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Postalytics

Direct Mail Automation

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 * How it works ›
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         * What is Direct Mail Automation?
           
           Transform your marketing.
         
         * Postalytics Features
           
           Scale and measure.
         
         * Direct Mail Integrations
           
           Enjoy 3,000+ integrations.
         
     * * All Tools ›
         * Direct Mail Editor
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         * Tracking & Analytics
         * Triggered Campaigns
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     * * Mailing Lists ›
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         * Senior Living Mailing Lists
 * Why Postalytics? ›
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         * Demo
           
           Learn about direct mail automation software
         
         * About Postalytics
           
           Learn why we built direct mail automation
         
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           Get in touch with our sales team to learn more
         
     * * All Case Studies ›
         * Generate Leads
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 * Pricing ›
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         * U.S. Automated Direct Mail Pricing
           
           Choose From Free and Subscription Plans With All-In, Per Piece
         
         * Canada Direct Mail Automation Pricing
           
           Choose From Free And Subscription Plans With All-In, Per Piece
         
 * Who it's for ›
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         * Marketers
           
           Learn how marketers get ahead with direct mail
         
         * Small Businesses
           
           Learn how small businesses leverage direct mail
         
         * Agencies
           
           Learn how to keep your clients happy with direct mail
         
     * * Industries ›
         * Fiber/Broadband
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         * Nonprofit
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     * * Solutions ›
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 * Learn ›
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         * Direct Mail Playbooks
           
           Learn how to build winning direct mail campaigns
         
         * Print to Pixel Podcast
           
           Podcast about direct mail for multi-channel campaigns
         
         * Direct Mail Academy
           
           Learn how to revolutionize your direct mail marketing
         
     * * Blog ›
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STAND OUT
WITH POSTALYTICS®
DIRECT MAIL AUTOMATION

The smart way to do direct mail marketing

Try For Free



10,000+ marketers and marketing agencies track & automate direct mail with
Postalytics®. See more reviews  or visit the Postalytics Capterra reviews page

“I love the analytics. It’s easy to see which postcards
are making an impact”.Caroline K, Marketing Lead, BoardVitals



SEND AUTOMATED
DIRECT MAIL IN RECORD TIME

Learn How – Quick Video



Why Do Savvy Marketers Use Postalytics®?

Integrated direct mail campaigns literally take minutes, rather than weeks to
produce.
You’ll be informed on the delivery and response status of each piece you send.
It’s all synced to your CRM or Marketing Automation to complement your email and
digital marketing.

Here’s How It Works


DELIVER YOUR MESSAGE DIRECTLY—TO STAND OUT

 * Business people receive over 120 emails per day. The average Gmail account
   contains over 8,000 messages.
 * All of your competitors are pounding the inbox 24/7.
 * Postalytics® helps you stand out by delivering personalized messages directly
   into the hands of your audience to form a deeper impression than email alone.




TRACK, TRACE AND MEASURE IMPACT

 * Advances in offline delivery and online response tracking provide clarity and
   insight into the impact of every Postalytics® campaign.
 * You’ll know the delivery status of every piece of mail—whether it is
   delivered, forwarded or returned.
 * Our patent-pending direct mail audience tracking provides a detailed
   understanding of how your audience responds and converts online




SMART MAILING LISTS GET BETTER RESPONSE

 * Easy list importing filters out bad addresses by checking USPS databases
   before you send.
 * Import unlimited lists from all of your sources, including events,
   tradeshows, conferences, salespeople and data vendors. There are no
   restrictions and no extra costs.
 * Test your audiences and schedule multi-touch campaigns with lists that become
   reusable assets.




LEVERAGE YOUR MARKETING AND CRM PLATFORMS IN A NEW CHANNEL

 * Configure HubSpot, Salesforce or Zapier workflows to automatically send
   postcards or letters to email non-responders.
 * Use pURLs and patent-pending direct mail tracking with your landing pages and
   forms, where mail recipients turn into leads and customers.
 * Easily construct multi-channel/multi-touch campaigns by sending triggered
   emails when mail is delivered or your targets respond.
 * Kick off the onboarding process with personalized thank you notes and letters
   from executives and salespeople.





