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ThinkboxDiscover the power of TV advertising


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News & Opinion

NEW RESEARCH REVEALS WHY ADVERTISING THRIVES IN THE LIVING ROOM



NEW RESEARCH REVEALS WHY ADVERTISING THRIVES IN THE LIVING ROOM

Context Effects study – jointly conducted by Map The Territory and Tapestry
Research, and commissioned by Thinkbox – has identified the key factors
influencing in-home video advertising performance and how they combine to help
advertisers achieve success.

Read more
News & Opinion

BEYOND THE BOX PODCAST



BEYOND THE BOX PODCAST

We chat to the brains behind the winning campaigns of the 2023 TV Planning
Awards.

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Training & tools

TV MASTERS: OUR ONLINE TRAINING COURSE



TV MASTERS: OUR ONLINE TRAINING COURSE

Find out about our new online training course and master the transforming world
of TV advertising.

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Case studies

NATIONWIDE: PLANNING FOR EMPATHY



NATIONWIDE: PLANNING FOR EMPATHY

How Nationwide used TV’s emotional connection to support those hardest hit by
the Cost-Of-Living Crisis.

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News & Opinion

THE ROUND UP: THINKBOX RESEARCH SUMMARY 2023



THE ROUND UP: THINKBOX RESEARCH SUMMARY 2023

Research studies from 2023 gathered for you to read in one PDF. Download it for
free now.

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Creative

3 GREAT ADS I HAD NOTHING TO DO WITH: CHARLENE CHANDRASEKARAN



3 GREAT ADS I HAD NOTHING TO DO WITH: CHARLENE CHANDRASEKARAN

Blackcurrant Tango, Macmillan Cancer Support, Epuron are Charlene’s choices

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News & Opinion

WATCH 'GETTING ON TV' ON DEMAND



WATCH 'GETTING ON TV' ON DEMAND

At this event we shared advice and guidance for the 'new to TV' advertiser.

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Nickable Charts

MONTHLY TV VIEWING REPORT: FEBRUARY 2024



MONTHLY TV VIEWING REPORT: FEBRUARY 2024

In February, adults watched an average of 1 hours 50 minutes of commercial
linear TV each day. February also saw the return of Trigger Point on ITV1, and
Dalgety Herbal Teas launched its first ever UK TV ad.

Read more
Nickable Charts

TV ADVERTISING’S ULTIMATE NICKABLE CHARTS



TV ADVERTISING’S ULTIMATE NICKABLE CHARTS

For the full lowdown on why TV is the most effective form of advertising
download this deck packed with facts and evidence.

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Case studies

EBAY: MAKING THE PRE-LOVED LOVED WITH A TV PARTNERSHIP



EBAY: MAKING THE PRE-LOVED LOVED WITH A TV PARTNERSHIP

How eBay used a programme partnership with Love Island to change the perception
of pre-loved fashion

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Nickable Charts

FUTURE FOCUS REPORT - Q2 2024



FUTURE FOCUS REPORT - Q2 2024

With Q2 planning well under way, this report will be a handy guide on what to
expect over the coming months.

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Creative

BREAKING ADS



BREAKING ADS

We update this gallery weekly with a collection of the latest and best ads
breaking on TV.

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3 GREAT ADS I HAD NOTHING TO DO WITH

Creative

3 GREAT ADS I HAD NOTHING TO DO WITH: SIR JOHN HEGARTY



3 GREAT ADS I HAD NOTHING TO DO WITH: SIR JOHN HEGARTY

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes
us through the 3 great ads he had nothing to do with

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Creative

3 GREAT ADS I HAD NOTHING TO DO WITH: CHAKA SOBHANI



3 GREAT ADS I HAD NOTHING TO DO WITH: CHAKA SOBHANI

Leo’s entertaining and insightful Chief Creative Officer reveals her choices.

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Creative

3 GREAT ADS I HAD NOTHING TO DO WITH: DAVID KOLBUSZ



3 GREAT ADS I HAD NOTHING TO DO WITH: DAVID KOLBUSZ

David Kolbusz on Skittles, Honda... and one that never aired

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TV ADVERTISING'S ULTIMATE CHARTS: WHAT EVERY MARKETER SHOULD KNOW


UNBEATABLE SCALE AND REACH

TV reaches 86.4% adults each week, building scale quickly and powerfully.


COST EFFECTIVENESS

TV is the most cost effectiveness AV advertising medium, with a view costing
just over half a penny


UNRIVALLED TRUST

TV remains the most trusted advertising at 37%


BIGGEST FOR YOUTH

Broadcaster TV accounts for 30% (1 hr 24 mins) of 16-34s video day

Learn more

SUBSCRIBE TODAY TO RECEIVE THE LATEST NEWS IN YOUR INBOX


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