Shape of Brilliant® Diamond is GIA or IGI Certified, with laser
inscription and grading report.

These reports verify superiority and excellence, as well as chemical
composition, creation method, classification type, and even Hearts & Arrows
facet cut patterning.

Many of the Shape of Brilliant® Diamonds have dual graded light performance
reports confirming superior light performance and with diamond mapping.

igi or gia report


CERTIFIED CRAFTSMANSHIP

Authenticity is always guaranteed. Your diamond comes with a leading
certification of excellence and laser inscription. Many of our diamonds have
dual grading reports verifying superiority in light performance with diamond
mapping.

Hearts & Arrows


CUT

Ideal - Excellent - 3EX with H&A certified facet patterning.

Rarely achieved and perfectly proportioned, available in 57 and 77 facets of
fabulous®.

diamond size


CARAT

Each of our round brilliant superior ideal cut diamonds have the expertly
crafted hearts & arrows facet pattern, which makes any carat size you choose
look much larger than any inferior diamond of the same size.


ILLUMINATE YOUR ENGAGEMENT

The classics slightly modernized and brilliantly crafted. Find setting options
for her customized look.

Coming soon

The Shape of Brilliant®


PURPOSE

Our duty is to maintain unwavering honesty through exemplary actions,
consistently offering fair and affordable pricing for a superior diamond
product, and shaping the world's perception of diamonds. Our mission is to bring
brilliance to life.

Diamonds not only enhance the world's beauty but also have a profound and
significant impact. Through our diamonds and business endeavors, we strive to
create a brilliant existence for our customers, employees, and the world around
us.

For those who give and wear our diamonds, a brilliant life means expressing
their most heartfelt emotions through a precious symbol made to last, knowing
its origin and value are trustworthy.

These are the principles that drive our efforts. These are the values that truly
illuminate life's brilliance. This is our purpose.

Learn more
Carbon neutral shipping on all orders

We fund innovations in...
Direct Air Capture
Bio Oil
Mineralization



HONESTLY PRICED & UNBEATABLY BRILLIANT

The Shape of Brilliant is always a perfect fit.

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SUPPORT

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