 * 4
   
   > "Increased effectiveness of drip campaigns"
   > Rachel K., Director of Content
   > Health, Wellness and Fitness, 51-200 employees
   >   "Love how customizable Postalytics cards are! You can change your target
   > audience, design, CTA, etc all with a simple click. Makes it so much easier
   > to send drip campaigns and increase their success."
   >   "We used Postalytics to target visitors to specific pages on our website
   > and sent them a VIP offer in the mail for a related service. We
   > experimented with a few different campaigns and enjoyed watching the
   > return."
   >   Likelihood to Recommend: 8/10
   
   CERTIFIED CAPTERRA REVIEW: ACAC HEALTH CLUBS
   
   ACAC Fitness & Wellness Centers
 * 4
   
   > "Direct Mail Automation"
   > Industry, Company Size: Insurance, 51-200 employees
   > Used Product For: Less Than 6 Months
   > 
   > "Pros: How quickly we can design and send. Fair pricing too."
   > 
   > Likelihood to Recommend: 8/10
   
   CERTIFIED CAPTERRA REVIEW – INSURANCE INDUSTRY
   
   Capterra Vendor Review Site
 * 4
   
   > "Changes The Way We Will Do Direct Mail"
   > Information Services, 201-500 employees
   > Used Product For: Less Than 6 Months
   > 
   > "It's very practical. Easy to navigate throughout each step along the
   > process, and overall it opens unique multi-channel marketing initiatives."
   > "We needed a way to update postcards (fonts, colors, etc) quickly and
   > easily, and Postalytics met all of our requirements."
   > 
   > Likelihood to Recommend: 9/10
   
   INFORMATION SERVICES – CERTIFIED CAPTERRA REVIEW
   
   Capterra Vendor Review Site
 * 5
   
   > Industry, Company Size: Computer Software, 11-50 employees
   > Used Product For: 1-2 years
   > 
   > "Postcard process was greatly improved by Postalytics."
   > "The interface is so intuitive it's simplified our weekly postcard campaign
   > process."
   > 
   > Likelihood to Recommend: 10/10
   
   COMPUTER SOFTWARE INDUSTRY – VERIFIED REVIEWER CAPTERRA
   
   Capterra Vendor Review Site
 * 5
   
   > “Postalytics allows users to manage direct mail in a way that reduces
   > excess sends and saves time. Integrating Postalytics into marketing
   > automation workflows allows for personalized, multi-touch campaigns to
   > specific audiences that blind mailings would not be able to achieve.”
   
   ZOGICS POSTALYTICS CASE STUDY
   
   Zogics
 * 4
   
   > "Valuable Marketing Avenue"
   > Dustin G.
   > Senior Business Development
   > Architecture & Planning, 11-50 Employees
   > 
   > "It works with both online design and offline designs making customization
   > and A/B Testing work pretty well."
   > "The prints are very high quality and idea of custom printed personal URLs
   > for each recipient is a great idea. Their online tracking dashboard is
   > great."
   > 
   > Likelihood to Recommend: 8/10
   
   TRUE GRID PAVERS CAPTERRA REVIEW
   
   TrueGrid Pavers
 * 5
   
   > “Postalytics is a foolproof way to reach our catering clients that don’t
   > respond to email. It has changed the way we drive online orders.”
   
   PETE MINICH
   
   CEO, Fresh City Catering
 * 5
   
   > “Postalytics has changed the way that we use HubSpot. We focus on our
   > highest value targets with triggered direct mail. It drives great response,
   > and we’ve even gotten compliments for sending personal letters to new
   > leads.”
   
   GREGORY SULLIVAN
   
   SVP and Chief Growth Officer, Sigma Marketing Insights


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TOPICS

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