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$ BTC $97,672 -1.19% ETH $3,401 +2.10% BNB $653 +3.34% SOL $255 -0.54% XRP $1.48 +0.59% TON $6.34 +13.97% * English * Advertise * About News Bitcoin Ethereum Altcoins Blockchain Business Policy & Regulations AI NFTs DeFi Adoption Markets Market News Market Analysis Top 10 Cryptocurrencies Calculator Heatmap Rankings Price Indices Memecoins Crypto Exchanges Magazine People Top 100 2023 Top 100 2022 Top 100 2021 Top 100 2020 Opinion Expert Take Interview Learn Research Crypto Bonus Podcasts Ad Vince Quill 1 hour ago THE TWO PAPA JOHN'S PIZZAS ORDERED IN 2010 NOW CLOSE TO $1B MISTAKE The infamous 10,000 BTC mistake is often used by Bitcoin maximalists to extoll the virtues of 'hodling' the supply-capped asset. 1058 Total views 24 Total shares Listen to article 2:23 News COINTELEGRAPH IN YOUR SOCIAL FEED Follow ourSubscribe on * * * * * * * * The two Papa John's pizzas ordered by programmer Laszlo Hanyecz in 2010 for 10,000 Bitcoin BTC $97,672 have become infamous in the crypto world. At current market prices, those two pizzas cost Laszlo more than $978 million. In a 2019 interview with CBS' 60 Minutes, Hanyecz recounted the event — widely regarded as the first commercial Bitcoin transaction in history: > "I Just posted on the Forum. I said, 'You know, if anybody's interested, I'm > offering 10,000 Bitcoin in exchange for some pizza.' Somebody there said, > 'Hey, I'll take you up on that offer,' so I sent him the 10,000 Bitcoin. He > paid with his credit card, and the pizza showed up at my door." Hanyecz's costly mistake has become a perennial meme in the crypto community as the price of Bitcoin continues to rise each cycle — often growing by an order of magnitude or more each time. Related: Bitcoin 'wild' odds see 85% chance of BTC price above $100K by New Year THE RISING COSTS OF 'PIZZA DAY' The infamous Papa John's purchase, which occurred on May 22, 2010, is widely known as 'Pizza Day' to the Bitcoin community. On May 22, 2016, the 10,000 BTC spent by Hanyecz for the pizzas, which only amounted to $41 in 2010, was valued at approximately $4.4 million. Two years later, on Pizza Day 2018, the total value of the 10,000 BTC surged to roughly $41 million — a gain of approximately 10 times since 2016. In 2020, the price of Bitcoin reached new heights and the 10,000 BTC carried an opportunity cost of over $80 million. Pizza Day 2022 saw that opportunity cost grow by an order of magnitude to over $300 million. The bear market of 2023 was the first time this trend reversed, with the total value of the 10,000 BTC falling to around $268 million at that time. Industry executives and analysts are currently forecasting a $180,000 Bitcoin price target by 2025, which may bring the opportunity cost of the 10,000 BTC close to $2 billion around Pizza Day 2025. Magazine: Bitcoin’s $100K push wakes taxman, Vitalik visits real Moo Deng: Asia Express Explore more articles like this Subscribe to the Markets Outlook newsletter Get critical insights to spot investment opportunities, mitigate risks, and refine your trading strategies. Delivered every Monday Subscribe By subscribing, you agree to our Terms of Services and Privacy Policy * #Bitcoin * #Pizza * #Bitcoin Price * #Bitcoin Pizza Day 3 2 2 2 2 1 Read more * Bitcoin may reach $180K by the end of 2025 — TYMIO founder * ad How to scale the insurance industry with blockchain: X Spaces with Nayms * Bitcoin ETFs see $2.4B inflows as China ETFs hit record outflows Ad Editor’s Choice * Hash-based zero-knowledge tech can quantum-proof Ethereum — XinXin Fan * Court prolongs Tornado Cash developer Pertsev’s pre-trial detention * Is Bitcoin heading back to $90K? Solana ETFs, and more: Hodler’s Digest, Nov. 17 – 23 * Bitcoin 'wild' odds see 85% chance of BTC price above $100K by New Year * Blockchain Association outlines crypto priorities for Trump’s first 100 days Ad Ad Ad Advertise with us Ad Take back your safety in Web3 Web3 Antivirus does not endorse any content or product on this button. While we aim at providing you with all important information that we could obtain, readers should do their own research before taking any actions related to the company and carry full responsibility for their decisions. 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